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Tubs At The Top-End

With a RRP £15,595 inc VAT, the Hydrus is part of Spa Crest’s Vision series

There’s no stopping hot tubs at the moment and as with many lifestyle products, that applies to the premium end of the market too. Promising an experience that was once reserved for the rich and famous, the luxury end of the hot tub market is a key battleground for both manufacturers and retailers. With models featuring the latest technology and innovations, hot tubs over the key £10,000 mark aim to provide users with the ultimate experience. This issue, we look at the brands and models competing at this luxury end of the market By Jon Wadeson


hilst not accounting for the largest amount of sales, hot tubs over the magical £10,000 mark still represent a very key and lucrative section of the sales market in the UK and beyond. Many brands are reporting decent and in some cases very strong growth as an increasing number of customers have both the appetite and funds for high-end products that command a premium price tag thanks to them featuring all the latest technologies and innovations. There will always be a luxury end to any market and more often than not, despite lower volumes, margins are better and it’s often the top-end of a market that weathers the financial storms much better. This makes them an essential part of any overall offering. There’s plenty of choice available too with many flagship models being regarded and 55-58_SPN_Oct_15_Hot_Tubs_High_End_Feature_rev.indd 55

often used as the ambassadors for each brand and this issue, we take a look at just some of the options on offer at the luxury end of the hot tub market.

HIGH-END HAPPINESS FROM ARTESIAN Artesian Spas have always strived to be at the forefront of luxury spa technology and pride themselves on being a high-end, innovative company. A customer will already expect a superior design for comfort and quality of build, but Artesian push further to provide a hydrotherapy experience like no other! Artesian Spas have two Premium lines of spas, their Island Class and Platinum Elite Class, both of which heavily focus on hydrotherapy, energy efficiency, water quality and user experience. As most are already aware, Artesian have an array of patented technology on these

ranges including their Helix™ jet design and DirectFlow™ technology. The Helix™ jet utilises a special shaped jet cylinder to create a powerful double helix spiral of water flow, providing one of the best deep tissue massages possible from any hot tub. DirectFlow™ technology is exclusively available on Artesian’s Platinum Elite range and is another fantastic innovation of recent years, whereby each person within the spa has their own personal control for their specific seat. This technology introduces a Variable Flow Control (VFC™) which can be likened to a dimmer switch, allowing the user to set their massage pressure to low, high or anywhere in between without affecting the water pressure anywhere else in the spa as a diverter would. The individual control also has the ability to turn the pump and air inducers on/off for a single seat. The small 1.4hp energy efficient pumps, along

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SPN (Swimming Pool News) October 2015  

Informing the pool and spa industry since 1959. Covering the UK's wet leisure market, SPN (Swimming Pool News) is the UK's longest running a...

SPN (Swimming Pool News) October 2015  

Informing the pool and spa industry since 1959. Covering the UK's wet leisure market, SPN (Swimming Pool News) is the UK's longest running a...