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WELLNESS

Physical And Mental Relaxation Heat and steam used to be experiences only to be enjoyed on holidays or at leisure clubs, spas and hotels but that mindset is one that is changing, and according to suppliers, at a faster rate than many may think. It seems that the temptation to invest in sauna, steam and other wellness products for both commercial and domestic settings is now proving irresistible and this issue we focus on the various options on offer in the sector By Andrea Hartshorne

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verall wellness encompasses both the physical and mental wellbeing so it’s important to ensure that both sides are provided for and there are a number of options which offer that support. The mind is free to wander and unwind whilst the warmth permeates down to the body core to relax and soothe tired muscles and joints. Regardless of the type of wellness product your customers are looking to invest in to enhance their homes, leisure centres and spa facilities, interest continues to grow as more styles, varieties and materials become available. Now that the colder weather is well and truly with us, the thought of enjoying a warm and soothing sauna, steam room or other wellness product whilst the frost or snow glistens outside, is very appealing. With advances in technology enabling more compact units to be developed, there are options for everyone, including those with a little less space. The wellness and health side of our lives continues to grow in importance as we all aspire to improve ourselves and maintain a healthy glow! Wellness products are continuing to tempt homeowners and commercial businesses and this market looks set to carry on growing.

WEATHERPROOF YOUR BUSINESS WITH SAUNAS FROM GOLDEN COAST Golden Coast highlights sauna as a continuing business growth opportunity. More and more companies in the UK are moving away from seasonal operation by diversifying into sauna and, according to Golden Coast, all signs point to this sector offering huge growth opportunities for the industry. Backed by the results of its own annual State of the Wet Leisure Industry Survey, which has shown clear year-on-year expansion for sauna, Golden Coast sees this growing consumer interest as an indication that householders are prioritising home improvement and health. The trend for wet leisure businesses to diversify into each of the three main sectors – pool, spa and sauna – continues. But, although sauna remains the smaller sector overall, it is increasing by the fastest rate – with more than half the companies in the latest survey involved in selling and installing. Jamie Adams, Managing Director of Golden Coast said: “For those already installing and supporting pools and spas, saunas are a natural fit as the knowledge, skills, facilities and customer bases you have can

be easily adapted to the sale, installation and maintenance of saunas.” Figures from Golden Coast and its sauna partner Tylö make interesting reading for any company considering entering the marketplace. Jamie explained: “Typically, the gross profit on a sauna is 40% and your customers will be paying between £2,500 and £25,000 for an installation. But, like we’ve seen with spas and pools, installing a sauna is accompanied by growth in add-on business through consumables, servicing, repairs and retrofit products. “But, more than that, it gives you an offering that sells all-year-long, unlike pools or spas which are very seasonal.” Jamie concluded: “There is huge scope for expansion in the sauna sector. And while there is particularly fast growth at the top end of the market, we’re seeing that more and more households are discovering that fitting a small sauna is within their reach financially.”

SMARTPHONE ACCESS FOR STEAM ROOM GENERATORS Aqua Steam Generators Ltd has manufactured their range of three sizes of steam room generators in south west London for approximately 20 years. Their range has added versatility as each model has the

Golden Coast along with its sauna partner Tylö offering products that sell all-year-long, unlike pools or spas which are very seasonal

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www.swimmingpoolnews.co.uk 28/11/2016 11:20


SPN (Swimming Pool News) December 2016