SPN (Swimming Pool News) August 2021

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Page 39


Flowing With Success – Plastica’s Water Treatment Department With an increase in water-based leisure activities, it’s not surprising that UK manufacturer and distributor Plastica has seen growth in their water treatment business. In this issue, we take a closer look at this success story


s Plastica approaches their 51st year of trading next March, one section of the East Sussex-based business that has gone from strength to strength and seen substantial growth recently has been their Water Treatment department. With the domestic side of the wet leisure industry coming into its own in 2020, orders for water treatment products flooded in to Plastica. As a result of this increased demand, more capacity was needed and last September, expansion into nearby 5,000 square foot premises provided more storage space and room for an automated filling and capping machine. Run by an experienced team of Water Treatment staff, the expansion enabled Plastica to keep production flowing throughout the winter pandemic lockdown while maintaining safe, social distancing protocols. It also allowed the streamlining of their production process to deal with a growing list of orders and the company’s knowledgeable team has brought their years of experience together to provide an efficient and timely service. Playing a crucial part in the success of the water treatment side of the business, the Purchasing Department travels worldwide to source the best quality checked and proven products for not only their Relax Spa and Pool ranges, but also for the own brand labelled products which are offered to qualifying trade customers. All of Plastica’s products are packaged in their dedicated plants, which are located either in or close by to the company’s main

premises. At Plastica, they have up to 90 people who offer a very comprehensive service to the swimming pool industry. A great deal of time and effort goes into the design of the labelling on Plastica’s water treatment products. Particularly the eyecatching Relax Spa range, which includes easy to follow instructions, useful dosing charts and quick reference pictograms. It’s a product range which makes an attractive addition to any spa showroom and the company have had great feedback from their dealers regarding it. Most of Plastica’s Water Treatment products are available to buy individually, but they

All of Plastica’s products are packaged in their dedicated plants, which are located either in or close by to the company’s main premises”

also come in handy kits too – which makes them ideal for the first-time spa, hot tub or swimming pool owner. With home-based leisure activities being much increased over the past 18 months, above-ground pools and hot tubs have seen a huge increase in enduser demand and Plastica has risen to the challenge by continuing to provide high quality and easy to use water treatment products. The company’s popular ‘Above Ground Splasher Kit’ had an upgrade in the 2021 Price List to include Algicide alongside 500g pH Plus & Minus and Stabilised Chlorine granules, measuring spoons, a Pool Care Guide and Test Strips. Also new for this year was the ‘Relax Essential Spa Kit’, a perfect up-sell for the spa trade to set up a newly purchased hot tub. This also includes 500g Stabilised Chlorine, pH Plus & Minus, No Foam and a 30g Energiser sachet, measuring spoons, a Spa Care Guide and Test Strips in one handy kit. With the need for top quality products at a recent high and looking set to continue for some time yet, being able to provide water treatment solutions, packaged here in the UK by an established and experienced business gives any company an edge, and Plastica have positioned themselves and their products to ride the wave of success both in the short term and well into the future. Plastica 01424 857857 www.plasticapools.net

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