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HOT TUB, SWIM SPA & WELLNESS NEWS

Innovative Welsh Company Shows Its Green Credentials

A Welsh company that pioneered development of water cleaning products to protect people from pool, spa and hot tub infections – by innovatively using British shells – is now also preventing plastic from heading to landfill or the ocean. Pennosan was well placed to respond to the boom in hot tub and pool sales at the start of the pandemic having created a range of natural water clarifiers to help keep people safe. The company’s products are made using crab, langoustine and shrimp shells from around the UK that were destined for landfill. But when the hard outer skeletons of shellfish are specially treated, they produce chitosan, a type of sugar polymer which has a number of commercial and biomedical uses. As well as being a natural product that is wholly biodegradable and 100% allergen free, chitosan is also antimicrobial. Chitosan cleans pool and hot tub water by clumping together floating dirt, oils and dissolved metal particles, which are too small or light to sink to the bottom to be filtered out. Sue said: “Sustainability has always been a driving force behind our business. As well as recycling seashells and putting them to a good use, we wanted to do what we can to help reduce the number of plastic bottles going into the recycling system. “Our products are supplied in recyclable plastic bottles, made from HDPE, with removable labels. Although HDPE can be recycled up to 10 times, the plastic in each bottle has an expected service life of up to 20 years.” It is estimated that around 13 billion plastic bottles are used in the UK every year with only 7.5 billion being recycled. Pennosan 01766 810345 www.pennosan.com

Wave Spas’ Tom (left) and Dan (right) are joined by Alex Marsh of Growth Partner

North East Hot Tub Business Gets Multimillion-pound Investment Boost Two friends who built up a multimillion-pound e-commerce business selling inflatable hot tubs during the pandemic have won major investment to grow their company further. Wave Direct (who trade as Wave Spas) was founded in 2019 by Daniel Luper and Tom Jeffrey, and with the lockdown seeing a huge rise in hot tub sales of all types, their inflatable spa brand took off. So much so that the company now have plans to move into overseas’ markets and they have just received investment from Leeds-based investment group Growth Partner. With strategic insight from Richard Harpin, the Growth Partner team have been working with founders Daniel and Tom over the last six months to put in place the foundations of an exciting step-change growth plan which includes

international expansion, new products and new brands. Investment Director Alex Marsh led the deal for Growth Partner and said: “Growth Partner’s goal is to identify, back and support the UK’s most talented and ambitious entrepreneurs to grow market leading consumer businesses and br ands. Daniel and Tom certainly fit into that bracket and they have had an exceptional start with Wave Spas. In a very short space of time, they have launched a really high-quality and innovative range of products, that are fun, affordable, and experiencing strong online growth in demand – all themes that will remain true as they launch into other new outdoor and leisure product categories.” Wave Spas 0191 580 1700 www.wavespas.com

USSPA Hopes To Send Good VIBES To The UK Market

USSPA, one of the most recognised spa manufacturers in Europe, celebrated its 25th Anniversary last year and to mark the occasion, the family owned company introduced a new range of hot tubs. VIBES by USSPA is a quality range of products that sits within the middle of the spa segment. With four different models available, it’s able to fulfill a variety of requirements and needs. With modern design and an interesting quality to price ratio, it targets the middle-income group of young families. As standard, each VIBES hot tub offers a modern UV protected and maintenance free cabinet and thermocover in GreyTex fabric, which can be matched together with one of four shell colours. To make life with the spa easier and bring more enjoyment, two different equipment sets are available. When it comes to design, everything is

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conceived in a factory in the heart of Europe, starting from the first draft to the mould and final manufacturing – a process which enables short lead times. For easy service and installation, VIBES are equipped with proven components from well-known EU and US suppliers. Having recently taken part in SPATEX Virtual, USSPA is currently strengthening its export activities and expanding their dealer network. To ensure easy implementation of

VIBES into the showrooms and help with product promotion and sales, USSPA has prepared a complete set of supporting POS materials available to all of its partners. This traditional producer approaches each of the partners individually and provides tailor made training and support, based on their needs. Professionalism is an essential part of the business and therefore every dealer has access to its own client web-zone where they can easily create and manage orders by using a spa configurator. The online area also provides a complete set of supporting marketing materials. USSPA +420 731 504 446 www.usspa.eu

www.swimmingpoolnews.co.uk 28/04/2021 22:09

Profile for Aqua Publishing Ltd

SPN (Swimming Pool News) April 2021  

Informing the pool and spa industry since 1959. Covering the UK's wet leisure market, SPN (Swimming Pool News) is the UK's longest running a...

SPN (Swimming Pool News) April 2021  

Informing the pool and spa industry since 1959. Covering the UK's wet leisure market, SPN (Swimming Pool News) is the UK's longest running a...

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