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Stella Elhorst

46983

W4A2

graphic designer

Bringing the attitude back in design

www.aptitudemagazine.nl


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| aptitude magazine | 2010 | stella elhorst | 46983


pages of content interviews/ columns diary of an intern

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home sweet carenza

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the holy passion of duval guillaume

030

009

competences advise client

005

make a plan of action

006

draw up a draft

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make a design

011

present the media expression

022

prepare the realisation

023

create the media expression

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supervise outsourcing

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manage the database

027

manage hardware and software

028

work thematically

034

communicate during the workprocess

035

work together

036

develop proffesional competences

028

take care of quality

040

client list

039

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I was an intern for 173 days and 1419:30 hours. I have had two totally different internships. One was an international advertisement agency and the other is a growing comunication agency. I learned a lot at both the companies. Duval Guillaume Antwerp Duval Guillaume Antwerp (DGA) was a great place to learn about concept and ideas and how you recognize the difference between the good and the bad whats ugly. It took me a while to understand it, but after a while of training I finaly found the right work attitude. I’m proud to announce that two ideas of mine are in process of being made at this moment. CARENZA CARENZA ia a totally different company than DGA. it is a lot smaller, that in it self is a big difference. Instead of mailing to eachother you can just talk to eachother and listen to music together, instead of through your earphones. I learned here a lot about looking at the details and double checking the weaknesses in a design, before you sent it to a client. With an eye towards the future Comparing the companies is impossible. I had a lot of fun working for of both of them and I felt sorry to go. I always wanted to be an concept artist, but after this last year I found out that I also likes advertisement and graphic design a lot.

Stella Elhorst 004

| aptitude magazine | 2010 | stella elhorst | 46983

dair y of a n

inte

diaryrn of an intern

Don’t fo rget to lo ok at the ne w websit e: www.apti tudemag azine.nl


advise client “Green Star” This is the biggest assignment we (Melanie Scheffers and myself) had. The assignment was making photos with the Great Green Star around Rotterdam. With the slogan: “Ster(k) in Rotterdam“ or in English: “Strong in Rotterdam“. The star is a main image and it shows how beautiful Rotterdam is. Making the star was the first part of the assignment. I researches to compare different companies, the costs and how long it would take to make it. I advised Arjen and Wouter to choose ‘Hermans houtboetiek‘ because they were the most professional and the comparing the rest, they were the cheapest. Arjen and Wouter took the advice and chose “Herman’s houtboetiek“.

Christmas card The concept of the FSC summer Christmas card is: That this card is send to all the clients and ‘friends’ in the autumn. When you get the card you can put it in the ground and in the winter there will be a pine tree. That is because in the Christmas cards are pine-tree seeds. My main goal was to advice the client on which design to choose

Pop art directions The clients always lose their way in the building were CARENZA is situated. There are two different towers, many doors and no good signage system. We chose to make our own route description through the building. We made different concepts on styles and ways to make the route description. I advised to choose a pop art image, because the images are usable in many ways.

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1

2

3

5

4

make a plan of action Making a plan of action seems really an annoying and illogical thing to do, but after awhile of training and pushing myself to do it I found out that I work quicker and make better decisions. I used the plan of action for the bigger assignments and tight deadlines. I used it the most for things like the SENSOR, the pop-art comic description and for shooting commercials. I used it on these assignments, because it is harder to keep sight on details and on the whole picture. 1. SENSOR magazine edition 7. (CARENZA) I started with looking at all the given pieces (images en text). I made the plan of action for the phases of making the magazine. Afterwards I made a new plan of action for changing the mistakes and edit new information. 2. Interview photographer Vincent RaphaĂŤl (DGA) My team and me had to talk with Vincent RaphaĂŤl about shooting an ad for LAZER. I made a plan of action to keep in mind what I had to take with me and what to ask. 006

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3. Pop-art route description (CARENZA) The deadline was set to October 29th, 2010. We were doing this assignment with the two of us (Ashley and me). I made this plan of action, so we would know who did what and when it should be done. 4. Knuffelhotel (DGA) After creating the final logo I got the assignment to make the rest of the corperate identity (business card, letterhead and envelop). I made the plan of action to keep everything in order and on schedule. It was quite hard to stay on schedule, because the client really liked to think with us. Sometimes a little too much. 5. TMF commercial (DGA) That day we had to shoot two different commercials. We had to make a plan of action to keep everything on schedule. The real version was done by the account manager. I could compare mine together with them.


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1 2

7 6

3 5

4

draws up a draft Or in other words make a concept.

Of course there is another story and that

but also if it is useful to draw something.

This is a very important part for

is making the concept visible, this is done

For example: FSC-day smaller (nr. 15):

making a good design, because just

by sketching the idea in such a way that

What is the use of drawing a newspaper,

making a nice logo or an ad never

the client will understand the clue (nr. 5).

that will probably look messy instead

gives the impact you want. The first

of using an actual newspaper like the

thing I learned was describing an idea.

I drew concept sand ideas a lot. I didn’t

Gazette van Antwerpen.

This is very simple. The first thing you

only for my own ideas, but also for other

A second example is when it is based on

do is just tell what you see. When you

teams like Childcry (nr. 9).

GREEN: Maria’s right for water (nr. 8). I

tell the story in 15 - 30 second than

I also used images to bring the concept in

had to come up with the idea and create

you know the concept of the ad. The

the right content. Sometimes you need to

it within a few days, that is the reason

next step was trying to see if it was a

use images instead of drawing your own

why I decided to present the idea with

good one or not.

images. This is based on the deadline,

photos instead of drawing.

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9 8

14

10

11

12

13 15 16

1. LAZER grandpa (DGA) 2. Pop-art Route description (CARENZA) 3. Opvoedingslijn Logo sketch (DGA) 4. AXA LOA/ radiocampaign (DGA) 5. clint Picasso babe (DGA) 6. Timescan logo sketch (CARENZA) 7. LAZER grandma draft (DGA) 8. GREEN Maria’s right to water (DGA) 9. AXA ad sketch (DGA) 10. BOOMERANG poster sketch (CARENZA) 11. opvoedingslijn draft (DGA) 12. conduct website draft (CARENZA) 13. AXA see-through draft (DGA) 14. CHILDCRY ad draft (DGA) 15. FSC presentation draft (DGA) | 46983 | stella elhorst | 2010 | aptitude magazine |

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| aptitude magazine | 2010 | stella elhorst | 46983


make a Design Designs are used everywhere. The art is to create a design in such a way that nobody can see that it is ‘made’ and that is fits the environment. Evert type of design has it own has it own rules, but they have on thing in common and that is: They have an idea or some kind of story.

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sensor magazine The SENSOR is a monthly magazine owned and published by the city of Rotterdam. Although Rotterdam does provides the content and the photos themselves, they did chose to outsource the creation of the actual magazine.

Inhoudsopgave Op stap met

Pittig dagje Vasteland

04 - 05

De plaat

Veel te doen met pompoen

06 - 07

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Onderzoek naar onze kerntaken

3

8

Onbeperkt sporten

10

Een kast vol leuke spullen

10

Quiz

Wie doet wat

09

The monthly creation of the magazine was assigned to me. I had to take care of getting the content in correctly, getting everything on the right place and making it all in the house stylr.

012

3

Hoe zit dat

Beleid in ontwikkeling

Dunken in Charlois

I had to work with a master (Adobe InDesign) this was the first time for me, it took me awhile to get used to it. Also learning the Rotterdam house style rules was hard: like not using an outline colour, you can only use around 5 colours, but every colour has a meaning. I do have to say that after awhile I really liked making this magazine.

Topplek voor topsport

Mini World op reis

11

Wissels

In en uit dienst

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Wat vind jij?

…van SENSOR

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Kortingsactie Dance Competition

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Cover

Bezoekers van de Welzijnsbeurs voor 55+’ers leren de fijne kunst van het bloemschikken in LCC Castagnet. Verder stonden onder andere theater en een scootmobielparcours op het programma. De tweede editie van de beurs is goed bezocht. ‘We hadden ongeveer 250 bezoekers, tegenover 160 vorig jaar’, vertelt bedrijfsleider Ans Dekker. ‘Ons doel is ouderen kennis te laten maken met de Castagnet.’ 2

SENSOR

PERSONEELSMAGAZINE SPORT EN RECREATIE

Goed onderwerp? Mailen!

Heb jij een nieuwtje waar iedere collega van moet weten? Vergeet dan vooral SENSOR niet. Mail je onderwerp naar sensor@senr.rotterdam.nl. Dan kijkt de redactie of het in het volgende nummer past.


advertisement Designing an advertisement is totally different from a corporate identity or a magazine. This ad is a good example. The client was LAZER. They wanted a fashionable ad, for their urban city helmets. I came up with the idea together with Dries and Merel. I drew the girl and the background as sketchy and clear as possible. So the client couldn’t think that this was the finished product. I also found their logo in the database and edited it in such a way that it looked like everything was done except the actual photo.

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Scan Time

logo’s The logo is one of the most important things for a company and it’s corporate identity. I had the honour to make a few logo’s for several companies. Knuffelhotel This a company specialized in vacations for teddy bears. The owner wanted a logo that symbolized her idea and the vision of the company. I made a house from the two L’s, a window from the O and I gave it a floor and a roof, To represent the hotel.

OPVOEDINGSLIJN

opvoedingslijn 078 15 00 10

opvoedingslijn

Opvoedingslijn The Opvoedingslijn was a really hard one to create, they wanted to have the link, the slogan and the phone-number in one logo. I had to carefully say that was impossible and I made about a 82 different versions, With faces, without faces, with and without question marks. I ended up making the final design in such a way that it was very easy to switch form slogan and phonenumber. I gave it a warm red colour to show the ‘heart‘ of the company. Zwaard fotografie Zwaard fotografie is the company of Michelle Zwaard, the starter photographer. She needed a logo and an online portfolio. The information I got was that she liked the colour purple and wanted to link the logo to photography. 014

| aptitude magazine | 2010 | stella elhorst | 46983

eerste hulp bij opvoedingsgevallen

opvoedingslijn

zwaar d fotogr afi e

Scan Time

zwaard fotografie

“A logo is the face of the company“


route description Me and another intern Ashley got a simple assignment and that was to create a route description in a creative way. After deciding to make a pop-art route description. We researched the style. We decided that I would draw the character combined with the line art and colouring her. Ashley made the line art for the background and I took it over to do the colouring. I also made the layout. The colours were quite hard to do, because I was unsure how it would look on print. I solved it with making a test print and double checking the CMYK colours.

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home sweet

* carenza CARENZA is a growing company with around eight people (2 director, 2 web developers, 3 design intern and 1 intern web developer), this company specializes in on and offline communications, that means that they make website’s but they also make house styles, magazines, brochures, etc. I had to get used to the contact that all the people had with each other. My other internship was so big that it was impossible to be so close with each other and here they were able to make jokes and just talk without e-mailing. This was also the first time for me to see how you contact with the client (the good and the bad). This internship is something to remember. I learned a lot about working together, details and learning about new programs.

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photo: stock

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* Arjen van Riel & CARENZA

020

Q. A.

what is your name? Arjen van Riel

Q. A.

what is your education? Industrieel Product Ontwerpen, on the Haagse Hoogeschool

Q. A.

Position in the company? Creative director

Q. A.

History? Founder of CARENZA in 2000, the first of February

Q. A.

How long do you have experience with supervising students, new colleagues. Since January 2009, so about a year and a half

Q. A.

How did you came up with the name CARENZA? Me and a friend started the company a few years ago, but we couldn’t decide on a name. It took us forever. Until one day, I was watching Time team on discovery. One of the presenters was Carenza Lewis. I really liked the name Carenza and so did my friend. I like the name, because it doesn’t have a special ‘design’ meaning. It’s just a beautiful name.

Q. A.

What do you expect of an intern? An intern has to be driven, technical, be able to work independent, take responsibility and have a healthy dose of team spirit and humour.

| aptitude magazine | 2010 | stella elhorst | 46983


arrangements at

* CARENZA when are the progress meetings being held? Every few weeks What kind of supervision do you give the interns? By giving a lot of feedback. How is are you informed by the school results? Through the interns. They give all the information. Also the BCF comes over. When are the evaluation moments? moment 1: 04 - 10 - 2010 Moment 2: 22 - 11 - 2010

the workplace of

* CARENZA The hardware and software is used in this company for design the whole adobe suite package. The web developers use the programs: Netbeans and Eclipse. All the computers are windows 7, except for one which is an I-Mac. There is also a little printer/ scanner and an big screen TV for presentations. When professional prints are needed to be made, they go to PP-offset a little printing company that they know very well. There are a few books and magazines about design and web-development. They also use stock images for themselves and for clients when needed. The work environment is very nice they have ergonomic chairs, special computer mouses and pen tablets. I’m overall very positive about the work environment. | 46983 | stella elhorst | 2010 | aptitude magazine |

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present the

1

media expression

2

3

4 jda Photo: Johan Ni

m

Presenting your work is one of the most crucial things. Your idea might be the best idea in this universe, but when the presentation wasn’t done in a convincing way, your idea still won’t be chosen.

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| aptitude magazine | 2010 | stella elhorst | 46983

5

I presented my ideas to the creative director and sometimes the account director. I presented concepts and designs in paper on the table. There was a special occasion where I could pitch the final for one of the commercials. When I presented an idea for an ad I sketched the idea and edited it with text, logo and sometimes something extra. On the back I wrote the idea. This way the creative director knew what my idea was.


prepare the realization

Preparing the realization was done in a lot of different ways through my two different internships.

2

The first was preparing more in researching, like: making photo for the items in an ad (nr. 2), looking for images to cast the right girl for an ad (nr. 1).

1

At the second internship it was more getting all the items in order to create the media expression (nr. 6) or research in to a corporate identity (nr. 4). What I also did was sketch a rough sketch as a preparation for the illustration (nr. 3). I also made a plan for the green star (nr. 5), so it could be made.

3

4

6

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create the

media expression

1

2 3

Creating media expressions, like a logo, brochure, magazine is done by a daily bases. Although you do something new every day. Advertisement I never made the real ad or commercial. I did make the concept sketches/ design. These where sketches of the idea with the logo and the line (and other information). The ideas were presented to the creative and account director. Most of them were also presented to the clients. When the clients liked the idea the ad would be made by the creation department.

4

Graphic design This is totally different than the first part, because you are involved in making the real design. I get debriefed with what the client(s) want and what they need. From that and the research I start making the design in question. You also see the end result quicker than when other people do the real thing.

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opvoedingslijn 078 15 00 10

opvoedingslijn eerste hulp bij opvoedingsgevallen

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supervise

outsourcing 1

Supervise outsourcing is a very important thing in the creative world, It is not possible that one person is good at everything (making photos, shooting a film, sketching or making a huge green star). So it is important to know how to make contact with people who know how to do those things.

The Great Green Star (CARENZA)

3

2

This star (nr. 1) is a piece for the strong in Rotterdam (Ster(k) in Rotterdam) campaign. None of us could make a star of a high enough quality. Making the star was the first part of the assignment. I researched different companies, the costs and how long it would take to make it. I advised Arjen and Wouter to choose ‘Hermans houtboetiek‘ because they were the most professional and the compared the rest, they were the cheapest. They took the advice and chose “Herman’s houtboetiek“. The star came two weeks later (2) and it lookes good.

Sketches concept (DGA)

4

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| aptitude magazine | 2010 | stella elhorst | 46983

For the FSC Christmas card I also had to make the info graphic for the Christmas card. At first I wanted to draw it myself, but after considering the time schedule I decided to outsource it. I asked the freelance illustrator Guillaume to draw different phases of the info graphic. This was the first time for me to outsource an assignment. In my opinion it went really well. I had enough frames I could use for later.


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4

7

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software

software

4

1

1

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hardware

6

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and manage hard software

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the holy passion of Duval Guillaume Duval Guillaume is an idea-centric communications agency. We are 140 people, with offices in Antwerp and Brussels. Only ideas are the carriers of new thoughts and can influence behaviour. Ideas are what differentiates human beings from other animals and computers. Ideas originate from creative processes, not from procedures. Thats the status quo at Duval Guillaume The first time I walked through the doors of Duval Guillaume Antwerp was very impressive. Right in front of me was a wall full of international prizes. A nice lady called Heidi showed me the way through the building. I was in shock when I saw the first floor, it looked like a call centre even the sound was right. That feeling disappeared when we came on the second floor. This floor had a lot of round wooden tables and many (neon) orange pillars and from what you could see everybody was really doing his best to cover up the ugly colours with all kinds of ideas. This is where I met my new practical trainer for the first time his name was Geoffrey Hantson a really nice guy who looked really tired, but really nice.

painting: Pter Paul Rubens

This was an unique place for me to have seen. I always was interested with what happened behind the scenes of an advertisement agency and this was my chance to learn about working in an advertisement agency, seeing and thinking about concepts.

| 46983 | stella elhorst | 2010 | aptitude magazine |

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Geoffrey Hantson (creative director at DGA

Geoffrey Hantson (creative director at DGA

interview with:

painting: Pter Paul Rubens

geoffrey hantson

032

Q. A.

what is your name? Geoffrey Hantson

Q. A.

Position in the company? Creative director

Q. A.

History? I started in Duval Guillaume in an concept team with Dirk Domen. A few years ago Duval and Guillaume wanted to quite in Antwerp and asked me and my partner at that time to take over the concept department of DGA or he would sell it to another interested party.

Q. A.

How long do you have experienced with supervising students, new colleagues. I trained Belgium students for a few years now. I started last year with training international students. You are my first student from Holland

Q. A.

Where does the name Duval Guillaume come from? Somewhere in 1996 two friends names Andre Duval and Guillaume van Stighelen started a company. They first wanted to call it Duval & Stighelen. Later on they called it Duval Guillaume, because Stighelen was a hard name to say for international people.

Q. A.

What do you expect of an intern? To work hard, work in an efficient way and together with one or more of the creative teams and try to understand what we do here.


the

arrangements when are the progress meetings being held? Every week/ two weeks What kind of supervision do you give the interns? By giving a lot of feedback and explaining our view of an concept. How is are you informed by the school results? Through Stella. She gives all the information’s and keeps everything in order. Also Leendertjan Groeneveld visited. When are the evaluation moments? moment 1: 05 - 04 - 2010 Moment 2: 15 - 06 - 2010

the

workplace The workplace is a big open room with in the middle the stairs and the kitchen. Adobe Suite 3 was installed on all the computers. Almost all the computers are different, macbooks, I-Macs, Windows 7, Windows Vista, etc. The desks are from special wood (FSC). For me the desks were exactly the right size. There were around seven different types of chairs all of them were agronomical approved. All the chairs were for different types of people, one was for heavy people, the other for tall people and one for small. There was even one for people with backaches. They rarely used stock photos, They had photographers inside the company for small jobs and for real photo shoots they outsourced it to professional photographers.

033


whiteboard with schedule (at CARENZA)

work thematically

| aptitude magazine | 2010 | stella elhorst | 46983

Duval Guillaume Every friday (sometimes monday) we got the schedule for the whole creative and design department. So everybody knew who was doing what. I also inserted everything in my digital schedule. It was easier to keep track on what I was doing. CARENZA On every end of the day I make a little schedule with what I have to do the next day. We also got a whiteboard were we write what we have to do, so that we can keep track of each other.

schedule (at Duval Guillaume)

034

schedule (at Duval Guillaume)

daily schule in note form (at CARENZA)

I work with schedules a lot, especially when it is a busy week- month.


Melanie Scheffers (intern art CARENZA)

communicate during the workprocess

Ashley Versol (intern art CARENZA)

I mostly communicate with MSN, through mail or by visiting a team or a colleague. MSN This is used for quick questions when someone is really busy and unable to give immediate answers. This is also used for sending previews to clients. Some are also send by Fed-Ex. Mail This is used for feedback on designs and ideas. You can send the PDF (lowres) to clients.

Geoffrey Hantson (creative director at DGA

Visiting This is used for presentation (short or long) and direct feedback

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035


Work Together Working together is something you do every day. Although some days more than other. There is always a part of the day were you have to work together on something.

Route Description (CARENZA)

Ashley Versol

For this assigment I had to work together with Ashley. We decided to make the route description in a pop-art style. We had to work closely together. She made the lineart for the background. I coloured it and made the character.

STER(K) IN ROTTERDAM (CARENZA)

This assignment was given to Melanie and me at the beginning of the internship. The idea was that there would be a great green star (like the CARENZA logo) and there would be pictures made through all of Rotterdam, showing the beautiful side of Rotterdam. With the Great Green Star as a recurring element. Working together went pretty well. Melanie shot the pictures and I would take care of the Great Green Star (moving it and such). I had a feeling that in the beginning we didn’t understand each other, but after a while communication overall went well.

) in (k ster ject pro

Melanie Scheffers

Ar

je

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develop proffesional competences I started with my internships in January. At that time I didn’t really know what I was doing anymore, because everything was so new and exciting. The first three months were the hardest. Until a bright light shined above my head, I finally got what they were actually doing and what I should do.

1. SENSOR, before

2. SENSOR, after

Inhoudsopgave Op stap met

Een ochtend tussen blije gezichten

04 - 05

De plaat

Bloemen op je bord

06 - 07

Wie doet wat

Structuur geeft meer afstemming

I started to talk about the ideas behind the commercials and advertisement, the good and the bad. After that I started creating/ sketching ideas and presenting them to Geoffrey every time he had some time. That was something of 15 minutes a day, mostly during lunch or when he walked in the office, some of the ideas I had are actually in the process of being made.

09

‘Betere kwaliteit binnen een jaar’

3

Hoe zit dat

De broekriem aanhalen

3

IJsselmonde in beweging

8

Communicatie de boer op

8

‘We zetten ons beste beentje voor’

10

Puppies en guppies in het water

10

Groene schoolpleinstrijd

10

Quiz

Skatepark Westblaak viert feest!

11

Wissels

In en uit dienst

11

Wat vind jij?

Cover

Tien dagen lang konden kinderen uit hun dak gaan bij jeugdvakantieland 2010 in Ahoy. Het recordaantal bezoekers van 42.000 overtrof de 12.000 van vorig jaar ruim. Collega Sandra Goerdien hielp als vrijwilliger in de bakkerijstand. ‘Ik vond het grandioos. Sommige kindjes waren echt goed! Eén bezoekertje heeft mij uitgelegd hoe ik de beste koekjes kon maken. Ik heb er zelf ook van gesnoept hoor. Volgend jaar weer!’

2

SENSOR

Van de gesprekscyclus

11

Kortingsactie Theatergroep Max

12

Goed onderwerp? Mailen!

Heb jij een nieuwtje waar iedere collega van moet weten? Vergeet dan vooral SENSOR niet. Mail je onderwerp naar sensor@senr.rotterdam.nl. Dan kijkt de redactie of het in het volgende nummer past.

PERSONEELSMAGAZINE SPORT EN RECREATIE

3. SENSOR, before

4. SENSOR, after

5. logo, before

6. logo, after

It was easier at my second internship. At least the ideas part, I did have some trouble with working out the details like: alignment, working with baselines and document lines. That was my personal little project while working at CARENZA. SENSOR (CARENZA) This is a good example of me developing my proffesional skills. The first time I made this magazine it was a disaster, I was surprised that I got another chance to make to other edition. The second and third edition went really well. Even with the whitespace. logo Colour, lettertype, icon and whitespace. All these elements are very important in a design and when I look back at my previous designs I had a hard time with almost all of them. After a lot of practice and help I finally got it. Especially choosing colours and working with the whitespace was quite hard.

038

| aptitude magazine | 2010 | stella elhorst | 46983

de opvoedingslijn 078-15-0010


zwaard fotografie

client list | 46983 | stella elhorst | 2010 | aptitude magazine| 039


3. one second / get a girlfriend in one second campaign (DGA) This campaign was made for One second. It was build around chatroullaite and to present it we had to have a small intro movie (the client really like that). I had to research a program that records everything that was on your computer screen. I chose to use snapz pro X, because it could record in high-definition and it was very easy to use. I also was the lucky one to use this program to record myself. I had to film it in a good enough quality. I didn’t like to make the film, but it was a lot of fun to see something like this being made. 040

| aptitude magazine | 2010 | stella elhorst | 46983

Rotterdam, de straten weer schoon

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2

2. Rotterdam Stadskrant Special (CARENZA) I had to design the authority figure version of this newspaper. I had to check everything had the same size of whitespace, but it also had to be the same to the seducers part (the one that Melanie had to make). That was quite hard, because of the difference in computers (I had an Acer windows 7 and she had an I-mac). Also the difference in taste between us was a problem.

00 maand 2010 nummer 0 Pagina 2

ge n

1. SENSOR (CARENZA) The SENSOR is a monthly magazine for the people who work for the city of Rotterdam. Quality very important, The whitespace should be equallt expand through the document and it is very important to keep yourself the rules of the corperate identity. I had to check the images, because they were always deliverd as RGB, but for a print it should be CMYK, I had to change that. I also have to look out for the resolution, because sometimes we got images that were 72 ot 100 dots per inch.

2 Stadskrant Rotterdam Specials

2

Taking care of quality is a very important part of this job. It always has to be easy on the eyes, otherwise people won’t read or maybe even look at it. Big or small mistakes it doesn’t matter, they are all annoying for the eyes and makes it hard to read the text.

te

Take care of quality

1


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| 46983 | stella elhorst | 2010 | aptitude magazine |

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Editorial office, coördination &

production: Aptitude magazine communications Design: Stella Elhorst

Fotography: Melanie Scheffers Stella Elhorst Arjen van Riel Print: PP offset

Internships:

Duval Guillaume

CARENZA | STER(K) IN CREATIE Web department:

Wouter van Lieburg Mark Horsman

With special thank to: Arjen van Riel

Wouter van Lieburg Geoffrey Hantson


aptitude magazine