april re na name
D IN G
IN T ERNA T I O NAL
International Paper has a strong logo. During class research of the company, however, I found that it’s logo didn’t fully reflect the company’s mission and values. Drawing from the company’s passion for sustainability, I created a new logo which I feel better portrays their commitment to excellence and environmental responsibility. My solution was an origami butterfly using a monochromatic green color palette. The result was a lighter feeling mark that conveys a sense of renewal and growth. A lighter weight sans serif completes the identity.
L U X
B O U T I Q U E
I was approached by the owner of a new womenâ€™s clothing boutique in Kokomo to develop an identity and logo design for the store prior to opening. The owner wanted the identity to reflect the modern vintage feeling of the clothing and accessories the store would be carrying. The store decor also reflected a vintage feeling and utilized vintage cameras and appliances. This is where I found my inspiration and created a badge style logo. I also injected a vintage feel through the script typography. The compact design allows the owner to use the logo on bags, labels, and signage.
T EAM S PIRI T
My ongoing relationship with the Student Wellness and Athletics Board at Indiana University Kokomo began with creating the t-shirt design for the inaugural homecoming. Since that first design I have created a series of designs for athletic teams, the pep squad, and homecoming events. Each design required that I work within the Indiana University Kokomo brand guidelines as well as color scheme guidelines. My solutions have been very graphic in nature and have sought to use the cougar imagery in new and different ways. Simple typography and strong hierarchy are used as supporting elements to the graphics.
P U B LI C
AT I O N S
B U RNIN G W O R D LI T ERAR Y J O U RNAL
As an intern, I took on a complete redesign of international print publication Burningword Literary Journal. I chose a more compact size for the journal. I took a purely typographic approach to the design. Using sophisticated typography, strong hierarchy, and a monochromatic color scheme, I was able to create a strong design that was chosen by the editorial board for use in all future issues and earned me an ongoing position as designer. In addition, I was responsible for the production of the issue. The design was chosen as a recipient of a 2013 American Graphic Design Award.
C IR C U S
P U G
I was struggling to find books for my son who was learning to read that were challenging for him but not too difficult or long. I took the opportunity to write and illustrate a childrenâ€™s book geared at early readers. The circus seemed like a lively scene to illustrate. My approach was to create sophisticated illustrations that would appeal to both children and their parents. A geometric solution provided a set of interesting illustrations that were both colorful and playful.
B L O O MIN G
I D EA S
For this assignment, I chose to create a featured article spread. The collage image has a soft, yet vibrant feel that reflects the message behind the article. The vast whitespace gives the image a strong impact. Soft colors within a strict grid help balance the spread. A mixture of slab, serif, and sans serif styles from the same typeface family give the content an interesting yet cohesive look.
T Y P O G
RAP H Y
T H E G IRL Y G IRL â€™ S G U I D E T O
H T ML
I chose to create a set of flashcards using HTML5 tags as the subject matter. There is a need for more women in the web technology field, and as I personally found that learning coding was sometimes daunting, I wanted to create a product that could be used to encourage girls to learn coding and still feel feminine. The resulting cards have a feminine yet modern, color palette. They employ the use of both geometric sans-serif and script typefaces to balance the technical information and a girly attitude. The purely typographical solution gives the card a sleek and down to business presentation.
H AL F T O NE : T H E
M O V IE
I created a packaging solution for a fictional DVD entitled Halftone: The Movie. My focus was not only on the package in its main function, but also on alternative uses that the packaging could take. Keeping in mind that the main audience would be those in the art and design world, I chose to craft a packaging solution that would also serve as a poster in the end use. I applied a halftone pattern to images of found typography. I chose to use a variety of typefaces to create the movie title solution.
m a r k
e t i n g
É MINEN C E
E V EN T
IN V I T E
To promote the launch of new product line Éminence Organic Skin Care at Solutions Salon & Spa, I was asked to create a postcard mailing to the top 200 clients who purchase skin care. I created an invitation using advertising imagery from Éminence Organics. The products were the main focal point and were supported by simply typography and white space.
S T U NNIN G :
B RI D AL B EA U T Y
While working with Solutions Salon & Spa on other marketing materials, it became clear that a market they were not reaching effectively was the bridal beauty market. I was asked to create a bridal menu that could be used to market their bridal service offerings to brides. I chose a single sheet menu that is sized to fit within the salon service menu that currently exists. The concept I worked with was to create a piece that made a bride feel elegant and stunningâ€“the way every bride wishes to feel on their special day. I accomplished this concept by using a strong yet simple image flanked with whitespace. The soft color scheme and elegant typography create a cohesive piece.
Ă‰ MINEN C E A D V ER T I S IN G
During the launch of new product line Ă‰minence Organic Skin care at Solutions Salon & Spa, I created these magazine advertisements to promote the products. The business wanted to also tie in bridal advertising on these pieces as well. The design uses a minimal approach with lots of white space and very simple imagery.
G E O ME T RI C
PEA K S
Creating a travel poster showcasing an interesting take on a landscape proved to be quite inspiring for me. I chose to illustrate a photo of Pikeâ€™s Peak viewed from Garden of the Gods park that I had taken on a trip to Colorado. To encourage viewers to see something different in a place they had probably seen before, I chose to illustrate the image using filled geometric shapes. The resulting illustration shows depth and relief throughout the landscape. A tall, condensed serif typeface provides a strong headline that allows the beauty of the image to shine.
S Y MP H O NI C
ENER G Y
I was inspired to design for the Indianapolis Symphony Orchestra and their Happy Hour at the Symphony event for a poster design assignment. My solution was to capture the energy of both symphony music as well as that of a happy hour meet and greet. To do so, I took a piece of symphony sheet music and drew a line to each note on the page from a single reference point. I broke these apart and created more energy through the use of color. The design is anchored by the use of a strict grid system and simple geometric typography.
Graphic Designer | 765-437-4174 | email@example.com | www.aprilrenaname.com
April Rena Name is a graphic designer living and working in Indiana. Her work on international print publication Burningword Literary Journa...