Page 1


APRIL KWANG

ART DIRECTOR


TABLE OF CONTENTS BIOGRAPHY // page 01

RÉSUMÉ // page 03

01//

05//

page 06

page 48

BARCELONA

TEVA

02//

06//

page 16

page 54

MINI COUNTRYMAN

PAC12 NETWORKS

03//

07//

page 24

page 62

SFMTA

04//

WHOLE TRADE GUARANTEE page 40

ENQUE

08//

POSTERS & ILLUSTRATIONS page 68


BIOGRAPHY

It starts off as one foot in front of the other, a moment when change happens, and a question that turns into an adventure. Who am I, you ask? Well, I have sailed the seven seas with Jack Sparrow as my guide and Peter Pan as my wind where we drank Rum every night, and I obtained unspeakable manners. I have succumbed to Pinocchio’s unabashed world of Pleasure Island with the song, “Double your pleasure, double your fun,” running through my tongue. I have been pulled underwater then left to die because of a siren’s song and found the meaning of life at the bottom of the ocean. I lost it when a sea witch took my memory. I have jumped off clouds just to see if the wind would catch me, sipped coffee in the eye of a storm, and fallen asleep to wild flowers’ idle gossip. I have been shunned by the Merry Men for replacing their gold coins with chocolate and learned that an arrow will stop when it hits its target. I’ve stolen the goose that lays the golden egg and ate it because it was magically delicious. And I am still on trial for not believing in fairies and for not painting the roses red. I have run with nymphs through thousand year old forests, studied under Apollo, and lost my glasses in one of the rivers of the Underworld. Alchemists have fought over my recipe for the philosopher’s stone, the Greek gods envy my freedom, and the Enchanted forest blooms at my return. So when does “it” turn into a story? The moment I tell you, of course. I am a visual storyteller, have fantastic hair made for flipping, and I look forward to creating memorable tales with you.

PAGE 01- 02


RÉSUMÉ

APRIL KWANG PROFILE

EDUCATION

April Kwang is a highly

Academy of Art University, San Francisco

fun art director seeking

MFA Advertising, 2011 - 2013

a place that allows her to communicate clearly through memorable design and concepts.

April Kwang wants to create new stories with you. CONTACT 650.784.5599 email: AprilKwang.com website: AprilKwang@yahoo.com

San Jose State University, San Jose BS Advertising, Minor: Radio/TV/Film, 2006 - 2010

EMPLOYMENT Art Director Intern, 700 Montgomery, San Francisco, CA September 2013 - December 2013 Marketing Director, Wooden Carousel Productions, LA January 2011- August 2011 Marketing Intern, CINEQUEST, San Jose, CA October 2009 - March 2010

SKILLS Photoshop Illustrator InDesign Flash Microsoft Office

AWARDS Bronze, ADDY Award 2014 Poster Campaign - Whole Trade Silver, ADDY Award 2014 Copywriting - TEVA Silver, ADDY Award Reginal & District 2014 Digital Creative Technology - Omni-Fi by Guitar Center

PAGE 03 - 04


PROJECT 01 BARCELONA

01

EXPLORE A VISUAL LOVE AFFAIR Barcelona is a city where art is constantly changing. It’s a place where you can easily immerse yourself into and fall in love with. The buildings and culture create a landscape for artists to marvel in and find inspiration.

BARCELONA

PAGE 05 - 06


ART DIRECTOR APRIL KWANG

PROJECT 01 02 03 04 05 06 07 08


PROJECT 01 BARCELONA

EXPLORE A VISUAL LOVE AFFAIR

ExploreBarcelona.com


ART DIRECTOR APRIL KWANG

EXPLORE A VISUAL LOVE AFFAIR

ExploreBarcelona.com

PROJECT 01 02 03 04 05 06 07 08


PROJECT 01 BARCELONA

EXPLORE A VISUAL LOVE AFFAIR

ExploreBarcelona.com

PAGE 09 - 10


ART DIRECTOR APRIL KWANG

PROJECT 01 02 03 04 05 06 07 08


PROJECT 01 BARCELONA

Local artists will decorate garage doors in high traffic areas such as Muni lines so passengers can see it everyday.

PAGE 11 - 12


ART DIRECTOR APRIL KWANG

INVISIBLE MAN A person will be hidden throughout Downtown San Francisco’s art, ready to surprise people passing by. He will greet and give them a card that invites people to our free event at AT&T Park.

CASTELLER TOWER EVENT Barcelona's traditional human tower will be the main event. Every person is crucial and an essential part of the process of the creation of the tower. A melody called the "Toc de Castells" plays to indicate the different construction phases of the tower as well as contribute to the atmosphere. If visitors wish to participate, T-shirts will available for purchase.

PROJECT 01 02 03 04 05 06 07 08


PROJECT 01 BARCELONA

200 songs

HOME EVENTS ARTISTS PROMOTIONS FLIGHTS

MUSIC

THE MUSIC SCENE IN BARCELONA, SPAIN

FLAMENCO FESTIVAL

– BARCELONA MUSIC AND SEXIEST MAN IN SPAIN March 25, 2012.           means box. This is a wooden percussion instrument, box shaped, that a musician sits on and plays with his/her hands. Originally pirouetting up from     $      of a stick with a lone, single voice. $     dance, guitar, percussion, and voice.

Barcelona is a magnet for anyone and everything with individuality. The music you hear, the food you taste, the people you watch, and the architecture you admire, is completely unique to Barcelona. For many, it's the music that makes Barcelona, Spain’s second largest city, most special. The city's greatest live music won't be found in expensive concert venues or in posh nightclubs, but on the street corner. Seven  !   !  #  ! !       among the meandering streets of the Barri Gotic, by the waters edge in Port Vell, or under a palm tree in Parc Guell. My most memorable evenings in Barcelona were spent cross-legged on the ground, luke  "   !       !!

Š2012 ExploreBarcelona - Terms & Privacy

HOME EVENTS

MUSIC PROMOTIONS

FLIGHTS

ART

AN ART LOVER’S GUIDE TO BARCELONA Barcelona isn’t only a place where to have fun at night in the many bars and nightclubs, it is also culturally very rich and has many wonderful art museums for those of you who want to get the most of your visit to this fabulous city.

1. Picasso Museum Picasso Museum (Museu Picasso), Barcelona With more than 3500 materpieces of the famous painter, this museum is a must to learn about Picasso’s youth and his relationship to the city of Barcelona. 2. Joan Miro Foundation Joan Miro Foundation (Fundacio Joan Miro), Barcelona This is a great place to visit to learn more about the Surrealist painter Juan Miro, who was born in Barcelona. The museum also hosts temporary exhibitions related to the artist. 3. Tapies Foundation Tapies Foundation, Barcelona Antoni Tapies, the founder of the Dau-al-Set (Surrealism and Dadaism) artistic movement, created this foundation in 1984 in order to promote the study and the knowledge the of modern and contemporary art. 4. Mies Van der Rohe Pavillon It was designed by the German architect Ludwig Mies van der Rohe as the German National Pavilion for the 1929 Barcelona International Exhibition. Built in glass, travertine and different kinds of marble, the Pavilion was con'%!!!%%!+#"%! "#$)  "! $! !" (%% # &%!#%$ Disassembled in 1930, after the Exhibition, this architectural gem was re-built in 1986 and can now be visited. 5. Catalan National Art Museum Museu Nacional d’Art de Catalunya - MNAC, Barcelona The Catalan National Art Museum (Museu Nacional d’Art de Catalunya) has wonderful collections of all the arts $&"%&#" % !%$,#%#(  #' "!$%#$"!%!#") !  $$$!  %!$!( us verything about Catalan art over nearly 10 centuries, you can imagine how rich and interesting this place is. A pure gem for art lovers! 6. Center of Contemporary Culture of Barcelona (CCCB) Center of Contemporary Culture of Barcelona (CCCB), Barcelona Exhibitions, music, dance, courses, debates, lectures, city walks, etc are organized by this amazing cultural center. It is one of the many organizations which make Barcelona so culturally rich. Not to be missed! 7. CaixaForum CaixaForum, Barcelona Built to house a factory in 1911 by architect Josep Puig i Cadafalch, this redbrick Art Nouveau fortress was opened  #)$&%&# %#!&! ,%( %%!$$%* $$ $%$&"%&# % %#  8. Barcelona Museum of Contemporary Art Barcelona Museum of Contemporary Art (Museu d’Art Contemporani de Barcelona), Barcelona An interesting collection of modern artworks starting in the 50’s , by Spanish or international artists. 9. Frederic Mares Museum Frederic Mares Museum (Museu Frederic Mares), Barcelona The sculptor Frederic Mares was a great collectioner of art and he founded this museum when he donated his !%! %!%%)! #!   $!#%(!#$ !& %##!! $#!"%!!%$ from everyday life centuries ago. 10. Guell Park (Parc Guell) Guell Park, Barcelona And in the end of your visit, or whenever you want to relax on the hill of El Carmel, it’s always so nice to walk in this park, surrounded with Gaudi’s artworks everywhere! During each visit you’ll make new discoveries, and will never want to stop taking pictures! And if you are an artist, it’s a great place to draw or paint too!

Š2012 ExploreBarcelona - Terms & Privacy

PAGE 13 - 14


ART DIRECTOR APRIL KWANG

PROJECT 01 02 03 04 05 06 07 08


PROJECT 02 MINI COUNTRYMAN

02

The One Club hosted a four-day Creative Boot Camp for creative’s and advertising students. Butler, Shine, Stern & Partners allowed us to work on their prized account, Mini. We were presented with the Mini Countryman brief, brand new partners, and lots of paper. The Mini Countryman has an additional seat, four doors as opposed to Mini’s usual two, and is an all wheel drive for those weekend getaways from your city life.

MINI COUNTRYMAN

PAGE 15 - 16


ART DIRECTOR APRIL KWANG

PROJECT 01

02 03 04 05 06 07 08


PROJECT 02 MINI COUNTRYMAN

The Mini Countryman will peek out just a little bit from magazine pages, billboards, and in ambient pieces.

PAGE 17 - 18


ART DIRECTOR APRIL KWANG

PROJECT 01

02 03 04 05 06 07 08


PROJECT 02 MINI COUNTRYMAN

AMBIENT The Mini Countryman is just a little bigger and has an additional seat.

PAGE 19 - 20


ART DIRECTOR APRIL KWANG

BANNER The Mini Countryman peeks out just a little bit, living outside of the confines of its box.

PROJECT 01

02 03 04 05 06 07 08


PROJECT 02 MINI COUNTRYMAN

WEBSITE Live ALittleBigger.com is a community for Mini owners alike to come together and challenge one another to take little leaps to live life a little bigger.

PAGE 21 - 22


ART DIRECTOR APRIL KWANG

PROJECT 01 02 03 04 05 06 07 08


PROJECT 03 SFMTA

03 SFMTA

700 Montgomery was approached by SFMTA and SFPD to help solve a real life problem. Help San Franciscans lower the number of smartphones stolen. My team and I worked to solve this problem using the voice of San Francisco's strong and unique pride and community.

PAGE 23 - 24


ART DIRECTOR APRIL KWANG

PRINT ADS Posters resembling the original Muni ticket will be redesigned to catch riders’ attention.

PROJECT 01

02

03 04 05 06 07 08


PROJECT 03 SFMTA

PAGE 25 - 26


ART DIRECTOR APRIL KWANG

PROJECT 01

02

03 04 05 06 07 08


PROJECT 03 SFMTA

PAGE 27 - 28


ART DIRECTOR APRIL KWANG

Stickers will be placed on the bus floors to remind commuters to keep their eyes up instead of on their phones.

PROJECT 01

02

03 04 05 06 07 08


PROJECT 01 BARCELONA

PAGE

000


ART DIRECTOR APRIL KWANG

As part of the interior bus take over, those with Clipper Cards will see the words, “WISE UP” on the card scanner as well.

PROJECT 01

02

03 04 05 06 07 08


PROJECT 01 BARCELONA

PAGE

000


ART DIRECTOR APRIL KWANG

Interactive bus shelters will display San Francisco’s unique pride to draw in commuters attention.

PROJECT 01

02

03 04 05 06 07 08


PROJECT 03 SFMTA

PAGE 33 - 34


ART DIRECTOR APRIL KWANG

01

PROJECT 01

02

03 04 05 06 07 08


PROJECT 03 SFMTA

02

03

INTERACTIVE BUS SHELTER There are three frames that commuters can slide through on the interactive bus shelter.

01 There will be real time updates that will appear on the screen. People will know the location, time, and date of the most recent phone stolen in their area. 02 People can report any sightings around the area as well as share their story. 03 Real video footage will stream to show people how easy it is to get their phone stolen.

PAGE 35 - 36


ART DIRECTOR APRIL KWANG

PINGS Utilizing Muni’s exisiting app, notifications will pop up on user’s phones when they pass by bus shelters where a high amount of phones have been stolen.

PROJECT 01

02

03 04 05 06 07 08


PROJECT 03 SFMTA

PROMOTIONALS Phone cases will be handed out in front of high traffic Muni Stations to increase awarness of phone theives.

PAGE 37 - 38


PROJECT 04 WHOLE TRADE GUARANTEE

04

The Whole Trade Guarantee isn’t just a promise about the best, freshest product – it’s also a promise about social responsibility. It’s caring about the people that produce the product, and the conditions that they work in. It’s about fair wages and caring for the environment, and making sure business practices encompass all of it. Whole Trade does the research and the worrying for you, to make it easy for you to shop with a conscience.

WHOLE TRADE GUARANTEE

PAGE 39 - 40


ART DIRECTOR APRIL KWANG

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Rest easy, friend, and

indulge away.

WholeFoodsM arket.com

f t a lw a y s o ok b rig h t an d c h eery a re n o t h e h e a lt h y in d . You c an foo l s o me p eop le , k but ot h er s w ill see t h at bigger - than - a - dollop

a t lo

of

s ou r c re a m

&

sodium

h e avy p ro sc i utto , an d s uc k a ll t h e fun out o f l i fe . u c a n i n fo r m t h e m , s e l f - r i g h t e o u Th en y o b ec a use y ou s ly look f a bulo

B y n o w, y ou kn o w

t h at c a r b h e avy me a ls p rob a b ly a ren ' t y ou r b est fri en d - p a rt i c ul a r iy w h

es t h

us

en t h o

se c a r

b s a re

t h ank y ou very muc h , an d in dulg e a w a y .

o

topp e d w it h a c re a m s a uc e cheese. s mot h erd in However. A lt h ou g h t h e c rea m s a uc e i s c o mp ri se d mo stly o f n g c re a m h e avy w h ippg ein erou , p lus a s sp rink l e of a P r mi gi a o n e R g gi a n , a t l e a st i m o rg a n i c G M O - fret ' s a ll m a de fro G u a r antee e , W h e Tra de d a i ry . S o g o oa lh e a d , in dulg e a w a y, an d m ake t h at an extr a g en erous sp rink le o f c h eese .

ses an d s o ap b ox es a l ike gh hor atop h i h ese p ro duc ts a re a ll t h at t Tra de G u a r antee d W h o le ,

WholeFoodsM arket.com

Bronze, ADDY Award 2014 Poster Campaign, Print Ads

PROJECT 01 02 03 04 05 06 07 08

WholeFoodsM arket.com


PROJECT 04 WHOLE TRADE GUARANTEE

ere . h , l rea

y an

It

am

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in

DE

U O V

D E R

ed;

. e l e u s b g e n tter s ou let ' s i e i r e v e h b ut u c o m b s i y p a rt + rea m b f f s i , u e h e l h T c l c f s t n e i e t s i n d o l gy m rt = dulg n ed a i a a p p g n t i y n i t e r l h y p e h s g u e h m i f t t e o l t r f l a f a t be a o p e o e t h t i L id s as s a e t u n L e i j h h t k ' e A t g n h w u a s u een t c r, o e e t I t wa pie yo nor s t u s u e o en't b e Y e e h h l t p p c a av it's oka y — h you hs. But re e w t n n i t morea m c heese, even t h e pie c W hole Trade Pro duct gua rantee d.

s a w

Rest easy, friend, and

indulge away.

WholeFoodsM arket.com

PAGE 41 - 42


ART DIRECTOR APRIL KWANG

WholeFoodsM arket.com

B y n o w, y ou kn o w

t h at c a r b h e avy me a ls p rob a b ly t s f e r b i r e u n o y d t ' n e r a p a rt i c u l a r ly wh

en t h o

se c a r

b s a re

o

topp e d w it h a c re a m s a uc e cheese. s mot h ere d in However. A lt h ou g h t h e c rea m s a uc e i s c o mp ri se d mo stly o f n g c re a m , p lus i p p i h w y v a e h g en erous sp rink a le o f P ar mi gi a o n e R g gi a n , a t l e a st i c i n a g r o m t G M O - fre ' s a ll m a de fro G u a r antee e , W h e Tra de d a i ry . S o g o oa lh e a d , in dulg e a w a y, an d m ake t h at an extr a g en erous sp rink le o f c h eese .

PROJECT 01 02 03 04 05 06 07 08


PROJECT 04 WHOLE TRADE GUARANTEE

B it

es t h

of s y a w l a t o ok b rig h t an d c h eery a re n t h e h e a lt h y in d . You c an foo l s o me p eop le , k but ot h er s w ill see t h at bigger - than - a - dollop

a t lo

s ou r c re a m

& of heavy prosciutto, sodium

an d s uc k a ll t h e fun out o f l i fe . c a n i n fo r m t h e m , s e l f - r i g h t e u o y n e o us l y Th b ec a use y ou look fa

bulous

s o ap b ox es a l ike d n a s e s hor h g i h duc ts a re a ll o r a t op p e s t h at t h e r a de G u a r a nt e e d T e l o h W ,

t h ank y ou very muc h , an d in dulg e a w a y .

WholeFoodsM arket.com

PAGE 43 - 44


ART DIRECTOR APRIL KWANG

INFOGRAPHIC OF A COFFEE BEAN wholefoodsmarket.com

PROJECT 01 02 03 04 05 06 07 08

Poster journeys of Whole Trade Products will be displayed in stores and available for purchase.


PROJECT 04 WHOLE TRADE GUARANTEE

Fun phrases will be placed on stickers and biodegradable spoons as giveaways.

Organic Raspberries

PAGE 45 - 46


PROJECT 05 TEVA

05 TEVA

SHARE STORIES OF TEVASPHERE TevaSphere must differentiate themselves from other “like� outdoor terrain shoes that also provide comfort with security in the alternative outdoor terrain footwear industry. They must accomplish this without losing the heart of the brand and attract and convert a fresh lively new audience devoted to competitor brands. We need to break the bond link the TevaSphere experience to the Teva brand showing our audience what it is to live better stories.

PAGE 47 - 48


ART DIRECTOR APRIL KWANG

PRINT ADS These will appear in outdoor and sport magazines. The print will not be a full page ad but form the shape of the shoe and seamlessly be integrated into the magazine's contents.

PROJECT 01 02 03 04 05 06 07 08


PROJECT 05 TEVA

S OU OISON THOSE MUSHROOMS ARE P D. PICK TH E FLOWER S INSTEA

.

Those m

u Spring’s shrooms are p o to run a first rain sprou isonous. Pick th c ts good th ross slippery m thousands of e flowers inste in fr o a Too bad g our Spider R ss covered tre esh buds and d. n u e we can ’t say th bber Technolo trunks and sli ew life. Expec c g t e same about th y assures you k paths. It’s a s ose mu shroom tay on your fee s. t.

THOSE MUSHROOMS ARE POISONOUS. PICK THE FLOWERS INSTEAD.

Spring's first rain sprouts thousands of fresh buds and new life. Expect to run across slippery moss covered tree trunks and slick paths. It's a good thing our Spider Rubber Technology assures you stay on your feet. Too bad we can't say the same about those mushrooms. Read between the laces at Teva.com.

Silver, ADDY Awards 2014 Copywriting

PAGE 49 - 50


ART DIRECTOR APRIL KWANG

GO AHEAD, PLAY IN THE WATER.

Your jog around the lake has come to a full circle. Take a break and skip some stones with me. Pick a smooth rock, hold it at a 20 degree angle, and get up close and personal with the water. The ion-mask technology by P2i ensures that water will never seep into your shoes. The liquid repellent nano-coating technology repels water like magic. Now, let's talk about your throwing skills. Read between the laces at Teva.com.

PROJECT 01 02 03 04 05 06 07 08


PROJECT 05 TEVA

BLACK ICE IS NO LONGER THE ENEMY, YOUR SHOES ARE.

It snowed last night and you want your footsteps to be the first to touch the surface. Mother Nature has a different plan set for trespassers. The ground is glazed with transparent ice, visible only to the maker. But you're wearing your Hyper grip Ice Lock outsoles, ready to keep your face as far from the ground as possible unless it's to make a snowball. Its fiber-glass infused pods will make the squirrels jealous. Mother Nature's got nothing on you. Read between the laces at Teva.com.

PAGE 51 - 52


PROJECT 06 PAC12 NETWORKS

06

700 Montgomery was approached by PAC12 Networks to help promote their network, specifically for the up coming football season. My group came up with the Pac12 Event Bus. The Pac12 Event bus will travel from stadium to stadium and bring you the best pre-game party around. A handful of games and events will be rolled out in order to bring in the fans and spread awareness of the Pac12 Network. Inside the bus will be a social media hub while the outside of the bus will put on welcoming party.

PAC12 NETWORKS

PAGE 53 - 54


ART DIRECTOR APRIL KWANG

PROJECT 01 02 03 04 05 06 07 08


PROJECT 06 PAC12 NETWORKS

PARTY BUS DESIGNS All the events will revolve around the party bus. For example, there will be food sponsors and a multitude of games that fans can participate in. Spread outside will be accuracy tests with stuffed footballs, a kick stimulator, video games, and tablets set up with trivia questions. On the inside of the party bus, fans can walk in to see what it’s like to be an announcer and play the part of a commentator. There will also be a photo booth for fans to use and share.

PAGE 55 - 56


ART DIRECTOR APRIL KWANG

TABLE FOOTBALL Pop up cards will be placed in restaurants such as Dave and Busters, Red Robbins, and BJ’s Restaurant for customers to play with while they wait.

PROJECT 01 02 03 04 05 06 07 08


PROJECT 06 PAC12 NETWORKS

YOU ASKED FOR MORE. More football, more analysis, more pregame, and more of your favorite PAC12 team. The PAC12 networks bring you more sports to watch with your friends. Now go enjoy more and make that field goal.

Check out more games at PAC-12.com/networks.

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ART DIRECTOR APRIL KWANG

COASTERS Trivia coasters will accompany the table football game.

PROJECT 01 02 03 04 05 06 07 08


ineered a set of the

fending hampion,

nhuskers?

OM/NETWORKS

PROJECT 06 PAC12 NETWORKS

What

TV star engineered a stunning upset of the

two-time defending national champion,

Nebraska Cornhuskers?

Ans

Mark H

is Special A

from the

Get more at PAC

Get more at PAC-12.COM/NETWORKS

Answer:

Mark Harmon is Special Agent Gibbs

from the show NCIS. Get more at PAC-12.COM/NETWORKS

PAGE

000


PROJECT 07 ENQUE

07 ENQUE

For Young Glory, we were asked to think ‘what if’, and describe a wearable technology and/or service that we would like to see come to fruition. After a long, ramble-y, passionate discussion about dreams and the underworld and Joseph Campbell and psychology and health, we came up with Enque. Enque is a new wearable technology that helps consumers get their daily dose of multivitamins and vitamins in an easy fashion, helping to reduce the chance of chronic diseases such as heart disease, stroke, cancer, chronic respiratory and diabetes.

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ART DIRECTOR APRIL KWANG

VITAMINS & MINERALS

CURRENT HEALTH ISSUES IN THE U.S.

HALF ADULTS

ONLY

of U.S.

TAKE VITAMINS and other

DIETARY SUPPLEMENTS

23% THE DIFFERENCE BETWEEN VITAMINS AND MINERALS Although both vitamins and minerals are micronutrients, there are some basic differences. Vitamins are an organic compound, and can be broken down by heat, air, or acid. Minerals are inorganic, and tend to hold on to their chemical structure. In plain English, this means that it’s relatively easy for your body to get minerals, through what you consume. But it’s not as easy for your body to get the vitamins it needs from foods, because the process of cooking, storing, or even exposing them to air can inactivate these more fragile compounds. In even plainer English, it means you need Enque.

50%

Out of 38 million deaths resulting from chronic illnesses in 2008, 9 million were under 60 years of age (23%).

Heart disease, cancer, and stroke account for more than 50% of all deaths each year.

90% 90% of premature deaths from chronic illnesses occurred in low and middle income countries.

1 out of 2 adults have at least one chronic illness; thatʼs 133 million Americans. 1 in every 3 adults is obese.

1 in every 5 youths between the ages of 6 and 19 is obese. 7 out of 10

deaths among Americans are from chronic diseases.

*Center for Disease and Control Prevention (CDC)

Itʼs not that Americans donʼt already know the benefits of preventive health care,but only half of U.S. adults take multivitamins and minerals (MVM) to supplement their diet, even though itʼs been shown that doing so can reduce the risk of dying from chronic diseases. PROJECT 01 02 03 04 05 06 07


PROJECT 07 ENQUE

Enque is a temporary tattoo, set in a beautiful design, that dispenses a customized cocktail of multivitamins and minerals into the body.

VITAMIN A VITAMIN B5 VITAMIN K MAGNESIUM IRON

HOW ENQUE WORKS

Enque’s cocktail of multivitamins and minerals Gold coil helps the MVM disperse painlessly Skin easily absorbs the MVM over a short period of time

HOW TO USE YOUR ENQUE

Day 1

Day 30

Each person's MVM prescription is sent to the Enque printer, which ‘prints’ these specific MVMs onto transfer paper, in a temporary tattoo design. Each color is a different MVM, and the gold coils underneath the design is how the MVM seeps into the body. Once the colors fade completely, revealing clearly the gold coils, all the MVM has been depleted, and it’s time for a new tattoo.

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ART DIRECTOR APRIL KWANG

The packaging comes with easy to read directions and a list of the proper vitamins and minerals that were prescribed.

PROJECT 01 02 03 04 05 06 07 08


PROJECT 07 ENQUE

Enque aims to make preventive health care both effortless and beautiful. This technology, however, isn’t limited to simply dispensing multivitamins and minerals. From the serious and life-saving health issues, such as a portable and more beautiful chemotherapy treatment, to the more lighthearted, but no less significant tasks of (male) birth control, this wearable technology has the capacity to change how the average person interacts with their health.

PAGE 65 - 66


PROJECT 08 POSTERS & ILLUSTRATIONS

08

POSTERS & ILLUSTRATIONS

PAGE 67 - 68


ART DIRECTOR APRIL KWANG

PROJECT 01 02 03 04 05 06 07 08


PROJECT 08 POSTERS & ILLUSTRATIONS

PAGE

000


ART DIRECTOR APRIL KWANG

PROJECT 01 02 03 04 05 06 07 08


PROJECT 08 POSTERS & ILLUSTRATIONS

Maine Wild Raspberry Honey & Papua New Guinea Dark Chocolate

Roast Pork Tenderloin with Sage Honey Glaze

Buckwheat Honey & Ginger Cookies

You’re in the now. You eat what the Egyptians have been using in their cakes and biscuits. You partake in what the Hindus consider to be one of the five elixirs of immortality. Even the bible describes the Promise land as the “land flowing with milk and honey.” The difference is that you don’t need to lather it over yourself to keep from aging but would do it anyway because that’s how much honey means to you. Your body is as sacred as the statues erected for highly acclaimed presidents and overly doted upon animals. So, treat yourself. Bee Eternalized

w w w.beeraw.com

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ART DIRECTOR APRIL KWANG

PROJECT 01 02 03 04 05 06 07 08


PROJECT 08 POSTERS & ILLUSTRATIONS

LUC BESSON

LÉON THE

PROFESSIONAL PAGE 73 - 74

April Kwang's Portfolio  

Art Director, Aprilkwang.com

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