Page 1

2013 First Quarter

Upcoming Events

The 2012 Unsung Hero Award

May 30 Buy Local “Hawaiian style”, Series 3 at The Art Department

The 2012 Unsung Hero Award Goes to Mark LaPalm of Blue Desert Interiors!

June 27 Buy Local Lecture Series at Underfoot August “Las Vegas Market Done Right” September Pentimento Event October TBD November Valley Light Gallery CEU Event December Holiday Party

The Unsung Hero Award is presented to an IFDA member who has gone above and beyond in any capacity. During 2012 Mark LaPalm held all of these characteristics. When IFDA was preparing for TABLEAU, Mark volunteered to co-chair and assist with the Tableau volunteers and set up Drop Box to aid with Tableau communication and updates. Along with assisting with Tableau, Mark also designed and entered a table and won the “Most Sophisticated” award. With Tableau coming to an end, Mark approached our board with a wonderful concept of revamping our IFDA kiosk at the Home Design and Idea Center on Pima Rd. in Scottsdale. He proceeded to redesign the space and held educational design events that were open to the public every other Saturday. His programs were met with great success and attendance was growing. Unfortunately, the IDEA Center closed its doors in April, but I can assure that Mark’s doors will not close! We applaud Mark for his creativity and forward thinking as well as his willingness to always pitch in and assist. Mark is, much deservedly, our 2012 Unsung Hero! Karen Egan, IFDA President

The quarterly news of the IFDA Arizona Chapter


Upcoming Event Don’t Miss Buy Local “Hawaiian style”, Series 3 at The Art Department When Thursday May 30, 2013 from 5:00 PM to 7:30 PM MDT


Come out for the third of our 'Buy Local' lecture series and learn what makes this amazing family owned business unique to the Valley. We will mix & mingle with local artists, whip up favorite Hawaiian treats and enjoy the start of summer in true Hawaiian style so remember to dress the part! Wear your favorite Hawaiian shirt or hula skirt and join us for a refreshing networking event!

The Art Department 14435 N. Scottsdale Rd. 480.596.9800 Scottsdale, AZ 85254

Please RSVP asap to reserve your spot! We look forward to seeing you on the 30th! Sincerely, Celia Schauble IFDA - Arizona Chapter 602-300-5371

IFDA AZ Board meetings are held the second Wednesday of each month!

IFDA 2013 Board of Directors

President: Karen Egan, Recording & Corresponding Secretary: Becky Goldwasser, Treasurer: Adrienne Hart, VP/Communications: Terri Welch, VP/Membership & Retentions: Karen Mandarino, , Suzanne Whitaker (co-chair)


VP/Partners: Jan Braden, VP/Programs: Celia Schauble, VP/Fellows: Jan Herwick, VP/Student Liaison: Shanti Rose, Social Media: Charlene Kingston,

The quarterly news of the IFDA Arizona Chapter

IFDA Members on the Move… Two IFDA Designers participate in local fundraiser! The first annual Kitchen and Tasting Tour to benefit Lymphoma Research Foundation, held on February 23rd, was a huge success thanks in part to two of IFDAs Members; Adrienne Hart of ModaScapes Interior Designs and Mark LaPalm of Blue Desert Interiors. Sherry Baker of the Arizona Lymphoma Research Foundation got the idea to add tablescapes to the tour when speaking with Mark LaPalm after one of his design seminars at the now closed Home & Design Idea Center. He put her in touch with Karen Egan, president of IFDA AZ, who was very excited to extend an invitation to participate to our membership. “It was really an honor to have participated in this event to raise both awareness and funds for lifesaving lymphoma research. It was even more exciting to have been selected to do the largest home on the tour! At that point, I knew I had to bring something really over the top!” said Adrienne Hart. “It’s always exciting to have no limits on creativity!” “Giving back to the community is one of our core beliefs at Blue Desert Interiors, so of course we said ‘Yes’ when Sherry asked us to help the Foundation. As each dining space was prefurnished, we were a little apprehensive,” said Mark LaPalm, “but being given a home designed by world-renowned architect, Pete Boon, was a perfect match for our style and made for a wonderful combination.” Over 350 ticket holders toured six upscale homes in North Scottsdale where they experienced culinary delights provided by local chefs and viewed beautiful tablescapes created by Adrienne and Mark, as well as two event planners and two florists. The event raised $15,000 in its first year and they are already planning for next year.

The quarterly news of the IFDA Arizona Chapter


Partners Platinum




The quarterly news of the IFDA Arizona Chapter

Professional Associations: Is There a Difference or Is It All Just Alphabet Soup? IFDA, ASID, IIDA, AIA, NKBA, IDS, WCAA, WFCP – if you’re confused, you’re not alone! Is there a difference or is just so much alphabet soup? Why choose one versus another? All good and important questions! If you are already a member of a professional organization, let me congratulate you. This identifies you as an individual who seeks continuing education, the company of colleagues, a desire to enhance your profession, a forum for discussion, opportunities to network within the industry and much more. However, if you are not currently a member of a professional association, or if the one you’ve joined isn’t meeting your needs, we would like to tell you about IFDA. The International Furnishings and Design Association (IFDA) is an all-industry association whose unique membership comprises interior designers as well as ALL related professionals including showroom managers, manufacturers’ representatives, window treatment fabricators, furniture manufacturers, artists, educators, shelter publication writers and editors are examples of the broad spectrum of professional members. IFDA is the driving force, through its 66 year history of programs and services, to enhance the professionalism and stature of the industry worldwide. As the “voice” of the total furnishings and design industry, IFDA provides its members with the tools and resources to enhance their businesses. IFDA offers unique networking opportunities because the professional members are a cross-section of the entire industry thereby allowing members to meet a variety of providers. The potential for cross referrals is high in addition to helping establish a relationship with trusted vendors in all fields. IFDA welcomes members from every facet of the furnishings and design industry. Our Student Member program stands apart because we do not have student chapters. Rather, Student Members are part of the professional chapter in their local area which offers both educational and networking benefits. It is a great way to make contacts for the future after graduation. Recently, a new category of membership has been established called Associate Member. Open to any graduate of a 2 or 4 year higher education program that applies within 1 year of the date of graduation, the membership period is valid for 2 years at a reduced rate. Our Professional membership is a cross section of many areas of expertise and, because of this fact, there is no specific educational requirement. Members are executives and companies professionally engaged in the design, production, distribution, promotion, communication or education in the furnishings and design and/or related industries. An eight point Code of Ethics governs professional conduct within the Association and all allied organizations. We are proud of the IFDA Educational Foundation which offers the greatest number of grants and scholarships of any furnishings and design industry association. The IFDA Educational Foundation is the philanthropic arm of IFDA dedicated to the support and service of the home furnishings and interior design community. The Educational Foundation, a non-profit, tax-exempt, 501(c)3 organization, raises and distributes funds in the form of grants and scholarships to foster educational activities benefiting individuals and/or institutions in this industry. Locally, our 16 chapters across the country offer a variety of educational programs, networking opportunities, social, and community service activities. There is also an active chapter in Osaka, Japan. IFDA offers a business exchange program between the U.S. and Japan available only to members. Our national organization produces education conferences that bring together experts and colleagues from around the world for targeted business development courses and cutting edge information on the changes to, and new products in, our industry. Lastly, the IFDA is also a fun and friendly group of professionals. If you join, you won’t be a stranger for long and member participation is both desired and welcomed. IFDA is a professional association where you can have a voice and make a difference. Please think about joining us. For more information visit

The quarterly news of the IFDA Arizona Chapter


Social Media The IFDA & Social Media‌ By Charlene Kingston, IFDA Social Media

The IFDA Arizona chapter is on Facebook at Every day, we post a design-related item to inspire you. Would you like to start seeing our posts in your news feed? Stop by our page and like us. It’s that simple. We Can Promote Your Design Business Online We would love to use our social media presence to promote the work of our members and partners. Look for an email coming soon that explains how to submit items for our Facebook page and our LinkedIn Group. Tuesday Night Social Media Club For the last two months, a group of IFDA members have been meeting on Tuesday nights at the home of Karen Mandarino (VP of Membership) in Mesa to learn about social media and start creating business accounts. If you are interested in joining us, contact Karen Mandarino or Charlene Kingston (VP of Social Media). All chapter members and partners are welcome. The cost is $25 per session. Free Social Media Webinars Did you know that you can attend a free online webinar on social media every month conducted by Charlene Kingston? Want more information? Contact her by email at to get the details. Grow Your Business By Going Online Does your design business have a strong online presence? Would you like to learn how to build one? Let us know how we can help you. We are planning training sessions later in 2013 and would love your feedback and suggestions. How can we help you grow your business?


The quarterly news of the IFDA Arizona Chapter

Partner News Dunn Edwards exclusive paint sponsor for the 2013 Pasadena Showcase House of Design

Dunn-Edwards is proud to -- once again -- be the exclusive paint sponsor for the 2013 Pasadena Showcase House of Design. This is the event’s 49th year as the annual fundraiser for Pasadena Showcase House for the Arts (PSHA). Dunn-Edwards has been the paint sponsor for more than 46 years and, this year, welcomes another home into the Showcase collection. As one of the oldest, largest and most successful house and garden tours in the country, Showcase will highlight the work of residential architect Roland E. Coate, Sr. at a 1941 residence located in Arcadia, California. Open April 21 through May 19, 2013, this historic home will be transformed and fully renovated into an extraordinary jewel by renowned designers from throughout Southern California. Originally built for prominent furniture executive C. Lawrence Barker, of the former Southland furniture company, Barker Brothers, the estate is a Monterey Colonial residence that features a number of Colonial Revival subtypes, a mixture that the architect was known for in his attempts in creating a native “California Style.” The estate is a two-story, 10,433-square-foot home that features several gardens, a tennis/basketball court, a swimming pool with spa, and a pool house set on 1.79 acres. PSHA is a non-profit, all-volunteer organization in California whose members donate time and resources to the annual Pasadena Showcase House of Design. Founded in 1948, the PSHA adopted the Pasadena Showcase House of Design as its annual benefit in 1965. Event proceeds support local arts and music programs with gifts and grants, the annual Pasadena Showcase House Youth Concert, the Pasadena Showcase House Music Mobile, and the Pasadena Showcase House Instrumental Competition.

The quarterly news of the IFDA Arizona Chapter


Event Recap Jan Partner Appreciation Dinner Every year the IFDA Board recognizes our Industry Partners with a Partner Appreciation Party. For the past 3 years, Jan Herwick has opened her beautiful home to welcome our wonderful Partners.

2013 Membership Sue Ann Aronson

Artful Concepts in Design, LLC

Jean Bateman, FIFDA Jan Braden

All About Foliage LLC

We all have a great time and look forward to visiting our Partners Showrooms to continue relationships.

Lynn Daley, FIFDA

Thank you, again, for all you do and for supporting IFDA.

Barbara L. Dujanovic, FIFDA

Karen Egan, IFDA President on behalf of our Board

Karen Egan

Lynn Daley Interior Design, LLC BD Interiors

Karlee Enterprises LLC

Leann Fernald

Helser Brothers Inc.

Becky Goldwasser Valley Light Gallery

Adrienne Hart

ModaScapes Interior Design

Jan W. Herwick, FIFDA Herworks Interior Design

Michael Hutchings

Michael Edwin Designs

Barbara J. Kaplan

Design Dimensions

Ron Kessler

The Pullout Shelf Company

Charlene Kingston

Crow Communications, LLC

Sherene Lamb Design 22 LLC

Mark J. LaPalm

Blue Desert Interiors (continued on p. 11)


The quarterly news of the IFDA Arizona Chapter

Event Recap Mar The Da Vinci Exhibit at the AZ Science Center In March, the IFDA found out first hand the genius that was da Vinci! A group of us met and wandered through the exhibits ranging from inventions to paintings showing his true diversity and absolute creative genius. It was also a great excuse to catch up with friends and meet new ones!

2013 Membership (continued from p. 10)

Karen A. Mandarino

Bella More Interior Design LLC

Sefra Maples

Sefra Maples Interior Design and Consulting

Ryan S. O’Meara Palavela Home, LLC

Loyd Parker

Loyd Parker Design

Marilyn E. Prensky, FIFDA Livable Decores

Dede Radford Dunn-Edwards

Shanti Rose

Piece by Peace Designs

Paula J. Savino

Interior Preference

Lana Seagren Verve Interiors

Vicky Smith

Today’s Interiors

Anne C. Stupp

Casa Bella Interiors

Teresa Taylor

Design Biz Blueprint

Terri R. Welch Interiors to a T!

Suzanne Whitaker Passion 4 Murals LLC

Tasha Wiesing

What a Difference a Day Makes

Alysoun Wolfe Ardent Interiors

The quarterly news of the IFDA Arizona Chapter


Event Recap Mar Spring 2013 Market with Vicente Wolf at ADC

The Spring 2013 Market with Vicente Wolf at ADC was great fun. Vicente Wolf, world-renowned interior designer was awe inspiring with his unique perspective on design, light and texture. Vicente shared many of his stories with us on how he is inspired through his travels and limitless creativity guided by integrity and simplicity. He also hosted a wonderful book signing while we enjoyed lunch in the David E. Adler showroom. To end the day, Inside Out hosted a wonderful happy hour with one of the most beautiful hors d’ouvre tables ever seen!

In the afternoon we had a wonderful lesson in chair construction, or “deconstruction” presented by A. Alex Shuford, III, Vice President of Sales & Marketing for Century Furniture. This presentation was a visual and verbal exploration of the materials and techniques found in fine upholstery. By deconstructing a chair Alex was able to “peelback” each layer to provide a detailed understanding of how every component works together to provide support and quality. For many, this was valuable sales tool when specifying custom merchandise.


The quarterly news of the IFDA Arizona Chapter

Get Involved Wondering How to Get Active in the IFDA? The IFDA AZ Chapter is looking for some enthusiastic members to get involved! We need a VP of Programs assistant for the coming year. This person should be someone who likes to be social and is organized! We also need someone to work on the 2013 directory. Interested parties please contact Karen Egan at 480-396-7011 or Terri Welch at 602-989-2604

Becky Goldwasser Sales

Kris Stamatis 2928 N. 70th Street Suite B Scottsdale, AZ 85251 Phone 480-970-3151 Fax 602-840-0446 To the Trade Only

Has your contact information changed? Or to submit articles for the quarterly Industry Focus newsletter Contact: Terri Welch, VP Communications & Directory e-mail: phone: 602-989-2604 Specifications: Acceptable ad formats are eps, jpg, tiff or pdf. Native files in Adobe Creative Suite also acceptable if fonts are outlined and files saved at 300 dpi.

Industry Focus Ad Rates: Business Card (3.5” x 2”) $75 ¼ Page (3.75”W x 4.75”L) $150 ½ Page (7.5”W x 4.75”L) $300 ½ Pg Back Cover (7.5”W x 4.75”L) $375 Full-Page (7.5”W x 10”L) $600 Please email your comments to

7 1 2 5 E. M e r c e r L n. S c o t t s d a l e, A z 8 5 2 5 4 Phone: 480-948-5030 Fax:480-922-9872


The quarterly news of the IFDA Arizona Chapter


Stanton Carpet - Anywhere Collection Outdoor carpet and rugs that look like they should be indoors Sun–safe & washable

2732 N. 68th St. #4 Scottsdale, AZ 85257 480 421-0221 Shown in photo is the Winslow pattern

Paul Connolly, APLD Certified Landscape Designer

Establishing relationships between people, architecture and nature TUCSON



Shelly Lester



The quarterly news of the IFDA Arizona Chapter

The quarterly news of the IFDA Arizona Chapter


Arizona Chapter PO Box 15154 Scottsdale, AZ 85267-5154


The quarterly news of the IFDA Arizona Chapter

IFDA AZ 2013 Spring Newsletter