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Weaving  the  so-ware  cloudpaging  fabric     for  Instant  3D  HD  Cloud  Gaming    

Website  deck  –  March,  2012  

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Dr  Yavuz  Ahiska,  CEO  Approxy   Osman  Kent,  CEO  Numecent  

■  Serial entrepreneurs in paradigm-shifted graphics technologies" " ■  Co-founders of 3Dlabs – The first 3D graphics chip company ($1bn, NASDAQ:TDDDF)" " ■  Osman Joined Numecent as Chairman in June 2010, and became the CEO in Jan 2011" " "

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The  games  industry  is  moving  away  from   downloads  to  Instant  Gaming  

AdverJsing  

Pixel  streaming  

Cloudpaging  

VirtualizaJon   Download  

“The  universal  successor   technology  to  streaming”  

Progressive   download  

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Downloading  leads  to  a  poor  user  experience  and  aborts…    

Game  provider   ✗  High  cost  of  failed/aborted  downloads   ✗  As  high  as  40%  failure  for  F2P  games  >5Gb   ✗  Service  providers  pay  >2¢/Gb    

Downloadable  content  portal  

✗  Limited  income  models   ✗  Difficult  to  take  advantage  rental/subscrip;on  

   

End-­‐user   ✗  Poor  user  experience   ✗  >  4  hours  to  download  10GB  game   ✗  …then  wait  for  the  installa;on   ✗  …then  have  to  wait  for  updates   ✗  …and  many  chances  for  steps  to  go  wrong

 

✗  No  instant  demos ✗  PC  decay ✗  No  agility  when  moving  computer    

 

©  Copyright  ‘12  Approxy  Inc  -­‐  Proprietary  &  confiden;al

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…and  cloud  rendered  pixel  streaming  has  bandwidth  and   scalability  issues     …on  the  server-­‐side    

Expensive  Cloud  Edge  Servers    

✗  Requires  running  network  of  expensive  Edge  Server  data  centres;   1  GPU/user  (GPU  virtualiza;on  not  an  op;on  for  demanding   games)   ✗  No  way  to  provide  GPUs  for  newest  genera;on  of  MMO  games   with  >1.5m  concurrent  users  –  especially  if  it  is  FREE!   ✗  Not  economically  feasible  to  upgrade  server  infrastructure  every   2  years  to  keep  up  with  Moore's  Law   ✗  HUGELY  `CAPEX  intensive  to  scale  geographically  as  servers  need   to  be  co-­‐located  very  near  to  users  

 

…to  most  end-­‐users    

✗  Debilita;ng  latency   ✗  Resolu;on  compromised  by  bandwidth   ✗  Demands  5Mbps  for  720p,  10Mbps  for  1080p,  and  3D  HD  is  not  possible   ✗  Mul;ple  users  in  the  same  home  cannot  play   ✗  Badly  affected  by  network  jilers  

✗  No  offline  gameplay   ✓  Play  on  any  device  

✗  Exceeds  ISP  download  caps  -­‐  can  consume  >3Gb/hr   ✗  Cannot  support  mo;on  controllers  or  instruments  such  as  Kinect  

©  Copyright  ‘12  Approxy  Inc  -­‐  Proprietary  &  confiden;al

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We  believe  it  is  all  about  creaJng  a  careful  balance   between  the  cloud  and  client   A  hybrid  and  hierarchical  solu;on  is  needed  for  a  great  user  experience  

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Introducing     “Cloudpaging ”   ™

 

Game  engine  

Textures  

Videos  

Sounds  

Non-­‐linear  paging  of  sopware  instruc;ons  from  the  cloud   with  local  pixel  streaming  

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rd Our  soluJon  is  based  on     3  generaJon  enterprise  technology  

Leaders  in  enterprise  market  

formerly  Endeavors  Technologies  

    ■  We  have  the  most  mature  product  in  the  market   ■  Numecent  invented  applica;on  virtualiza;on  &   cloudpaging   ■  Field-­‐tested  with  enterprise  for  over  a  decade,  e.g.   -  Parsons  has  served  >3  million  AutoCADs  (≈40Gb!)     -  11  UK  universi;es  deliver  sopware  with  Numecent   technology  

Spin-­‐out  

   

■  Over  12  years  and  $50m  of  R&D   Transforming  Cloud  Gaming  

   

■  Stems  from  a  US  DARPA  project  

Approxy  spun  out  to  focus  on  the  fastest   growing  digital  delivery  ver;cal  

■  Approxy  has  exclusive  licenses  in  gaming  and   consumer  appliances  including  set-­‐top  boxes,   consoles,  ‘virtual  consoles’  in  anything  from  PCs  to   Smart  TVs,  and  all  local  streaming  (≤18  concurrent   users)  

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Non-­‐linear  content  needs  Cloudpaging   Progressive  download   works  for  linear  music  and  video  

Cloudpaging   is  required  for  interacJve  games  

■  Poor  performance  for  interac;ve  games   -  Delay/jilers   ■  Inefficient  use  of  network   ■  Less  op;ons  to  op;mize  delivery   ■  Doesn’t  open  use  virtualiza;on  

■  Approxy's  cloudpaging  is  based  on  non-­‐linear   condi;onal  delivery  of  virtualized  content   ■  Best  performance  for  interac;ve  games   ■  Sophis;cated  server  controls  to  op;mise   delivery   ■  Efficient  use  of  network  as  it  fetches  minimum   code  necessary  

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Approxy’s  Instant-­‐Play  cloudpaging  soluJon  

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6.  

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We  ‘cloudify’  any  PC  game  into  a   virtualised  package   (No  need  for  source  code)  

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Games  so-ware  instrucJon   seamlessly  cloudpaged  on-­‐demand  

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Games  run  instantly  WITHOUT  any   installaJon  when  only  5-­‐10%  is   buffered  

4.  

Licenses  are  tracked  with   sophisJcated  Live  DRM  and   protected  with  military  grade  256-­‐ bit  AES  encrypJon  at  all  Jmes  

5.  

Games  are  conJnuously  updates  as   developers  can  push  patches  using   their  exisJng  patchers  

Users  can  play  games  offline!   Licensing  policy  or  rental  period   dictates  offline  grace  period  

Games  can  be  played  with  full   peripheral  support,  including  Kinect  

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ParJals  provide  instant  graJficaJon   User  sees  complete  available  porzolio  of  games  as  if  in   local  library     Cloud  Portal  pushes  par;al  copies  of  intelligently   selected  new  games  to  en;ce  users  into  truly  instant   demos   (≈5-­‐10%  of  a  game  required  for  instant-­‐play)  

100+  games  instantly  playable  

Cloud  Service  

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Rest  of  selected   par;al  game   cloudpaged  on-­‐ demand  

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Your  Approxy  service  is  immediately  global  as  it  uses  flexible   low-­‐cost  Cloud  services  

Lowest-­‐cost  Cloud  delivery   solu;on  

Our  soluJon  

Other  soluJon  

1  off-­‐the-­‐shelf  low-­‐cost  server  can  serve   10,000  users  

1  GPU  per  user,  $$$   Servers  need  upgrading  with  Moore’s  Law  

 

 

©  Copyright  ‘12  Approxy  Inc  -­‐  Proprietary  &  confiden;al

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PredicJve  cloudpaging  gives  performance  and  analyJcs       ■  We  sta;s;cally  inferring  the  rela;onship   between  page-­‐requests,  and  create  a  highly   informa;ve  predic;ve  engine       ■  By  predic;vely  pushing  pages,  we  increase   network  performance  by  dras;cally  cut  page   faults       ■  The  graph  of  inferred  page  rela;onships  gives   extremely  detailed  data  on  how  users  are   progressing  through  games   -  e.g.  where  they  are  switching  off,  and  where   a  game  may  s;ll  have  bugs  

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Legacy  purchases  can  be  re-­‐delivered   Benefits  of  virtualized  form  

Game  barcode   and  license  

Exis;ng  game  

      Users  can  benefit  from  your  Cloud  Gaming   service  on  games  they  have  purchased   previously       Approxy’s  Cloud  management  determines   which  games  in  a  user’s  collec;on  are   available  through  your  eCommerce  store   and  re-­‐delivers  them   –  just  like  iTunes  Match  applied  to  apps       ■  Portable  –  user  can  play  the  game  on  any   device   ■  No  need  to  store  fragile  physical  media   ■  Game  is  con;nuously  updated    

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Intellectual  property   ■  Approxy’s  patents  applica;ons   ■  Adap;ve  applica;on  streaming  in  Cloud  Gaming   ■  Applica;on  Distribu;on  Network  (ADN)    

■  Approxy  has  the  right  to  use  Numecent’s  18  founda;onal  US  patents   ■  Cannot  be  in  the  business  without  infringing  these   ■  Covers:   -  Applica;on  virtualisa;on  and  packaging   -  Applica;on  streaming/cloudpaging  

    6,453,334     7,451,196     7,062,567     6,918,113     6,959,320     7,043,524     7,096,253  

Patent  No.  

7,577,751  

Title   Method  And  Apparatus  To  Allow  Remotely  Located  Computer  Programs  And/Or  Data  To  Be  Accessed  On  A   Local  Computer  In  A  Secure,  Time-­‐Limited  Manner,  With  Persistent  Caching     Method  And  System  For  Execu;ng  A  Sopware  Applica;on  In  A  Virtual  Environment     Intelligent  Network  Streaming  And  Execu;on  System  For  Conven;onally  Coded  Applica;ons     Client  Installa;on  And  Execu;on  System  For  Streamed  Applica;ons     Client-­‐Side  Performance  Op;miza;on  System  For  Streamed  Applica;ons     Network  Caching  System  For  Streamed  Applica;ons     Method  And  Apparatus  For  Streaming  Sopware     Sopware  Streaming  System  And  Method    

©  Copyright  ‘12  Approxy  Inc  -­‐  Proprietary  &  confiden;al

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Video  links   Fixing cloud gaming

January  17,  2012   Approxy  keynote  talk  at  Cloud  Gaming  Europe  2012   Dura?on:  30min   www.approxy.com/CGE  

Virtual console

September  20,  2011   Cloud  Gaming  with  Approxy   Dura?on:  6min   www.approxy.com/VCONSOLE  

Phone server

Smart  phones,  tablets  and  TVs  are  becoming  thicker  every  year  (quad  cores,  GPUs  etc);   an  iPad  2  has  more  horsepower  than  a  netbook.  A  key  strength  of  Approxy  is  that  our   ‘sopware  layer  is  thin’.  Just  have  a  look  at  this  demo  where  we  stream  FROM  a  phone   www.approxy.com/PHONE  

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“Approxy  will  impact  every     connected  games  device  on  earth”   Dr.  Yavuz  Ahiska,  CEO  

©  Copyright  ‘12  Approxy  Inc  -­‐  Proprietary  &  confiden;al

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Approxy teaser presentation