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Weaving the  Cloudpaging™  fabric     for  instant  gaming     September,  2012  

© Copyright  ‘12  Approxy  Inc  -­‐  Proprietary  &  confiden;al


Approxy spun  out  to  focus  on  cloud  gaming   We  came  out  of  stealth  on  5th  March  with  a  bang  

Leaders in  virtualiza@on  +  streaming  

parent of  Endeavors  Technologies  

Spin-­‐out Q4’11  

Transforming cloud  gaming  

“Approxy strikes  balance  between  cloud,   local  gaming”  

, 5-­‐Mar-­‐12  

“Pure freaking  magic”  

, 5-­‐Mar-­‐12  

“Have not  seen  anything  like  this   before”  

, 5-­‐Mar-­‐12  

“Blew my  mind”  

, 5-­‐Mar-­‐12  

“Lined up  to  knock  streaming  into   oblivion”  

, 5-­‐Mar-­‐12  

“Instant gaming  gra;fica;on  with   Cloudpaging”  

, 6-­‐Mar-­‐12  

“Possibly the  most  revolu;onary  tech   idea  of  2012”  

ready

“Cloud-­‐streamed games  let  you   click  &  play”  

© Copyright  ‘12  Approxy  Inc  -­‐  Proprietary  &  confiden;al

, 13-­‐Mar-­‐12  

, 6-­‐Mar-­‐12  

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Dr Yavuz  Ahiska,  CEO  Approxy   Osman  Kent,  CEO  Numecent  

■  Serial entrepreneurs in paradigm-shifting graphics technologies" " ■  Co-founders of 3Dlabs – The first 3D graphics chip company ($1bn, NASDAQ:TDDDF)" " ■  Osman Joined Numecent as Chairman in June 2010, and became the CEO in Jan 2011" " ■  We want Numecent and Approxy to make a bigger mark than 3Dlabs" "

© Copyright  ‘12  Approxy  Inc  -­‐  Proprietary  &  confiden;al

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Digital distribu@on  is  moving  away   from  Pixel  Streaming  and  Downloads   Every  genera@on  builds  on  the  shoulders  of  the  previous  

Only a  half  solu;on   with  bandwidth,   scalability  and   business  model  issues  

Cloudpaging™ Adver@sing?   Applica@on   streaming  

Pixel streaming  

Applica@on virtualiza@on   No  instant   gra;fica;on  and   high  cost  of  aborts  

Download

Linear streaming  

Our universal  successor   technologies  to  streaming   Built  on  Numecent’s   heritage  as  the  inventors  of   Applica;on  Virtualiza;on  &   Streaming  

Progressive downloads   Designed  for  linear  content  

© Copyright  ‘12  Approxy  Inc  -­‐  Proprietary  &  confiden;al

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Downloading leads  to  a  poor  user  experience  and  aborts…   Game  provider   ✗  High  cost  of  failed  and  aborted  downloads   ✗  As  high  as  40%  failure  for  F2P  games  >5Gb1   ✗  Service  providers  pay  >2¢/Gb    

Downloadable content  portal  

✗  Limited income  models   ✗  Difficult  to  take  advantage  rental/subscrip;on  

End user   ✗  Poor  user  experience   ✗  Half  day  to  download  10GB  game   ✗  …then  wait  for  installa;on…and  updates.   ✗  …and  many  chances  for  steps  to  go  wrong

✗  No instant  demos

✗  PC decay

✗  No agility  when  moving  between  devices  

1 Internal  sta;s;c  provided  by  a  global  F2P  MMO  game  provider

© Copyright  ‘12  Approxy  Inc  -­‐  Proprietary  &  confiden;al

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…and cloud  pixel  streaming  has  bandwidth  and  scalability   shortcomings   …on  the  server  side  

✗  Requires a  network  of  expensive  Edge  Server  data  centres   ✗  1  GPU/user  (GPU  virtualiza;on  not  an  op;on  for  AAA  games)  

✗  No way  to  provide  GPUs  for  newest  gen  of  MMO  games  with   >1.5m  concurrent  users  –  especially  if  it  is  FREE!   ✗  Infeasible  to  upgrade  infrastructure  every  2yr  with  Moore's  Law   Expensive  Cloud  Edge  Servers   run  and  render  games    

✗  HUGELY CAPEX  intensive  to  scale  geographically  as  servers  need   to  be  co-­‐located  very  near  to  users   …to  most  end  users   ✗  Debilita;ng  latency   ✗  Resolu;on  compromised  by  bandwidth1   ✗  Demands  5Mbps  @720p,  10Mbps  @1080p,  and  3D  HD  is  not  possible   ✗  Mul;ple  users  in  a  home  cannot  play  

Video streamed  &  plays  on  any  device  

✗  Badly affected  by  network  jirers  

✗  No offline  gameplay   ✗  Exceeds  ISP  download  caps  -­‐  can  consume  >3Gb/hr   ✗  Cannot  support  mo;on  controllers  such  as  Kinect   1  Akamai  “State  of  the  Internet”  report  (Apr-­‐12)  -­‐  average  connec;on  speed:  Worldwide  2.3Mbps;  USA  5.8Mbps  (-­‐5.3%  QoQ);  

UK 4.9Mbps;  France  3.7Mbps;  China  1.5Mbps;  India  0.9Mbps;  Brazil  1.8Mbps

© Copyright  ‘12  Approxy  Inc  -­‐  Proprietary  &  confiden;al

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Introducing Cloudpaging™   ready  

© Copyright  ‘12  Approxy  Inc  -­‐  Proprietary  &  confiden;al

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Approxy’s technology  is  ideally  suited  for  future  of  cloud  gaming   2014:  A  vision  for  all  living  rooms…  

Games, Apps,   Mixed  media   …even  the  OS!  

Cloudpaging™

High defini;on,   3D  stereoscopic,   mul;player  experience  

© Copyright  ‘12  Approxy  Inc  -­‐  Proprietary  &  confiden;al

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We invented  App  Virtualiza@on  and  Cloudpaging™   Cloudpaging  is  our  4th  gen  technology   Enterprise  proven  technology:  we  have   the  most  mature  product  in  the  market  

$50m of  R&D   spent  over  12  years  since  the   technology’s  incep;on  as  a  DARPA   project  

3 million  40Gb+  AutoCADs   served  by  Parsons  Corpora;on   (revenue:  $3.4bn)  with  our  technology  

>11 top  universi@es   currently  Cloudpage  so|ware  to  tens  of   thousands  of  students  

UCI/Darpa

1999

Endeavors &  Stream  Theory  

In stealth  

Spinout

MBO

2001

2009

Spin-­‐out 2012  

Cloud gaming,   console,  set  top   box  &  SmartTV  

© Copyright  ‘12  Approxy  Inc  -­‐  Proprietary  &  confiden;al

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1 Parsons  Corpora;on:  Revenue:  $3.4bn  (2008),  hrp://www.parsons.com


Instant play  games  launch  immediately  from  @ny  “par@als”   Cloudpaging™  compresses  the  delivered  por@on  of  a  game  by  10-­‐50×!   Typically  5-­‐10%1  seed  por;on  of  a  game  (“par@al”)   is  all  you  need  to  get  up  &  going   Par@al  

No. calls  

Page calls   during  launch  

Run;me access  parerns   have  no  spa;al  coherence   Pages  

App so`ware   pages  

Executable 1  This  percentage  is  not  fixed,  and  typically  drops  further  for  larger  games

© Copyright  ‘12  Approxy  Inc  -­‐  Proprietary  &  confiden;al

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Non-­‐linear content  needs  Cloudpaging™   Cloudpaging™  makes  efficient  use  of  a  network  by  delivering  what  is  needed   Progressive  download   works  for  linear  music  and  video  

Cloudpaging™ is  required  for  interac@ve  games   3  

■  Poor performance  for  interac;ve  games   -  Delay/jirers  

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■  Approxy's Cloudpaging™  is  based  on  non-­‐linear   condi;onal  delivery  of  virtualized  content   ■  Best  performance  for  interac;ve  games  

■  Inefficient use  of  network   ■  Less  op;ons  to  op;mize  delivery   ■  Doesn’t  o|en  use  virtualiza;on  

■  Sophis;cated controls  to  op;mise  delivery   ■  Efficient  use  of  network  as  it  fetches  minimum   code  necessary   ■  Applica;on  runs  virtually  without  installa;on   ■  Agile  –  Users  are  free  to  move  from  computer   to  computer  and  s;ll  access  their  so|ware  

© Copyright  ‘12  Approxy  Inc  -­‐  Proprietary  &  confiden;al

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Cloudpaging™ is  achieved  through  a  Virtual  MMU   Part  of  our  new  digital  transport  through  virtualiza@on  

Low  cost  server  –  10,000  users/server    No  ping  distance  requirement    Jirer  and  conten;on  resistant    20-­‐100x  berer  than  progressive  downloads    1000x  berer  than  pixel  streaming  (which   consumes  2Gb/hour)   ■   This  is  self-­‐adap;ve  compression   ■  ■  ■  ■  ■ 

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Virtualiza@on sandbox   Game  (par@al)  

Virtual MMU  

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HTTP/S

Server

Client

“In modern  computer  architectures  a  memory  management  unit  (MMU)  is  used  to  virtualize  RAM  to  reduce  the   memory  footprint  of  an  applica?on.  By  deploying  a  Virtual  MMU  in  the  communica?on  path,  we  are  in  essence   reducing  the  network  footprint  of  the  deliverable,”   Dr  Art  Hitomi  (CTO  Numecent)   ©  Copyright  ‘12  Approxy  Inc  -­‐  Proprietary  &  confiden;al

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Heuris@c pushing  of  pages   Cloudpaging™  creates  a  tree  of  temporal  behavior  of  pages  on  the  server  

The So|ware  Genome  

■  We sta;s;cally  infer  the  rela;onship   between  page-­‐requests  and  create  a  highly   informa;ve  predic;ve  engine     ■  By  predic;vely  pushing  pages,  we  increase   perceived  network  performance     ■  The  graph  of  inferred  page  rela;onships   gives  an  extremely  detailed  data  on  how   users  are  progressing  through  apps  –  a  very   useful  instrumenta;on  tool  for  developers.     ■  We  are  essen;ally  mapping  the  DNA  of   global  so|ware  behaviour  for  berer  network   performance  

© Copyright  ‘12  Approxy  Inc  -­‐  Proprietary  &  confiden;al

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Infinite-­‐library engine  seamlessly  promotes  F2P  Par@als   A  fundamentally  different  approach  in  marke@ng  F2P  games   “AppLocker”  

Cloud server  remotely  populates  client  with   promo  Par;als  in  the  background  using  user-­‐ preference  heuris;cs   User  sees  a  vast  library  of  the  newest  games    

All games  start  instantly  from  Par;als  with   zero  wai;ng   –  just  as  if  they  are  na;vely  installed!  

© Copyright  ‘12  Approxy  Inc  -­‐  Proprietary  &  confiden;al

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Industry leading  cloud  managed  instant  applica@on  streaming   Scalable,  secure,  fully  featured  ecosystem  with  infinite-­‐library  cloud  engine   1  

Automa@c universal  packaging  –  100%  of  PC  games   &  an;-­‐cheat  plug-­‐ins  are  ‘cloudified’  via  automated   tools  without  source  code  access  –  best  in  market  

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Low cost  elas@c  server  footprint  is   immediately  global  and  grows  with   your  demand  (we  use  Amazon  AWS)  

3 Full  portal  support  with  real-­‐ @me  telemetry  &  mature   SDK  –  used  extensively  by   leading  enterprises  

Instant play  &  installa@on-­‐free   gaming  with  Cloudpaging™  – Games  start  instantly  from  seed   Par;als  WITHOUT  installa@on   Infinite-­‐library  cloud  engine  for   promo@ng  @tles  –  Cloud  remotely   populates  client  with  Par;als  to   create  large  games  selec;on  

Internet

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DRM &  military  grade  security  enable   flexible  mone@za@on  –  Live  DRM  enforces   licences  with  AES256  encryp;on  at  all  ;mes,   allowing  rental/subscrip;on  &  elimina;ng   piracy  

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Seamless patching  –  Push   patches  and  roll-­‐forward/ back  between  versions  

6 Ultra  scalable  CDN  support   (op@onal)  –  High  performance   via  web  caching   Offline  gameplay  with  full   na;ve  performance!  Full  license   control.  Licensing  policy  sets   offline  grace  period  

© Copyright  ‘12  Approxy  Inc  -­‐  Proprietary  &  confiden;al

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Protected by  23+  of  the  earliest  patents  &  patent  publica@ons   Cannot  be  in  this  business  without  infringing  these   Automa@c  universal  packaging  –  100%  of  PC  games   &  an;-­‐cheat  plug-­‐ins  are  ‘cloudified’  via  automated   tools  without  source  code  access  –  best  in  market   Low  cost  elas@c  server  footprint  is   immediately  global  and  grows  with   your  demand  (we  use  Amazon  AWS)  

Instant play  &  installa@on-­‐free   gaming  with  Cloudpaging™  – Games  start  instantly  from  seed   Par;als  WITHOUT  installa@on   Infinite-­‐library  cloud  engine  for   promo@ng  @tles  –  Cloud  remotely   populates  client  with  Par;als  to   create  large  games  selec;on  

Internet

Full portal  support  with  real-­‐ @me  telemetry  &  mature   SDK  –  used  extensively  by   leading  enterprises  

DRM &  bank  grade  security  enable  flexible   mone@za@on  –  Live  DRM  enforces  licences   with  AES256  encryp;on  at  all  ;mes,  allowing   rental/subscrip;on  &  elimina;ng  piracy   Seamless  patching  –  Push   patches  and  roll-­‐forward/ back  between  versions  

Ultra scalable  CDN  support   (op@onal)  –  High  performance   via  web  caching   Offline  gameplay  with  full   na;ve  performance!  Licensing   policy  sets  offline  grace  period  

© Copyright  ‘12  Approxy  Inc  -­‐  Proprietary  &  confiden;al

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Our customer’s  service  is  immediately  global  as  it  uses   flexible  low-­‐cost  Cloud  services  

Lowest-­‐cost Cloud  delivery   solu;on  

Our solu@on  

Pixel streaming  

1 off-­‐the-­‐shelf  low-­‐cost  server  can  serve   thousands  of  concurrent  users   (e.g.  Amazon  AWS)  

1 GPU  per  user,  $$$   Servers  need  upgrading  with  Moore’s  Law  

© Copyright  ‘12  Approxy  Inc  -­‐  Proprietary  &  confiden;al

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…and Cloudpaging  can  take  place  even  from  a  Smartphone   All  your  favourite  apps  in  your  pocket  (next  gen)   Admin  &  license  manager  

Cloud admin  &  license  management  

All your  favourite  apps  in  your  pocket  

■  3G/Wi-­‐Fi for  cloud  management  

■  Page apps  from  your  phone  to  any  PC  

■  Can be  carrier  managed  

■  Smartphone acts  as  a  proxy  server   ■  No  installa;on  and  on  demand   ■  Serves  5-­‐6  users   Watch  the  demo:   www.approxy.com/PHONE  

Local paging    

© Copyright  ‘12  Approxy  Inc  -­‐  Proprietary  &  confiden;al

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The new  topology  of  Cloudgaming  2.0   Push-­‐pull  paging  from  the  cloud   Local  rendering  and  pixel  streaming  for  plaworm  shi`ing  

Run on  your  tablet  at  60Hz   and  with  gesture  virtualiza?on    

Cloudpaging Servers  on  AWS     push-­‐pull  paging  

Local pixel  streaming   over  Wi-­‐Fi   (no  scaling  issues)  

95% less  network  use   Hugely  scalable   Fric?on-­‐free  

Using the  local  PC     as  a  proxy  GPU.    

Next year  this  can  become  a   $100  headless/diskless  rendering  device  

   

© Copyright  ‘12  Approxy  Inc  -­‐  Proprietary  &  confiden;al

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Video links   Approxy gaming - feature video March  5,  2011   Cloud  Gaming  with  Approxy   Dura?on:  5min   www.approxy.com/VCONSOLE  

Fixing cloud gaming

January 17,  2012   Approxy  keynote  talk  at  Cloud  Gaming  Europe  2012   Dura?on:  30min   www.approxy.com/CGE  

Phone server

Smart phones,  tablets  and  TVs  are  becoming  thicker  every  year  (quad  cores,  GPUs  etc.);   an  iPad  2  has  more  horsepower  than  a  netbook.  A  key  strength  of  Approxy  is  that  our   ‘so|ware  layer  is  thin’.  Just  have  a  look  at  this  demo  where  we  cloudpage  FROM  a  phone   www.approxy.com/PHONE  

© Copyright  ‘12  Approxy  Inc  -­‐  Proprietary  &  confiden;al

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“Approxy will  impact  every  connected  games  device”   Dr.  Yavuz  Ahiska,  CEO  

© Copyright  ‘12  Approxy  Inc  -­‐  Proprietary  &  confiden;al

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Approxy teaser presentation - CGUSA'12  

Approxy's teaser website slide deck

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