ROADMAP MEDIA PACKET
S E G E L L O DC N A S T N E D U T N S O I E T R A E S H R W VE N O C E H START T Two college planning workbooks distributed to 7,000 juniors and seniors in Orleans and Jefferson Parish public high schools Opportunities for targeted branding and lead opportunities Direct sustained engagement with students, parents, and mentors across Orleans and Jefferson Parishes
WHY ADVERTISE? DOING GOOD IS GOOD BUSINESS
CONNECTING THE DOTS
Advertising in the Roadmap tells students, parents, and the community you are invested in their success. A portion of the proceeds goes to fund the Roadmap Scholarship.
The Roadmap is a valuable reference that remains with the student through their entire college going process. Counselors and mentors integrate it into their college and career planning activities.
We have tailored expert content to provide Louisiana juniors and seniors with a clear college going process and effective ways for you to reach them.
“The College Admissions Roadmap is the most direct and cost-effective offline strategy to reach high school students and parents in the New Orleans metro area.”
Jeraul Mackey, President of Appliki
ALL PRINT ADS INCLUDE: Feature presentation time on a monthly college conference call with students and parents
Up to three events listed on the online college calendar
E-blast to students in the Appliki database
Listing in the Roadmap’s digital and print directory
More than 3,400 juniors, 3,600 seniors, and their parents, counselors, and mentors will use our Roadmap each year. Will they find you there?
DEMOGRAPHICS 15 – 18 Age of Students
88% African American
Asian + Hispanic
51% Male 49% Female 75% Free &
24 – 53 Age of
Educators, Parents, & Mentors
American + Indian + White
85% Believe They Are “Definitely” Going To College
2/3 Are Not “Very
Confident” They Are Best Prepared For College
14:1 In-State/Out-ofState College Going Ratio
Based on data from the Louisiana Department of Education, New Orleans Public Schools 2011 Student Satisfaction Survey, and independent research.
The biggest hurdle was ensuring my son did the footwork like applying to college, studying for the ACT, etc. The workbook helped us stay on top of him. We knew where he should be in the process and helped keep him on track.
Mr. and Mrs. Verlin Dix Parents of Dillon Dix, incoming freshman at Tulane University
My classmates would have also benefited from a college admissions workbook because many of [them] were still confused about which way to go when deciding colleges, majors, funding options, and just simply setting goals.
Christian R. Incoming Student to Dillard University
DISTRIBUTION The College Admissions Roadmap is for the self-directed student, passionate counselor, and invested parent or mentor. Published annually at the beginning of the school year. The Roadmap is distributed to all public high schools in New Orleans (25) and the largest high schools in Jefferson Parish (3). The junior edition reaches 3,418 juniors and the senior edition reaches 3,656 seniors, providing these communities a premier tool for free.
New Orleans Pubic Schools
Recovery School District
Warren Easton Charter High School Benjamin Franklin High School Edna Karr Secondary School Priestley School of Architecture & Construction Lusher Charter School McDonogh 35 College Preparatory High School Eleanor McMain Secondary School New Orleans Charter Science & Mathematics High School
Thurgood Marshall Early College High School International High School of New Orleans New Orleans Charter Science and Math Academy Sojourner Truth Academy Miller-McCoy Academy New Orleans College Prep Charter School O. Perry Walker High School Algiers Technology Academy Joseph S. Clark Preparatory High School Walter L. Cohen High School John McDonogh Senior High School Sarah T. Reed Senior High School G.W. Carver High School Greater Gentilly High School Sophie B. Wright Charter School KIPP Renaissance High School
Jefferson Parish Public Schools Helen Cox High School John Ehret High School L.W. Higgins High School
The Roadmap helps level the playing field by offering a comprehensive college guide which outlines approaches to be taken, has an easy read quality, and presents opportunities for parents to get involved at home
Nicole Johnson-Cooper Master Teacher, G.W. Carver High School
The Roadmap will help transform our counseling department into a Career and College Preparatory department! John B. Edwards Board of Trustees, Algiers Charter School Association
Juniors and seniors will benefit from this workbook as it outlines the activities they should pursue each year, becoming a roadmap that they and their parents can follow as they navigate through the process. Dr. Marilyn Payne Director of Student Support Services, Orleans Parish School Board
2011 ROADMAP RATES All rates are net. All ads are in color. A 15% fee will be charged for guaranteed placement. It may not always be possible to meet requests special placement. Invoices due upon receipt. Payment with order is required until credit is approved. Finance charge: Accounts outstanding more than 30 days incur a 1.5% per month finance charge.
NET RATES PER ROADMAP Inside Back Cover
Jr. OR Sr.
Jr. AND Sr.
Inside Front Cover
full page (with bleed) 1/2 V (nonbleed)
Guaranteed position: Add 15%
width x depth
8.75 x 11.25
IMAGES/SCANS: All images/scans should be 300 dpi saved as a TIFF or an EPS. We cannot accept JPEG images or Pantone/ PMS or RGB colors or 72 dpi (i.e., image pulled from a website). All images provided on disk must be in CMYK format and color corrected. We are not responsible for color on RGB or PMS files that must be converted to CMYK. Please make sure process separation is checked for all process color builds.
8.5 x 11
4 x 10.5
8 x 5.25
4 COLOR PROCESS: 133 line screen for cover positions. Overall printing maximum density of all colors must not exceed 280%. We do not accept PMS colors. ACCEPTABLE DESKTOP FILE FORMATS: Adobe InDesign, Adobe Illustrator, Adobe Photoshop and PDFs created with Acrobat Distiller only.
1/2 H (non-bleed)
ACCEPTED FONTS: All printer and screen fonts must be included with all digital files; Postscript Type 1 or Postscript Type 3. No TrueType fonts accepted. Please use stylized fonts and do not use menu-styled fonts for bold, italic or bold italic type. All fonts used in art files must be converted to outlines.
DEADLINE: Ad Closing
July 31, 2011
LOGOS AND ARTWORK: Images should be an EPS. Avoid rotation and cropping of images in layout programs and do not nest EPS files in other EPS files. Please convert all fonts to curves. Should you request a hi-res working file of your ad, there will be a charge of 25% of ad cost. TRIM AND BLEED SPECIFICATIONS: Please make sure document’s dimensions are correct. Build pages to trim size and, if bleed, extended dimensions beyond page edges by a minimum of 1/8”. Keep live matter 5/166” from trim size. Bleed allowance: 1/8”.
The College Admissions Roadmap is produced by Appliki. 1856 Wedgwood Drive, Harvey, LA 70058 Phone: (504) 383-5010 Fax: (504) 328-1943
PRODUCTION SPECIFICATIONS: Creative and production services are available. Content for ad development is due one month prior to the ad closing date for each issue. All camera-ready ad artwork is due by the ad closing date. Appliki reserves the right to reject any advertising we deem inappropriate.
www.admissionsworkbook.com For more information contact Jeraul Mackey
EMAIL: firstname.lastname@example.org. Please include the name of your company in the subject line. If there are any questions regarding these specifications and for larger files, please contact our office at (504) 383-5010.
(504) 583-5010 or email@example.com
AUTHORS The College Admissions Roadmap was co-written by Jeraul Mackey and Steven Pearson. Jeraul Mackey is an education policy specialist and entrepreneur. Most recently, he developed New Orleans Public Schools’ College and Graduation Coach position, a district-wide initiative to increase college-readiness and matriculation. Prior to working for NOPS, Jeraul was College Summit’s Public Policy and Government Affairs Specialist. In this role, he successfully pursued legislation to measure and make publicly available college enrollment rates by high school. He has also served on numerous state and local boards, including Louisiana’s Blue Ribbon Commission for Educational Excellence and Board of Regents for Higher Education. Jeraul is the founder of Appliki. Steve Pearson is a veteran college counselor. Steve retired in 2007 from Decatur High School after working 20 years as the School Guidance Counselor. During his tenure, he provided postsecondary planning to over 3,000 students and families and helped increase the school’s college going rate from 50% in 1986 to an annual rate of nearly 85%. As a result, Steve was selected as a charter member of Governor Perdue’s GAcollege411.org initiative. He has also served as Associate Director of Admissions for Mercer University Atlanta and currently is a College Consultant for Brown Richards Associates. Appliki develops tools to assist students and low-income families in the college planning process. We empower students interested in going to college and equip adults eager to help.