Issuu on Google+

tong wern ching –

design portfolio graphic design | illustrations | mixed media


– 00

– Tables of Content

– Index

01

The Organic Leather

02

WonderWorz

03

SG Elements

04

Sculptures

05

Lineage

06

OCPD

07

SPCA

08

Inforgraphics

09

Packaging

10

Illustrations

11

Flash - Footsteps

12

Flash - OCBC


_ 01

01

Corporate Identity The Organic Leather Company


– 01

– Corporate Identity

– The Organic Leather Company

A branding project to boost awareness and educate consumers about The Organic Leather Company and their leather-making workshops. The company aims to offer only the best leather from responsible and reputable farms ; processed using natural means. Design Concept – To emphasize on the organic nature of their leather tanning process (using farm bred mimosa) and the supreme quality of their leather using simple and clean design elements to reflect the artisanal qualities of their products.


– 01

– Corporate Identity

– The Organic Leather Company


– 01

– Corporate Identity

– The Organic Leather Company


– 01

– Corporate Identity

– The Organic Leather Company


– 01

– Corporate Identity

– The Organic Leather Company


_ 02

02

Corporate Identity

WonderWorz – An integrated cleaning company


– 02

– Corporate Identity

– WonderWorz

WonderWorz is an integrated cleaning company that specializes in industrial cleaning. The company adopts a cuttingedge technology, suitably tailor to the needs of their customers. Design Concept – To portray the company’s young and fresh image, emphasizing on the shine and brilliance of glass panels after using WonderWorz’s cleaning products or services.


– 02

– Corporate Identity

– WonderWorz


– 02

– Corporate Identity

– WonderWorz


_ 03

03

Branding / Advertising

SG Elements – Singapore, for the budget traveller


– 03

– Branding / Advertising Campaign

– SG Elements

Sg Elements is a campaign done for Singapore Tourism Board that focuses on the traveller who does not wish to burn a hole in their pockets. Design Concept – The idea was to unify Singapore’s culture, food and shopping into an accessible campaign.


– 03

– Branding / Advertising Campaign

Who says that one needs to spend a bomb in order to have fun travelling? Gone are the days when traveling to exotic locations was a luxury meant only for the rich and the famous! Come experience Singapore with SG Elements, without burning a hole in your pocket! Check out the exotic cultures, gorge on fabulous local delicacies and mingle around with the locals! With SG Elements, exploring Singapore is no longer an expensive affair!

For more information check out http://www.sg-elements.com.sg/

Where Styles Converge

– SG Elements

Where Flavours Converge Who says that one needs to spend a bomb in order to have fun travelling? Gone are the days when traveling to exotic locations was a luxury meant only for the rich and the famous! Come experience Singapore with SG Elements, without burning a hole in your pocket! Check out the exotic cultures, gorge on fabulous local delicacies and mingle around with the locals! With SG Elements, exploring Singapore is no longer an expensive affair!

For more information check out http://www.sg-elements.com.sg/

Sg Elements Singapore, for the budget traveller

Sg Elements Singapore, for the budget traveller


– 03

– Branding / Advertising Campaign

– SG Elements

Singapore Elementals Sg Elements

About

Attractions

Local Delights

Plan Your Trip

Getting Around

Contact

Enjoy 50% off admission tickets every Friday! * Visit the Peranakan Museum and check out the unique hybrid culture that is part of Singapore’s living heritage.

The Peranakan Museum explores the culture of Peranakan communities in Southeast Asia. Installed in the former Tao Nan Chinese School, built in... more...

Sign up now!

x

Sign up for the Sg Elements badge to save a little more when you're travelling around Singapore! more...

* Valid till 2 April 2013

Sg Elements Hello, I am a budget traveller


– 03

– Branding / Advertising Campaign

– SG Elements

Singapore Elementals Sg Elements

About

Attractions

Local Delights

Plan Your Trip

CHAR KWAY TEOW

LAKSA

Contact

Getting Around

CHICKEN RICE

Singapore Elementals Sg Elements

About

Attractions

Local Delights

Plan Your Trip

Getting Around

Contact

Getting Around

Contact

LAKSA Laksa (or curry laksa) is originally a Peranakan (Straits Chinese) dish consisting of noodles, fishcake, prawns, cockles and chopped bean spouts served in a spicy coconut-based soup. It is often served with a spoonful of sambal chilli, garnished with laksa leaves, and taste great when complemented with a fish otak otak.

Singapore Elementals Sg Elements

About

Attractions

Sg Elements Hello, I am a budget traveller

Local Delights

This badge will be sent to you for FREE! Flash it when you arrive at Changi Airport’s Singapore Visitors Centre to receive a goodie bag and flash it at participating outlets* to enjoy a discount!

Plan Your Trip

Name Email Country State Address Line 1 Address Line 2

* All participating outlets will display a decal seen HERE.

SIGN UP


– 03

– Branding / Advertising Campaign

– SG Elements


_ 04

04

3D Sculptures

Forms Exploration – 3D Models


– 04

– Forms Exploration

– 3D Sculptures

A series of 3D sculptures sculpted with various types of papers, cards and materials. Experimented with studio lighting, filter and lightbox.


– 04

– Forms Exploration

– 3D Sculptures


– 04

– Forms Exploration

– 3D Sculptures


– 04

– Forms Exploration

– 3D Sculptures


– 04

– Forms Exploration

– 3D Sculptures


– 04

– Forms Exploration

– 3D Sculptures


– 04

– Forms Exploration

– 3D Sculptures


_ 05

05

Publication Design Ann Siang Hill – Lineage


– 05

– Publication

– Lineage

Lineage is a look at Ann Siang Hill’s past and present, with a focus on her rich chinese history and how the modern world utilises traditional spaces. Design Concept – The concept of this publication is to unify the classy and the traditional, focusing on black and white photography, illustrations and a creative use of translucent pages.


– 05

– Publication

– Lineage


– 05

– Publication

– Lineage


– 05

– Publication

– Lineage


– 05

– Publication

– Lineage


_ 06

06

Publication Design

OCPD – Obsessive Compulsive Personality Disorder


– 06

– Publication

– OCPD

A 64 printed pages publication on Obsessive Compulsive Personality Disorder (OCPD). Not to be confused with Obsessive Compulsive Disorder (OCD). Design Concept – To show an OCPD personality though interpretation of various contents and symptoms of OCPD, applying the “rules” that most OCPD personel set for themselves.


– 06

– Publication

– OCPD


– 06

– Publication

– OCPD


_ 07

07

Marketing Collaterals SPCA – The Adoption Project, postcards


– 07

– SPCA

– Marketing Collaterals

A series of postcards done for SPCA promoting ‘The Adoption Project’, to encourage adoption of pets. Design Concept – To show how adopting a pet can bring colours to your life by having these animals being the only coloured element in the postcards.


– 07

– SPCA

– Marketing Collaterals


– 07

– SPCA

– Marketing Collaterals


_ 08

08

Inforgraphics

UNIFEM – Prostitution, posters


– 08

– Inforgraphics

– UNIFEM, Prostitution

A series of a2 size printed infor-graphics posters on the “world’s oldest profession”, with accompanying icons.


– 08

– Inforgraphics

– UNIFEM, Prostitution


– 08

– Inforgraphics

– UNIFEM Prostitution


_ 09

09

Packaging Design Glory’s – Sweet Twists Cookies


– 09

– Packaging Design

– Glory’s Sweet Twists

A series of packaging design done for Glory’s twisted cookies – a regular pack and a gift pack. Design Concept – To show the sweet and freshness of the product. The graphics are inspired by a combination of maple leaves, swirls and curvy lines, as well as various petals and florals. The simple shapes and patterns bring out the simplicity of this snack, which can be consumed at all time of the day.


_ 10

10

Illustrations

Traditional Illustrations – Mixed Media


– 10

– Illustrations

– Pigment Ink on Cartridge

Various illustrations done using various traditional media such as graphite, watercolour, chalk pastels and ink.


– 10

– Illustrations

– Pigment Ink on Cartridge


– 10

– Illustrations

– Graphite on Textured Paper


– 10

– Illustrations

– Chalk Pastels


– 10

– Illustrations

– Graphite on Cartridge Paper


– 10

– Illustrations

– Graphite on Cartridge Paper


– 10

– Illustrations

– Watercolour


_ 11

11

Flash Animation Footsteps Magazine – Showreel


– 11

– Flash Animation

– Footsteps Magazine

A magazine cover design and short showreel done for Footsteps -- a travel and adventure magazine. Design Concept – To bring the message across through sketch-style illustrations, giving it an accent of a traveling journal or sketchbook that one carries around.

01

02

03


– 11

– Flash Animation

– Footsteps Magazine

04

08

05

09

06

10

07

11


– 11

– Flash Animation

– Footsteps Magazine

12

16

13

17

14

18

15

19


_ 12

12

Flash Animation OCBC Bank – Screensaver


– 12

– Flash Animation

– OCBC Screen Saver

A flash animated screensaver done for OCBC Bank, highlighting their purpose and values. Done during Student Internship Programme at Addiction Advertising.

01

02

03


– 12

– Flash Animation

– OCBC Screen Saver

04

08

05

09

06

10

07

11


– 12

– Flash Animation

– OCBC Screen Saver

12

16

13

17

14

18

15

19


– 12

– Flash Animation

– OCBC Screen Saver

20

24

21

25

22

26

23

27


+ 65 9667 6559 applewernching@hotmail.com cargocollective.com/applewernching


portfolio_lowres