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November 2018


BUSINESS How Local Veterans Can Make Money Moves

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Chairman’s Message


December Luncheon


State of the City Presentations


Champions Corner


Chamber View


Apple Bites

Chris Ackerman’s





Glenda Bayless

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Janice Moore President/CEO Joy Adkins Membership Services Representative


Ambassadors • Executive Government Relations

Executive Committee Chairman Virginia Watterson

First Vice Chairman Tom Hoegerman Treasurer Carol Thomas Keefer Secretary Janice Moore Past-Chairman of the Board Victoria Martin

Members of the Board Chris Ackerman Richard Bounce Amber Brendel Arlene Pence Bruinsma Isaac Cisneros Thomas Hallin Dana Hernandez Arsalee Morales Richard Richter Terry Saenz Sabrina Schneider Tessa Schutz Mike Thrapp Bob Tinsley

Source Magazine

Managing Editor T. Faye Griffin - Words by T. Faye Design and Layout Chris Ackerman - Signify Designs Printed at Mojave Printing Solutions The AV Business Source Magazine is published monthly by The Apple Valley Chamber of Commerce Spirit River Center 16010 Apple Valley Rd. Apple Valley, CA 92307 Tel. 760.242.2753 Fax. 760.242.0303 Email. info@avchamber.org Web. www.AVChamber.org

As we enter this season of Thanksgiving, I can’t help but to be thankful for the wonderful town we live in that always presents the best opportunities for our veterans to lead their own businesses. As the holiday season of giving starts in full, I would like to urge each and every one of us to support these local and important businesses to our community, to not only lift up other business members in our community, but also to thank these wonderful individuals for their service to our county.

Calendar November 2018 November 14th Executive Committee Meeting Chamber Conference Room, Spirit River Center 7:30 a.m. – 8:30 a.m. Chairman: Virginia Watterson, Massey Insurance November 16th Ambassador Committee Meeting Chamber Conference Room, Spirit River Center 16010 Apple Valley Road, Apple Valley 12:00 p.m. – 1:00 p.m. Chairman: Wendy Ramey, Agio Realty November 20th Board of Directors Meeting Chamber Conference Room, Spirit River Center 16010 Apple Valley Road, Apple Valley 8:00 a.m. – 9:00 a.m. Chairman: Virginia Watterson, Massey Insurance

Also, I would encourage all of our members to participate in the year’s Winter Wonderland on Saturday December 1st at Sunset Hills. There will be silent auctions of custom decorated Christmas Trees that support our local non-profit organizations as well as food and drink supplied by our local vendors. Sponsorship opportunities are still available. Give the office a call for tickets or more information.

Gini Watterson

NO NOVEMBER LUNCHEON December 2018 December 7th Government Relations Committee Meeting Chamber Conference Room, Spirit River Center 16010 Apple Valley Road, Apple Valley Noon – 1:00 pm Chairman: Pat Orr, Little Caesars December 19th “Coming Home for Christmas” 2018 General Membership Luncheon Apple Valley Chamber of Commerce 11:30 a.m. – 1:00 p.m. Spirit River Center 16010 Apple Valley Road

Member Stats Jerry Klein

31 Years

General Membership Luncheon

Hamilton Landon GMAC Real Estate

19 Years

ALTEC Engineering, Inc.

18 Years

December 19, 2018

Lee & Associates- Inland Empire North

15 Years

Renewing Members

Parade of Pianos

8 Years

Apple Valley Legacy Museum

8 Years

High Desert Yak Pak

7 Years

Greater Hope Foundation Foster Agency

4 Years

Marie Chase Petry Essential Oil Advocate

3 Years

Kona Ice of Victor Valley

2 Years

Wordsmith Productions

2 Years

Apple Valley Chamber Offiice 16010 Apple Valley Road Apple Valley, CA 92307 11:30am

Coming Home for Christmas Special Luncheon Drawing Wendy Ramey, Agio Realty

Fantastic Advertising Opportunities with azine! g a The New Apple Valley Ch amber M

Ambassador Chair Wendy Ramey

Ambassadors Richard Bounce, Bounce Realty Jackie Bounce, Bounce Realty Joan Phelps, Hi Desert Center for Spiritual Living Linda Martin, Linda’s Tailor Shop Anita Holmes, California Writers Club

1/8 Ad Size $150

Barbara Smith, Mohahve Historical Society

1/2 Ad Size $275

1/4 Ad Size $200

Back Page 3/4 Size $350

Dana Hernandez, Simply Rockn’ it Events Eva D’Antonio, Entercom Radio Wendy Ramey, Agio Real Estate Tiffani Calvert, Oggi’s Pizza & Brewery Jacqueline Eldredge, Massey Insurance Services

Quarterly Commitment*


ff 10% O

6 Month Commitment*

ff! O % 2 1

12 Month Commitment*

f! 5% Of


Full Page and Double Truck Ads also available. Please call for Pricing. • Ad Design Charges $125 per ad


First 5 Chamber Members who sign a 12 month Commitment 1/2 size or larger will get 2 Months FREE!

For More Information or to Advertise Call Chamber Office Chris Ackerman (760) 242-2753 (760) 559-1686


*Quarterly, 6 month and 12 month ad commitment prices must be paid in full at time of signing. We appreciate the overwhelming response in attendance at the General Membership Luncheon and wish to accommodate all members in attendance. In our efforts to fulfill the reservations at the Apple Valley Golf Course for the monthly luncheon we ask that members R.S.V.P. no later than the Thursday before the luncheon. Should a member reserve and not attend, the lunch fee of $25.00 will be billed to the member. Notice of cancellation of reservations for the luncheon must be made 24 hours in advance in order to avoid the lunch fee. Reasonable accommodations will be made for individuals with disabilities upon request.

Brittany Depezynski, High Desert Shuttle John Wales, John-Wales Farmer Insurance Brandin Wilson Dillon, Shear Realty

RSVP Apple Valley Chamber of Commerce (760) 242-2753 or info@avchamber.org

Cost $21.00 per person with reservation $26.00 per person at the door without reservation $31.00 for non-members



BUSINESS How Local Veterans Can Make Money Moves By T. Faye Griffin One look at the well-appointed building at 22399 Powhatan Road in Apple Valley telegraphs the owner’s commitment to excellence. What can’t be detected when driving by Splattered Ink is that owner-manager is both a woman and a veteran. Arlene Pence-Bruinsma, a former U.S. Navy Reservist, is one of the thousands of veteran entrepreneurs making a positive impact on the American economy. According to the SBA (Small Business Administration) 1 in 10 veterans owns a business.

Success Stories Veterans have a long history of entrepreneurialism. Almost 50% of veterans owned businesses after World War II. If you peer behind the success of many of the country’s largest companies today, you are sure to find a veteran or two. RE/MAX co-founder Dave Liniger served in Vietnam. FedEx’s Fred Smith opened his little copy shop two years after being honorably discharged. “Much of our success reflects what I learned as a Marine,” he wrote for Military.com. “The basic principles of leading people are the bedrock of the Corps.” Unlike Pence-Bruinsma, who began the screenprinting business with her late husband, a former Marine, and had the rare advantage of not requiring outside financial assistance, Pelton Smalls believes his business may have benefitted greatly from a bit of help. Owner of Heart Driven – Sports & Stuff on Outer Highway 18 at Corwin, Smalls founded the business in 2010 with no government assistance. He admits it was rough going for a while. In time, the Army veteran enlisted friend and fellow veteran Larry Briscoe to help run the store. “In hindsight I wished I had taken advantage of the support ops the VA and the SBA offers. I learned the hard way,” says the entrepreneur who also owns an alkaline water store.

Veteran Arlene Pence-Bruinsma runs her business with military precision.

Mission Possible? While veterans are 45% more likely to be selfemployed than a non-vet, the numbers have declined dramatically since 2012. Some cite a lapse in financial support. In an effort to bolster those numbers, the SBA has partnered with the Department of Defense to offer veterans and their spouses a program that provides a thorough introduction into entrepreneurship. Boots to Business is open to transitioning military personnel (including National Guard and Reserve) and gives them access to a myriad of educational resources such as SCORE Mentors and Women’s Business Centers. Also, there may be help to be found in the form of nonprofit groups, government agencies, and elected officials devoted to supporting veterans in their quest to be self-sustaining. This includes the VA Small and Veteran Business programs such as the ServiceDisabled Veteran-Owned Small Business Program (SDVOSB) that ensures that wounded veterans are treated with equity when bidding on contracts. Female veterans may find assistance tailored to their needs through the Women-Owned Small Business Program (WOSB) an agency that “helps to expand federal contracting opportunities for WOSBs.”

From the Trenches Often the best advice for those seeking to start a business comes from someone who has already marched those miles. Pamela, a former Naval recruiter from Hesperia, encouraged transitioning personnel to become “active duty entrepreneurs” by doing the legwork before they separate. “Write that business plan. Build your starting capital while you still have a regular check. That way you’re ahead of the game.” Arlene encourages business owners to educate themselves, to “look into all avenues” and take advantage of every opportunity to earn differentials for your business. She is also a staunch believer in investing in the people who work for her by helping them start their own businesses. But perhaps her best tip is the one that would fit perfectly on a t-shirt: “Don’t be afraid.” To learn more about the veteran support offered by the U.S. Small Business Association, visit: sba.gov

CONSERVATION A NEW WAY OF LIFE HAND WATERING Make sure your hose is fitted with a shut-off nozzle to help control flow and avoid overwatering Avoid watering on windy days

SPRINKLER SYSTEMS Install a weather-based, programmable controller Turn off your sprinkler system within 48 hours of measurable precipitation

DRIP IRRIGATION Surround your plants and trees with mulch to limit evaporation, regulate the soil's temperature and apply water directly to the roots

For more information visit LibertyUtilities.com or call 760-247-6484


BUSINESS SPOTLIGHT Orchestrating a public update on the status of an entire city government is no small feat. But State of the City Presentations is expert at helping simplify the process. “We are the only design studio in California that specializes in state of the city presentations,” says founder and Chamber member Sam Thatte. A recent transplant to Apple Valley, State of the City Presentations has a proven track record in town for

Powerpoint design, video production, editing, scriptwriting, speechwriting, general graphic design, and marketing. “It’s a job and our customers, city staff and officials, are too busy with their workload. We make their job easier by lending them our support.” replied Sam. State of the City Presentations is located at 15940 Quantico Rd, Ste. 150 in Apple Valley. For more information, call 760-383-1010.

CHAMPIONS CORNER|PURPLE REIGN Her nickname is “Purple.” As new chairperson of the Ambassadors committee, Wendy Ramey is excited about the group’s plans to continue building on their reputation for exceptional service to the Chamber. “We love to do what we do--representing and standing in agreement with the town to take it to the next level,” says the affable volunteer who has served on the committee for two years. Active in the community for a decade, the licensed realtor works at Agio Realty. Her first order of business in her new role as chair is to cast a line for new recruits. “I like fishing. It’s my sport. So I’m fishing for Ambassadors,” she laughs. “If you have the spirit and a little time to “serve” we need to hear from you.”

Oh yes, why is she c a l l e d , “Purple”? It is because she wears p u r p l e a l m o s t everyday. It’s the color of royalty. “And I like giving royal service with a smile every opportunity I can.” The Ambassadors Committee meets every third Friday from 12 – 1pm in the Chamber Conference Room.

“There are two kinds of people, those who do the work and those who take the credit. Try to be in the first group; there is less competition there.” Indira Gandhi, Indian politician and stateswoman

CHAMBER VIEW IRS Highlights Tax Changes Affecting Small Businesses

The Internal Revenue Service is urging small business owners to learn about how the new tax law changes may affect them. The Tax Cuts and Jobs Act, passed in December 2017, made tax law changes that will affect virtually every business and individual in 2018 and the years ahead. Among other things, the new law may change their tax rates and have an impact on the quarterly estimated tax payments they are required to make during the year. For many pass-through businesses, the law changes created a new 20% deduction for qualified business income. Other deductions and credits have been changed as well, including revised depreciation methods and expanded options for expensing business property. There also are new rules for like-kind exchanges and fringe benefits. In addition, small business employers who provide paid family and medical leave to their employees during tax years 2018 and 2019 may qualify for a new business credit. Business owners can refer to the Tax Reform Provisions that Affect Businesses page for updates and resources on these topics and other business-related changes.

The IRS is highlighting these changes and more as part of its ongoing initiative to help small businesses and self-employed individuals understand and meet their tax responsibilities. Pass-through businesses, small C-Corporations, Schedule C filers (independent contractors and gig economy workers) and farmers are all affected by the new law. The IRS has issued a number of news releases, tax tips, YouTube videos and webinars to help small businesses navigate the new tax law, and more of these products are on the way. Tax tips are written in plain language and people can subscribe to them by using the IRS’s Tax Tips email-subscription program. A variety of additional products and resources can be found on the Tax Reform Resources page. Business owners are encouraged to check the Tax Reform homepage for the latest guidance on the tax law provisions that may affect them.

(Reprinted with permission from CalChamber)

Shop Local. Source Local.

Apple Valley-based Tonyan Coffee Roasters and Off the Grid Brewing Company recently partnered to create El Dorado, a lager beer infused with freshly roasted coffee beans.

Is your business sourcing local? Share your story at shoplocal@applevalley.org for a chance to be featured in an upcoming Shop Local ad.


Apple Bites

CEO/President of the Victor Valley Chamber, Mark Creffield is a great partner of the Apple Valley Chamber! Thanks for coming to our luncheons, Mark!

Chair of our Board, Virginia Watterson, Massey Insurance is the MC for our general membership luncheon.

Janice Moore, CEO/President receives recognition from the American Legion Women’s Axillary #256 for the Chamber’s years of support in sending Apple Valley junior and senior students to Boys and Girls State to learn to form a government. Support is coming from the generous giving of our Chamber membership upon each renewal.

Superintendent of Apple Valley Unified School District Tom Hoegerman announces his retirement June 30, 2019. However, he will remain our Chamber’s First-Vice Chairman on our Board of Directors!

Photos By Chris Ackerman

Lisa Kiplinger Kennedy, Wine Ambassador for the wine Boisset Collection presented members with beautifully wrapped wine bottles at each table as our October Table Sponsor.

Miriam Munoz, Valley Hi Toyota, announces our 2nd Annual Winter Wonderland on December 1 at Sunset Hills. Our non-profit organizations will silent auction their Christmas trees and keep 100% of their proceeds.

Marcy Taylor, Apple Valley Legacy Museum, challenges us to drink from the original bottle of Whiskey from the early days of the Apple Valley Inn steak frys.

Captain Manny Mendoza, Apple Valley Police Captain explains that traffic accidents are down because traffic citations are up! Great job, Captain Mendoza!

Sharon Page, The H.R. Edge, was the keynote for our luncheon. Independent Contractors vs. Employees? Ask Sharon Page she clarifies it all!

Creative Arts Theater singer Maddy Velazquez gives us her rendition to the theme of the Little Shop of Horrors theatrical play. A beautiful rendition of “Wanting to be Green!”

Newly appointed Ambassador Committee ViceChair, Brittany Depezynski, with High Desert Shuttle, prepares the audience for our raffle prizes.

Councilman Scott Nassif gives us More Than A Mayor’s Minute update on the Holiday Happenings in our Town.

Glenda Bayless


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Apple Valley Chamber of Commerce 16010 Apple Valley Road Apple Valley, CA 92307



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SUBMISSIONS Nyesha Loyd, editor, accepts articles for possible newsletter publication. Articles are subject to editing and will be published on a space available basis.The Apple Valley Chamber of Commerce assumes no responsibility for the care or return of submitted materials. DISCLAIMER All reasonable efforts have been made to ensure the accuracy of the information contained in THE BUSINESS SOURCE. The Apple Valley Chamber of Commerce accepts no responsibility for damages arising directly

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or as a consequence of the use or publication of inaccurate information.The opinions expressed by contributors are their own and are not necessarily shared by THE BUSINESS SOURCE, its staff, the Apple Valley Chamber of Commerce or its advertisers. Editorial content is intended as general information and not seen as specific legal or financial advice. For such, readers are advised to consult professionals in the appropriate field. The Apple Valley Chamber of Commerce assumes no liability resulting from advertising contained in this publication.


Profile for Apple Valley Chamber of Commerce

November 2018 Source  

November 2018 Source