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May 2018

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Chris Ackerman’s

IGNIFYDESIGNS GRAPHIC DESIGN

MARKETING

PUBLIC SPEAKING

www.SignifyDesigns.com

Glenda Bayless

CPA


Chairman's MESSAGE By Victoria Martin

WHAT TIME IS IT?

Staff

drumroll please…

Janice Moore President/CEO

Time for the Apple Valley Chamber Summer Hops Brewfest (and Wine too)!!!

Nyesha Loyd Burnatte Executive Assistant Joy Adkins Membership Services Representative

Committees

Ambassadors • Executive Government Relations

Executive Committee Chairman Victoria Martin

First Vice Chairman Chris Ackerman Treasurer Virginia Watterson Secretary Janice Moore Past-Chairman of the Board Bob Tinsley

Members of the Board Richard Bounce Arlene Pence Bruinsma Isaac Cisneros Thomas Hallin Dana Hernandez Tom Hoegerman Carol Thomas- Keefer Kari Leon Kevin Mahany Richard Richter Terry Saenz Sabrina Schneider Tessa Schutz Mike Thrapp

Source Magazine

Editor & Designer Chris Ackerman - Signify Designs Staff Writer: T. Faye Griffin Printed at Mojave Printing Solutions The AV Business Source Magazine is published monthly by The Apple Valley Chamber of Commerce Spirit River Center 16010 Apple Valley Rd. Apple Valley, CA 92307 Tel. 760.242.2753 Fax. 760.242.0303 Email. info@avchamber.org Web. www.AVChamber.org

Sabrina Schneider, Chris Ackerman, and the rest of our Chamber team are hard at work preparing for (what I believe) is the MOST FUN event in the High Desert, the Summer Hops Brewfest! We’ll have tons of breweries and wineries, amazing food trucks, and killer bands. Mark your calendars for June 2nd – this is an event you won’t want to miss! Download the Apple Valley Chamber App for more info. I’d like to take a moment to highlight some the High Desert’s amazing nonprofits that partner with the Apple Valley Chamber. The High Desert Community Foundation is a local nonprofit that allows those with a vision and a heart for the community to come under their 501(c) umbrella without having to go through the huge costs and hassle of forming their own nonprofit, purchasing liability insurance, and filing tax returns. HDCF and CASA (Court Appointed Special Advocates for Children) both held their ribbon cuttings through the Chamber in April at the “Spirit of Giving Showcase,” showcasing all of the wonderful projects under the HDCF Umbrella. To check out the projects or look into starting your own, visit www.hdcfoundation.org or call (760) 242-8877. Continued on page 5

Calendar May 2018 May 9th Executive Committee Meeting Chamber Conference Room, Spirit River Center 8:00 a.m. – 9:00 a.m. Chairman: Victoria Martin, ArchAngel Estate Planning May 11th Ambassador Committee Meeting Chamber Conference Room, Spirit River Center 16010 Apple Valley Road, Apple Valley 12:00 p.m. – 1:00 p.m. Chairman: Dana Hernandez, Simply Rockin it Events May 15th Board of Directors Meeting Chamber Conference Room, Spirit River Center 16010 Apple Valley Road, Apple Valley 8:00 a.m. – 9:00 a.m. Chairman: Victoria Martin, ArchAngel Estate Planning

May 16th Chamber Membership Luncheon Apple Valley Golf Course, 15200 Rancherias Road, Apple Valley 11:15 a.m. – 1:00 p.m.

June 2018 June 1st Government Relations Committee Meeting Chamber Conference Room, Spirit River Center 16010 Apple Valley Road, Apple Valley Noon – 1:00 pm Chairman: Pat Orr, Little Caesars June 2nd Summer Hops Brewfest & Wine Too Lion’s Park, Apple Valley • 12 Noon


Member Stats

New Members

Mojave Desert Air Quality Management District 14306 Park Ave Victorville, CA 92392 (760) 245-1661

Hilltop Tavern & Inn

Beagles and Buddies 23430 Highway 18 Apple Valley, CA 92307 (626) 444-9664

May 16, 2018 Apple Valley Golf Course

Minuteman Press Victor Valley

9544 Kiowa Road Apple Valley, CA 92308 (760) 247-7727

14176 Amargosa Rd. Suite D Victorville, CA 92392 (760) 245-7990

Laura Hernandez

AllState/ John Alsop & Associates

P.O. Box 400507 Hesperia, CA 92340 (442) 267-7975

Desert Design & Construction Corp 13316 Rincon Rd. Apple Valley, CA 92308 (760) 963-6919

General Membership Luncheon

18838 US Highway 18 Ste 1 Apple Valley, CA 92307 (760) 242-4399

15200 Rancherias Rd. Apple Valley, CA 92307 Check-in begins at 11:15 a.m. Lunch is served at 11:30 a.m.

Program Steven Kurti Innovation Academy

Table Sponsor San Bernardino County Fairgrounds

Boisset Collection

Drawing

Apple Valley, CA 92307 (760) 954-5334

Dana Hernandez, Simply Rockin it Events

Ticket Sales Armida Murphy

Ambassador Chair

Renewing Members

Dana Hernandez, Simply Rockin it Events

50 Years

Ambassadors

Wilson So

29 Years

Richard Bounce, Bounce Realty

Robert R. Yeghoian Co

29 Years

Joan Phelps, Hi Desert Center for Spiritual Living

Bear Valley Party Rental

27 Years

Anita Holmes, California Writers Club

High Desert Association of Realtors

23 Years

Dan Smith

17 Years

Southern California Edison

Apple Valley Senior Citizen Club

17 Years

Apple Valley Inn

14 Years

Max Schetter

14 Years

Stater Bros. Market Coldwell Banker Commercial

13 Years 9 Years

Jackie Bounce, Bounce Realty Linda Martin, Linda’s Tailor Shop Tessa Schutz, Kranbox Barbara Smith, Mohahve Historical Society Armida Murphy Eva D’Antonio, Entercom Radio Wendy Ramey, Agio Real Estate Curry Ramey, Agio Real Estate Isaac Cisneros, Cisneros Brothers Plumbing Tori Millian, Agio Real Estate, Inc Tommy O’Neal, Agio Real Estate, Inc Denis Beaudoin, A Touch of Class Limousine Tiffani Calvert, Oggi’s Pizza & Brewery

Fort Irwin Community Relations

4 Years

Jacqueline Eldredge, Massey Insurance Services

Moore Digital Marketing

2 Years

John Wales, John-Wales Farmer Insurance

Automobile Club of Southern California

2 Years

JayCo Industries, LLC

2 Years

We appreciate the overwhelming response in attendance at the General Membership Luncheon and wish to accommodate all members in attendance. In our efforts to fulfill the reservations at the Apple Valley Golf Course for the monthly luncheon we ask that members R.S.V.P. no later than the Thursday before the luncheon. Should a member reserve and not attend, the lunch fee of $25.00 will be billed to the member. Notice of cancellation of reservations for the luncheon must be made 24 hours in advance in order to avoid the lunch fee. Reasonable accommodations will be made for individuals with disabilities upon request.

Brittany Depezynski, High Desert Shuttle

RSVP

Apple Valley Chamber of Commerce (760) 242-2753 or nyesha@avchamber.org

Cost

$21.00 per person with reservation $26.00 per person at the door without reservation $31.00 for non-members


FEATURE STORY With designations ranging from churches to private foundations, nonprofits organizations meet many societal needs, making them a great asset to any community. Currently, there are more than 1.5 million nonprofits registered in the United States, and that number is growing. Unfortunately, most were set-up to fail from the onset. While it’s difficult to get definitive numbers, an estimated 50% of all nonprofits don’t survive. What separates struggling organizations from their top performing counterparts? The most successful nonprofit organizations understand that sustainability is directly linked profitability. “Nonprofits should be ran through the lens of sustainability, always asking the question: What do we need to do to be a sustainable organization? Unless a nonprofit was formed to address a shortterm problem, the reality is that our community need nonprofits to be around for decades to come,” says Tige Charity, Founder and Executive Director of Kids in the Spotlight, Inc., an award-winning 501c3 nonprofit based in Burbank. Shifting her perspective about profitability and how it’s attained is a lesson Charity learned in the early days of her 9-year old nonprofit that employs the art of filmmaking to teach life and leadership skills to teens living in foster care. “[One] mistake is we don’t always run nonprofit organizations like a business,” she adds. “For-profit businesses are built to last and so should nonprofit organizations.” The lack of strategic planning is the death knell to the majority of failed nonprofits. A study conducted by the Concord Leadership Group revealed more than half of their respondents confessed to not having a strategy—written or otherwise. Good intentions and heartfelt passion will never replace a well-thought out, written plan.

Member F.D.I.C.

The Profitable Nonprofit By T. Faye Griffin

The hard truth is it takes monies to give money, goods, and/or services to those in need. This is not to suggest that generating funds should supplant the cause itself. Still, a strategy to accumulate savings, or an endowment, should be high up on an organization’s to-do list. No doubt laying aside funds is daunting task for a mom-and-pop operation dependent upon small and/or sporadic donations, or even a large-scale operation trying to make its payroll. But a reserve of funds is key to weathering unexpected economic changes. Having a nonprofit status doesn’t mean your organization has to operate hand-to-mouth. Beyond grants, sponsorships, general contributions, maximizing your human resources is another key to building profit. Volunteers are the literal backbone of most nonprofits. Dedicated volunteers, a skilled staff, and effective board of directors can give nonprofit of any size an advantage. Outsourcing certain tasks to a team of hardworking volunteers is a tremendous cost savings measure. Additionally, a strong, committed board that embraces a “govern, give and get,” strategy is essential to meeting fundraising goals. If possible, avoid the “friends and family” board model. A board formed from a personal inner circle too often lacks focus. The same goes for the “for appearances sake” board member. They may look good on paper, but in practice members who simply fill seats contribute very little and weaken the board’s effectiveness. Creating a sustainable nonprofit is perhaps the hardest and most satisfying way to serve your community.


Chairman's MESSAGE Continued from page 2

CONSERVATION A NEW WAY OF LIFE

The Chamber a l s o partnered this month with Inland Empire United Way for their annual “Kids Pack Challenge!” Every week the United Way fills more than 300 grocery bags with food for children at local schools to take home over the weekend, when school lunches a r e n ’ t available. On May 1st the Apple V a l l e y Chamber Team stuffed all of the bags in 1 hour and 19 minutes, holding the Chamber record thus far. Consider this our team calling Hesperia, Victorville, Adelanto and Barstow to complete the challenge! Visit United Way at www.ieuw.org. Another long-time member of the Chamber is the VVAPL Humane Society. We’ve all seen our amazing ambassador and board member Terry Saenz volunteering her time and energy with the Apple Valley Chamber and throughout the community. She’s amazing and we’re so blessed to have her! Learn more about VVAPL Humane Society at www.vvapl.com. Thank you, as always, for being a member of the Apple Valley Chamber of Commerce. If you have ideas, concerns, or feedback of any kind please don’t hesitate to contact us. We’re here to serve you!

Victoria Martin

HAND WATERING Make sure your hose is fitted with a shut-off nozzle to help control flow and avoid overwatering Avoid watering on windy days

SPRINKLER SYSTEMS Install a weather-based, programmable controller Turn off your sprinkler system within 48 hours of measurable precipitation

DRIP IRRIGATION Surround your plants and trees with mulch to limit evaporation, regulate the soil's temperature and apply water directly to the roots

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AT HOME OUTDOOR WATERING TIPS


JUNE 018

2

CRAFT BREWS | WINE | MUSIC | FOOD TRUCKS | VENDORS

Lion’s Park • Apple Valley, CA VIP 11AM - 4PM • General Public: 12PM - 4pm (21 & over) $ VIP: $60 • GENERAL: $30 ($35 AT DOOR) • DESIGNATED DRIVER: 0 D.D. ENTRY FEE PAID FOR BY VALLEY HI HONDA GROUP, SENIOR AND ACTIVE MILITARY DISCOUNTS AVAILABLE

BREWS. FOOD. SPONSORS.

Tickets On Sale NOW aT WWW.AVCHAMBER.ORG INFO: JANICE MOORE: 760.242.2753

SUMMERHOPSBREW

Summer Hops App


Business Moment Did you know 51.9% of marketing professionals say video content provides the best ROI? Imagine promoting your video to millions… getting more views, likes and subscribers. Video marketing is a powerful way to build relationships and brand awareness with prospects. If you aren’t using video in your marketing yet, it’s high time to begin. So to help you get started, here are the best video marketing practices you want to watch out for and implement in 2018:

1) PLAN BEFORE RECORDING Don’t just “wing it” and ramble when you record. It’s important to have a clear-cut message you want to share. Create bullet points you want to get across. You can even tape them to the wall to stay on track. Then practice it. Don’t read. The more conversational you are the more connected your audience will feel.

2) HOOK ‘EM FAST Just like headlines are important for articles and email marketing, opening hooks are key to grabbing attention from viewers.

Best Video Marketing Practices for 2018 By Susan Friesen

5) CALL TO ACTION Ask the viewers to take action at the end of the video. Do you want them to buy, subscribe, or hit like and share?

6) SEO OPTIMIZE Use keywords in your video title, description, and tags that will help you rank better on YouTube and Google. Create a catchy title that uses keywords and sounds natural. If you have post the video on your website, creating a sitemap tells the search engine bots you have a video hosted on your website and will result in more organic traffic. Video marketing is quickly becoming the future of content marketing. I hope you’ll take the plunge this year to make video marketing an important addition to your promotion toolbox.

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You have 10 seconds to capture your audience’s attention. What question can you ask to draw them in? How can you make them curious or intrigued to find out more?

3) GIVE FIRST If you create your video with the feeling “I want them to buy” it will send bad vibes. Think first about how you can share value. What can you teach them? How you can make them feel entertained? What inspiration can you provide?

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FO R M O R E I N FO R M AT I O N , PL E A S E CO N TAC T JA N I C E M O O R E AT (760) 242-2753 & M A R K C R E FFI E L D AT (760) 24 5 - 6506


Business Spotlight Since 1985, Family Assistance Program has helped build stronger families in the High Desert with a number of programs designed to assist victims of domestic violence, human trafficking, and at-risk/homeless youth. The agency operates two emergency shelters, two youth drop-in centers, multiple transitional housing units, and a community resource center, offering a safe place where those in need can form healthy relationships, become self-sufficient, and reach their goals. All services are available at no cost to the community and include: legal advocacy, peer support groups, counseling, anger management and parenting classes, and a restraining order clinic. Classes, support groups and services are provided in English and Spanish. Experienced staff help clients to navigate services and ease into what is often a painful transition. The agency operates one of the only domestic violence shelters in the state that allows victims to bring their pets to the facility. This has been especially useful for victims who delay their escape from abusive relationships for fear of what might happen to their pets. The agency also operates the only homeless youth shelter in San Bernardino County. Last year, Family Assistance Program housed 165 homeless youth. Each shelter has a 24hour hotline that is always answered. Victims of domestic violence can call (760) 949-4357. All youth in crisis can call (909) 335-2676. Family Assistance Program hosts its own fundraising event twice a month. The popular “Taco Tuesday” event serves to bring the community together to support this cause while everyone enjoys great food. Last Christmas, the agency collaborated with Santa’s Sleigh to help raise money for their toy drive. Outreach Coordinator, Melissa Woods plans and hosts the event says anyone interested in sponsoring a “Taco Tuesday” to market their business and support the community can contact her at: melissa@familyassist.org. For more information about Family Assistance Program’s services, please visit www.familyassist.org or call (760) 843-0701.

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Apple Bites

Creative Arts Theatre warms up the crowd with a little entertainment from Joseph & the Amazing Technicolor Dreamcoat.

Sam Pulice campaigning for Man About Town 2018.

Eric Schmidt, Chairman of the Board of Hesperia Chamber.

Mayor Art Bishop, Town of Apple Valley presents the Wyland National Mayor’s Challenge for Water Conservation.

Photos By Chris Ackerman

Chairman Victoria Martin welcomes new member Liane Roth of Snow Orthodontics.

Tony Penna, General Manager, Liberty Utilities speak on “Apple Valley Water Fee Increases: The Why And What For!”

Marcy Taylor of Apple Valley Legacy Museum and Deanna Wilson of High Desert Community Foundation promoting Steak Fry on June 16 2018.

Welcome aboard new member Denis Beaudoin of A Touch of Class Limousine.

Carol Thomas-Keefer, Operations Manager of Liberty Utilities. Ambassador & Realtor Alba Murcia accepts a plaque for her new business Living Joy With Others.

Ambassadors: Armida Murphy, Denis Beaudoin, Anita Holmes and Jackie Bounce conducting the raffle.

Vice-Chairman, Chris Ackerman of Signify Designs promotes the 2018 Summer Hops Brewfest.


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PRSRT STD U.S. POSTAGE

Apple Valley Chamber of Commerce 16010 Apple Valley Road Apple Valley, CA 92307

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VICTORVILLE, CA PERMIT #95

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SUBMISSIONS Nyesha Loyd, editor, accepts articles for possible newsletter publication. Articles are subject to editing and will be published on a space available basis.The Apple Valley Chamber of Commerce assumes no responsibility for the care or return of submitted materials. DISCLAIMER All reasonable efforts have been made to ensure the accuracy of the information contained in THE BUSINESS SOURCE. The Apple Valley Chamber of Commerce accepts no responsibility for damages arising directly

18484 Highway 18, Suite 150 Apple Valley, CA 92307 760-242-6083 lupe.d@century21fairway.com

or as a consequence of the use or publication of inaccurate information.The opinions expressed by contributors are their own and are not necessarily shared by THE BUSINESS SOURCE, its staff, the Apple Valley Chamber of Commerce or its advertisers. Editorial content is intended as general information and not seen as specific legal or financial advice. For such, readers are advised to consult professionals in the appropriate field. The Apple Valley Chamber of Commerce assumes no liability resulting from advertising contained in this publication.

14360 ST. ANDREWS DR., SUITE 1, VICTORVILLE, CA 92395

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