buttons like Facebook or retweets like Twitter, the social network remains the home of viral videos. What makes it successful is the fact that sharing or embedding a video on another website to reach more people can be done in an easy way. It’s true that Facebook “recently” adopted videos directly on its platform, however, usually these videos remain on Facebook and can not be searched for easily. For this reason, you should leave room to Youtube in your social media strategy as well. Youtube analytics for better insights. Youtube has its own analytics that allow video owners to better understand the performance of their content. Among the insights given, few of them are visible to views which can act as an indicator to the video’s content quality. For example, when a user searches for a photoshop tutorial, hundreds of related videos will appear. So which video to watch? Well, he will most likely choose the one with the most views or with the most positive reviews. Many brands got successful with an effective Youtube marketing strategy. However, the road to success isn’t drawn to everyone. What you need to do is 1) having a video that is interesting to watch, 2) the right knowledge of the online industry. So, at this point, just take the decision to invest in online video marketing, and collaborate with a web agency to create the right strategy for your success. If you are thinking about creating video content for your business, all signs point to “YES, DO IT!” Just remember that video doesn’t always have to be expensive. You can invest in one professional marketing video and then continue to make multiple short Instagram/ Facebook videos yourself using the extra footage and b-roll from the original video shoot. Or, you can capture footage with your own camera or smartphone and just pay a professional to edit it for you. Eweev is a web agency that offers online services: web design & development and more. Tessa Schutz is the owner of Kranbox, a video production company located in the High Desert.
CONSERVATION
AT HOME KITCHEN TIPS
A NEW WAY OF LIFE CHOOSE THE PROPER POT AND PAN SIZE This will ensure that you are boiling the food in as little water as possible.
PLAN AHEAD WHEN THAWING FROZEN FOODS Instead of running it under hot water, leave them in the fridge overnight.
WASH VEGGIES AND FRUITS IN A BOWL OF WATER Scrub them with a vegetable brush rather than rinsing them in the sink.
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