Page 1

May 2017

Chairman’s Message Page 2 Cisneros Bros. Plumbing Page 9

Why Your Business Should Be on Page 4

Tessa Schutz, Kranbox, filming Off the Grid Brewing Company. Photo by Chris Ackerman, Signify Designs

Glenda Bayless

CPA


Chairman's MESSAGE By Bob Tinsley How does one know it’s Spring in The High Desert? Winter, Spring and Summer temps all in the course of one week!

Staff

Janice Moore President/CEO Nyesha Loyd Executive Assistant

Committees

Ambassadors • Executive Government Relations

Executive Committee Chairman Bob Tinsley

First Vice Chairman Chris Ackerman Treasurer Victoria Martin Secretary Janice Moore Past-Chairman of the Board Colleen Hunt

Members of the Board Kevin Mahany Elizabeth Stepanian Krystal Beck Kari Leon Raghada Khoury Jeanie Miller Nick DiCosola Virginia Watterson Richard Richter Carol Thomas- Keefer Richard Bounce Tessa Schutz Miriam Munoz Tom Hoegerman Arlene Pence Bruinsma Terry Saenz

Source Magazine

Editor & Designer Chris Ackerman - Signify Designs Printed at Mojave Copy & Printing The AV Business Source Magazine is published monthly by The Apple Valley Chamber of Commerce Spirit River Center 16010 Apple Valley Rd. Apple Valley, CA 92307 Tel. 760.242.2753 Fax. 760.242.0303 Email. info@avchamber.org Web. www.AVChamber.org

Remember I said that good things are coming to your Chamber of Commerce. Well, here is very likely one of them. The Apple Valley and Hesperia Chambers of Commerce hosted a meeting of its board members along with members of other local Chambers of Commerce to explore increasing collaboration culminating with the creation of a joint governance and joint management strategy to greatly increase value to our members, our communities and each organization. Mr. Keith Woods, well known and highly respected for his 44 years of organizational management work, and Board Conference Moderator for nearly 100 Chambers of Commerce came down from Santa Rosa and spoke on “How Great Chambers of Commerce Got and Stay That Way”, how “Success Leaves Clues”, how “One Size Doesn’t Fit All” and how to “Customize Your Chamber to Fit Your Community”. At the end of the day, both Apple Valley and Hesperia Chambers of Commerce Boards of Directors voted to move forward and each named a 5-member committee to begin holding regular meetings for the advancement of this idea. Another Great thing coming on June 10, our very first Summer Hops Brew Fest & Wine too! event at Lion’s Park along Highway 18 from 11:00 AM – 4:00 PM. (Continued on page 3)

Calendar May 2017 May 10th Executive Committee Meeting Chamber Conference Room, Spirit River Center 8:00 a.m. – 9:00 a.m. Chairman: Bob Tinsley, Spirit River Center May 16th Board of Directors Meeting Chamber Conference Room, Spirit River Center 16010 Apple Valley Road, Apple Valley 8:00 a.m. – 9:00 a.m. Chairman: Bob Tinsley, Spirit River Center May 17th General Membership Luncheon Apple Valley Golf Course 15200 Rancherias Road, Apple Valley 11:30 a.m. – 1:00 p.m.

May 19th Ambassador Committee Meeting Chamber Conference Room, Spirit River Center 16010 Apple Valley Road, Apple Valley 12:00 p.m. – 1:00 p.m. Chairman: Richard Bounce, Bounce Realty

June 2017 June 2nd Government Relations Committee Meeting Chamber Conference Room, Spirit River Center 16010 Apple Valley Road, Apple Valley Noon – 1:00 pm Chairman: Pat Orr, Little Caesars


MESSAGE

(Continued from page 2)

Two great bands, several food trucks, eleven craft breweries, an exquisite wine distributor, great raffle prizes, 50/50 cash drawing, and a live auction. We are honored to partner with our family owned craft brewery Off the Grid Brewing Company and the Schneider family. Go to www. avchamber.org and purchase your tickets today. Only 600 tickets will be sold and then they’re dog gone, gone! Our luncheon speaker this month is a favorite! Nurse Donna Nash, Director of Cardiovascular and Neurovascular Services at St. Joseph

Member Stats

St. Mary will present on the new Heart & Stroke Prevention Services in Apple Valley. Come and hear all about it! See ya there!

Bob Tinsley Member Stats New Members 3rd Generation Taco 21600 Corwin Rd. Ste 9 Apple Valley, CA 92307

General Membership Luncheon May 17th, 2017 Apple Valley Golf Course 15200 Rancherias Rd. Apple Valley, CA 92307 Check-in begins at 11:15 a.m. Lunch is served at 11:30 a.m.

Program

“Heart & Stroke Prevention in the High Desert ” Ms. Donna Nash, Director of Cardiovascular and Neurovascular Services, St. Joseph Health St. Mary

Table Sponsor SB County Fairgrounds

Recovery Room

16000 Apple Valley Rd., Suite C1 Apple Valley, CA 92307

Drawing Terry Saenz, VVAPL Humane Society

Ticket Sales Armida Murphy

Renewing Members

Ambassador Chair

Richard Bounce, Bounce Realty

Liberty Utilities Apple Valley

32 Years

John W. Hulterstrom, CPA

28 Years

Ambassadors Jackie, Bounce Realty Joan Phelps, Hi-Desert Center for Spiritual Living

ISU- ARMAC Insurance Agency, Inc.

23 Years

Glenn Dental

16 Years

Victor Valley Wastewater Reclamation Authority

17 Years

Big Apple Automotive

17 Years

Safety Employees’ Benefit Association

12 Years

Barbara Smith – Mohahve Historical Society

Freedom Financial Services

11 Years

Eva D’Antonio, CBS Radio

Passantino Andersen

10 Years

Ramey Curry, Agio Real Estate

GVD Commercial Properties

8 Years

Dreamcars Auto Repair

7 Years

Arch Angel Financial

3 Years

Tammy O’Neal, Agio Real Estate, Inc.

Ed Henry

3 Years

RSVP

ITM MOBILE- great apps, great results

2 Years

Cystruct.com

2 Years

Apple Valley Chamber of Commerce (760) 242-2753 or nyesha@avchamber.org

We appreciate the overwhelming response in attendance at the General Membership Luncheon and wish to accommodate all members in attendance. In our efforts to fulfill the reservations at the Apple Valley Golf Course for the monthly luncheon we ask that members R.S.V.P. no later than the Thursday before the luncheon. Should a member reserve and not attend, the lunch fee of $25.00 will be billed to the member. Notice of cancellation of reservations for the luncheon must be made 24 hours in advance in order to avoid the lunch fee. Reasonable accommodations will be made for individuals with disabilities upon request.

Miriam Munoz, Valley Hi Honda Linda Martin, Linda’s Tailor Shop Anita Holmes, California Writers Club Lindsey Kerry, Thompson Family Plumbing Tessa Schutz, Kranbox Armida Murphy

Curry Ramey, Agio Real Estate Isaac Cisneros, Cisneros Brothers Plumbing Tori Millian, Agio Real Estate, Inc.

Cost $20.00 per person with reservation $25.00 per person at the door without reservation


FEATURE STORY

Why Your Brand Should be on YouTube

You don’t have to be a video expert to know that video plays a very important role online and in marketing. Video can do so much more than text or still photography. Video can bring a personal connection between you and your audience, it can give a potential customer a first-hand look at your product or service, and, if done right, video is memorable and keeps your audience entertained. Have you ever looked up a product review on YouTube before buying something? Have you ever watched videos about a destination, hotel or attraction before you visited? I bet the answer is “yes.” Videos are becoming popular on Facebook... Even very popular. However, Youtube, was and is still the hub for videos online. After all, this social network is a pure video-sharing platform and has been so since its birth in 2005. If this reason alone hasn’t convinced you, here are 6 other reasons why your brand should be on Youtube. Youtube, a search engine? Indeed! Actually Youtube is the second largest search engine after, Google. Many internet users go to Youtube to find all kinds of videos; music, tutorials, product’s know-how… In order to find relevant videos, users will look up for keywords in the Youtube search bar. And just like Google, the social network will show results that are related to the search performed. Make sure that Youtube will also be part of your SEO strategy. Youtube videos among Google first search results. Being owned by the largest search engine, definitely has its advantages. And one of them is that, when relevant, Youtube videos appear on Google’s first

Member F.D.I.C.

by Julien Eweev, with additional text from Tessa Schutz

results page. This means that Google gives Youtube videos the same importance as website text content or blog. Therefore, if your video is properly optimized with the relevant keywords, it can reach the right audience, grow your business’s visibility, and be a boost to your SEO strategy. There’s research from Google that shows that consumers don’t just love online video, but are influenced by it. And the creators making videos have never been more influential. According to Google, out of those who watch branded videos on their smartphones, 40% visited the store or brand website and 28% made a purchase online or in store. Youtube increases your brand, product, service’s visibility. Youtube is one of the most populated websites ever. Actually, it is the third most visited after, respectively, Google and Facebook. In fact, there are more than a billion active users on this social network who spend 3.25 billion hours monthly watching all kind of videos. You are probably not going to reach all the users, but it certainly opens a promising opportunity, especially if the video content is interesting. Youtube ads help reach targeted audience. Just like any other social network, Youtube provides ads to better target your contents. With the 300 hours of videos being uploaded every minute, your video has a significant chance to get unnoticed. Therefore, it is necessary to make use of ads to target users that will most likely search, watch and engage with your video. Youtube and the virality effect. Even though Youtube videos don’t include share


buttons like Facebook or retweets like Twitter, the social network remains the home of viral videos. What makes it successful is the fact that sharing or embedding a video on another website to reach more people can be done in an easy way. It’s true that Facebook “recently” adopted videos directly on its platform, however, usually these videos remain on Facebook and can not be searched for easily. For this reason, you should leave room to Youtube in your social media strategy as well. Youtube analytics for better insights. Youtube has its own analytics that allow video owners to better understand the performance of their content. Among the insights given, few of them are visible to views which can act as an indicator to the video’s content quality. For example, when a user searches for a photoshop tutorial, hundreds of related videos will appear. So which video to watch? Well, he will most likely choose the one with the most views or with the most positive reviews. Many brands got successful with an effective Youtube marketing strategy. However, the road to success isn’t drawn to everyone. What you need to do is 1) having a video that is interesting to watch, 2) the right knowledge of the online industry. So, at this point, just take the decision to invest in online video marketing, and collaborate with a web agency to create the right strategy for your success. If you are thinking about creating video content for your business, all signs point to “YES, DO IT!” Just remember that video doesn’t always have to be expensive. You can invest in one professional marketing video and then continue to make multiple short Instagram/ Facebook videos yourself using the extra footage and b-roll from the original video shoot. Or, you can capture footage with your own camera or smartphone and just pay a professional to edit it for you. Eweev is a web agency that offers online services: web design & development and more. Tessa Schutz is the owner of Kranbox, a video production company located in the High Desert.

CONSERVATION

AT HOME KITCHEN TIPS

A NEW WAY OF LIFE CHOOSE THE PROPER POT AND PAN SIZE This will ensure that you are boiling the food in as little water as possible.

PLAN AHEAD WHEN THAWING FROZEN FOODS Instead of running it under hot water, leave them in the fridge overnight.

WASH VEGGIES AND FRUITS IN A BOWL OF WATER Scrub them with a vegetable brush rather than rinsing them in the sink.

For more information visit LibertyUtilities.com or call 760-247-6484


Apple Bites

Creative Arts Theater and Massey Insurance promote upcoming production “Guys and Dolls”.

Bryen Wright representing Wright Group Powered by eXp Realty is welcomed into the chamber by Board Chairman Bob Tinsley.

Brad Letner, CEO of Hesperia Chamber of Commerce, promotes the inaugural “High Desert Legacy Book 2017”. Get your copy from the Hesperia Chamber of Commerce today!

Terry Saenz, Victor Valley Animal Protective League Humane Society, prepares us for the vote on our Membership Survey “We’re Listening!”

Sabrina Schneider, Off the Grid Brewing Company, promotes our June 10 “Summer Hops Brewfest & Wine Too! at Lion’s Park.

Board members Richard Bounce, Tessa Schutz, Raghada Khoury and Chris Ackerman represent our Chamber at the United Way Kids Pack Challenge.

Thomas Hallin, ITM MOBILE – great apps, great results, presents our Apple Valley Chamber App found in the Play Store Apps. AV Fire Chief Sid Hultquist announces recruitment for fire fighters, Battalion Chief and Fire Chief. Many opportunities with AV Fire District! www.applevalleyfd.com.

Kiwanis members Cindy Toms and Beverly Williams announces the Apple Valley Kiwanis fun raising events.

Our membership learns to use their smart phones to access our Apple Valley Chamber App to participate with member satisfaction survey.

AV Police PIO Trish Hill introduced Sargent Laura Marks a first time attendee to our membership luncheon.

Town of Apple Valley PIO Kathie Martin invites everyone to the IGNITE event at Town Hall.


JUNE.10.2017 • Lion’s Park • Apple Valley, CA VIP 11AM - 4PM • General Public: 12PM - 4pm (21 & over) $ VIP: $60 • GENERAL: $30 ($35 AT DOOR) • DESIGNATED DRIVER: 0 D.D. ENTRY FEE PAID FOR BY VALLEY HI HONDA

SO CAL MICRO Brew TASTING • LIVE MUSIC • WINE FOOD TRUCKS • 50/50 RAFFLE • THE COCOON ART GALLERY SPONSORS

BREWS AND FOODS

INRI

GET TICKETS NOW AT WWW.AVCHAMBER.ORG INFO: JANICE MOORE: 760.242.2753

SUMMERHOPSBREW

Summer Hops App


Shop Local. Source Local.

Apple Valley-based Tonyan Coffee Roasters and Off the Grid Brewing Company recently partnered to create El Dorado, a lager beer infused with freshly roasted coffee beans.

Is your business sourcing local? Share your story at shoplocal@applevalley.org for a chance to be featured in an upcoming Shop Local ad.

www.ShopAppleValley.org


Business Spotlight Cisneros Brothers Plumbing, Inc. has been serving the plumbing needs of the Southern California area for nearly 20 years. The CEO of Cisneros Brothers Plumbing has basically been a plumber his whole life. He grew up going out to jobs with his father, who was the local plumber. He basically learned his skills at his father’s knee, and saw how much his father loved his work and the people he was able to help. He watched as his dad treated his customers with honesty and respect and always worked hard to accomplish the task at hand. The business has stayed in the family and we are proud to continue to serve our customers with the same consideration and care that he provided his customers. Cisneros Brothers Plumbing, Inc.’s goal is “To be the leader in customer service, growth and success in our industry by displaying trust, quality, team work and a “can do” spirit in all of our actions. Our company will provide a fulfilling work environment for our employees, an enhanced level of service for our customers and continually improve everything we do.” All of our employees are clean cut and wear clean uniforms. We run background checks on each employee for our customers’ peace of mind. We provide free estimates and guarantee low prices. We provide free leak detection services and we do insurance work. We not only take pride in our work but also in our customers. We have a 90 minute response time, and in addition, se habla Español. (855)GOT-CLOG

Fantastic Advertising Opportunities with w e A p i n N ple Vall z e ! a e g h a T ey Chamber M 1/8 Ad Size $150

1/4 Ad Size $200

1/2 Ad Size $275

Back Page 3/4 Size $350


Business MOMENT With graduation season just around the corner, a question was presented by a soon to be high school graduate as to the best industries to pursue for jobs in today’s market. The first answer is always to try and choose a profession that you enjoy or are even passionate about. Although many students are not sure what they want to pursue in college after high school graduation, they do know they want a steady, good paying job. In reviewing some of the most recent employment information c o m p i l e d throughout the United States and the Bureau of Labor Statistics, the following are the fastest g r o w i n g occupations and occupations with the most growth, along with the top ranking professions that are in high demand in today’s job market. Many of these positions require a four-year degree and are among the higher compensated professions. Among the fastest growing employment opportunities with the higher wage compensation are Nurse Practitioners. These positions require a Master’s Degree along with certifications. The approximate median wage compensation for this career is $95,000 per year. Physician Assistants are also in this category requiring a Master’s Degree and Licensure requirements with a wage compensation of approximately $95,000 per year as well. Statisticians produce data, analyze data and draw practical solutions from data. If you like numbers, then a Bachelor’s Degree in Statistics, Mathematics, Engineering, Economics or Computer Science could land you one of these positions with a median salary of approximately $80,000 year.

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Computer careers have seen the most job growth over the last 10 years. Computer Software/ Application Engineers are among the fastest growing careers and generally require a degree in Computer Science or Software Engineering. The median salary is approximately $85,000 per year not including a bonus structure. Computer Network Systems and Data Analysts which have grown over 50% in the last 10 years, generally requires a Bachelor’s Degree in Information S y s t e m s , Computer Science or Computer Engineering. The median salary for this position is approximately $80,000 per year. In reviewing top employment firms and agencies, professionals with Finance and Accounting degrees and backgrounds are in high demand. Accountants, Auditors, Analysts, Controllers and Chief Financial Officers are among some of the career opportunities available with salaries ranging from $50,000 to over $100,000 per year. Engineering appears to be another profession that is in high demand with Civil Engineering at the top of the list. Civil engineers work on construction, renovation, and rebuilding projects which require a Bachelor’s degree in Civil Engineering along with licensure requirements. The median salary for this position is approximately $90,000 per year. When you find your strengths that coincide with the things you enjoy doing, then you have found a career path that will take you far not only in your career, but in life, and will hopefully financially reward you as well.


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SUBMISSIONS Nyesha Loyd, editor, accepts articles for possible newsletter publication. Articles are subject to editing and will be published on a space available basis.The Apple Valley Chamber of Commerce assumes no responsibility for the care or return of submitted materials. DISCLAIMER All reasonable efforts have been made to ensure the accuracy of the information contained in THE BUSINESS SOURCE. The Apple Valley Chamber of Commerce accepts no responsibility for damages arising directly

18484 Highway 18, Suite 150 Apple Valley, CA 92307 760-242-6083 lupe.d@century21fairway.com

or as a consequence of the use or publication of inaccurate information.The opinions expressed by contributors are their own and are not necessarily shared by THE BUSINESS SOURCE, its staff, the Apple Valley Chamber of Commerce or its advertisers. Editorial content is intended as general information and not seen as specific legal or financial advice. For such, readers are advised to consult professionals in the appropriate field. The Apple Valley Chamber of Commerce assumes no liability resulting from advertising contained in this publication.

14360 ST. ANDREWS DR., SUITE 1, VICTORVILLE, CA 92395

May 2017 source