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March/April 2019

How to Analyze the Finances of your Business the Easy Way? Page 4

Chairman’s Message - 2 March Luncheon


Tech Talk


Apple Bites


Member Spotlight

Chris Ackerman’s





Glenda Bayless

- 10




Also, mark your calendar for April

another exciting

27th to “LinkUp” at the joint Apple

Janice Moore President/CEO

volume of “The

Valley Chamber and Apple Valley



Rotary Golf Tournament. This will be

Joy Adkins Membership Services Representative

you know that

an amazing event with twice the



reach, so your sponsorship dollars will

Ambassadors • Executive Government Relations

is another member benefit of your

go twice as far! One phone call or

hometown Chamber?

The Source

email to the chamber and we will be

Executive Committee

is “The Voice of the Apple Valley

happy to offer you a choice selection

Chamber” and we think it is time

of sponsorship opportunities.

for your “voice” to be heard by

and secure your space on the course

contributing to its content. Contact




Chairman Virginia Watterson

First Vice Chairman Tom Hoegerman Treasurer Carol Thomas Keefer Secretary Janice Moore Past-Chairman of the Board Victoria Martin

Members of the Board Chris Ackerman Richard Bounce Amber Brendel Arlene Pence Bruinsma Isaac Cisneros Thomas Hallin Dana Hernandez Arsalee Morales Richard Richter Terry Saenz Sabrina Schneider Tessa Schutz Mike Thrapp Bob Tinsley

Source Magazine Managing Editor Janice Moore

Design and Layout Chris Ackerman - Signify Designs Printed at Mojave Printing Solutions The AV Business Source Magazine is published bi-monthly by The Apple Valley Chamber of Commerce Spirit River Center 16010 Apple Valley Rd. Apple Valley, CA 92307 Tel. 760.242.2753 Fax. 760.242.0303 Email. info@avchamber.org Web. www.AVChamber.org

us at the chamber to find out how!


March 2019

March 13th Executive Committee Meeting Chamber Conference Room, Spirit River Center 1:30 p.m. - 2:30 p.m. Chairman: Virginia Watterson, Massey Insurance March 15th Ambassador Committee Meeting Chamber Conference Room, Spirit River Center 16010 Apple Valley Road, Apple Valley 12:00 p.m. – 1:00 p.m. Chairman: Wendy Ramey, Agio Real Estate March 19th Board of Directors Meeting Chamber Conference Room, Spirit River Center 16010 Apple Valley Road, Apple Valley 8:00 a.m. – 9:00 a.m. Chairman: Virginia Watterson, Massey Insurance


Gini Watterson

March 20th 2018 General Membership Luncheon Apple Valley Golf Course Check-in begins at 11:15 a.m. Luncheon begins at 11:30 a.m. – 1:00 p.m. 5200 Rancherias Rd., Apple Valley, CA 92307

April 2019 April 5th Government Relations Committee Meeting Chamber Conference Room, Spirit River Center 16010 Apple Valley Road, Apple Valley Noon – 1:00 pm Chairman: Pat Orr, Little Caesars


Apple Valley Professional Firefighters Association High Desert Training Institute Hub International Insurance Services Mojave River Watershed Group KVVB TV ABC 123 Charitable Foundation Western Radiation Oncology

Member Stats Renewing Members

Southwest Gas Corporation B.R. Tinsley Inc. W.A. Thompson Dist. Co. Desert Community Bank R & S Beverage Company Victorville Glass Co., Inc. Hi-Grade Materials/Robar Ent. Inc. Sunland Ford Apple Valley Unified School District Law Office of Debra S. Popineau Silver Oak Stables Apple Valley Village PBID Entercom Radio 2000 Victor Valley Wastewater Reclamation Authority Glenn Dental San Bernardino County Assessor Office Hi-Desert Center for Spiritual Living Little Caesars Pizza Guy Burnett State Farm Insurance Peter Allan American Legion Post 256 Spirit River Center & Executive Offices Valley Crest Residential Memory Care Frick, Frick & Jette’ Architects The Church for Whosoever Victor Valley Women’s Club Parker Integrity Coldwell Banker Home Source Friends of Apple Valley Library The HR Edge The Phoenix Foundation Sword of Grace Transformation Multi-Cultural Fellowship Splattered Ink, LLC Ed Henry Donna J. Wells CPA Morongo Tribal TANF ArchAngel Financial Silver Valley Propane Off the Grid Brewing Company Custom Caregivers of California Spring Valley Lake Association World Faith Vision Church Mariah Construction

51 years 41 years 40 years 39 years 38 years 35 years 32 years 32 years 31 years 26 years 20 years 19 Years 19 Years 19 years 18 years 18 Years 18 years 13 years 12 years 12 years 12 years 11 years 10 years 10 years 10 years 9 years 9 years 8 years 8 years 8 years 7 years 6 years 6 years 5 years 5 years 5 years 5 years 5 years 5 years 3 years 3 years 2 years 2 years 1 year

General Membership Luncheon March 20, 2019 Apple Valley Golf Course 15200 Rancherias Rd. Apple Valley, CA 92307 Check-in begins at 11:15 a.m. Lunch is served at 11:30 a.m.


Kirk Riding

Capstone Consulting Group

Table Sponsor Hub International Insurance Services Drawing Wendy Ramey, Agio Real Estate, Inc.

Ambassador Chair Wendy Ramey, Agio Real Estate, Inc.

Ambassadors Dana Hernandez, Rock’n Our Disabilities Foundation Linda Martin, Linda’s Tailor Shop Jacqueline Eldredge, Massey Insurance Services Brandin Wilson Dillon Tiffani Calvert, Oggi’s Pizza & Brewery Brittany Depezynski, High Desert Shuttle Secily Valdovinos, High Desert Shuttle Anita Holmes, California Writers Club John Wales, John-Wales Farmer Insurance Alba M. Murcia, Bounce Realty Richard Bounce, Bounce Realty Jackie Bounce, Bounce Realty Eva D’Antonio, Entercom Radio Randi Hunt, Inland Empire United Way Irene Gaulke, Daily Press/High Desert Media Group Barbara Smith, Mohahve Historical Society Joan Phelps, Hi Desert Center for Spiritual Living

RSVP Apple Valley Chamber of Commerce (760) 242-2753 or info@avchamber.org

Cost $21.00 per person with reservation $26.00 per person at the door without reservation $31.00 for non-members

How to Analyze the Finances of your Business the Easy Way? By Y. Boach

It has been known for sometime now that, finance well understood, makes companies more profitable. Studies have shown that companies with excellent finance departments outperform those without any financial experts who haven’t outsourced their financial analyses needs. If you apply the very best of financial concepts well, you would be on your way to joining the fortune 500 companies. Because of the above, companies looking for intelligent business school graduates are on the rise. A bachelors in business administration is no longer considered good enough, so more and more companies are looking for brilliant MBA graduates well grounded in finance. To ensure that the demand for graduates are met, business schools across the globe have been increasing their MBA admissions. What really makes a finance department tick? Technology. It is as simple as that. Equipped with the right technology and data, a finance department will make sound financial decisions just when it is needed. Companies are therefore investing in software specially developed for financial analysis. The software industry is also living up to expectations by meeting that demand. There are many excellent desktop and mobile apps out there on the market today. Technology once meant only desktops and servers, but with the computing power of smartphones and tablets on the increase, more and more finance departments are harnessing mobile devices in making good financial decisions. These new devices offer the convenience of mobility and the advantages of portability. A smartphone can fit into the pocket and a tablet can fit into the smallest folder. Financial analysis can be done whilst waiting for a subway train, whilst flying or whilst walking. Personal computers, smartphones and tablets, without software, are just plastic and metal, totally useless. Very good software on the market has made financial analysts more productive. That is not all. Software has made it possible for those without financial knowledge as well as those who have little experience to make sound financial decisions. Some software and apps are expensive, but the good news is that most aren’t. In fact many are free. You only have to identify the right one in order to become as intelligent and efficient as the biggest companies employing the best MBA graduates. For those without in-house finance departments, you can make great decisions by outsourcing your financial analyses to another company, specially set up to do just that. Because these companies deal with a lot of clients the cost is shared. You will be amazed at how low the costs really are. Don’t be late. Don’t be left out. Grab one of the best apps around now.



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Shop Local.

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When Off The Grid Brewing Company needed custom growlers for their 3rd Anniversary, they asked Nancy at Nancy ’s Clayworks to custom make 80 limited edition pieces. Each growler is handcrafted with custom embellishments, an Apple Valley insignia, and are individually numbered by Nancy in her Apple Valley studio. y ompan re w in g C B d ri G 08 O ff Th e CA 923 h n e id e r, le Va lle y, o rg e S c p e p G A : , ft d Le nn R o h n G le 13615 J 308 w o rk s y, C A 9 2 y ’s C la y y, N a n c p le Va lle c p n A a , N E it t: R ig h R d, U n hawnee 22521 S

Is your business sourcing local? Share your story at shoplocal@applevalley.org for an opportunity to be featured in an upcoming Shop Local ad.


THE POWER OF ASKING Do you know what your customers like and why they are buying from you? No seriously, do you really know – or, do you think you know? Thanks to polls & survey tools – many of which are available for free - it is now easier than ever to keep the finger on the pulse. So, if you are investing time in asking your customers, that’s a great first step. Then what? Are you properly analyzing the data and following up with additional questions such as; How might new emerging products or services impact our business? Are there shifts in our market or industry that offer new sales opportunities? Are their new technologies or business models that we should implement to assist us in remaining competitive? Most successful companies do this, and some have even completely transitioned into a new business area. Case in point is Wells Fargo who changed from being a delivery company to a financial services company once they understood that what their customers was really buying was – trust. Here’s to your success - your tech-friendly, fellow Apple Valley Chamber of Commerce Member, Thomas I’d love to answer your tech questions. Email them to: techtalk@avchamber.org Thomas Hallin is an intrapreneur turned entrepreneur with over 20 years of international sales, marketing and business development expertise. His work includes Fortune 100 companies, small businesses, and start-ups, as well the serving on boards of various nonprofits. Have a tech question for Thomas? Please email it to: techtalk@avchamber.org

Apple Bites

Our Board Chair Virginia Watterson, Massey Insurance proudly welcomes the Apple Valley Fire Protection District as new members.

Libby Tabor is excited to invite our members to the Victor Valley Women’s Club Quarter Mania! Which provides nursing scholarships to students at Victor Valley College.

Our Chamber was proud to introduce to our membership the newly appointed Superintendent/President of Victor Valley College Dr. Daniel Walden.

Ambassador Chair Wendy Ramey, representing Agio Realty cues up our Ambassadors for raffle prizes.

Photos By Chris Ackerman

Mark Creffield, CEO of the Victor Valley Chamber of Commerce always welcomes our members to their chamber’s events.

Apple Valley Chamber Board of Directors unanimously award a Lifetime Membership to our amazing 21- year member and entrepreneur Don Ferrarese. CEO Janice Moore and Board Chair Virginia Watterson proudly welcome Don into our family of Lifetime Members.

Irene Gaulke, Multimedia Sales Executive for the Daily Press-Local Media Group is the luncheon’s Table Sponsor. The Best of the Desert contest is launching.

Don’t miss meeting Raul Sansores promoting opportunities to market our organization in the tri-annual Community Directory for Apple Valley. All residents and businesses in Apple Valley can receive this free publication.

Jaime Garza with the Office of Public Affairs for the CA Department of Motor Vehicles is our keynote speaker on the Federal ID requirements for the REAL ID.

Chair of the Board of Directors, Virginia Watterson representing Massey Insurance opens our membership meeting.

Superintendent of Apple Valley Unified School District, Tom Hoegerman provides the membership with an update on student success.

Apple Bites

Photos By Chris Ackerman

Tim Harris, General Manager of KVVB Television is the newest President’s Club sponsor and receives their new member plaque.

Our new member, Monica Alvarez President of High Desert Training Institute, invites our members to their ribbon cutting in Victorville.

Elle Carlos, Public Outreach Specialist for Mojave River Watershed Group, presents on the educational programs offered to students learning about excess water run-off.

Pat Orr, Little Caesars and Rotary Club of Apple Valley announces our jointly sponsored LinkUP Golf Tournament on April 27 at the Apple Valley Golf Course. Ball Drop Tickets will award $1,000 to the winning ticket holder and a Barrel of Booze will award a wheel barrel to another winning ticket holder.

Janie Phillips and Jim Phillips, formally Century 21 Fairway joins the Coldwell Banker Commercial office owned by Chris and Jason Lamoreaux.

Sabrina Schneider, Off the Grid Brewery, announces our 3rd Summer Hops Brew Fest and Wine, too at Lions Park on Saturday June 15, 2019. Tickets are on sale NOW through Eventbrite!

We celebrate the accomplishments of our members as Chris Lamoreaux, Coldwell Banker Home Source gives a surprise announcement of their new sales office in the Del Webb /Sun City / Jess Ranch Development. Hub International Insurance Services representatives, Jake Jesser, Insurance Broker, & Bobbie Willis, Account Manager/Employee Benefits, is our newest Chairman’s Circle Sponsor!

John Kozyra, St Joseph Health St. Mary Foundation’s chief philanthropy officer updated the members on upgrading the campus and the community benefits provided to our region.

Shane Simpson, Apple Valley Fire Protection District, publically thanks former Fire Commissioners Bob Tinsley and Jay Jeffs for their outstanding support of the Fire District, and their work on passing Measure A to secure permanent funding for the Fire Protection District.

Trenea Nelson, Assistant Superintendent, Educational Services takes the lead in providing More Than A Superintendent’s Minute in updating the membership on our students successes.

Member Spotlight By Christy Greene

High Desert Training center is an Executive Level Training Institute, centrally located here in the Victor Valley. Concentrating on AFFORDABLE, QUALITY Education within, a quarter of the Tuition and Course Length of our direct competitors. Currently some of the larger certificate programs offered are, Medical Billing, Medical Coding, EMT, EKG Technician, Intro to Computers and IT fundamentals. We also offer New and Re-Cert programs for the following needs First Aid/ CPR, BLS PALS and ACLS. In addition, we offer and host various boot camps, seminars, lectures and meetings in our facility. Not only for our own campus needs, we also rent out space for various community organizations and non-profits that possibly need extra space for events. High Desert Training Institute offers 5 Executive Suites for small businesses and or home based businesses to have the opportunity of having a “brick and mortar� storefront location within our facility with little to no overhead. We supply the receptionist to greet their clients/customers, their own phone extension, mailing address, WIFI, copier & refreshment services along with the extra shared amenities. Please join us at our Grand Opening and Ribbon Cutting Celebration on Thursday, March 14, 2019 from 1:00pm 5:00pm. Come take a tour of our campus & enjoy an evening of giveaways, food & family fun! The first 40 students to enroll will receive $20,000 distributed evenly towards tuition! We are located inside the Carriage Square at 12421 Hesperia Road. Suite 11 Victorville, California 92345. For more information call 760-843-9999. We look forward to meeting all of you!

Glenda Bayless


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Apple Valley Chamber of Commerce 16010 Apple Valley Road Apple Valley, CA 92307



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SUBMISSIONS Nyesha Loyd, editor, accepts articles for possible newsletter publication. Articles are subject to editing and will be published on a space available basis.The Apple Valley Chamber of Commerce assumes no responsibility for the care or return of submitted materials. DISCLAIMER All reasonable efforts have been made to ensure the accuracy of the information contained in THE BUSINESS SOURCE. The Apple Valley Chamber of Commerce accepts no responsibility for damages arising directly

18484 Highway 18, Suite 150 Apple Valley, CA 92307 760-242-6083 lupe.d@century21fairway.com

or as a consequence of the use or publication of inaccurate information.The opinions expressed by contributors are their own and are not necessarily shared by THE BUSINESS SOURCE, its staff, the Apple Valley Chamber of Commerce or its advertisers. Editorial content is intended as general information and not seen as specific legal or financial advice. For such, readers are advised to consult professionals in the appropriate field. The Apple Valley Chamber of Commerce assumes no liability resulting from advertising contained in this publication.


Profile for Apple Valley Chamber of Commerce

March-April 2019 Source  

March-April 2019 Source