Page 1

July/August 2019

Beatitudes Of Leadership Page 4


May/June Luncheons


Tech Talk


Apple Bites


Member Spotlight

Chris Ackerman’s


Meet the Board




Glenda Bayless

- 10



By Janice Moore, President & CEO


Janice Moore President/CEO Joy Adkins Membership Services Representative


Ambassadors • Executive Government Relations

Executive Committee Chairman Bob Tinsley Treasurer Carol Thomas Keefer Secretary Janice Moore

Members of the Board Chris Ackerman Richard Bounce Amber Brendel Isaac Cisneros Arsalee Morales Terry Saenz Sabrina Schneider Mike Thrapp Source Magazine Managing Editor Janice Moore

Design and Layout Chris Ackerman - Signify Designs Printed at Mojave Printing Solutions

The AV Business Source Magazine is published bi-monthly by The Apple Valley Chamber of Commerce Spirit River Center 16010 Apple Valley Rd. Apple Valley, CA 92307 Tel. 760.242.2753 Fax. 760.242.0303 Email. info@avchamber.org Web. www.AVChamber.org

This time of year is the most unusual time of the year. Our 18 member board of directors changes each year whether terms are expiring or not. Because life changes! Earlier this year, our Chairman of the Board, Vice Chairman, and Past Chairman of the board each resigned before they completed their terms. Life happens to each of us in different ways! But in exchange, we are so fortunate to introduce new board members representing companies that are new partnerships for the Chamber. Say welcome to Jessica Borzilleri, Val Vetack, Roland Pilapil, Frances Chevalier, and Keith Shannon. Each of these individuals represent new opportunities for our Chamber to deepen relationships with

Calendar July 2019 July 10th Executive Committee Meeting Chamber Conference Room, Spirit River Center 1:30 p.m. - 2:30 p.m. Chairman: Bob Tinsley, BR Tinsley RE & Const. July 12th Ambassador Committee Meeting Chamber Conference Room, Spirit River Center 16010 Apple Valley Road, Apple Valley 12:00 p.m. – 1:00 p.m. Chairman: Wendy Ramey, Agio Real Estate July 16th Board of Directors Meeting Chamber Conference Room, Spirit River Center 16010 Apple Valley Road, Apple Valley 8:00 a.m. – 9:00 a.m. Chairman: Bob Tinsley, BR Tinsley RE & Const. July 17th 2018 General Membership Luncheon Apple Valley Golf Course Check-in begins at 11:15 a.m. Luncheon begins at 11:30 a.m. – 1:00 p.m. 5200 Rancherias Rd., Apple Valley, CA 92307

a very talented workforce belonging to our members. Jessica Borzilleri, is a Senior Living Expert with Whispering Winds of Apple Valley. Whispering Winds, is a new name for a long term member, since 1999. Jessica will assist us with our marketing and networking events. She enjoys being an important member of our community and looks forward to building more professional relationships. Frances Chevalier is a realtor with Agio Real Estate. Agio Real Estate has been a member of our Chamber since 2003. Frances has over 20 years of real estate experience making dreams come true. Frances is a problem solver, compassionate, honest and trustworthy. Continued on page 9

August 2019 August 2nd Government Relations Committee Meeting Chamber Conference Room 16010 Apple Valley Road, Apple Valley Noon – 1:00 pm Chairman: Pat Orr, Little Caesars August 14th Executive Committee Meeting Chamber Conference Room 1:30 p.m. - 2:30 p.m. Chairman: Bob Tinsley, BR Tinsley RE & Const. August 16th Ambassador Committee Meeting Chamber Conference Room, Spirit River Center 16010 Apple Valley Road, Apple Valley 12:00 p.m. – 1:00 p.m. Chairman: Wendy Ramey, Agio Real Estate August 20th Board of Directors Meeting Chamber Conference Room, Spirit River Center 16010 Apple Valley Road, Apple Valley 8:00 a.m. – 9:00 a.m. Chairman: Bob Tinsley, BR Tinsley RE & Const. August 21st 2019 State of the Town Town of Apple Valley Developmental Services Building, 14955 Dale Evans Parkway Check-in begins at 11:00 a.m. Luncheon begins 11:30 a.m. Program begins at Noon.

NEW MEMBERS REACH Air Medical Services Precision Blueprints & Printing Victor Valley Threshold Singers Matthew Hawkins State Farm Beyond 76

Member Stats

August 21, 2019

Renewing Members

Apple Valley Transfer & Storage, Inc. CalPortland Mitisubishi Cement Corporation Steven E. Kratofil, DDS Apple Valley Optometry San Bernardino County Fairgrounds Victor Valley College Dist. Foundation, Inc. NAPA Auto Parts Apple Valley Martinez + Okamoto Architects, Inc. Costco Wholesale #1010 Edward Jones Investments Happy Trails Children’s Foundation Lewis Center for Educational Research Heritage Victor Valley Medical Group Apple Valley Glass Smile Makers Desiree Burgnon Valley Hi Brandman University Chapman University Armstrong Fairway Insurance Quail Valley Estates Inc. Watson Land Company Solution Strategies International, Inc. Cactus Wren Garden Club Salon 18 Suites Ashwood Golf Course Marlyn Lesley First Step Recovery Center Sunset Hills Memorial Park LifeStream Blood Bank Apple Valley Optimist Club AAA BOOKKEEPING & TAX SERVICE INC Cherry Creek Mtg. Co. The Collaso Team Snapology of High Desert

General Membership Luncheon 2019 STATE OF THE TOWN

39 Years 32 Years 31 Years 28 Years 27 Years 25 Years 25 Years 25 Years 25 Years 24 Years 24 Years 23 Years 21 Years 20 Years 18 Years 17 Years 15 Years 13 Years 13 Years 13 Years 12 Years 12 Years 12 Years 8 Years 4 Years 4 Years 3 Years 3 Years 2 Years 2 Years 2 Years 2 Years 1 Year 1 Year

Featuring Apple Valley Town Council and Congressman Paul Cook

Town of Apple Valley Development Services Building 14955 Dale Evans Parkway Apple Valley, CA 92307 Check-in at 11:00 AM Luncheon begins at 11:30 AM. Program begins at Noon Cost $32.00 through Eventbrite www.avchamber.org

Ambassador Chair Wendy Ramey, Agio Real Estate, Inc.

Ambassadors Linda Martin, Linda’s Tailor Shop Jacqueline Eldredge, Massey Insurance Services Anita Holmes, California Writers Club Alba M. Murcia, Bounce Realty Richard Bounce, Bounce Realty Jackie Bounce, Bounce Realty Randi Hunt, Inland Empire United Way Irene Gaulke, Daily Press/High Desert Media Group Robert Wilson, Robert R. Yeghoian Co, Inc. Libby Tabor, Victor Valley Women’s Club HollyAnn Tabor, Victor Valley Women’s Club Mike Robles, Option One Corporation

RSVP www.avchamber.org click on Eventbrite link

Cost Cost: $32.00

Beatitudes Of Leadership James O’Toole, a leadership expert said, “Ninety-five percent of American managers today say the right thing. Five percent actually do it.” Today’s complex and changing business environment requires a special style of leadership. Like yesterday’s newspaper, traditional leadership styles are outdated…no longer effective. Everyone today, no matter what job they hold must improve their leadership skills. Whether you are a meeting planner, an association executive or the CEO of a large corporation, leadership is the key ingredient to organizational success. The most critical ingredient needed in all organizations today is action-oriented leadership based on a whole new set of attitudes. Uniquely equipped for this task is the innovative leader who possesses the Beatitudes of Leadership. Be Bold and Challenge Status Quo Conformity and status quo are the first steps down the staircase of business ineffectiveness. People become comfortable doing the same things the same way, copying everyone else. The innovative leader is always looking for ways to improve what is being done, never satisfied with just being good. In today’s chaotic business environment, good is no longer good enough. Be a Risk Taker The innovative leader understands progress depends on change and change is risky. The leader creates an environment allowing people freedom to experiment and take risks without fear of reprisal. The innovative leader provides support and encouragement to his or her people even if a person fails in trying to do something new. Be Authentic and Approachable Creating an open and supportive environment is important if you want your people to become innovative. One way to make yourself approachable is to talk openly about your own mistakes and your limitations. Once viewed as taboo and poor leadership, but now is more acceptable and no longer thought of as a sign of weakness. In fact, many people find it a sign of strength and authenticity, a way to gain respect and trust from your people. After all, who doesn’t make mistakes-it’s only human. Be a Role Model The old saying goes, “Actions speak louder than words.” This saying is more true today than ever before. Change begins at the front office, the top floor, the corporate boardroom. Workers are not fooled by posters, slogans, and speeches such as, “People are our most important asset” or Quality comes first.” Management’s actions show the people in the organization what is truly important. You must walk the talk. Be Out and About In this high-tech, non-stop world, meetings and conferences become vampires slowly draining the life out of the business. Change occurs so rapidly that by the time a problem is brought to a staff meeting, it’s too late. Both solutions to problems and innovative ideas are found on the front line with the workers. Leaders must get out of the office and spend time talking to workers and customers in and about the business. Be Inspirational Horst Shultze, the former CEO of Ritz-Carlton Hotels delivered one of the most inspiring and motivating talks ever heard. The vision for his company unfolded like an artist painting a canvas. He spoke of his dream of creating, not just good hotels, Greg Smith’s cutting-edge keynotes, consulting, and training programs have helped businesses reduce turnover, increase sales, hire better people and deliver better customer service. As President of Chart Your Course International he has implemented professional development programs for hundreds of organizations globally. He has authored nine informative books including Fired Up! Leading Your Organizational to Achieve Exceptional Results. For more information, visit ChartCourse.com or call (770) 860-9464.



760.247.7474 13609 Hitt Road, Apple Valley, CA Serving the High Desert since 1964 but the best hotel chain in the world. He recounted how his workers told him what the hotel industry needed, what was important, and how to do it. The audience seated in the auditorium became part of the transformation process. They felt the workers’ pride and enthusiasm. They could see the difference this leader brought to his organization. Throughout his talk he kept the audience sitting on the edge of their seats. He did not read a prepared text written by some speech writer but he spoke from his heart. The difference in his talk and other “speeches” was that you could feel his commitment and caring. It wasn’t the words he used, but the tone of his words and his physical movement that made the difference. He was passionate, he was inspiring, and he planted a seed in all of us. It was clear to the audience that Mr. Horst Shultze possessed all the Beatitudes of leadership.

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Shop Local. Source Local.

Beck Oil provides fueling sites for Air Expressway Towing’s truck fleet as well as detailed fuel management reports to track their usage, mileage and quantities.

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Is your business sourcing local? Share your story at shoplocal@applevalley.org for an opportunity to be featured in an upcoming Shop Local ad.


Why Your SEO Team Should Do Content Marketing By Ashley Prince Source: Free Articles from ArticlesFactory.com

This is true for your online business too where you also try to harness the facility that content marketing provides. With content marketing, your SEO team try to create and distribute such content that is informative, entertaining and helpful to customers. When they are directed towards your site, you get the opportunity to capture leads and sell products. The main aim of your SEO team is to make your site visible to your potential customers. They try to drive in more and more traffic to your website. They may take various approaches for that, however practicing content marketing too is useful. Reasons they should involve in content marketing more are It helps in lead generation. When customers are satisfied with the content, there are chances that they will leave their contact details. They may do so either to see and check any product or in the hope of getting more useful content. Content marketing helps in increasing reach and recognizing names. In high-quality content you will often find current issues. These are circulated through social media. This trend will help any company to increase their visibility as well as reach. By releasing high-quality content, a corporate can establish themselves as thought leaders. They can encourage an idea that will soon find followers as people rely on their content. Finally, content marketing helps in developing relationship with customers. Customers will return to those websites who have good content and provides relevant information. Good content will always entice users to return to their site. Invest Time in Content Marketing for Reaping Benefits Apart from the above reason, SEO team should spend more time in content marketing as they can reap benefit from it. By posting informative and good quality content, they can create brand loyalty. Customers comment on the content and gradually build a tightly connected community who are loyal to the product or services. Good content helps in building trust among customers. While doing SEO, the most important job is to get good ranking in SERPs. Gone are those days when search engine ranked websites based on keywords only! Now, content is the King. Good quality content is just not picked by readers to read, but search engine too loves them. Thus, content marketing makes it easier for SEO team to help their website get better ranking. Thus, when SEO team works on the content that is just not unique but also well structured and focussed, they can surely reap many benefits for your company.

Apple Bites

Linda Martin with Linda’s Tailoring in the Burlington Coat Factory, provides our beautiful invocation.

David Knudsen, External Affairs Manager for Caltrans, keynotes the widening of US Hwy 395 and other projects.

Newest member Beyond 76, our latest gas station opened on Dale Evans Parkway, Amir Aziz joined our chamber.

Kari Leon with Agio Realty sponsors the Town’s Concerts In the Park.

Photos By Chris Ackerman

Our new member Carolyn Love with Legal Shield & ID Shield is welcomed by Board Chairman Bob Tinsley.

Randi Hunt, Inland Empire United Way, invites us to their Miniature Golf Fund Raiser.

Marcy Taylor and Dr. Elizabeth Dowdy gets us ready for the Apple Valley Legacy Museum Annual Steak Fry.

Mary Cochran with Apple Valley Optimist Club announces the club’s upcoming events.

Mark Austin, Hesperia Chamber of Commerce, invites us to their Golf Tournament.

Mark Creffield, CEO/President of the Victor Valley Chamber of Commerce presents the High Desert Opportunity Summit in October 2019.

Steve Orr, Heritage Victor Valley Medical Group with Richard Bounce, of Bounce Realty wins a raffle prize.

Treasurer Carol Thomas-Keefer welcomes New member Mathew Hawkins with State Farm Insurance.

David Stumbaugh with REACH Air Medical is proud to join us with Carol Thomas-Keefer, Liberty Utilities and Chamber Treasurer

Our Ambassadors line up to deliver the raffle bounty!

BOARD OF DIRECTORS Continued from page 2

She brings a servant leader attitude to our chamber board. Roland Pilapil is the Area Vice President with Alaska USA Federal Credit Union. Alaska USA has been a member of our chamber since 2000. Roland is active with all of our regional chambers of commerce and will assist our chamber with our strategic planning. Drawing out our chamber’s strengths, weaknesses, threats and opportunities will contribute to mapping the chamber’s future and sustainability. Val Vetack serves as the Director of Network Management with Choice Medical. Choice Medical has been a member of the chamber since 1996. Val has already been initiated into volunteering at our Summer Hops Brewfest & Wine, too event. Val believes strongly in Shopping Local and will be using her creative juices to expand this initiative as we partner with our Town. Keith Shannon is the Environmental Specialist for Mitsubishi Cement Corporation. Mitsubishi has been a member of the Chamber since 1988. Previously an owner of a small Environment Engineering company for approximately 20 years, Keith understands and appreciates the nexus between developing a strong workforce development program and the future needs of industry. Keith will assist the Chamber in meeting the future needs of industry by his strong advocacy and guidance for the chamber’s workforce initiative. Thank you all for stepping up to meet the challenge of providing good governance for our chamber of commerce. It will be an experience you will talk about for years to come. Just ask others that have served in this capacity. It will take you out of your comfort zone!

Member Spotlight By Christy Greene

Apple Valley Legacy Museum

The Apple Valley Legacy Trail committee, led by Steve Richard, Donald Tatera, and Wendy Cambridge, was going strong in 2014, with the noble ambition of purchasing the Hilltop property and turning the ruin into a magnificent lookout point above a beautiful hiking trail. At the January 2015 meeting, specific components of the plan were outlined, and I was appointed historian. There was talk of opening a museum / information center at the “Trailhead.” Where might that be? Somewhere in the park? No one knew. So I decided to rent a little cottage right below the hiking trail to the famous house and get busy. We opened March 23, just a short 2 months later with 14 volunteers, with the dual purpose of promoting the Legacy Trail project, while attempting to preserve and share Apple Valley history. So here we are, four years later, busting at the seams with more Apple Valley artifacts than we can display in one location, and donations and collections continuing to appear. Visit us at our two display spaces at the Apple Valley Inn, Cottage 153 and the Old Vic’s Barber Shop. We are open seven days a week 10-4:00 Monday through Saturday, and Sunday 12-6:00. Call (760) 985-1918 for more information. “Our next upcoming event is our fifth annual steak fry Sat. Aug. 3. Tickets are on sale at the museum as well as High Desert Community Foundation office. Call (760) 985-1918 for further info.” The above photos are courtesy of Richard & Kathy Thompson

Glenda Bayless


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Apple Valley Chamber of Commerce 16010 Apple Valley Road Apple Valley, CA 92307



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SUBMISSIONS Nyesha Loyd, editor, accepts articles for possible newsletter publication. Articles are subject to editing and will be published on a space available basis.The Apple Valley Chamber of Commerce assumes no responsibility for the care or return of submitted materials. DISCLAIMER All reasonable efforts have been made to ensure the accuracy of the information contained in THE BUSINESS SOURCE. The Apple Valley Chamber of Commerce accepts no responsibility for damages arising directly

18484 Highway 18, Suite 150 Apple Valley, CA 92307 760-242-6083 lupe.d@century21fairway.com

or as a consequence of the use or publication of inaccurate information.The opinions expressed by contributors are their own and are not necessarily shared by THE BUSINESS SOURCE, its staff, the Apple Valley Chamber of Commerce or its advertisers. Editorial content is intended as general information and not seen as specific legal or financial advice. For such, readers are advised to consult professionals in the appropriate field. The Apple Valley Chamber of Commerce assumes no liability resulting from advertising contained in this publication.


Profile for Apple Valley Chamber of Commerce

July-August 2019 Source  

July-August 2019 Source