Page 1

February 2018

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Plus: Apple Valley Fire District - Page 9

Chris Ackerman’s





Glenda Bayless


Chairman's MESSAGE By Victoria Martin Staff

Janice Moore President/CEO Nyesha Loyd Burnatte Executive Assistant Joy Adkins Membership Services Representative


Ambassadors • Executive Government Relations

Executive Committee Chairman Victoria Martin

First Vice Chairman Chris Ackerman Treasurer Virginia Watterson Secretary Janice Moore Past-Chairman of the Board Bob Tinsley

Members of the Board Richard Bounce Arlene Pence Bruinsma Isaac Cisneros Thomas Hallin Dana Hernandez Tom Hoegerman Carol Thomas- Keefer Raghada Khoury Kari Leon Kevin Mahany Miriam Munoz Richard Richter Terry Saenz Sabrina Schneider Tessa Schutz Mike Thrapp

Source Magazine

Editor & Designer Chris Ackerman - Signify Designs Printed at Mojave Copy & Printing The AV Business Source Magazine is published monthly by The Apple Valley Chamber of Commerce Spirit River Center 16010 Apple Valley Rd. Apple Valley, CA 92307 Tel. 760.242.2753 Fax. 760.242.0303 Email. info@avchamber.org Web. www.AVChamber.org

Happy February! A few weeks ago, my husband and I attended a conference in Kauai. While we were there, we received the ballistic missile alert. We had the choice of going to the hotel’s Tsunami shelter or to the beach. Naturally, I grabbed my Bible, a bottle of wine, and my husband’s hand and headed to the beach. The things on my mind? My kids. My mom. My staff. Thinking about how they would be taken care of, I found a lot of comfort in knowing that my affairs were in order at home. As an attorney, I encourage my clients at the beginning of every year to take some time to think about what would happen if they passed away. • Is your Living Trust up to date? Do you have one at all? • How is your home titled? Will it go through probate if you pass away? • When was the last time you checked the beneficiaries on your 401(k) plan and life insurance policies? Do you have a back-up beneficiary listed after your spouse? • Do you have a list of your assets that would be easy for your loved ones to understand? • Do you have enough life insurance to take care of your family? •Have you nominated a guardian for your kids? As I was reminded in our 38 minutes of wondering if the world was coming to an end, there’s no better time than NOW to make sure your house is in order. Tell the people you love that you love them. Take that trip you’ve been putting off. Without getting too religious, I’d like to share with you Ecclesiastes 3:12: “… Nothing is better for them than to rejoice, and to do good in their lives, and also that every man should eat and drink and enjoy the good of all of his labor – this is the gift of God.” Continued on page 5

Calendar February 2018 February 14th Executive Committee Meeting Chamber Conference Room, Spirit River Center 8:00 a.m. – 9:00 a.m. Chairman: Victoria Martin, ArchAngel Estate Planning February 16th Ambassador Committee Meeting Chamber Conference Room, Spirit River Center 16010 Apple Valley Road, Apple Valley 12:00 p.m. – 1:00 p.m. Chairman: Miriam Munoz, Valley Hi Auto Group February 20th Board of Directors Meeting Chamber Conference Room, Spirit River Center 16010 Apple Valley Road, Apple Valley 8:00 a.m. – 9:00 a.m. Chairman: Victoria Martin, ArchAngel Estate Planning

February 21st Chamber Membership Luncheon Apple Valley Golf Course, 15200 Rancherias Road, Apple Valley 11:15 a.m. – 1:00 p.m.

March 2018 March 2nd Government Relations Committee Meeting Chamber Conference Room, Spirit River Center 16010 Apple Valley Road, Apple Valley Noon – 1:00 pm Chairman: Pat Orr, Little Caesars

Member Stats Innovation Academy 4037 Phelan Rd, A-142 Phelan, CA 92371 (858) 324-4628

General Membership Luncheon

New Members Eliz Elegant Apparel 20115 US Highway 18 Apple Valley, CA 92307 (760) 912-0282

February 21, 2018 Apple Valley Golf Course

Super Collision Center

15200 Rancherias Rd. Apple Valley, CA 92307 Check-in begins at 11:15 a.m. Lunch is served at 11:30 a.m.

11500 Mariposa Rd Hesperia, CA 92345 (760) 900-2310

Program CA Dept. of Tax and Fee Administration

Renewing Members

“Sales & Use Tax Laws in California”

Southwest Gas Corp.

50 years

KPIA – Kennedy Professional Insurance

44 years

BR Tinsley Inc.

40 years

W.A. Thompson Dist. Co.

39 years

Desert Community Bank

38 years


Sunland Ford

31 years

Miriam Munoz, Valley Hi Auto Group

Law Office of Debra S. Popineau-Baker

25 years

Ticket Sales

Midway Home Solutions

24 years

Choice Medical Group

22 years

Salvation Army

20 years

Silver Oak Stables

19 years

Entercom Radio

18 years

Apple Valley Village PBID

18 years

Hi Desert Center for Spiritual Living

17 years

Miriam Munoz, Valley Hi Honda

Glenn Dental

17 years

Linda Martin, Linda’s Tailor Shop

ICR Staffing Services

16 years

Little Caesars Pizza

12 years

Peter Allan

11 years

Academy For Grassroots Organizations

11 years

Gresham Savage Nolan & Tilden, APC

10 years

Boy Scouts of America

10 years

Valley Crest Residential Memory Care

9 years

SA Recycling LLC

9 years

Parker Properties & Integrity Property Mg

8 years

Coldwell Banker Home Source

7 years

We appreciate the overwhelming response in attendance at the General Membership Luncheon and wish to accommodate all members in attendance. In our efforts to fulfill the reservations at the Apple Valley Golf Course for the monthly luncheon we ask that members R.S.V.P. no later than the Thursday before the luncheon. Should a member reserve and not attend, the lunch fee of $25.00 will be billed to the member. Notice of cancellation of reservations for the luncheon must be made 24 hours in advance in order to avoid the lunch fee. Reasonable accommodations will be made for individuals with disabilities upon request.

Table Sponsor Inland Empire United Way Desert Communities Region

Armida Murphy

Ambassador Chair

Miriam Munoz, Valley Hi Auto Group

Ambassadors Richard Bounce, Bounce Realty Jackie Bounce, Bounce Realty Joan Phelps, Hi-Desert Center for Spiritual Living

Anita Holmes, California Writers Club Tessa Schutz, Kranbox Barbara Smith – Mohahve Historical Society Armida Murphy Eva D’Antonio, Entercom Radio Wendy Ramey, Agio Real Estate Curry Ramey, Agio Real Estate Isaac Cisneros, Cisneros Brothers Plumbing Tori Millian, Agio Real Estate, Inc. Tammy O’Neal, Agio Real Estate, Inc.


Apple Valley Chamber of Commerce (760) 242-2753 or nyesha@avchamber.org


$20.00 per person with reservation $25.00 per person at the door without reservation $30.00 for non-members


Home Based Businesses Working Together By Thomas H. Hallin, an intrapreneur turned entrepreneur, owner and co-founder of ITM Mobile and Gadogi.

Running a Home-Based Business offers many benefits such as: eliminating the need to commute, the freedom to create your own schedule, and savings related to money spent on lunch, clothing and drycleaning. Drawbacks for a Home-Based Business Owner include that it can get lonely, resources to grow your business most effectively and tech support tends to be sparse, and some find it hard to “switch off” to keep business and personal time separate, which in turn can affect family and friends. Working for a Home-Based Business can also present some challenges as you will typically do not have the camaraderie of co-workers and social breaks like you would in a larger office, and there is often limited

dialogue where we get the opportunity to get to know each o t h e r , engage in idea- and knowledgesharing, and discuss whatever is relevant to those present at the time. As our community grows, we will on occasion invite a Guest Speakers to address topic relevant to our group. A few ideas and requests that have surfaced from our meetings include: • Establishing a resource network specifically for HomeBased Businesses. • Provide training relevant to Home-Based Businesses and Micro-Enterprises. • Developing an annual “HD Home-Based Businesses Conference”. • Solicit feedback on specific topic to be addressed during our bi-weekly get-togethers.

time for skills training and personal development other than while “on-the-go”.

Here are also some comments from a couple of our group members:

We’ve redesigned the High Desert Home-Based Businesses group with all of this in mind.

“My primary reason for participating is community, connections, and communication. It is nice to hear the voices of other solopreneurs and I strongly support building a community of like-minded entrepreneurs that understand the challenges that are unique to us.”

Facilitated by Tessa Schutz, (founder of Kranbox), and Thomas Hallin, (co-owner of ITM Mobile), the format for most of our meetings is casual with an open

Member F.D.I.C.

T.Faye Speaker



“The meetings provide a great chance to network with like minded individuals. As a Home-Based Business, we have different needs compared to more traditional businesses. Here we can identify and find solutions together on challenges that are unique to Home-Based Businesses.” Irene Gaulke, Irene Jewelry Girl



Join us at the Apple Valley Chamber of Commerce, 16010 Apple Valley Rd, Apple Valley, CA 92307, every second Wednesday throughout the year. To accommodate different “busy times” in our work schedules we are rotating the times we meet at: 9:00 AM, 12 Noon and 5:30 PM. You can also stay connected by joining our High Desert Home-Based Businesses group on Facebook.

Chairman's MESSAGE Continued from page 2

The Apple Valley Chamber of Commerce has many experienced attorney, financial advisor, and CPA members. If you need a referral, check out our directory at www.avchamber.org or call (760) 242-2753. Thank you, as always for being a member of the Apple Valley Chamber of Commerce.

Victoria Martin

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___________________________________ “Hole In One” Win A New Car! At Hole #10 from Valley Hi Honda


Ball Drop by Apple Valley Fire Department – Win Up to $1,000.00



REGISTER NOW Make checks payable to Apple Valley Chamber of Commerce Name: ____________________________________________________

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For more Information: www.avchamber.org • Email: jmoore@avchamber.org

Business Moment

Turn Your Customer Complaint into a Positive By: Jay Conners

The last thing we want to hear during our work day is complaints from customers. However, it does come with the territory. Here are a few tips on how to turn your customer’s complaint into a positive.

speaking in a calm tone of voice, you can clearly defuse the situation.

1. Listen When a customer comes to you with a complaint about one of your products or services, listen to them. Listen to what they are telling you, and take notes if at all possible.

3. Offer a Solution. We have all heard the expression “the customer is always right.”

The number one thing a customer wants when they have a problem is for someone to listen to them. Allow them to vent, let them get it all out. Once they h a v e

You don’t by any means want your customer to become angry and cause a scene.


don’t necessarily agree with this, but it is important to work toward finding a solution, even if the customer is in the wrong. For instance, you might try meeting them half way. You will know wether or not your customer is a repeat offender, and you can handle the situation accordingly.

explained their problem in full, begin to ask any questions you may have to get a full handle on the situation. While you are listening, body language is very important. Make sure you maintain eye contact. This sends your customer a message that you are taking them seriously. 2. Be Empathetic When the customer is done explaining their problem, show sincerity by telling them that you understand how they feel. Apologize on behalf of the company that they feel the way they do, and tell them that you are committed to resolving their issue within the guidelines of your company. By becoming defensive in this situation, you are taking a bad situation and making it worse. By having an understanding of where your customer is coming from on the situation, and

For customers who have a legitimate complaint, it is best to rectify the situation right then and there. Wether it is giving them their money back, or replacing their product. Always leave your customer with your business card and tell them if they should ever have a problem again, they should not hesitate to contact you immediately. This will help them regain their confidence in you and your company. The main goal when a customer has a complaint is to not allow the problem to snowball. Your objective should be to defuse the situation and retain your customer. By handling tough situations such as these in a professional manner, you will find your once complaining customers satisfied that you resolved their issue, and a new found respect for you.

Shop Local. Source Local.

Got Wood Carpentry sources the glass required for many of their large projects directly from their neighbors in The Village at Apple Valley Glass.

Is your business sourcing local? Share your story at shoplocal@applevalley.org for an opportunity to be featured in an upcoming Shop Local ad.


la ss Va ll e y G tt, A p p le e rk rp e n tr y u a B C s rl o t Wo o d o Le ft : C a G , im h y a tt J o c R ig h t: W

Business Spotlight The Apple Valley Fire Protection District was formed in January 1951 as an independent and self-governed fire protection district that is governed by a five-member board. The District boundary encompasses over 206 square miles with a population of nearly 90,000 residents. A large majority of Fire District employees live in the community, support our fellow chamber businesses, and have children who attend our schools. It is these dedicated individuals who respond to calls for service every day. Thanks to the support of the community and chamber members alike in July 2017, the Fire District reopened two additional fire stations. Today, a total of five strategically located fire stations are staffed with 14 firefighters and paramedics and a chief officer, 24 hours a day, seven days a week. On average, the Fire District responds to 30 emergency incidents each day. Services provided included fire protection, paramedical services, fire preventions and code enforcement serving a varied mix of development. Emergency services personnel respond to over 11,000 calls for service each year. In 2016, the majority of responses, 8,658 or 76 percent, were for rescue or medical emergency incidents. A total of 200 fire incidents were handled by the District that included structure fires, vehicle fires and vegetation fires. Prevention staff, focusing on community risk reduction, conduct annual inspections to ensure our commercial properties are fire safe as well as minimizing the impacts from wildland fires by assuring vegetation management is adhered to by property owners. District staff also works closely with the Town in promoting business growth and development. Our staff welcomes community members to stop by their local fire station to say hello and meet the firefighters at their home away from home. It is such a pleasure to meet fellow residents when it is not during an emergency. For additional information about the Fire District, such as, fire station locations and additional pertinent



the district website at www. applevalleyfd.com.

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Apple Bites

“First time luncheon attendees are always recognized!” as Vice-Chairman Chris Ackerman gives a warm welcome!

Glenda McCormick invites everyone to “Come Fly With Us” Trivia Night! annual fundraiser by the Victor Valley Assistance League on March 3.

Did some say “Summer Hops Brewfest & Wine Too!” Off the Grid Brewery, Sabrina Schneider invites attendees to get your tickets NOW before June 2.

Terry Saenz announces her new adventure with Coldwell Banker Commercial Real Estate Solutions. However, Terry is still a board member of Victor Valley Animal Protection League!

Welcome to our newest member Alfred Logan, General Manager with Spring Valley Lake Association.

“Everyone deserves a new plaque!” says Ben Lamson of Blue Star Properties, a member since 1999. Blue Star Properties recently expanded into the state of Nevada! Congratulations Team!

Apple Valley Fire Chief Lorenzo Gigliotti, presents on behalf of the fire district for “All Things Local”.

General Manager, Logan Olds is a great Keynote speaker representing the Victor Valley Waste Water Authority updating us on Apple Valley and Hesperia’s sub-regionals!

Apple Valley Fire Chief Lorenzo Gigliotti, presents on behalf of the fire district for “All Things Local”.

Apple Valley Chamber Golf Classic is Friday, April 13 at the Apple Valley Golf Course. Shot Gun is 9:00 AM. Golf Chairs, Bob Tinsley and Dana Hernandez, Simply Rockin’ It Events, challenge the members to create their foursomes!

Thomas Hallin, ITM Mobile Apps, invites members to “Send us your Homebased Business Owners!” the chambers newest and largest growing committee!

Glenda Bayless


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Apple Valley Chamber of Commerce 16010 Apple Valley Road Apple Valley, CA 92307



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SUBMISSIONS Nyesha Loyd, editor, accepts articles for possible newsletter publication. Articles are subject to editing and will be published on a space available basis.The Apple Valley Chamber of Commerce assumes no responsibility for the care or return of submitted materials. DISCLAIMER All reasonable efforts have been made to ensure the accuracy of the information contained in THE BUSINESS SOURCE. The Apple Valley Chamber of Commerce accepts no responsibility for damages arising directly

18484 Highway 18, Suite 150 Apple Valley, CA 92307 760-242-6083 lupe.d@century21fairway.com

or as a consequence of the use or publication of inaccurate information.The opinions expressed by contributors are their own and are not necessarily shared by THE BUSINESS SOURCE, its staff, the Apple Valley Chamber of Commerce or its advertisers. Editorial content is intended as general information and not seen as specific legal or financial advice. For such, readers are advised to consult professionals in the appropriate field. The Apple Valley Chamber of Commerce assumes no liability resulting from advertising contained in this publication.


Profile for Apple Valley Chamber of Commerce

February 2018 Source  

February 2018 Source