Purpose Drives Profits Page 4
A New View
IGNIFYDESIGNS GRAPHIC DESIGN
CHAIRMAN'S MESSAGE December
a catalyst for one of my goals: “The
upon us, and the
biggest communication problem is
Janice Moore President/CEO
close of another
we do not listen to understand. We
year is just around
listen to reply.” I often wonder how
Joy Adkins Membership Services Representative
the corner. Your
many miscommunications could be
h o m e t o w n
avoided if more people listened to
Ambassadors • Executive Government Relations
chamber would like to extend wishes
understand? This is not for the faint
for a comforting holiday season that is
of heart, as it takes a commitment to
filled with happy gatherings and warm
put aside your personal wants to truly
memories. With the tragedies that have
understand what is being said. I extend
hit so many of our fellow Californians
a challenge to all of our chamber
over the last month, I am sure there
members to consider adding this as
Treasurer Carol Thomas Keefer
are some in our local community who
a goal. If you don’t have a goals list,
know someone directly, or indirectly,
this might be a great starting point.
Secretary Janice Moore
that was affected, and to them we
You don’t even have to wait until the
offer our heartfelt sympathies.
new year to implement it. Listening
Chairman Virginia Watterson
First Vice Chairman Tom Hoegerman
Past-Chairman of the Board Victoria Martin
Members of the Board Chris Ackerman Richard Bounce Amber Brendel Arlene Pence Bruinsma Isaac Cisneros Thomas Hallin Dana Hernandez Arsalee Morales Richard Richter Terry Saenz Sabrina Schneider Tessa Schutz Mike Thrapp Bob Tinsley
Managing Editor T. Faye Griffin - Words by T. Faye Design and Layout Chris Ackerman - Signify Designs Printed at Mojave Printing Solutions The AV Business Source Magazine is published monthly by The Apple Valley Chamber of Commerce Spirit River Center 16010 Apple Valley Rd. Apple Valley, CA 92307 Tel. 760.242.2753 Fax. 760.242.0303 Email. email@example.com Web. www.AVChamber.org
to understand can make the perfect This time of year is also a time where
and unexpected holiday gift for those
many, including myself, begin the
in your lives.
process of writing out annual goals
Happy New Year!
for the approaching year. This quote from Stephen R Covey has become
Calendar December 2018 December 11th Executive Committee Meeting Chamber Conference Room, Spirit River Center 7:30 a.m. – 8:30 a.m. Chairman: Virginia Watterson, Massey Insurance December 14th Ambassador Committee Meeting Chamber Conference Room, Spirit River Center 16010 Apple Valley Road, Apple Valley 12:00 p.m. – 1:00 p.m. Chairman: Wendy Ramey, Agio Real Estate December 18th Board of Directors Meeting Chamber Conference Room, Spirit River Center 16010 Apple Valley Road, Apple Valley 8:00 a.m. – 9:00 a.m. Chairman: Virginia Watterson, Massey Insurance
Merry Christmas and
December 19th “Coming Home for Christmas” 2018 General Membership Luncheon Apple Valley Chamber of Commerce 11:30 a.m. – 1:00 p.m. Spirit River Center 16010 Apple Valley Road
January 2019 January 4th Government Relations Committee Meeting Chamber Conference Room, Spirit River Center 16010 Apple Valley Road, Apple Valley Noon – 1:00 pm Chairman: Pat Orr, Little Caesars
Member Stats Renewing Members
KPIA - Kennedy Professional Insurance
Apple Valley Fire Protection Dist.
Midway Home Solutions
Choice Medical Group
Bayer Cemetery and Insurance Brokers
High Desert Laser Graphics
Academy For Grassroots Organizations
SA Recycling LLC
Hilton Garden Inn
Century 21 Desert Rock
Holiday Inn Victorville
General Membership Luncheon December 19, 2018 Apple Valley Chamber Office 16010 Apple Valley Road Apple Valley, CA 92307 11:30am
Come Home for Christmas! Special Luncheon Drawing Wendy Ramey, Agio Real Estate
Fantastic Advertising Opportunities with azine! g a The New Apple Valley Ch amber M
Ambassador Chair Wendy Ramey, Agio Real Estate
Ambassadors Richard Bounce, Bounce Realty Jackie Bounce, Bounce Realty Joan Phelps, Hi Desert Center for Spiritual Living
1/8 Ad Size $150
Linda Martin, Linda’s Tailor Shop
1/2 Ad Size $275
1/4 Ad Size $200
Back Page 3/4 Size $350
Anita Holmes, California Writers Club Barbara Smith, Mohahve Historical Society Dana Hernandez, Simply Rockn’ it Events Eva D’Antonio, Entercom Radio
ff 10% O
6 Month Commitment*
ff! 12% O
12 Month Commitment*
! % Off
Full Page and Double Truck Ads also available. Please call for Pricing. • Ad Design Charges $125 per ad
NEW MAGAZINE SPECIAL*
First 5 Chamber Members who sign a 12 month Commitment 1/2 size or larger will get 2 Months FREE!
Tiffani Calvert, Oggi’s Pizza & Brewery Jacqueline Eldredge, Massey Insurance Services Brittany Depezynski, High Desert Shuttle John Wales, John-Wales Farmer Insurance Brandin Wilson Dillon, Shear Realty
For More Information or to Advertise Call Chamber Office Chris Ackerman (760) 242-2753 (760) 559-1686
Apple Valley Chamber of Commerce
*Quarterly, 6 month and 12 month ad commitment prices must be paid in full at time of signing.
$21.00 per person with reservation $26.00 per person at the door without reservation $31.00 for non-members
We appreciate the overwhelming response in attendance at the General Membership Luncheon and wish to accommodate all members in attendance. In our efforts to fulfill the reservations at the Apple Valley Golf Course for the monthly luncheon we ask that members R.S.V.P. no later than the Thursday before the luncheon. Should a member reserve and not attend, the lunch fee of $25.00 will be billed to the member. Notice of cancellation of reservations for the luncheon must be made 24 hours in advance in order to avoid the lunch fee. Reasonable accommodations will be made for individuals with disabilities upon request.
(760) 242-2753 or firstname.lastname@example.org
Purpose Drives Profits By Robert Fukui, Guest Contributor The term “purpose led” or “purpose driven” has been a buzzword for over a decade. With Rick Warren’s bestselling book “Purpose Driven Life” and Simon Sinek’s “Start with Why,” the concept of doing things with a purpose has resonated with millions of people around the world. And why shouldn’t it? The question of, “Why am I here?” has been on people’s minds since the beginning of time.
Defining Purpose Led Business Veterans have a long history of entrepreneurialism. So how would having a purpose led business work and can it be profitable? First, let’s define what a purpose led business is. It’s a business that has goals that go beyond the bottom line (profit) to positively impact the lives of people in the community they do business in while still making a profit. But can it be done? Yes it can. The question is: How? Philanthropic activities like donating to charity or working a soup kitchen are great things to do, but there is more businesses can do if they first concentrate on serving through the business itself.
Helping Customers Let’s use a local mechanic shop as an example. Their primary purpose is to keep their customers vehicles in working order. When done well, a lot of frustrated people are made happy their vehicle is fixed...and stays fixed. That’s serving your customers with purpose.
Helping Your Employees Also, you get to make a positive impact in the lives of the people you employ. When you pay a good wage, offer benefits, invest in their training to make them better mechanics, and even personal lives, you will have employees that appreciate where they work and become more productive in their jobs. The result is happy customers with fixed vehicles that stay fixed. That’s serving your employees with purpose.
Helping Your Community How can you positively impact the community while keeping in line with your type of business? Using the mechanic shop example, perhaps offer low-income families free oil changes, tune-ups or train and employ the homeless. Consider partnering with a tire shop to fully equip people’s vehicles. More than giving food or money, this is a gift that keeps on giving. A good running car can mean the difference between someone getting a job or not.
Big impact. It’s leveraging what you already do for business to help others. Employees who participate in activities that help people experience a greater sense of purpose and job satisfaction. Now they’re not just fixing cars but giving life to those in need. That’s serving your community with purpose.
How You Can Profit Now you may be saying, “Investing into my employees like this and doing free work for people. Sounds great but I’m barely making a profit now.” Well, this leaves me to encourage you to do something many of you know you need to do but have been reluctant to do—that is, raise your prices. In my experience consulting with all types of business big and small, start up to 40-year veterans, most businesses don’t charge what they’re worth. In so doing, the businesses work very hard for little return. When you produce stellar work, customers are willing to pay what you’re worth. Most won’t go to someone else just because they’re cheaper. They want to get what they pay for. Charging what you’re worth doesn’t scare customers off, it actually attracts more. And even if you do lose some, your higher margins allow you to do less volume with more profit. It’s amazing!
Purpose For Profit Increased profits allow you to invest back into your business and do more for your customers, employees and your community. The amount of goodwill produced by creatively impacting people’s lives will be the best type of marketing you can do. Plus, you’ll have more fun and be more fulfilled in the process. God bless!
About the contributor: Robert Fukui, President of i61, inc., is a marketing expert with over 20 years working with Fortune 100 companies. His firm develops marketing strategies that maximize profits of purpose led businesses thereby allowing them to properly reinvest into the business and give to its community. www.i61businessdevelopment.com
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SPRINKLER SYSTEMS Install a weather-based, programmable controller Turn off your sprinkler system within 48 hours of measurable precipitation
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BUSINESS SPOTLIGHT and beautiful customized memorial services and funerals, Sunset Hills is able to provide a price 2 4 0 0 0 W A A L E W R D . • A P P L E V A L L E Y, C A 9 2 3 0 7 • C O A 5 2 8 point for all families through their network of From the harrowing moment a mortuaries. loved one makes the transition
from the here and now, every word and action that follows becomes a memory firmly etched in the heart and mind. Sunset Hills Memorial Park and Mortuary ensures a transformational experience that is both memorable and meaningful. With a well-earned reputation for impeccable service and ability to create truly unique
Locally and family-owned with deep roots in the community, Sunset Memorial Park and Mortuary was established in 1995. Since then owner Chet Hitt and staff have virtually revolutionized the way people think about funeral homes by serving people throughout different phases of life. As a stalwart supporter of various causes, the park’s breathtaking
grounds also serve as the site for various community events and several weddings each year. Because grief is not bound by time, Sunset Hills also provides extensive grief support-counseling services which include group grief support and interactive videos that are available 24 hours, 7 days a week. The staff of Sunset Hills welcomes comments, questions or concerns and offer a promise to “always respond with honesty and clarity.” If you have an immediate need, please feel free to call (760) 2470155.
CHAMPIONS CORNER| FOR UNTO US A SON IS BORN… Once again it’s time to deck the halls with boughs of holly and celebrate with good cheer. I can’t think of a better time to express my sincere appreciation for the dedication of the Apple Valley Chamber Ambassadors committee. This group of hardworking champions continues to demonstrate loyalty and goodwill to local businesses throughout the year. Their contribution goes a long way in making our town a wonderful place in which to do business. And on behalf of the committee, I’d like to wish all of our fellow chamber members a very blessed Holiday season. May your homes be filled with songs of joy, your heart with happiness, and may your new year be peaceful and prosperous. We look forward to serving you in 2019. Until then, remember: “Jesus is the reason for the season.” Joyfully, Wendy “Purple” Ramey, Ambassadors Chairperson
Wendy (L), Co-Chair Brittany Depezynski (R)
Recently, t h e company I work for was a victim of cybercrime. What steps should a business take to protect the privacy of its customers? Following Europeâ€™s passage of the GDPR (General Data Protection Regulation), earlier this year, California enacted the Digital Privacy Law--effective January 2020. This will have a significant impact on what consumer information businesses collect and how it will be shared. It will also make it easier for consumers to sue a business after a data breach. To protect yourself, ensure that your site is secure, and that any consumer information stored is encrypted. Each staff member should have their own secure username and password to log into any systems used. Changing these on a frequent basis is also highly recommended. Though convenient, stay away from using Facebook as a login method to any business related platforms. Implement simple preventive measures, and good habits, such as never opening an attachment or clicking a link unless it was requested or you have confirmed the identity of the sender.
Whatâ€™s YOUR Question?
By Thomas Hallin
And whatever you do, never give out your personal information, username or password to anyone. If you must share it with a support person, make sure you change it right away.
Thomas Hallin is an intrapreneur turned entrepreneur with over 20 years of international sales, marketing and business development expertise. His work includes Fortune 100 companies, small businesses, and start-ups, as well the serving on boards of various nonprofits. Have a tech question for Thomas? Please email it to: email@example.com
SOCIAL SECURITY ANNOUNCES 2019 TAXABLE WAGE BASE The Social Security taxable maximum amount of earnings for 2019 is $132,900. The Social Security Administration (SSA) recently announced that the Social Security taxable wage base for 2019 will increase to $132,900 from $128,400. This is the maximum amount of earnings subject to the Social Security tax for 2019. In addition, the SSA announced that Social Security and Supplemental Security Income benefits will increase by 2.8 percent in 2019. This cost-ofliving (COLA) adjustment is based on the increase in the Consumer Price Index as determined by the Department of Labor’s Bureau of Labor Statistics. The SSA also announced that for the first time, individuals who receive Social Security payments will be able to view their COLA notice online through their my Social Security account. For more information, see the SSA website. (Reprinted with permission from CalChamber)
“By working faithfully eight hours a day, you may eventually get to be boss and work twelve hours a day.” Robert Frost, American poet
“A successful man is one who can lay a firm foundation with the bricks others have thrown at him.” David Brinkley, newscaster
Shop Local. Source Local.
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Chamber Conference Room Gets a New View By T. Faye Griffin Photos Joy Adkins
Over a year ago, noted artist Ursula Beeson attended a meeting in the Chamber conference room. Ironically, she credits her short attention span during meetings for inspiring the magnificent stained glass window that now graces the northwest wall of the room. “I tend to get bored during meetings. I saw the window and my mind immediately went to what I’d like to see there,” said the now-retired owner of Studio B. Her love of the desert is evident in the work that took two months to create. The distinctive beauty of the area is depicted in warm tones and features lifelike quail, hummingbirds, vibrant cactus, yuccas, and California Poppies with the iconic Bell Mountain looming large in the background. The project was completed in two months. Many thanks to Mrs. Beeson for her generous contribution of time and talent, and for bringing the outer beauty of our beloved desert indoors.
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SUBMISSIONS Nyesha Loyd, editor, accepts articles for possible newsletter publication. Articles are subject to editing and will be published on a space available basis.The Apple Valley Chamber of Commerce assumes no responsibility for the care or return of submitted materials. DISCLAIMER All reasonable efforts have been made to ensure the accuracy of the information contained in THE BUSINESS SOURCE. The Apple Valley Chamber of Commerce accepts no responsibility for damages arising directly
18484 Highway 18, Suite 150 Apple Valley, CA 92307 760-242-6083 firstname.lastname@example.org
or as a consequence of the use or publication of inaccurate information.The opinions expressed by contributors are their own and are not necessarily shared by THE BUSINESS SOURCE, its staff, the Apple Valley Chamber of Commerce or its advertisers. Editorial content is intended as general information and not seen as specific legal or financial advice. For such, readers are advised to consult professionals in the appropriate field. The Apple Valley Chamber of Commerce assumes no liability resulting from advertising contained in this publication.
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