Page 1

December 2016

Content Marketing Trends for 2017 - Page 4


Chairman's MESSAGE By Bob Tinsley Staff

The Big One is Coming “AGAIN”

Janice Moore President/CEO

Will your Business Be Ready this time?

Nyesha Loyd Executive Assistant


I can feel it and all indications are pointing toward it. The next few years could very well make or break your entire career, or for sure, your current business. Time and Time again, I hear people say, “I’ll be ready next time”

Executive Committee

Whether you are a Start Up, a Home Based or a current, established, successful Business, Your Apple Valley Chamber of Commerce can make a HUGE difference in your success.

Ambassadors • Executive Government Relations Chairman Bob Tinsley

First Vice Chairman Chris Ackerman Treasurer Victoria Martin Secretary Janice Moore Past-Chairman of the Board Colleen Hunt

Members of the Board Kevin Mahany Elizabeth Stepanian Krystal Beck Kari Leon Raghada Khoury Jeanie Miller Nick DiCosola Virginia Watterson Richard Richter Carol Thomas- Keefer Richard Bounce Tessa Schutz Miriam Munoz Tom Hoegerman Arlene Pence Bruinsma Terry Saenz

Source Magazine

Editor & Designer Chris Ackerman - Signify Designs Printed at Mojave Copy & Printing The AV Business Source Magazine is published monthly by The Apple Valley Chamber of Commerce Spirit River Center 16010 Apple Valley Rd. Apple Valley, CA 92307 Tel. 760.242.2753 Fax. 760.242.0303 Email. info@avchamber.org Web. www.AVChamber.org

There’s still a little time to advertise in The New Directory, be sure to contact The Chamber Office, it only comes out every 3 years. Lest you forget, Apple Valley is, by far, The Best Place to live and make a living. The Best way to keep it that way is to be involved, participate, Do your part. Be sure to come and bring a friend or associate (as my guest) to The Luncheon on Dec. 21, it will be a bit different than the usual format. I hope to see you then. Here’s Hoping EVERYONE has a very Merry Christmas, Happy and Healthy New Year.

Calendar December 2016 December 14th Executive Committee Meeting Chamber Conference Room, Spirit River Center 8:00 a.m. – 9:00 a.m. Chairman: Bob Tinsley, Spirit River Center

Bob Tinsley

December 21st General Membership Luncheon Apple Valley Golf Course 15200 Rancherias Road, Apple Valley 11:30 a.m. – 1:00 p.m.

January 2017

December 16th Ambassador Committee Meeting Chamber Conference Room, Spirit River Center 16010 Apple Valley Road, Apple Valley 12:00 p.m. – 1:00 p.m. Chairman: Richard Bounce, Bounce Realty

January 5th Quick Connect Chamber Conference Room, Spirit River Center 16010 Apple Valley Road, Apple Valley 5:00pm - 6:30pm

December 20th Board of Directors Meeting Chamber Conference Room, Spirit River Center 16010 Apple Valley Road, Apple Valley 8:00 a.m. – 9:00 a.m. Chairman: Bob Tinsley, Spirit River Center

January 6th Government Relations Committee Meeting Chamber Conference Room, Spirit River Center 16010 Apple Valley Road, Apple Valley Noon – 1:00 pm Chairman: Pat Orr, Little Caesars

Member Stats New Members


MAY 9, 2017

Welcome aboard an exciting new ship, the Amadeus SILVER III for a glorious cruise along the Rhine and Main Rivers.

P.O. Box 1246 Apple Valley, CA 92307

December 21st, 2016

Alta Vista Public School

Over the course of your 10-day trip, you will discover the legendary beauty of the Rhine and Main Rivers, considered two of Europe’s most important waterways. Cruise through the Netherlands and Germany, from Amsterdam on the North Sea to Nuremberg and Bavaria. The romantic Rhine landscape with its gentle rolling vineyards, picturesque river banks, as well as legendary cities of Cologne, Rothenburg and more await you on your journey of discovery.

Apple Valley Moose Lodge 1810

Apple Valley Golf Course

21660 Bear Valley Road Suite F3- F4 Apple Valley, CA 92308

Moku Nui Wood Designs Please join us for an introductory meeting

Thursday, January 26, 2017 at 4:30pm

Apple Valley Chamber 16010 Apple Valley Road

10403 Lanigan Rd. Apple Valley, CA 92308

Starting at $4,099 per person

Member Stats

Drs. Clare & Glen Matney First Step Recovery Center “Now That it’s Legal, Now What?”

Victor Valley Museum 11873 Apple Valley Rd. Apple Valley, CA 92307

Table Sponsor Valley Hi Honda


Renewing Members Kate O’Rourke

38 Years

CEMEX California Cement, LLC

28 Years

Bayless Accountancy Corporation

11 Years

Richard Rorex, Individual

11 Years

Freedom Financial Services

10 Years

Bounce Realty

9 Years

Enterprise Funding Corp.

8 Years

Ebmeyer Charter & Tour

8 Years

ArchAngel Estate Planning

5 Year

SaddleRock Reverse Mortgage

5 Years

Gentiva Hospice

4 Years

Victor Valley Transit Authority

2 Years

Hotel Extended Studio

2 Years

Hilton Garden Inn

2 Years

St. Mary High Desert Medical Group

2 Years

All In One Logistics Care

15200 Rancherias Rd. Apple Valley, CA 92307 Check-in begins at 11:15 a.m. Lunch is served at 11:30 a.m.


(in the Spirit River Center)


General Membership Luncheon

1 Year

We appreciate the overwhelming response in attendance at the General Membership Luncheon and wish to accommodate all members in attendance. In our efforts to fulfill the reservations at the Apple Valley Golf Course for the monthly luncheon we ask that members R.S.V.P. no later than the Thursday before the luncheon. Should a member reserve and not attend, the lunch fee of $25.00 will be billed to the member. Notice of cancellation of reservations for the luncheon must be made 24 hours in advance in order to avoid the lunch fee.

Richard Bounce, Bounce Realty

Ticket Sales Armida Murphy

Ambassador Chair

Richard Bounce, Bounce Realty

Ambassadors Jackie Bounce, Bounce Realty Joan Phelps, HD Center for Spiritual Living Miriam Munoz, Valley Hi Honda Linda Martin, Linda’s Tailor Shop Anita Holmes, California Writer’s Club Terry Saenz, VVAPL Humane Society Randy Mages, Century 21 Desert Rock Barbara Smith • Armida Murphy Lindsey Kerry, Thompson Family Plumbing Tessa Schutz, Kranbox


Apple Valley Chamber of Commerce (760) 242-2753 or nyesha@avchamber.org


$20.00 per person with reservation $25.00 per person at the door without reservation

Reasonable accommodations will be made for individuals with disabilities upon request.


4 Content Marketing Trends for Business Owners in 2017

As we approach 2017, it’s interesting to think about where we’re headed in the coming year when it comes to marketing our business. All business owners want to stay on top of their game by being prepared for what’s ahead but in today’s fastchanging world, what does that look like?

By: Susan Friesen What is an influencer? “Influencers are people with significant networks (followers, readers, etc.) who can speak to a broad range of products and services with the ability to sway opinions in their favor.” – Jess Estrada. Identify influencers to reach out to in your industry. Follow them on social media and see where you can strike up a conversation. 4) Drive Content Marketing Leads into a Funnel. High value content is one thing, but if you don’t build in a strategy that continues building rapport with prospects in the right way, you are leaving money on the table. Content Marketing is a highly effective way to segment your audience and send them targeted follow-ups and offers, instead of adding them to your main email list. Continued on page 5

Below are some content marketing trends you’ll want to prepare for when marketing your business in the coming year: 1) Incorporate More Social Media Graphics, Infographics, Visuals and Videos. Since your followers are 80 percent more likely to read your content if you use colored visuals, this area needs to be built up more across your social media channels. The popularity of visual content will only increase, so you must be prepared. Using Facebook live is still a hot commodity so be sure to dive into that opportunity too! 2) Build a Team. 60 percent of marketers in one survey said content creation was their biggest challenge last year. To overcome this obstacle, get a team of people to help make content development and publishing easy. This includes having a good writer and social media specialist. 3) Tap Into Influencers. 90% of consumers trust peer recommendations where only 33% trust ads. Consumers have begun to tune out traditional ads and increasingly connect to their social networks to guide their buying decisions. That’s why connecting with influencers is so important.

De se rt

Dental gr oup

Member F.D.I.C.

FEATURE STORY Creating an Effective Content Marketing Plan for 2017 One of the biggest mistakes I have seen businesses make is they jump into content marketing without a strategy. While trying to appeal to their target market, they slap together a couple of eBooks and free offerings and hope it will be enough to drive sales. The first step to making content marketing really work for you is to have a solid, smart content marketing plan in place. Make sure you outline the following essentials in your content marketing plan: • Understand Who You Are Marketing to. Before starting any kind of marketing strategy, it’s vital you understand who your ideal target market is. There’s no point in investing your time and money into marketing when you don’t have a clear understanding of who you want to buy from you. • A Comprehensive Review of Past Efforts. Review your past content marketing efforts and results from 2016. This helps you to see what was most effective, what wasn’t, and develop a plan to improve for next year. • Set Goals and Benchmarks to Determine Future Campaign Success. Having a clear understanding of what you want to accomplish and what that will look like is important.

Paws for Conservation. Water is essential to everything that’s living, and we must be smart about how we use it. There is no shortage of ways that you can make a difference, and Liberty Utilities is here to help. Please don’t use more than you need.

Conserving is Caring. www.libertyutilities.com

Do you want to develop awareness? Are you working to build brand loyalty? Are you educating prospects? Want to increase engagement with your tribe? Are you increasing sales and profitability? • Develop Content Ideas that Align with Sales Goals. Here’s some example sales goals: 3 Boost sales of product by 25%. 3 Get 50 new leads a month into our sales funnel. 3 Create an eBook on Sales Tips for People Who Hate to Sell to drive leads to the funnel. • Plan a Content Marketing Calendar with Dates and Deadlines. Create an editorial calendar that clearly lays out your dates and deadlines so you can easily prioritize your efforts. This eliminates the “what do I write” problem

Apple Bites

Major Sylvan Young from the Salvation Army, gives away the table centerpieces.

New Member Alice Johnson, Alta Vista Public Charter School talks a brief moment to the membership.

Chairman Bob Tinsley welcome new member Chris Kwiatkowski, Moku Nui Wood Designs.

Chairman Bob Tinsley welcome new member Katrina Siverts, Apple Valley Moose Lodge 1810.

Chairman Bob Tinsley and Apple Valley Sheriff Public Information Officer Trish Hill enjoy laughter together at the podium.

Mayor Pro-Tem Scott Nassif presents the Town’s upcoming events.

Tom Hoegerman, Apple Valley Unified School District gives the latest on what’s happening in the school district.

Chamber welcomes new member Laura Crites & Doug Shumway, Victor Valley Museum.

Students of the Semester were presented with $500 Scholarship Certificates from Desert Community Bank.

Free for Apple Valley Chamber Members • Coffee & Continental Breakfast $20 for Non-Members, payable at the door

Louisa Miller, Inland Empire Small Business Development Center announces upcoming training courses that are being offered.

Jason Lamoreaux, Principal with Coldwell Banker Commercial was the keynote speaker presenting “State of Commercial Real Estate.”

Carol Thomas- Keefer, Liberty Utilities gave a quick marketing minute on their recyclable bags that can be reused now that the plastic bag law has taken effect.

Thursday, Jan. 12, 2016 8:30 a.m. - 10 a.m.


Fairway Realty, Inc.

Glenda Bayless Tax Return Preparation - All Types Tax Audits, IRS, FTB, EDD Tax Problems Specialist Accounting • Payroll Services Financial Statements Investments


$50 DISCOUNT FIRST VISIT 760-240-0000 • Fax: 760-240-0996 • gbcpa@glendabaylesscpa.com 23819 Huasna Road, Apple Valley, CA 92307


Apple Valley Chamber of Commerce 16010 Apple Valley Road Apple Valley, CA 92307



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TsF 777)#2*/"3#/-s777)#23%!2#(#/SUBMISSIONS Nyesha Loyd, editor, accepts articles for possible newsletter publication. Articles are subject to editing and will be published on a space available basis.The Apple Valley Chamber of Commerce assumes no responsibility for the care or return of submitted materials. DISCLAIMER All reasonable efforts have been made to ensure the accuracy of the information contained in THE BUSINESS SOURCE. The Apple Valley Chamber of Commerce accepts no responsibility for damages arising directly

18484 Highway 18, Suite 150 Apple Valley, CA 92307 760-242-6083 lupe.d@century21fairway.com

or as a consequence of the use or publication of inaccurate information.The opinions expressed by contributors are their own and are not necessarily shared by THE BUSINESS SOURCE, its staff, the Apple Valley Chamber of Commerce or its advertisers. Editorial content is intended as general information and not seen as specific legal or financial advice. For such, readers are advised to consult professionals in the appropriate field. The Apple Valley Chamber of Commerce assumes no liability resulting from advertising contained in this publication.

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