Page 1

January 2018

Life Working in a Business Center - Page 4

Ginny Watterson, Massey Insurance Services

What is the Best Day to Go Selling? - Page 7

Chris Ackerman’s





Glenda Bayless


Chairman's MESSAGE By Victoria Martin Staff

Janice Moore President/CEO Nyesha Loyd Burnatte Executive Assistant Joy Adkins Membership Services Representative


Ambassadors • Executive Government Relations

Executive Committee Chairman Victoria Martin

First Vice Chairman Chris Ackerman Treasurer Virginia Watterson Secretary Janice Moore Past-Chairman of the Board Bob Tinsley

Members of the Board Richard Bounce Arlene Pence Bruinsma Isaac Cisneros Thomas Hallin Dana Hernandez Tom Hoegerman Carol Thomas- Keefer Raghada Khoury Kari Leon Kevin Mahany Miriam Munoz Richard Richter Terry Saenz Sabrina Schneider Tessa Schutz Mike Thrapp

Source Magazine

Editor & Designer Chris Ackerman - Signify Designs Printed at Mojave Copy & Printing The AV Business Source Magazine is published monthly by The Apple Valley Chamber of Commerce Spirit River Center 16010 Apple Valley Rd. Apple Valley, CA 92307 Tel. 760.242.2753 Fax. 760.242.0303 Email. info@avchamber.org Web. www.AVChamber.org

Happy New Year! The beginning of the year is a time where we often feel recharged and motivated to focus on our health, goals and prosperity. Deciding where to focus our marketing efforts for the year is an important part of meeting our financial goals. At ArchAngel Financial and ArchAngel Estate Planning, more than 75 percent of our business comes from repeat clients and referrals. We feel honored and proud to provide a level of service that makes our clients want to return and we allocate our budget accordingly – consistently putting on client appreciation events and educational workshops for our clients and their families and friends. Many of our educational workshops are held at the Apple Valley Chamber of Commerce. Did you know that the Chamber offers a beautiful facility that’s available for rent (with discounts given to Chamber members)? As you’re setting your event schedule for the year, come by and check out the Chamber facility. It’s filling up fast! We also use the Apple Valley Chamber of Commerce e-blast system to advertise our events. The cost is only $50.00 for a set of six e-blasts – which I think is one of the best advertising deals in the High Desert! Give Janice or Joy a call today to take advantage of this opportunity. Thank you, as always, for being a member of the Apple Valley Chamber of Commerce. Please let us know what more we can do to help your business prosper this year!

Calendar January 2018 January 10th Executive Committee Meeting Chamber Conference Room, Spirit River Center 8:00 a.m. – 9:00 a.m. Chairman: Victoria Martin, ArchAngel Estate Planning January 16th Board of Directors Meeting Chamber Conference Room, Spirit River Center 16010 Apple Valley Road, Apple Valley 8:00 a.m. – 9:00 a.m. Chairman: Victoria Martin, ArchAngel Estate Planning January 17th Chamber Membership Luncheon Apple Valley Golf Course, 15200 Rancherias Road, Apple Valley 11:15 a.m. – 1:00 p.m.

Victoria Martin

January 19th Ambassador Committee Meeting Chamber Conference Room, Spirit River Center 16010 Apple Valley Road, Apple Valley 12:00 p.m. – 1:00 p.m. Chairman: Miriam Munoz, Valley Hi Auto Group

February 2018 February 2nd Government Relations Committee Meeting Chamber Conference Room, Spirit River Center 16010 Apple Valley Road, Apple Valley Noon – 1:00 pm Chairman: Pat Orr, Little Caesars

Member Stats Palos Studios

General Membership Luncheon

New Members Desert Manna

12223 Highland Ave. 201 N. First Ave. Suite A Suite 106-850 Barstow, CA 92311 Rancho Cucamonga, CA 91739 (760) 256- 7797 (714) 497- 3009

January 17, 2018 Apple Valley Golf Course 15200 Rancherias Rd. Apple Valley, CA 92307 Check-in begins at 11:15 a.m. Lunch is served at 11:30 a.m.

Renewing Members


Kate O’ Rourke

40 Years

Logan Olds

Bass Enterprises

34 Years

General Manager, VVWRA

Apple Valley Fire Protection District

33 Years

Vern’s Glass

23 Years

Apple Valley Land Co.

20 Years

Terry Saenz, VVAPL Humane Society

Victor Valley Marketing Group

20 Years

Ticket Sales

American Medical Response

19 Years

Steven E. Hodgkin, M.D.

18 Years

Miriam Munoz, Valley Hi Auto Group

Bayless Cemetery and Insurance Brokers

17 Years


High Desert Laser Graphics

14 Years

Richard Bounce, Bounce Realty

Richard A. Rorex

13 Years

Solution Strategies International, Inc.

11 Years

Miriam Munoz, Valley Hi Honda

Carpet Corral

7 Years

Linda Martin, Linda’s Tailor Shop

J.E. Miller & Associates

4 Years

Table Sponsor Off the Grid Brewing Company

Drawing Armida Murphy

Ambassador Chair

Jackie Bounce, Bounce Realty Joan Phelps, Hi-Desert Center for Spiritual Living

Anita Holmes, California Writers Club Tessa Schutz, Kranbox Barbara Smith – Mohahve Historical Society

Holiday Inn Victorville

3 Years

All Star Physical Therapy

3 Years

Century 21 Desert Rock

3 Years

Thompson Family Plumbing and Rooter, Inc

2 Years

Isaac Cisneros, Cisneros Brothers Plumbing

Kona Ice of Victor Valley

2 Years

Tori Millian, Agio Real Estate, Inc.

AVC Tech Services

2 Years

LifeStream Blood Bank

1 Year

Pacific Advisors

1 Year

We appreciate the overwhelming response in attendance at the General Membership Luncheon and wish to accommodate all members in attendance. In our efforts to fulfill the reservations at the Apple Valley Golf Course for the monthly luncheon we ask that members R.S.V.P. no later than the Thursday before the luncheon. Should a member reserve and not attend, the lunch fee of $25.00 will be billed to the member. Notice of cancellation of reservations for the luncheon must be made 24 hours in advance in order to avoid the lunch fee. Reasonable accommodations will be made for individuals with disabilities upon request.

Armida Murphy Eva D’Antonio, Entercom Radio Wendy Ramey, Agio Real Estate Curry Ramey, Agio Real Estate

Tammy O’Neal, Agio Real Estate, Inc.


Apple Valley Chamber of Commerce (760) 242-2753 or nyesha@avchamber.org


$20.00 per person with reservation $25.00 per person at the door without reservation $30.00 for non-members


Welcome to the Neighborhood! By Janice Moore, CEO of the Apple Valley Chamber of Commerce

You have finally done “it”! You have moved your business from your home or stand alone location and into a “business center”. You now have “neighbors”, you are no longer isolated, and you embrace the best business and social opportunity you can run across. Something about having neighbors in business makes many a solo entrepreneur approach their own business with enthusiasm and confidence. An example of enjoying a neighborhood business center is the Spirit River Center, home of the Apple Valley Chamber of Commerce. You will find a mix of small businesses, public education, non-profit organization, restaurant, real estate, even cemetery services! Living in a business center is like living in a neighborhood, with the first task of getting to know each other. “Don’t talk to strangers!” was mother’s first dire warning to children. Although given with the best intentions, in a business center these relationships

Member F.D.I.C.

are critical to success. Try going into the Spirit River Café and finding a quite small table, enjoying a cup of coffee. Smiling nervously around the room at no one in particular, like going to a party and knowing no one in attendance. Not in this restaurant! Contacts and connections are standing six deep around the room! No formal introductions needed. Imagine Scarlett O’Hara standing on the steps of Tara in all her glory, batting her eyelashes as she drawls,“My, but we haven’t been properly introduced.” Gone are those days! Today your neighbor is frequently your customer. Massey Insurance, a family owned company, has redefined the word “stranger”. Gini Watterson began a tradition each Christmas to hold a gingerbread house contest amongst her staff. She visits each neighbor with a gift and a ballot to vote on the best-designed gingerbread house. Your ballot is included in a drawing for wonderful gift cards to, where else, but the Spirit River Café! Gini doesn’t wait for a proper introduction like Miss Scarlett; she creates a contest that brings even strangers into Massey Insurance!

Locating in a business center keeps your business visible, supports social networks and keeps business fun! For the Apple Valley Chamber of Commerce, being in a business center, is just good business! Referring members to the Chamber by businesses located in the center is a great third party validation, and having the Chamber refer a business is the best advertisement. The business center is a natural extension for business socials. Business socials are not places to finalize deals or sign contracts; it’s a place to meet people, get to know them better, and discover what you have in common and support one another. An opportunity to establish rapport. Each individual is a potential connection and is a soft sell. The business center is common ground for business, just as a golf course is common ground for golf.



A NEW WAY OF LIFE CHOOSE THE PROPER POT AND PAN SIZE This will ensure that you are boiling the food in as little water as possible.

PLAN AHEAD WHEN THAWING FROZEN FOODS Instead of running it under hot water, leave them in the fridge overnight.

WASH VEGGIES AND FRUITS IN A BOWL OF WATER Scrub them with a vegetable brush rather than rinsing them in the sink.

For more information visit LibertyUtilities.com or call 760-247-6484

When choosing your center look at the neighborhood, are there opportunities to network, promote each other, it is no different than choosing your residential neighbors. At our business center, we have fourteen different businesses, but none unique as “Trigger”. Trigger coming home to Apple Valley will be the perfect landmark for our business center and possibly yours too!

Shop Local. Source Local.

Shred Your Docs, a document-destruction business, provides routine mobile services to many local organizations and businesses, including Agio Real Estate.

Is your business sourcing local? Share your story at shoplocal@applevalley.org for an opportunity to be featured in an upcoming Shop Local ad.


le r a n ie M il te n & J e n A E st a te ) id l v g io Re a g h t) : D a ri (A n to o ft Le e (l s) , Ka ri our Doc (S h re d Y

Business Moment

Do you know which is the best day to go selling? By: Gianluigi Olivari

How many times did you procrastinate some “ unpleasant “ sales tasks (prospecting , cold phone calls, a visit to a difficult client ) postponing them in favor of reviewing the material of the training already carried out, putting in order some papers, sending a few emails, checking that presentation? How many times have you said that the best day to go selling will be next Wednesday, next Friday, or even next week? Some salespersons waste time, others waste efforts, others waste both of them, in an attempt to move away from unpleasant tasks. This often surfaces during my sales training seminars . In short psychology terms, procrastination is often cited as a phenomenon to lower the level of anxiety that the individual correlates to a task deemed uninteresting, unpleasant or even annoying. Selling is one of the most difficult jobs over there and, if done without a true love and pleasure, could be very stress inducing. At the end, salespeople are among those professional who collect the highest number of denials performing their job. Activities related to the sales process are often difficult and, from times to times, many reps are bothered by some of the actions necessary to successfully accomplish the process. There are those who do not like cold calls, those who dislike contacts with new customers , some others hate the preparation of proposals and presentations, or maybe following up, and so on. However, postponing a task is a source of additional stress and feeling of being guilt, generates self-esteem and performance lowering, even sales crisis ( if putting off behavior is continuously repeated). While a slight degree of procrastination is common for the majority of individuals, , procrastination itself becomes a major problem if it prevents the

normal course of work activities. If one reaches chronic levels, that may even be the indicator of an underlying psychological disorder. This is an issue that usually is not addressed in traditional sales training seminars however, is sometimes responsible of sales results definitely well below average. Procrastination causes widely vary, but generally are linked to anxious behaviors, low self-esteem, and self-sabotaging attitudes. On the other side, sometimes procrastinating comes simply from a lack of adequate priorities management, a lack which can lead to overestimate the importance of certain tasks and underestimating others which, consequently, are postponed. Especially in sales activities, which require not only a lot of energy but also many tasks rolled out in certain sequences, the phenomenon of procrastination is able to quickly lowering performance. Furthermore, putting off too many tasks, can therefore leads to immediately burning out some spare time initially planned for emergencies. In all cases in which a rep recognizes to be a procrastinator, there is a simple rule to apply, which can give excellent results. This rule provides that, as soon as one becomes aware of his resistance to tackle a task, should tackle it immediately, putting aside any fear or hesitation. In other words, “ if you do not feel comfortable in doing something , that’s the time to do it !” This simple yet effective rule shows how to overcome that self-sabotaging attitudes which inevitably are reflected in the sales results, and leads to understand that the best day to go selling is today!




Lion’s Park, Apple Valley, CA

Beer Food Wine Music

Sponsorships Available www.avchamber.org

Business Spotlight The High Desert’s #1 commercial real estate firm, Coldwell Banker Commercial Real Estate Solutions is an independently-owned and operated affiliate member of Coldwell Banker Commercial. A team of experienced


commercial agents provide commercial real estate brokerage services for all of the High Desert cities and surrounding areas. With each agent specializing in a specific aspect of commercial real estate, Coldwell Banker Commercial provides each client with an individualized plan of action to successfully execute their real estate needs. From vacant land and industrial buildings to multi-family properties, retail and more, each agent uses their knowledge and expertise to connect buyers and sellers alike. For those looking to open a new business or relocate an already established one, Coldwell Banker Commercial agents offer numerous office and retail spaces for lease. From location and budget, to functionality and size, the CBC team can help you find the perfect space for your business. Coldwell Banker Commercial Real Estate Solutions was ranked the number one commercial firm in the High Desert for the seventh straight year by the High Desert Association of REALTOR’s multiple listing service. Excellent customer service, extensive agent skill and knowledge combined with progressive marketing tactics, is how the Coldwell Banker Commercial team provides the High Desert community with impeccable real estate services. From lease transactions and sales to property management, the Coldwell Banker Commercial team offers an array of services. Emphasizing agent accessibility, the CBC agents thrive on remaining available to clients, even after the completion of each transaction. From answering general questions and guiding clients through owning their business or investment property, to generating press releases and marketing a client’s new businessthe CBC agents aim to help their clients succeed. For more information on working with the Coldwell Banker Commercial team, visit www.cbcdesert.com or call (760) 684-8000.

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Apple Bites

Richard Richter, WENO Office Solutions, accepts his membership plaque from Chairman Victoria Martin.

Photos By Chris Ackerman

Jack Fales, long-time member of our Chamber, and former chair enjoys the membership luncheon. Shanna Miller presents the offerings of Xerox Image Source as our monthly table sponsor.

Eagle Scout Jonathan Cosico unveils the refurbishment of our historic Welcome to Apple Sign as his Eagle Scout Service Project. COL Seth D. Krummrich, Commander of United States Army Garrison, National Training Center, Fort Irwin, CA presents on the rigorous trainings and economic impact of this unique community to our region.

Mayor Art Bishop speaks on “All Things Local” for our More Than a Mayor’s Minute.

Welcome to our luncheon Town Manager Doug Robertson! We are on your team!

Chamber guests listen intensely to keynote speaker COL Krummrich.

Apple Valley Unified School District Superintendent, Tom Hoegerman gives us the latest update on our student activities.

Ambassadors gather to distribute raffle prizes donated by our member businesses.

Our Chamber welcome table displays the fun photos taken from our Winter Wonderland event!

Glenda Bayless


Tax Return Preparation - All Types Tax Audits, IRS, FTB, EDD Tax Problems Specialist Accounting • Payroll Services $50 DISCOUNT FIRST VISIT

760-240-0000 • Fax: 760-240-0996 • gbcpa@glendabaylesscpa.com 23819 Huasna Road, Apple Valley, CA 92307


Apple Valley Chamber of Commerce 16010 Apple Valley Road Apple Valley, CA 92307



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SUBMISSIONS Nyesha Loyd, editor, accepts articles for possible newsletter publication. Articles are subject to editing and will be published on a space available basis.The Apple Valley Chamber of Commerce assumes no responsibility for the care or return of submitted materials. DISCLAIMER All reasonable efforts have been made to ensure the accuracy of the information contained in THE BUSINESS SOURCE. The Apple Valley Chamber of Commerce accepts no responsibility for damages arising directly

18484 Highway 18, Suite 150 Apple Valley, CA 92307 760-242-6083 lupe.d@century21fairway.com

or as a consequence of the use or publication of inaccurate information.The opinions expressed by contributors are their own and are not necessarily shared by THE BUSINESS SOURCE, its staff, the Apple Valley Chamber of Commerce or its advertisers. Editorial content is intended as general information and not seen as specific legal or financial advice. For such, readers are advised to consult professionals in the appropriate field. The Apple Valley Chamber of Commerce assumes no liability resulting from advertising contained in this publication.


Profile for Apple Valley Chamber of Commerce

January 2018 Source  

January 2018 Source