Page 1

April 2017

GROW YOUR BUSINESS WITH MOBILE APPS Page 4

Chairman’s Message Page 2 Shred Your Docs Page 9 Employee Retention Page 10

EVERYTHING FOR THE WORKPLACE

Glenda Bayless

CPA


Chairman's MESSAGE By Bob Tinsley

Happy Spring Time in beautiful Apple Valley!

Staff

Janice Moore President/CEO Nyesha Loyd Executive Assistant

Committees

Ambassadors • Executive Government Relations

Executive Committee Chairman Bob Tinsley

First Vice Chairman Chris Ackerman Treasurer Victoria Martin Secretary Janice Moore Past-Chairman of the Board Colleen Hunt

Members of the Board Kevin Mahany Elizabeth Stepanian Krystal Beck Kari Leon Raghada Khoury Jeanie Miller Nick DiCosola Virginia Watterson Richard Richter Carol Thomas- Keefer Richard Bounce Tessa Schutz Miriam Munoz Tom Hoegerman Arlene Pence Bruinsma Terry Saenz

Source Magazine

Editor & Designer Chris Ackerman - Signify Designs Printed at Mojave Copy & Printing The AV Business Source Magazine is published monthly by The Apple Valley Chamber of Commerce Spirit River Center 16010 Apple Valley Rd. Apple Valley, CA 92307 Tel. 760.242.2753 Fax. 760.242.0303 Email. info@avchamber.org Web. www.AVChamber.org

By the time you read this the Ain’t No Foolin’ Golf Event will have already happened. Once again, we had a super team of volunteers to make this exciting, fun event happen. Thanks everyone for making this years’ Golf Tournament another rousing success. If you didn’t get in on this one, there’s another Big Event coming June 10 at Lions Park. Yep, The First “Summer Hops Brew Fest & wine too!” will be happening right there along Outer Hwy 18. There’s lots of opportunities to get involved thru sponsorships and or participating in this Huge Event. We’re expecting a Huge Crowd. Once Again, “Lions Park” June 10, 11:00 AM VIP entrance, 12:00 Noon General Public admittance, ending at 4:00 PM. Mark your calendars. Call the Chamber and watch for more info coming every day. Meanwhile, at The April Luncheon on the 19th, as part of The Chambers Annual Work Plan, board member Terry Saenz will lead the membership through a discussion of the Chambers Programs. Individual Board Members will take a table and discuss, one on one, with Chamber members Come on out and let them know how the Chamber is doing, how it can be improved etc. There will be a Survey, we really look forward to YOUR input.

Give yourselves a HUGE pat on the back. Passing Measure “A” has allowed the A.V. Fire Dist. to put a 2 person crew in (Continued on page 3)

Calendar April 2017 April 11th Executive Committee Meeting Chamber Conference Room, Spirit River Center 8:00 a.m. – 9:00 a.m. Chairman: Bob Tinsley, Spirit River Center April 18th Board of Directors Meeting Chamber Conference Room, Spirit River Center 16010 Apple Valley Road, Apple Valley 8:00 a.m. – 9:00 a.m. Chairman: Bob Tinsley, Spirit River Center April 19th General Membership Luncheon Apple Valley Golf Course 15200 Rancherias Road, Apple Valley 11:30 a.m. – 1:00 p.m.

April 21st Ambassador Committee Meeting Chamber Conference Room, Spirit River Center 16010 Apple Valley Road, Apple Valley 12:00 p.m. – 1:00 p.m. Chairman: Richard Bounce, Bounce Realty

May 2017 May 5th Government Relations Committee Meeting Chamber Conference Room, Spirit River Center 16010 Apple Valley Road, Apple Valley Noon – 1:00 pm Chairman: Pat Orr, Little Caesars


MESSAGE (Continued from page 2)

The Jess Ranch Station, while waiting on the funding to come through, so they can open it fully, which has resulted in SAVING or Extending at least 2 lives, by shortening the response time. Meanwhile, Trigger has NOT found his New Digs yet, he’s still roaming around looking for just the right Livery. He has some skin (fiberglass) abrasions, and is in need of a little TLC, so If anyone is a Trigger Fan or knows a Trigger Fan who is interested let me know.

Bob Tinsley Member Stats

Member Stats New Members Apple Valley Post Office 22099 Hwy 18 Apple Valley, CA 92307

April 19th, 2017 Apple Valley Golf Course

Dominos

20200 US Hwy. 18, Ste. D Apple Valley, CA 92307

Option One Corporation

13581 John Glenn Road, Suite A Apple Valley, CA 92308

Spring Valley Lake Association 7001 SVL Box Spring Valley Lake, CA 92395

Suburban Propane, L.P. 535 Melrose St. Placentia, CA 92870

15200 Rancherias Rd. Apple Valley, CA 92307 Check-in begins at 11:15 a.m. Lunch is served at 11:30 a.m.

Program

“Hello Chamber Members We Are Listening!” Terry Saenz, Public Relations Representative, Victor Valley Animal Protective League Humane Society & Apple Valley Chamber Board Member

Table Sponsor Apple Valley Legacy Museum

World Faith Vision Church 13600 Pawnee Rd. Apple Valley, CA 92307

Drawing Terry Saenz, VVAPL Humane Society

Ticket Sales Armida Murphy

Renewing Members

Victorville Glass Co., Inc. Shear Realty Apple Valley Airport Waggin’ Tails Kiwanis Apple Valley Edible Arrangements State Farm Valley Insured Property Management, Inc. Victor Valley Women’s Club High Desert Opportunity Parker Properties and Integrity Property Management High Desert Yak Pak Friends of Apple Valley Library High Desert Community Foundation Sword of Grace Spirit River Café Wisprenn Siverts Publishing, LLC dba Senior News and Desert News Post Thompson Family Plumbing Mojave Desert Land Trust

General Membership Luncheon

33 Years 31 Years 26 Years 18 Years 17 Years 10 Years 10 Years 8 Years 7 Years 7 Years 7 Years 6 Years 6 Years 6 Years 4 Years 3 Years 2 Years 1 Year 1 Year 1 Year

We appreciate the overwhelming response in attendance at the General Membership Luncheon and wish to accommodate all members in attendance. In our efforts to fulfill the reservations at the Apple Valley Golf Course for the monthly luncheon we ask that members R.S.V.P. no later than the Thursday before the luncheon. Should a member reserve and not attend, the lunch fee of $25.00 will be billed to the member. Notice of cancellation of reservations for the luncheon must be made 24 hours in advance in order to avoid the lunch fee.

Ambassador Chair

Richard Bounce, Bounce Realty

Ambassadors Jackie Bounce, Bounce Realty Joan Phelps, HD Center for Spiritual Living Miriam Munoz, Valley Hi Honda Linda Martin, Linda’s Tailor Shop Anita Holmes, California Writer’s Club Terry Saenz, VVAPL Humane Society Barbara Smith • Armida Murphy Lindsey Kerry, Thompson Family Plumbing Tessa Schutz, Kranbox Eva D’Antonio, CBS Radio Curry Ramey, Agio Real Estate Wendy Ramey, Agio Real Estate Barbara Smith, Mohahve Historical Society

RSVP Apple Valley Chamber of Commerce (760) 242-2753 or nyesha@avchamber.org

Cost $20.00 per person with reservation $25.00 per person at the door without reservation Reasonable accommodations will be made for individuals with disabilities upon request.


FEATURE STORY

Grow Your Business with Mobile Apps by Thomas Halin, ITM Mobile

There’s no doubt that the world has gone Mobile. For all I know, you might even be reading this issue of The Source via your Smartphone or Tablet. Based on the following statistics, a Mobile App for your business might be just the way to go.

visitors are unlikely to return to a site they had trouble accessing, and a whopping 40% go to a competitor’s site instead. Ouch!

3 80% of internet users own a Smartphone. 3 Over 50% of Smartphone users grab their Smartphone immediately after waking up. 3 Apps account for 89% of mobile media time, with the other 11% spent on websites. 3 91% of mobile users say that access to content is very important. 3 By 2019, mobile advertising will represent 72% of all US digital ad spending.

“A Goldfish Have Longer Attention Span Than Your Audience”. Well, let’s face it, as marketers, it is getting harder to catch customers’ attention, and keeping it. Time to rethink your traditional marketing and revenue generation strategy.

(Sources: Smart Insights, ExpressPigeon, Wolfgang Jaegel, Marketing Land)

Why not just make my website more mobile friendly and create one with responsive design? Which is easier to remember - the brand, who’s app with their logo that you constantly see on your screen; or the company that you have to, first open up your browser before typing in their URL to access? And if presented with the option, would you rather type in a long website address or simply click a button to engage and interact. Websites are still good for Desktops and Laptops but according to a study by McKinsey & Company, 61% of

Member F.D.I.C.

How can an App help your business?

With a custom branded mobile app of your own, your business will remain on top of your customers minds and always readily available in the palm of their hand. A Mobile App also opens up whole new ways for improved communications and interaction with your loyal fanbase of customers. Not only can you push information to your (Continues next page)


audience, you can also engage them via Real-Time Polling, provide opportunities for 2-way interaction, and turn product education into “fun and games”. Exclusive promotions and loyalty rewards cards can easily and costeffectively be distributed via the App, and it also offers unrivalled ways to track redemption and send push notification reminder before a campaign is about to expire or when a customer happens to be nearby.

Spring

CONSERVATION

TIPS

Additionally, your App is the perfect tool in which to centralize all of your social media channels in one place.

Best way to create “Stickiness” Some of the major benefits with a Mobile App vs. a website is that you can offer instant access to content even when your customer does not have internet access as a “native” app even works while in Airplane Mode. At any time, customers can educate themselves on what you have to offer, explore best practices on how to use your product, find your nearest location, or whatever else you make available on their device. Another thing which is unique to Mobile Apps is that you can integrate the use of Proximity Beacons, Scanners, RFID/NFC and Augmented Reality to create amazing, unrivalled experiences. Thanks to the ease of use and improved opportunities for engagement and 2-way interaction, a Mobile App help optimizing “stickiness” - ensuring that customers stay in touch and keep coming back! Thomas Hallin - “The App Guy” - is an intrapreneur turned entrepreneur with a somewhat unique range of expertise and insight after having worked in various roles within the hotel and meeting industries for over 25 years. His experience encompass Purchasing, Contracting and International Sales & Marketing prior to entering into Event Tech and co-founding www.itmMobile.com

CLEAR WEEDS

ADD MULCH

WATER TIMES

Weeds tend to flourish around springtime and compete with your landscape for water. Remove as often as possible.

Surround your plant and shrub roots with two to four inches of mulch to reduce evaporation and regulate soil temperature.

We encourage customers to water 3 days a week, before 9 a.m. and after 6 p.m., to help reduce the need for unnecessary watering.

INSPECT YOUR HOME FOR LEAKS WEEKLY

RUN ONLY FULL LOADS OF DISHES & LAUNDRY

INDOOR WATER-USE

INSTALL EPA WATERSENSE PRODUCTS

For more information visit LibertyUtilities.com or call 760-247-6484


Apple Bites

Jeff Matanane, USPS Business Development Specialist presents “Mailing Options with the US Postal Service”

Marcy Taylor and Katrina Siverts promotes the 2nd anniversary of the Apple Valley Legacy Museum.

Anita Holmes, Chamber Ambassador and member of the California Writers Club while Ambassador Lindsey Kerry, Thompson Family Plumbing looks on.

Wesley Quintanar, Holiday Inn Victorville invites the crowd to their upcoming All Chamber Mixer with the Adelanto Chamber of Commerce.

Gregory Williamson, owner of “Gamechangers” promotes his cause “Project Feeding Kids” while receiving his membership plaque!

Heather & Scott Thomas, owners of Option One Solar, a family owned business located on John Glenn Road in Apple Valley.

Dominos Pizza joins the Chamber with Paul B. and Jamie Tizzard, Public Relations claiming their plaque.

Apple Valley Police Captain Frank Bell presents on the upcoming youth S.H.O.C.K. graduation ceremoney through the AV Police Activity League.

Mayor Pro Tem Art Bishop announces the long awaited opening of the Yucca Loma Bridge on May 19 and May 20.

Apple Valley Economic Development Manager, Orlando Acevedo presents on the “Apple Valley Choice Energy” locally operated electrical power provider.

Chris Nunez, Armstrong Fairway Insurance Commercial Lines Account Manager, presents on The Phoenix Foundation’s “Man About Town” event on April 22.

Gary Stater Realty announces his office property for lease in Apple Valley after 23 years of occupancy! Fabulous location on Hwy 18.


JUNE.10.2017 • Lion’s Park • Apple Valley, CA VIP 11AM - 4PM • General Public: 12PM - 4pm (21 & over) VIP: $60 • GENERAL: $30 ($35 AT DOOR) • DESIGNATED DRIVER: $10

SO CAL MICRO Brew TASTING • LIVE MUSIC • WINE FOOD TRUCKS • RAFFLES • THE COCOON ART GALLERY SPONSORS

BREWS AND FOODS

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INFO: JANICE MOORE: 760.242.2753

SUMMERHOPSBREW

Summer Hops App


Business Spotlight Shred Your Docs, a division of Apple Valley Document & Media Storage have demonstrated a successful track record over the years of both the storage and destruction of confidential paper, digital media records and documents. The Shred Your Docs Mobile Shred Truck now gives you the opportunity to save both time and money by having them come to your home or office. They are the only document destruction service that gives you 2 secure choices – They’ll come to you or you can go them! They have an industrial quality Shredder-Baler which will fill the needs of any company or business who needs large quantities of documents securely destroyed. Whether you have 1 box or 1,000 boxes of documents to be destroyed they’ll be happy to serve you. All of their document shredding and media destruction services are compliant with: FACTA – Fair and Accurate Credit Transactions Act, HIPAA – Health Insurance Portability and Accountability Act, NAID – National Association for Information Destruction Certified, and HITECH – Health Information Technology for Economic and Critical Health Act. The primary goal of Shred Your Docs is to provide you a fast and easy way of destroying your confidential documents in the most secure and compliant manner. All you need to do is call 760-247-0500 or visit them online at www.shredyourdocs.com and they will send their truck directly to you, at your best time and convenience!

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Business MOMENT

The Benefits of Employee Retention Provided by ICR Staffing

I recently received a question from an employer wanting to know if it was really worth offering benefits or perks to his employees to help retain the staff he currently employs and if so, what are they?

services. However, several employers provide free gym memberships or provide an exercise area at the workplace as an added benefit for employees to help with their overall health and welfare.

In recent surveys, the average employee remains in their existing position longer due to perks or benefits offered by their employer. Some benefits may appear to be standard to some employees while some perks or other benefits are not seen as often to others.

Another perk that was high on the list for employees was ‘flex time’. This primarily entails the opportunity for employees to work flexible hours or hours that are different from their normal schedule. This perk is offered to employees so they may enjoy longer weekends, attend scheduled events, or attend their children’s or family functions.

According to employer resources, it costs an employer an average of 16% to 20% (some statistics indicate much higher percentages) of the average employee’s salary in additional funds to hire a replacement for a terminating employee. These percentages include the costs of hiring, other staff training time and a loss of production due to the loss of an experienced employee. Benefits are primarily a way to provide a non-wage compensation to employees such as paid healthcare. Perks are like non-wage bonuses that can range from employee discounts to employee incentives. Today, the most sought after benefit is healthcare in comparison to previous years. Although the percentage differs amongst specifics such as age, family status and career level, these benefits appear to even outweigh vacation and pay increases in this year’s surveys. A top perk that is another healthcare related benefit is a gym membership or health and wellness program. Some employers’ healthcare providers actually offer gym memberships or exercise programs for free as part of their healthcare

The second highest benefit was paid time off or vacation pay. This benefit is actually second to healthcare, but was unanimous across the board of all age and career levels. Obviously if an employer is willing to offer a little extra time off, that could tip the scales for retention or even to recruit new candidates. A couple of other perks that employees heavily weighed in on are free food and casual dress days. Although casual dress may not be available to employees that must wear a uniform, several places of business collectively deviate from the dress code as a promotional opportunity or to celebrate an event. And as far as free food, a monthly free lunch day or the occasional restaurant gift card drawing are always uplifting for employees. Depending on your service or product, different benefits or perks can be offered to your employees to help motivate and provide incentives for not only retention purposes, but to create a positive working environment.


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Apple Valley Chamber of Commerce 16010 Apple Valley Road Apple Valley, CA 92307

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SUBMISSIONS Nyesha Loyd, editor, accepts articles for possible newsletter publication. Articles are subject to editing and will be published on a space available basis.The Apple Valley Chamber of Commerce assumes no responsibility for the care or return of submitted materials. DISCLAIMER All reasonable efforts have been made to ensure the accuracy of the information contained in THE BUSINESS SOURCE. The Apple Valley Chamber of Commerce accepts no responsibility for damages arising directly

18484 Highway 18, Suite 150 Apple Valley, CA 92307 760-242-6083 lupe.d@century21fairway.com

or as a consequence of the use or publication of inaccurate information.The opinions expressed by contributors are their own and are not necessarily shared by THE BUSINESS SOURCE, its staff, the Apple Valley Chamber of Commerce or its advertisers. Editorial content is intended as general information and not seen as specific legal or financial advice. For such, readers are advised to consult professionals in the appropriate field. The Apple Valley Chamber of Commerce assumes no liability resulting from advertising contained in this publication.

14360 ST. ANDREWS DR., SUITE 1, VICTORVILLE, CA 92395

101888 av source newsletter april 2017