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January 2017

s i n u e B s s w e Y e N a e r h ! T

EVERYTHING FOR THE WORKPLACE

Glenda Bayless

CPA


Chairman's MESSAGE By Bob Tinsley Staff

Janice Moore President/CEO Nyesha Loyd Executive Assistant

Committees

Ambassadors • Executive Government Relations

Executive Committee Chairman Bob Tinsley

First Vice Chairman Chris Ackerman Treasurer Victoria Martin Secretary Janice Moore Past-Chairman of the Board Colleen Hunt

Members of the Board Kevin Mahany Elizabeth Stepanian Krystal Beck Kari Leon Raghada Khoury Jeanie Miller Nick DiCosola Virginia Watterson Richard Richter Carol Thomas- Keefer Richard Bounce Tessa Schutz Miriam Munoz Tom Hoegerman Arlene Pence Bruinsma Terry Saenz

Source Magazine

Editor & Designer Chris Ackerman - Signify Designs Printed at Mojave Copy & Printing The AV Business Source Magazine is published monthly by The Apple Valley Chamber of Commerce Spirit River Center 16010 Apple Valley Rd. Apple Valley, CA 92307 Tel. 760.242.2753 Fax. 760.242.0303 Email. info@avchamber.org Web. www.AVChamber.org

Happy New Year Everybody!

Can you believe it, 2016 is Gone, like a flash! But, Hold on to your Hats Folks, I believe I said that last month and I really meant it, 2017 is already shaping up to be one Hell of a Year! First, I want to acknowledge One our Local Heroes and First Responders Lana Tomlin, our Town of Apple Valley Police Captain/ Chief has been moved on up the ladder of success by the High Sheriff. All of us are very proud and thankful for her dedication and service to the Town and County and wish her well. Not enough can be said about these Brave Citizens who offer their lives every day in the line of duty to keep us safe. THANKS LANA! Remember, you promised to keep us “In your sights” By the time you read this, a dedication will have already taken place for Mike Martin. Another Great Local Citizen who dedicated much of his time to coaching and helping to shape the lives of our youth. The Gymnasium at The James A Woody Community Center will have been named after him in his Honor on Saturday Jan 7th. R.I.P. “Big Mike”, you are missed by us ALL! (Continued on page 10)

Calendar January 2017 January 11th Executive Committee Meeting Chamber Conference Room, Spirit River Center 8:00 a.m. – 9:00 a.m. Chairman: Bob Tinsley, Spirit River Center January 12th Home Based Business Council Chamber Conference Room, Spirit River Center 16010 Apple Valley Road, Apple Valley 8:30am - 10:00am January 20th Ambassador Committee Meeting Chamber Conference Room, Spirit River Center 16010 Apple Valley Road, Apple Valley 12:00 p.m. – 1:00 p.m. Chairman: Richard Bounce, Bounce Realty

January 17th Board of Directors Meeting Chamber Conference Room, Spirit River Center 16010 Apple Valley Road, Apple Valley 8:00 a.m. – 9:00 a.m. Chairman: Bob Tinsley, Spirit River Center January 18th General Membership Luncheon Apple Valley Golf Course 15200 Rancherias Road, Apple Valley 11:30 a.m. – 1:00 p.m.

February 2017 February 3rd Government Relations Committee Meeting Chamber Conference Room, Spirit River Center 16010 Apple Valley Road, Apple Valley Noon – 1:00 pm Chairman: Pat Orr, Little Caesars


Member Stats New Members

RHINE RIVER CRUISE

MAY 9, 2017

Welcome aboard an exciting new ship, the Amadeus SILVER III for a glorious cruise along the Rhine and Main Rivers.

P.O. Box 1418 Victorville, CA 92393-1054

January 18th, 2017

Charmed Beauty Bar

Over the course of your 10-day trip, you will discover the legendary beauty of the Rhine and Main Rivers, considered two of Europe’s most important waterways. Cruise through the Netherlands and Germany, from Amsterdam on the North Sea to Nuremberg and Bavaria. The romantic Rhine landscape with its gentle rolling vineyards, picturesque river banks, as well as legendary cities of Cologne, Rothenburg and more await you on your journey of discovery.

Kona Ice of Victor Valley

Apple Valley Golf Course

18419 Highway 18 Ste. 4 Apple Valley, CA 92307

15200 Rancherias Rd. Apple Valley, CA 92307 Check-in begins at 11:15 a.m. Lunch is served at 11:30 a.m.

AVC Tech Services Please join us for an introductory meeting

Thursday, January 26, 2017 at 4:30pm

Apple Valley Chamber 16010 Apple Valley Road (in the Spirit River Center)

Starting at $4,099 per person FOR MORE INFORMATION CONTACT JANICE MOORE AT 760.242.2753

Member Stats

21805 Highway 18 Apple Valley, CA 92307

Program

Chameleon Entertainment & Productions 9828 Merino Ave Apple Valley, CA 92308

Glenn Pomeroy, CEO, California Earthquake Authority “Economic Consequences, Preparedness and Recovery After an Earthquake”

Drawing

Renewing Members

Bass Enterprises Midway Home Solutions Vern’s Glass J.E. Miller & Associates American Medical Response Chicago Title Escrow Services Santiago Apple Valley Estates High Desert Laser Graphics Bayless Accountancy Corporation Peter Allan, Individual Academy For Grassroots Organizations Apple Valley Little League Carpet Corral ArchAngel Estate Planning & Trust Services Transformation Multi-Cultural Fellowship (TMF) Term Team EZLife Morongo Tribal TANF Massey Insurance Services Splattered Ink RDA Architect

General Membership Luncheon

Terry Saenz, VVAPL Humane Society

32 Years 22 Years 21 Years 19 Years 17 Years 16 Years 15 Years 12 Years 11 Years 9 Years 9 Years 7 Years 5 Years 5 Years 3 Years 2 Years 2 Years 2 Years 2 Years 1 Year

We appreciate the overwhelming response in attendance at the General Membership Luncheon and wish to accommodate all members in attendance. In our efforts to fulfill the reservations at the Apple Valley Golf Course for the monthly luncheon we ask that members R.S.V.P. no later than the Thursday before the luncheon. Should a member reserve and not attend, the lunch fee of $25.00 will be billed to the member. Notice of cancellation of reservations for the luncheon must be made 24 hours in advance in order to avoid the lunch fee.

Ticket Sales Armida Murphy

Ambassador Chair Richard Bounce, Bounce Realty

Ambassadors Jackie Bounce, Bounce Realty Joan Phelps, HD Center for Spiritual Living Miriam Munoz, Valley Hi Honda Linda Martin, Linda’s Tailor Shop Anita Holmes, California Writer’s Club Terry Saenz, VVAPL Humane Society Randy Mages, Century 21 Desert Rock Barbara Smith • Armida Murphy Lindsey Kerry, Thompson Family Plumbing Tessa Schutz, Kranbox

RSVP Apple Valley Chamber of Commerce (760) 242-2753 or nyesha@avchamber.org

Cost $20.00 per person with reservation $25.00 per person at the door without reservation Reasonable accommodations will be made for individuals with disabilities upon request.


FEATURE STORY As the fun of the Holidays wrap up for another year, business owners and executives get back into their normal routines for the new year ahead. From my years of experience working with small and medium sized businesses, there are a few tips and thoughts I’d like to pass along to make 2017 an ultra success for you. No business ever stands still or stays the same. Its important to conceive and plan growth, no matter how small. As the new year hits, be sure to get yourself and your staff off of any auto pilot or cruise control. The business that coasts today will hit some sort of trouble in the future, even if years down the line. Promote. It doesn’t need a massive budget to promote or market. The days of social m e d i a , Yelp, Google and even old fashioned word of mouth can gain new or repeat business. On the latter, the best form of promotion is a job well done for a customer of client! Exchange in Abundance. Do a better job than the customer or client expects. Whatever your product costs to produce or sell, deliver something beyond expectations. Usually good customer service is key here. Your staff are a reflection of you. Make sure that the people working for you are delivering the same quality of product or service that you would if you held their position. Reward Producers. Those stars of the show who do a great job should be acknowledged or rewarded. Even if not a cash bonus a small token like a movie gift card can go a long way.

Member F.D.I.C.

The New Business Year! By: Steve Evans, CEO, Power Basics Consulting Inc Daily Battle Plan. Before you begin production for the day take 10-15 minutes (ideally before ‘open for business’ to jot down 6-12 key tasks you need to do that day, and ensure they get done. Minimize distractions. Though social media can be a fantastic tool to spread the word and successes, it can be fatal in its distractive element and can cost thousands of valuable man hours per year. Set Goals.

With the new year, set goals for the business for the next 12 months. Ensure your staff know them and are made excited by them. You can’t win the Superbowl without a committed team!

Economize if you must. Do so if you must but realize any cutbacks are a step closer to zero, so therefore always simultaneously plan for expansion in some other aspect. Work hard, reward yourself! The business year is a marathon, not a sprint! Create it, enjoy it, live it, but ensure you get time with your friends, groups, church, family and of course yourself. Keep in the basics like nutrition, exercise and rest as best as you can.

Wishing you a prosperous and successful 2017! Steve has been consulting small business owners to increase profit and reduce stress for 19 years. Power Basics can be reached by calling (310) 309 9418 or emailing Steveevans@powerbasicsinc.com.


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Network and Meet with New Members!

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Come Promote Your Business! Apple Valley Chamber

16010 Apple Valley Road

RSVP: 760-242-2753 or info@avchamber.org Sponsored by: Spirit River Center and Executive Suites

Ron and Susan Zirges


Apple Bites

Congratulations to “Charmed Beauty Bar”, Megan Robinson (center) on receiving the first Apple Seed Small Business Loan Program award. See the ad in this issue of the SOURCE

Tony Clover, Kona Ice of Victor Valley, joins our chamber!

Louisa Miller, IESBDC provides us with a Business Moment. Be sure to read her article included in this edition of the SOURCE.

Diana Holte of the High Desert Cannabis Association presents on their upcoming events.

Newest Member, First Step Recovery, Dr. Clare Matney is our keynote speaker “Now That It’s Legal, What’s Next!”

First Vice-Chairman Chris Ackerman opens the December Membership Luncheon.

Megan Robinson, Charmed Beauty Bar, receives her membership plaque.

Apple Valley Town Mayor Scott Nassif provides the latest update on the Yucca Loma Bridge!

Chris welcomes our new member, Parker Properties and Integrity Property Management!

Dr. Glenn Matney, First Step Recovery presents on the options for employers with substance abuse in the workplace.


Business Moment Business Tips for the New Year

By Louisa Miller of the IESBDC

You’ve been giving and receiving “Happy New Year’s” greetings for several weeks now and now you’re trying hard to remember that it is 2017 not 2016. While you might think that it is too late to work on your business for the new year, it’s not. Here are some tips for you and your business as we launch into 2017 as well as throughout the coming year. Don’t Give Up. Lack of success isn’t failure. It’s when you don’t learn from an experience. Take the time to look at what has happened in your business and use that information to adjust your plans for the New Year. Don’t do what you’ve always done! You Can’t Do It All. To make your company the best that it can be, you need to have staff that are there to strengthen your vision, not just there for a paycheck. Understand where your skills and talents can be most effective to your bottom line. Then delegate the other areas. Hire the right staff and then give them the tools and responsibility to make decisions. Know that it is what your company needs to be the best at and then just be as good as you can be on everything else. Have a Sales Plan. Know your sales cycle . . . the when, how and from whom. Then use that information to develop a strategic plan that will make the most of that cycle and get the most sales out of both those peak and valley times. Don’t Confuse Projections with Reality. Operate your business based on projections but spend money in the reality. Continually review your actual income and expense figures against your budget and adjust your budget accordingly.

Motivate, Coach, Manage your Staff with Patience, Persistence and People Skills. Your staff are the first people that your customers come into contact with. Staff that are valued and involved in the planning process are more engaged in the business and are more likely to take ownership of what they do and their customer service skills will reflect their attitude. Even if you are a small business owner who’s staff consist of Me, Myself and I, you need to surround yourself with peers that will motivate and coach you in your business. Plan Ahead. Plan/budget for adequate cash reserves/working capital so that you have enough money to cover the time it will take for your customers’ buying cycle to match your fixed expenses. Have a good handle on your business’s cash flow cycle. Know your Customer(s). Analyze their needs, wants, and buying patterns and plan accordingly. Know your competition. They are a wealth of information. Be willing to change to meet your customers’ needs. Don’t be afraid to ask your customers what their needs are from your company. Only assuming what they want, could end up being a short-term client for you. Create an in-depth Marketing Plan that will show how to get your products or services to the right people. Then implement the plan effectively, efficiently, and consistently. This plan should be a “live document”, one that you are constantly changing and adjusting based on what is happening with your products/ services, your customers as well as the competition. Enjoy what you do. Have Passion and Be Flexible.


Business Spotlight

Jersey Mike’s Subs

Jersey Mike’s is a brand that believes: In the value of ingredients, in the virtue of intention, and in the idea that making a sub sandwich and making a difference can be one and the same. At Jersey Mike’s, we offer a sub above – one that’s measured in more than inches or seconds ‘til served. We carefully consider every aspect of what we do – every slice, every sandwich, every store – we provide our customers with sustenance and substance too. We start with a strong foundation: the kind of high-grade ingredients you’d use yourself if you could. Premium meats sliced on the spot, the freshest vegetables sliced fresh daily…a hot grill always ready and delectable bread baked throughout the day. And then…there’s the juice. Our signature red wine vinegar and special olive oil blend. The juice. It’s what turns good into great, better into best, and it elevates our sandwich to the highest level. The juice is the active ingredient in a sub above. It’s an exquisite zing… a splash of extra and unexpected. Of course the concept goes beyond sandwiches: Life is better with juice too. A little added effort, a splash of extra and unexpected, elevates everything. So we take the time to know your name. We enliven where we can. And when we ask “how can we help?” we mean it. After all, helping is who we are. It’s not an angle and it’s not an act. We don’t give to get, we give to give: Our passion, our time, our talent, and our attention…we always have and always will. We believe staying true to your roots is critical. Your history, after all, is a running start for your future. The key to authenticity is this: Remember where you came from, remember where you’re going, and choose the straightest line between the two. If you’re good, be good always. If you’re true, be true always. And if you’re the best submarine sandwich on the planet, be the best submarine sandwich on the planet always. Jersey Mike’s. Help nourish. Help flourish. Be a sub above.

Free for Apple Valley Chamber Members • Coffee & Continental Breakfast $20 for Non-Members, payable at the door

Thursday, Jan. 12, 2017 8:30 a.m. - 10 a.m.

TOPIC: BUDGETING WITH QUICKBOOKS


Chairman's MESSAGE

(Continued from page 3)

I also said “Is your business ready for what’s coming”? Don’t miss out this time! YOUR Apple Valley Chamber of Commerce is Poised and Ready to help YOU! January 18, Luncheon at The Apple Valley Golf Course, Bring a Friend, lunch is on us. February 2 Quick Connect at the Chamber office from 5:00 PM to 6:30 PM. Home based business council meeting is Thursday, January 12 from 8:30 AM – 10:00 AM. If you work from home, you need to attend this meeting! Topic is How to Budget using Quick Books! Look for more information on our inaugural “Summer Hops Brew Fest and Wine Too!” on Saturday, June 10 at Lion’s Park! BTW, how do you like our new SOURCE newsletter! Broader distribution and more pages thanks to our sponsors! Get your business noticed in the SOURCE! Apple Valley remains the best place to live and do business!

Bob Tinsley


Glenda Bayless Tax Return Preparation - All Types Tax Audits, IRS, FTB, EDD Tax Problems Specialist Accounting • Payroll Services Financial Statements Investments

CPA

$50 DISCOUNT FIRST VISIT 760-240-0000 • Fax: 760-240-0996 • gbcpa@glendabaylesscpa.com 23819 Huasna Road, Apple Valley, CA 92307


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TsF 777)#2*/"3#/-s777)#23%!2#(#/SUBMISSIONS Nyesha Loyd, editor, accepts articles for possible newsletter publication. Articles are subject to editing and will be published on a space available basis.The Apple Valley Chamber of Commerce assumes no responsibility for the care or return of submitted materials. DISCLAIMER All reasonable efforts have been made to ensure the accuracy of the information contained in THE BUSINESS SOURCE. The Apple Valley Chamber of Commerce accepts no responsibility for damages arising directly

18484 Highway 18, Suite 150 Apple Valley, CA 92307 760-242-6083 lupe.d@century21fairway.com

or as a consequence of the use or publication of inaccurate information.The opinions expressed by contributors are their own and are not necessarily shared by THE BUSINESS SOURCE, its staff, the Apple Valley Chamber of Commerce or its advertisers. Editorial content is intended as general information and not seen as specific legal or financial advice. For such, readers are advised to consult professionals in the appropriate field. The Apple Valley Chamber of Commerce assumes no liability resulting from advertising contained in this publication.

101216 av source newsletter january 2017