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Hello!

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Introducing apparatus media lab A brand communication and user experience design studio - 2 offices, 22 people of which 17 creative, +5 consultants. 6 partner firms, 30+ live client relationships and growing A P P A R A T U S

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Apparatus Timeline

2003

2004

2005

Incorporation

Expansion and Visibility

In June 2003 we incorporated Apparatus with three employees and two projects Brand design and website for Adea and Biocon. Borrowed seats and 800X600

Instructional design projects that included an online comic book that teaches export regulations for corporate employees. A coffee table book and Kingfisher swimsuit calendar print/web increases visibility. Partners with Matrix promoters and presence in Mumbai.

All good things continue and we all go on our second annual junket to make it a ritual. Apparatus, Bangalore moved to a tree lined studio in Whitefield IT corridor in the outskirts. We still operate out of this charming cottage. It is quite a task keeping the clients off our premises.

2006

2007

Big names as clients

New brands and new partners

Design for new technologies

We got listed as preferred vendor for digital brand communication and user experience with Yahoo!, Infosys and Dell. It still continues.

Brand refresh on Kaatizone, Cottonworld and HDIL add them as long term clients. We are engaged with them on web, social and print till today.

We also worked with Titan and Tanishq on brand websites.

We designed the print and online editions of one of the largest vernacular newspaper in India - Sakshi, Hyderabad. This project earned us a strategic partnership with Garcia Media, Tampa, FL and a mentor - Dr. Mario Garcia.

The arrival of web2.0 and the rebirth of web startups brought us work from valley. The biggest was UGenie.com a bundle deal store that got acquired by Lulu.com.

Strategic Partnership - Gage, Minneapolis, MN to create online assets for brands.

Sakshi ran on for over two years till 2009.

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2008

A team of three from Apparatus were finalists and attended the 24 hour webdesign marathon at Limoge, France.


2009

2010

2011

Domestic seems sweeter

Social, Mobile and Cloud

Growth towards fullservice

Strategically flipped our market to domestic with a strong focus online branding.

Social media strategic partnership with Hodges Digital, Richmond, VA. We strategise, create facebook presence and blogs for large American brands/ institutions.

Two applications on iTunes store, Android heats up with an in-car device.

The number one online brand communication for real estate and infrastructure firms with HDIL, GMR, Total Environment, UKN and Sobha. This clientele is growing. Apparatus becomes the come to agency for web startups Lifeblob, Chakpak, Commonfloor and Myntra.

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The iOS devices were born and we worked on applications. Garcia Media strategic partnership extends to iPad publishing.

Indian ecommerce seems promising and we start getting projects.New client acquisitions in UK, Italy and USA. Digital, creative and technology crossroad is a sweet spot in India. Global firms are showing interest and we are not making the first move.

Bloomberg BusinessWeek reporter visits our offices. He features us as a firm to watchout for. Prerelease partner with Adobe for DPS.

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In the near future, Apparatus will be a brand / user centric full service digital design firm with wider competencies and more studios in the Indian peninsular market.


Apparatus Competence Map

Brand

Web

Devices

Social

Publish

Strategy

Websites/Portals UX

Product Definition

Strategy

Print Design

Identity

Applications

iOS App UX

FB Fanpages

iPad Publishing

Assets

Assets

Android App UX

Twitter Pages

News Design

Design Styleguide

Solution Definition

Technology

Blogs

Technology

Ed Styleguide

SEO/SEM/Advertising

Viral Videos

Technology (CMS)

Content Support Technology

In-house

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With partners

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None at all

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Thank you! Please do visit our website to read case studies: www.apparatus.in. Let us discuss further.

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Apparatus Timeline Presentation  

This short presentation explains the past and future of Apparatus Media Lab

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