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Apparatus Media Lab

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Apparatus Timeline

2003

2004

2005

Incorporation

Expansion and Visibility

In June 2003 we incorporated Apparatus with three employees and two projects Brand design and website for Adea and Biocon. Borrowed seats and 800X600

Instructional design projects that included an online comic book that teaches export regulations for corporate employees. A coffee table book and Kingfisher swimsuit calendar print/web increases visibility. Partners with Matrix promoters and presence in Mumbai.

All good things continue and we all go on our second annual junket to make it a ritual. Apparatus, Bangalore moved to a tree lined studio in Whitefield IT corridor in the outskirts. We still operate out of this charming cottage. It is quite a task keeping the clients off our premises.

2006

2007

Big names as clients

New brands and new partners

Design for new technologies

We got listed as preferred vendor for digital brand communication and user experience with Yahoo!, Infosys and Dell. It still continues.

Brand refresh on Kaatizone, Cottonworld and HDIL add them as long term clients. We are engaged with them on web, social and print till today.

We also worked with Titan and Tanishq on brand websites.

We designed the print and online editions of one of the largest vernacular newspaper in India - Sakshi, Hyderabad. This project earned us a strategic partnership with Garcia Media, Tampa, FL and a mentor - Dr. Mario Garcia.

The arrival of web2.0 and the rebirth of web startups brought us work from valley. The biggest was UGenie.com a bundle deal store that got acquired by Lulu.com.

Strategic Partnership - Gage, Minneapolis, MN to create online assets for brands.

Sakshi ran on for over two years till 2009.

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2008

A team of three from Apparatus were finalists and attended the 24 hour webdesign marathon at Limoge, France.


2009

2010

2011

Domestic seems sweeter

Social, Mobile and Cloud

Growth towards fullservice

Strategically flipped our market to domestic with a strong focus online branding.

Social media strategic partnership with Hodges Digital, Richmond, VA. We strategise, create facebook presence and blogs for large American brands/ institutions.

Two applications on iTunes store, Android heats up with an in-car device.

The number one online brand communication for real estate and infrastructure firms with HDIL, GMR, Total Environment, UKN and Sobha. This clientele is growing. Apparatus becomes the come to agency for web startups Lifeblob, Chakpak, Commonfloor and Myntra.

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The iOS devices were born and we worked on applications. Garcia Media strategic partnership extends to iPad publishing.

Indian ecommerce seems promising and we start getting projects.New client acquisitions in UK, Italy and USA. Digital, creative and technology crossroad is a sweet spot in India. Global firms are showing interest and we are not making the first move.

Bloomberg BusinessWeek reporter visits our offices. He features us as a firm to watchout for. Prerelease partner with Adobe for DPS.

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In the near future, Apparatus will be a brand / user centric full service digital design firm with wider competencies and more studios in the Indian peninsular market.


Client List Accenture Innovation Labs Bangalore, Ind

Holiday IQ Bangalore, Ind

Meru Networks Sunnyvale, CA

Adea Solutions Dallas, TX

Hooeey.com Bangalore, Ind

Nokia Helsinki, Finland

Anagram Finance Mumbai, Ind

Hyderabad Int Airport Hyderabad, Ind

Saakshi Newspaper Hyderabad, Ind

Bilakhia Holdings Gujarat, Ind

Honeywell Bangalore, Ind

Small Devices Bangalore, Ind

Biocon Bangalore, Ind

ICICI Bank Mumbai, Ind

Titan Industries Bangalore, India

Chakpak.com Bangalore, Ind

Infosys Bangalore, Ind

Tanishq Bangalore, India

Conchango Hamden, CT

Intuit UK, Singapore, India

Total Environment Bangalore, Ind

Content Enablers Saratoga, NY

Kaati Zone Bangalore, Ind

Yahoo! Bangalore, Ind

Cottonworld Mumbai, Ind

Kotak Mahindra Bank Mumbai, Ind

Dell International Austin, TX

Lightsurf-VeriSign Bangalore, Ind

eSymmetrix Dayton, MD

MAA Foundation Gujarat, Ind

HDIL Mumbai, Ind

Manthan Systems Bangalore, Ind

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Case Studies Reasons to work with us

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Web

2.0

eCommerce

Portal

Makeover FOR KIWIS A New Zealand shopping portal needs a fresh look for the holiday season to lure users to buy their gifts. After a few years of staid shop front the shoppers loved the new age high usability brand experience. Project eCommerce portal Client Ascent Technologies, Wellington, New Zealand Objective To create a contemporary brand experience through smart information design Scope Information architecture, interaction design, visual design, brand design and ongoing creative support. A P P A R A T U S

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Creative

Support

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Portal

and

Social

Network

Talking MOVIES Chakpak is a Bollywood movie database and a social networking portal that needed a brand refresh and a new look. This change was to revitalize the next phase of the business and reach out to convert more visitors to registered users.

Project Brand Identity and User Interface Design Client Chakpak Media Private Limited, Bangalore, India. Objective To conceptualize and create a brand strategy and a brand identity. To create a compelling user interface for chakpak.com Scope Conceptualization, Brand Strategy, Information Design, Visual Design and Brand Framework A P P A R A T U S

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Brand

Identity

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Framework

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Design

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Brand

Identity

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Design

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Brand

Identity

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Design

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Newspaper

and

News

Portal

The true meaning of PUBLISH OR PERISH The ruling party of Andhra Pradesh needed a media vehicle to head butt the behemoth kingmaker trashing them on a daily basis. They needed an all color newspaper and a news portal that has a design advantage. They hired us. Project Saakshi - A vernacular newspaper and news portal Client Jagati Publishers, Hyderabad Objective To create a well architected news website and a print newspaper Scope Information architecture, interaction design, visual design and brand design

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Newspaper

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News

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Portal

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Portal

and

Social

Network

My smart AUTO ASSISTANT Autoshoppy is an Online Car Showroom, with comprehensive car catalogue and an intelligent decision support service. It also works as a social networking platform enabling the users to connect and share their experience in this space. Project User Experience Design Client Autoshoppy, Bangalore Objective To create a seamless user experience that connects car dealers, buyers, sellers and researchers. Scope Information architecture, interaction design, visual design and site development

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Brand

Identity

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Knowledge

Social

Network

Collating collective WISDOM Nokia has satellite design studios in Brazil and India. They needed a singular central repository of all project information. This repository can be used to mine data to predict trends and more by the enterprise. Apparatus was commissioned to define and design this product. Project Product definition and User interface design Client Nokia, Rio De Janeiro / Bangalore Objective To create a usable shared repository of information Scope Brand Identity, information architecture, interaction design and visual design

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Social

Network

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Social

Network

Mingle with THY NEIGHBORS Commonfloor was a multi-tenant social network portal for dwelling communities like apartments, gated communities and other physically proximal groups of users. The product has three definite interaction areas - community, utilities and classifieds. Project Product definition and User interface design Client Commonfloor, Bangalore Objective To create a social network utility for communities Scope Brand Identity, information architecture, interaction design and visual design

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Social

Network

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Social

Network

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Social

Network

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Brand

Communication

Website

The new jewel in OUR CROWN A jewelry brand that bridges tradition and modernity is up against the family jeweler. It needed a web presence that is elegant and appeals women who bridge history. Apparatus creates a monochrome framework to display design. Project Tanishq - the brand needed a boost for their web savvy audience. True window shopping. Client Titan Industries, Bangalore Objective To create a brand experience that is elegant and exclusive Scope Information architecture, interaction design and visual design

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Brand

Communication

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Corporate

Tra i n i n g

Courseware

Do Comics TEACH? International Trade Arms Regulation training is about reading miles of content. Apparatus converted this laborious task into an film noir style comic book experience with a compliance detective called Max Blanca. Project Corporate Training Courseware Client Content Enablers, Silver Springs, NY. Objective To instructional design and design an engaging courseware for International Trade Arms Regulation. Scope Conceptualization, interaction, visual design and front end engineering. A P P A R A T U S

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ASK MAX!


Corporate

Website

Structuring organic GROWTH

Infosys’ website had organically mushroom-ed into diverse parts. This created an inconsistent structure, navigation and visual design. We consolidated the entire website of over 2500 pages into a singular experience

Project Corporate Website Client Infosys, Bangalore, India. Objective To create a contemporary brand experience through better structure, navigation and expression Scope Architecture, navigation, visual design, communication design

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Corporate

Website

Text

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Corporate

Website

Text

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Social Media A

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Portal

and

Social

Network

Talking SOCIAL Team Apparatus has executed several projects in the social space. Here are a few samples of facebook fan pages, contests, twitter themes and other social assets

Project Social pages and contests Objective To define specific social strategies and conceptualize, design and translate it on existing popular social channels Scope Conceptualization, Information Design, Visual Design and Site development

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Social

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Social

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Brand

Identity

Design

and

Brand

Framework

The very fiber of NATURAL COMFORT

Cottonworld is a fashion retail brand that started as one little cult shop in Colaba in the 1980s with loyal customers since the eighties. It needed a new look attract more customers and create a boutique classic brand expression. The brand was extended to storefronts, websites and advertising.

Project Brand Identity and Social Strategy Client Cottonworld Corp, Mumbai Objective To create a contemporary brand experience through research, identity and communication. Scope Research, Visual Design, Brand Communication design, social and ongoing creative support. A P P A R A T U S

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Brand

Identity

Design

and

Brand

Framework

The directives were to evolve the brand, taking it from a family-run garment brand to a professionallyrun, pan-India fashion retail chain. It needed to tune its personality to a contemporary and youthful feel while being classic and timeless.

Text

Apparatus worked with a research team to understand brand perceptions as they stand today and re-define the target group, identifying the emotional drivers that make up the “Cottonworld mindset�. The first step was to re-design the brand identifier, develop a new tagline, and design advertising that was in synch. The brand identity was extended to the storefront signage, point of sale, visual merchandising, packaging and advertising.

~ The basic brand identifiers and the tagline A P P A R A T U S

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Advertising

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Advertising

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Social

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Social

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New media. A quick view of a project in progress


Mobile

Application

for

Smartphones

Food for thought Intelligent recipes served Cook it allergy free - A recipe sharing application with an intelligent search and browse mechanism. The application can substitute allergic ingredients and provide you with a customized allergy free, designed recipe. Project Recipe app for iPhone and iPad Client Endless Summer Holdings, Arizona, USA Objective To conceptualize and create an intuitive and richer user experience Scope Conceptualization, interaction, visual design and graphic assets development A P P A R A T U S

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Application

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iPhone

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Application

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iPad

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Mobile

Application

for

Smartphones

Duck Calls FOR PEOPLE XBlockr - A multi platform mobile application that focusses on mobile user privacy. This includes features like ‘do not disturb’ that allows a few contacts to call. This product is branded and marketed for global market. Project Privacy tool for Windows Mobile, Blackberry and Symbian Client A USA/Bangalore telecom software company Objective To conceptualize and create an intuitive and richer brand/ user experience Scope Conceptualization, brand, interaction, visual design and social media viral assets. A P P A R A T U S

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Mobile

Application

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Mobile

Application

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Smartphones

One for your team Sports feed for all you fans An iOS app for Rutgers University to present newsfeeds across all sports. Project Sports feed app for iPhone and iPad Client Rutgers university, NJ, USA Objective To conceptualize and create a smart console for all sports feeds Scope Conceptualization, interaction, visual design and graphic assets development

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Application

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iPad

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Mobile

Application

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Finding Physicians An iOS app for Children’s and Women’s Physicians of Westchester as a guide to location and physicians Project Physician finder app for iPhone and iPad Client CWPW, VA, USA Objective To conceptualize and create a smart app as an index for doctors and hospitals in the East Coast Scope Conceptualization, interaction, visual design and graphic assets development A P P A R A T U S

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Application

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iPad

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Apparatus Competence Map

Brand

Web

Devices

Social

Publish

Strategy

Websites/Portals UX

Product Definition

Strategy

Print Design

Identity

Applications

iOS App UX

FB Fanpages

iPad Publishing

Assets

Assets

Android App UX

Twitter Pages

News Design

Design Styleguide

Solution Definition

Technology

Blogs

Technology

Ed Styleguide

SEO/SEM/Advertising

Viral Videos

Technology (CMS)

Content Support Technology

In-house

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With partners

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None at all

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Thank You!

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Apparatus Media Lab  

Apparatus Media Lab is a brand communication and interactive design studio headquartered in Bangalore, India with successful client engageme...

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