P50 | Portrait 50 – APN Outdoor

Panels

The Portrait format is available in two packs, known as Portrait 50. Each pack contains 50 key portrait sites across the five major markets. The Portrait 50 packs complement each other, both reaching a demographic of affluent, inner city OG1s. These packs are also available for purchase together on request.

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74 % 44% have bought product from a service station 37% are shopping at the supermarket several times a week 36% go to a shopping centre once a week

Are driving in traffic each week.

Source: Nielsen CMV 2014

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Affluent audience Delivering an affluent, OG1 audience with high disposable incomes. Reaching this key, hard to reach age group where they live, work and socialise.

Key locations National coverage across 5 capital cities. Positioned within key inner city and affluent areas.

Unique 2 week burst Perfect for tactical messages and exclusive to APN Outdoor.

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6 x the size of small format Large format portrait billboards measure 3m x 4.5m.

82% have made at least one purchase online on the past month 65% purchased alcohol in the past 3 months 78% have eaten in at a fast food restaurant in the past month

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Proximity The P50 packs have been designed to drive proximity

9X

purchasing.

Nine times more likely to agree that billboards capture attention.

Source: Nielsen CMV 2014

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apnoutdoor.com.au