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PRESENTATION BY ApnaMBA

INTERNAL MARKETING The goal of internal marketing is to align every aspect of a company's internal operations to ensure they are as capable as possible of providing value to customers.


QUALITY Quality is critical to satisfying your customers and retaining their loyalty so they continue to buy from you in the future.

MOTIVATION

MOTIVATION The management of motivation is therefore a critical element of success in any business; with an increase in productivity, an organization can achieve higher levels of output.

INTERNAL MARKETING The goal of internal marketing is to align every aspect of a company's internal operations to ensure they are as capable as possible of providing value to customers. QUALITY

TRAINING

Training is fruitful to both employers and employees of an organization. An employee will become more efficient and productive if he is trained well. TRAINING

INTERNAL MARKETING Internal Marketing is an ongoing process that occurs strictly within a company or organization whereby the functional process is to aligns, motivates and empowers employees at all management levels to consistently deliver a satisfying customer experience .


SOCIAL NEED

SELF ACTUALIZATION

ESTEEM NEEDS

INTERNAL MARKETING MOTIVATION Motivation is the driving force within individuals that impels them to action. Motivation is the activation or energization of goal-oriented behavior. Motivation may be intrinsic or extrinsic. The term is generally used for humans but, theoretically, it can also be used to describe the causes for animal behavior as well. IF RECOGNIZED, EMPLOYEES WOULD …

SAFETY NEEDS

PHYSIOLOGICAL NEEDS

78%

65%

51%

Be more motivated

Work harder

Stay with the company


INTERNAL MARKETING TRAINING

Prepare

Deliver

Any training professional knows that it takes time to prepare. Some leading experts say it can take between five and 10 hours of preparation time for every one hour of training time.

STEP

01 Define

As your organization prepares a training program, it’s important to ask the following questions: Who? What? When? Where? Why? How? Knowing the answers to these questions will provide the focus and clarity that you need.

STEP

02

Audit

Whatever forms of presentation you choose to use, ensure you keep the target audience in mind and the various ways each trainee may learn best.

STEP

03 Practice

One reason many trainers fail is because they are unprepared and forget to practice. Without practice you don’t have an idea of how your material comes off to others.

STEP

04

By implementing a quality audit system, you can hone in on your training needs, your performance as a trainer, and the success of your trainees.

STEP

05 Confirm

STEP

06

Once you have completed the training, how do you know if the trainees understand the materials? One such way to evaluate this is to give a written exam.


INTERNAL MARKETING QUALITY Quality of a product or service refers to the perception of the degree to which the product or service meets the customer's expectations. Quality has no specific meaning unless related to a specific function and/or object.

AUDIENCE

BUDGET

ENGAGEMENT

MEASUREMENT

In marketing and advertising, it is a particular group of consumers within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.

Budget is generally part of marketing plan and crucial part of the marketing process. It includes all promotional costs like advertising and public relations, employing staff, office costs and other expenses included for marketing

Engagement marketing is the use of strategic, resourceful content to engage people, and create meaningful interactions over time.

Measurement is the assignment of a number to a characteristic of an object or event, which can be compared with other objects or events. The scope and application of a measurement is dependent on the context and discipline.

WHY IS QUALITY IMPORTANT ?

Managing quality is crucial for small businesses. Quality products help to maintain customer satisfaction and loyalty and reduce the risk and cost of replacing faulty goods.


INTERNAL MARKETING

THE ROLE OF INTERNAL MARKETING Internal marketing is focused on proper internal relation between people at all levels of an organization. Therefore, a service-oriented and customeroriented approach will be promoted between the employees in contact with customers.

MANAGEMENT OF CHANGE

Management of change is a systematic way to deal with change within an organization in order to effectively deal with the change and to capitalize on change opportunities.

BUILDING CORPORATE IMAGE

Corporate image, or reputation, describes the manner in which a company, its activities, and its products or services are perceived by outsiders.

STRATEGIC INTERNAL MARKETING

When creating an internal marketing strategy, you must create messages that will resonate with your employees and cause them to want to help you meet specific business goals.


THANK YOU

Internal marketing  

Internal Marketing is an ongoing process that occurs strictly within a company or organization whereby the functional process is to aligns,...

Internal marketing  

Internal Marketing is an ongoing process that occurs strictly within a company or organization whereby the functional process is to aligns,...

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