The Maersk Star

Page 1

Front page: “Laura”


The seven-pointed star –

In a letter, Peter Mærsk Møller


describes how this incident was

embodied the Maersk activities

the origin of the star:

since 1886. “The little star on the funnel Ane Møller occasionally accom-

is a reminder of the evening I

panied her husband, Captain

prayed for you so dejectedly and

Peter Mærsk Møller, on his ships

anxiously, asking for the sign

during the latter part of the 19th

that I might see a star in the grey,

century, and at one point fell

overcast sky, a reminder that the

seriously ill on a voyage with him.

Lord hears our prayers.”

Ane Møller soon recovered and

activities run or controlled by the

the star was chosen to guide the

family, such as Maersk Broker,

family’s shipping venture. When

Maersk Tankers, Maersk Line,

Peter Mærsk Møller acquired the

Maersk Refinery, Maersk Oil &

steamship ’Laura’ in 1886, he had

Gas, Maersk Supply Services,

its black funnel ringed with a blue

Maersk Medical, Maersk Air,

band with a white seven-pointed

Maersk Data, Maersk Drilling,

star on each side.

Maersk Logistics and Maersk Training.

The Maersk star was subsequently applied to new business

Today’s version of the Maersk

ble for several design icons of

logo was designed by the archi-

their time.

tect and industrial designer Acton Bjørn in 1972, as part of

In 2016, Robert Mærsk Uggla

a brand project initiated and

re-used the original Maersk

overseen by Mærsk Mc-Kinney

star pennant as logo for the

Møller. Acton Bjørn had earlier

Maersk activities’ newly estab-

established a leading industrial

lished parent company A.P.

design agency together with

Moller Holding, as a reference to

Sigvard Bernadotte, responsi-

its family heritage, values and entrepreneurial endeavours.

For 135 years, the Maersk star has been used on vessels, logos and office flags.

A.P. MOLLER HOLDING, the parent company of the A.P. Moller Group, invests in and builds businesses that have a positive impact on society – ‘nyttig virksomhed’. We aspire to drive long-term shareholder value of our businesses. Through engaged ownership, we leverage our founding family’s core values, company insights and global networks, to set our businesses up for success, while supporting local communities.

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