business Know, Like, Trust Digital Marketing to Grow Your Design Business BY KATIE ELZER-PETERS
■ KNOW who you are and what you do. (How can you solve their problems and thus enhance their lives?)
■ LIKE you or at least feel some camaraderie with you.
■ TRUST that you will deliver what you promise and give them what they need.
These days instead of spending a bunch of money on Yellow Pages ads, you can accomplish all of this digitally. Cash outflow might be lower, but time input is higher, and if there’s something no small business owner has, it’s a surplus of time. Here’s how to do it and get results.
Tina Krug, APLD member, and principal designer and owner of Red Fern Landscape Design (right), relocated from New Hampshire to Des Moines, apld.org
he last thing on a designer’s list of “Things I Do for Fun” is marketing. However, to design, to have a sustainable business, you have to sell, and to sell, potential customers have to know, like, and trust you.