B U S I N E S S P R O F I L E ///
RJ CARS is a family affair, with his son, Matthew, managing the mechanical and assembly work, while daughter McKenna is involved with other responsibilities throughout the business. also assists with IT, while Mandy manages the office. RJ CARS is a family affair, with his son, Matthew, managing the mechanical and assembly work, while daughter McKenna is involved with other responsibilities throughout the business. His wife and daughter also assist with events such as the Chrysler Nationals at Carlisle. For two years now, Russell has participated as an expert at the Restorer’s Round Table at Carlisle which allows the public to ask shop owners questions about restorations. Moving ahead after 30 years, the plan is to build on the quality that’s been established. Also, on the side, he finds time to help his son restore his ’70 Dodge Dart Swinger. On finding balance he says, “Ride the teeter totter like a surfboard.” He’s grateful for receiving lots of help from staff and family, and the council of his go-to people. He also finds time to enjoy riding his Harley and hunting. Russell never seems to lose sight of the next thing needing attention, whether it’s something to improve in the shop or hiring Motorhead Digital for their newly re-designed website making it mobile ready and allowing them to better feature projects staying current in fast-changing times. After 30 years, RJ CARS is proving to be up-to-speed and fresher than ever.
ABOUT THE AUTHOR: When Barry Alt first launched Motorhead Digital he knew there were automotive businesses ready for a higher level of performance in their digital marketing. As a serious car enthusiast, he also understood what these businesses had to offer.
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