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SPRING/SUMMER//LOOKBOOK


“I really wanted to do something short for summer,” Ricardo Dinis, the Creative Director for Aveda Spain, said when describing the boyish crop he designed for model, Olga. Employing some very signature mens’ techniques, the hairstylist (pictured at center) removed length while tapering hair with a scissor-over-comb movement as a means of achieving shape through classic graduation. “When you use this technique on women you’re actually bringing in a velvety texture to the hair where as with men it just achieves shortness.”

Dinis’ overall goal with this cut was to emphasize that short looks can indeed be unique and sexy. “Agyness Deyn and other big models are getting the message across that short doesn’t mean you don’t have options,” the hairstylist pointed out, alluding to the subtle intricacies of Olga’s cut—like how he left some sections slightly longer so that an atypical bob shape is visible from the front. “Now she can give it height, wear it behind her ears, and drastically change the shape of her face simply with the way she does her hair,” he went on, adding that “looking at the unsaid” is what makes fashion and hair so indescribably great.


Playing off the versatility set up by Dinis, the color scheme designed by Ian Michael Black, the Artistic Director of the Aveda Academy in London, was intended to move from dark to light, so that the darkest color was applied through the bottom section of the hair to support and bring out the under part of Dinis’ cut. Working within the same tonal family throughout, Black mixed Full Spectrum™ Protective Permanent Creme Hair Color in R-V with a strong ash color to keep it cool. “As we got lighter, we turned the tone into more of an intense pastel shade,” he said pointing out that one side of the model’s hair goes from dark to brightest, whereas the other side goes from dark to medium to brightest so that different dimensions show through with varied movements, similar to how a crystal prism catches sun light.


As for Amanda’s hair cut, the look, reminiscent of a 70s bubble perm, was intended to be more angelic than disco by its creator, Ricardo Dinis, the Creative Director for Aveda Spain. “It reminds me of a cherub,” he said of the androgynous style. “There was also something very mythological about it in the end.” Amanda’s hair is naturally curly which led Dinis to cut channels into the top to avoid a literal, blunt effect. Starting with something very structural and geometric at the top, Dinis let things get much looser as he worked his way into the fringe area, taking one of these aforementioned channels over the fringe line, point-cutting it to blend so that the hair could be worn forward or back. “When it’s blown out, it sits just like a little bob,” he added of the versatile cut, which was also intended to leave the colorist room to play.


The second makeup look put the focus on the eyes, where Rudy used Petal Essence™ Eye Definer in Black Orchid on Amanda’s lids and lash line to create what he called a “panda eye”—your staple black smoky eye with a hidden blue on top from a touch of Petal Essence™ Single Eye Color in Blue Bell.

“At first glance it looks just black but the added blue has a little bit of sheen to it so it catches the light,” he explained, adding that the placement of the accent color is not necessarily precise. “We sort of just blended it where it landed.”


|2009

spring/summer collection

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