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Last time,

! k o o l w e n a sexy


This time

an all new avatar


Still all new

e e r f t e s t u b


Here, there &

everywhere

Static

Interact Dynamic

On the go Static

On the go Dynamic Interact


Here, there &

everywhere

Static

Interact Dynamic

On the go Static

On the go Dynamic Interact


The Brief n g i a p m a c d n a r It’s a b

We want to launch the website

We’re still easy chic

And now available across platforms

e-mags are doing well social media alive, not kicking apps in the pipeline


In Brief Lets bring the brand idea alive with an undertone of the digital frontier


The cast

e c n a r a e p p a f o r e d r o in


Route 1 With the spanking new look - Grazia is younger, bolder, sexier - and we know it. Now we’re going full circle - get Grazia where you want. We have an attitude and we’re not ashamed - we flaunt it!


Route 1 With the spanking new look - Grazia is younger, bolder, sexier - and we know it. Now we’re going full circle - get Grazia where you want. We have an attitude and we’re not ashamed - we flaunt it!


Route 2 Grazia brings readers fashion as it happens. It’s uncomplicated and fun. From the catwalk to the streets - fashion is an expression, not a brand. Fashion is for everyone - and so is the web!


Route 2 Grazia brings readers fashion as it happens. It’s uncomplicated and fun. From the catwalk to the streets - fashion is an expression, not a brand. Fashion is for everyone - and so is the web!

www.easychic.com


Route 3 What started as a little publication, has evolved into a global fashion icon. 4 years and running strong - Europe’s leading style magazine is now clearly loved in India. But we’re not resting on our laurels. We’re getting bigger and better. Coming to you in print, digital magazines and now on the web. Your Grazia is now 360°.


Route 3 What started as a little publication, has evolved into a global fashion icon. 4 years and running strong - Europe’s leading style magazine is now clearly loved in India. But we’re not resting on our laurels. We’re getting bigger and better. Coming to you in print, digital magazines and now on the web. Your Grazia is now 360°.


Route 2

1 n o i t Op


Route 2

Option 2


Route 4 Grazia is the most qualified interpreter of style and we’ve done it for over 70 years. But we’re not 70. Grazia is modern, its today, its trending and its trendsetting. We make fashion accessible and we’re doing in the internet way. We speak the social media lingo because we’re ‘easy chic’.


Route 4 Grazia is the most qualified interpreter of style and we’ve done it for over 70 years. But we’re not 70. Grazia is modern, its today, its trending and its trendsetting. We make fashion accessible and we’re doing in the internet way. We speak the social media lingo because we’re ‘easy chic’.


But we’re not done

not just yet

n a t S

u d

e om

s ke

a m

& p

e s i o n


But we’re not done

not just yet

n a t S

u d

e om

s ke

a m

& p

e s i o n

Print OOH Activation Viral Social Media Events


Life before

and after

Before Viral Campaign which features cam footage of women making their fashion statement, leading users to a URL that features all the video and end with ‘Watch this Space’ leading to the launch of the actual website. Facebook - Create opinion polls that engage users before the launch of the website and each issue. Keep the conversation going.


Life before

and after

During If browns and reds are “in� as Fall colours, then this style trend from Grazia will be displayed in salons. Cross-promotional opportunity between Grazia and fashion/lifestyle brands and centres. Touchscreens installed at fashion outlets and salons where people can browse the latest issue. For the URL route - tweet your wittiest URL and win a makeover by Grazia. App -upload photos and drag/ drop outfits and hairstyles and save them for later. Grazia recommendations will also be featured.


Life before

and after

After Web banner - Various elements of clothing and fashion accessories get added onto a woman as she walks. She acquires belts, scarves, bags, shades on the go. Get your Grazia on the go! Facebook - Similar to the my places app, people post what they’re wearing at which place. Or feature steals at local stores. Viral continuation - user driven. Executed as a contest, users would upload their homemade videos asking them to show what style is. Winner gets to be a guest editor. Seen with Grazia - digital campain for marketeers.


Now we’re done


Grazia