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AESTHETICS INDUSTRY BULLETIN Innovative techniques are providing amazing skin pickme-ups with unique Liposomal Masks, Charcoal masks, Collagen Sheet Masks, Peptide Masks, Cell Young Plant Stem Cells and unique vitamin-enriched nurturing masks promising a wonderful experience and quick results for a brighter, more hydrated and refreshed skin. Masks are a quick, fun way to improve the skin and teens’ growing demand for natural, organic stories leading to dry masks dominating the burgeoning global facial mask skincare segment. There is no doubt that this trend is influencing shoppers, so perhaps it’s time to include innovative masks on your retail shelves – the perfect gift that is now highly in demand. Check out our Product Innovations section page 35 for some hot options. APJ

were interested in environmentally-friendly ingredients, not just for the benefit of their skin, but also important for what goes into the drain. Organic ingredients was important consideration, as well as the functionality. They wanted lighttextured products that smell nice and are multi-functional. This group was also keen to research on-line, but wanted to feel what they were buying first. Millennials: Ages between 22 - 37 years of age: This group was after a lot more detail. They wanted something light and easy to apply. A high SPF that also included a moisturiser so it was an all-inclusive purpose-built product. This group researches on-line, but still likes to come into the store to try before buying. Packaging was also important, they wanted something modern and attractive. They also wanted an SPF that included a good moisturiser as well as a bit of a shimmer. Going by these findings all the categories are looking for a quality product with good functionality, but the younger the age group the more they want organic, environmental sustainability as well as the sensorial experience. All categories conducted on-line research, but still wanted to trial before they buy. APJ

SUN-PROTECTION TRENDS FOR THE VARIOUS AGE-GROUPS Global Cosmetic News recently interviewed several people with a view to capture the shopping habits of individuals from the various age-groups and their use of sun protection. The snapshot interviews revealed some interesting facts. Baby Boomers: Ages between 54 – 72years of age: Baby Boomers indicated that they love to wear sun protection not just on the face, but also on their bodies. They identified a trust for well-established brands and stated that they were happy to go with the recommendation of expert companies on the of the integrity of the ingredients in their suncare products. “I leave the ingredients up to them to decide what is best for me” one baby boomer stated. When it comes to packaging that was not high on their list of priorities. Their approach was down to earth, practical with functionality as the key priority. They research online, but they prefer to trial before they buy. XGen: Ages between 42 - 53 years of age: Considered sun-protection very important. Loved quality brands,

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SHIMMER & GLITTER FOR CHEEKS, EYES, AND LIPS As the party times increase don’t shy away from stocking "Glitter and shimmer” as it’s not going away this summer. Several brands are formulating shimmer as a liquid eyeshadow that can also be used on the cheeks and lips. The liquid version boasts long-lasting and so easy to use. Rose gold is also featuring strong this summer. L’Oreal Paris offers a great, affordable line of Infallible Paints metallics for eyes and lips that are too easy to sell. Speak to your makeup supplier and see if you can also stock these sure sellers. APJ

Profile for APAN - Aesthetics Practitioners Advisory Network

APJ Vol 38 2018  

Aesthetics Practitioners Journal Volume 38 Spring 2018 - The official publication of the Aesthetics Practitioners Advisory Network (APAN)

APJ Vol 38 2018  

Aesthetics Practitioners Journal Volume 38 Spring 2018 - The official publication of the Aesthetics Practitioners Advisory Network (APAN)

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