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This section presents the latest news, training dates and other Aesthetic Industry information

customised approach to skincare choice and treatment plan. While most within the aesthetics industry are already delivering this, it is still common practice to sell pre-determined treatment packages sometimes without even seeing the client. This practice needs a re-think and it will no longer meet with consumer expectation. Retail companies are now finding ways to customise skincare formulations promoting bespoke skincare.

BESPOKE BEAUTY: THE TAILORED APPROACH TO BEAUTY ON THE RISE Bespoke has become an exhausted term in the clothing industry, and it loses its meaning each and every time it is referred to a made-to-measure (MTM) suit, this is because suit companies use it incorrectly. In actual fact bespoke rivals the term, "haute couture."

Customisation hits haircare And it’s not just for the skin, the trend of bespoke beauty is also branching into the haircare market as well. British brand Concoction soon to be launching in Australia are offering a range of haircare products that can be individually adapted with specially formulated “super serum” shots containing vitamins and active ingredients for every hair type and requirement. Dry ends and oily roots? Mix up your own solution on their website to combat both woes and watch it work magic. Lux BC offers clients a bespoke treatment to take home after their colour appointment, by infusing the actual shade pigments from their individual colour to prevent colour fading, and thus maximise the shine and condition of the colour between salon visits. What are you doing to promote how you can provide the bespoke customised approach to client care? APJ

The difference between bespoke and made-to-measure is that MTM is based on an existing pattern that is just slightly modified to suit the individual needs. However, with bespoke, a totally new pattern is created for each individual wearer – no modification, or use of a base pattern as this could lead the tailor to miss some of the small nuances of the wearer’s body. Now the bespoke concept has moved to the skincare industry. With more and more skincare options available to consumers the hunger for something that is designed specifically for them is the new emerging trend. There is a growing number of consumers who are shunning the “one-size-fits-all” and opting for personalised skincare with better results. I recent article in a Vogue Magazine featured interviews with various experts who confirmed the benefit of bespoke skincare. “Just like fingerprints, every skin is different, with its own set of unique needs that change over the various stages of our life,” said Dermaviduals’ scientist Dr Hands Lautenschlager. “Often what people believe their skin needs is quite different to what the cells of the skin actually require to function efficiently,” he added. Others stated that while in the past, skin was categorised into three types: dry, oily or combination, this blanket approach is considered incapable of treating the unique needs of the individual. Today, we have a more comprehensive understanding of not just the skin structure, but also the tools to identify underlying causes to skin conditions and disorders. With this understanding the term bespoke as far as skincare is concerns, is all about a more detailed personalised and

INNOVATIVE MASK TECHNIQUES IS THE NEW PRODUCT TREND Another new trend that is taking the younger generation by storm is facial masks. Skincare manufacturers are taking note of new statistics that state that 45% of the US skincare shoppers are aged 18-24. They agree that facial masks provide an interesting and quirky opportunity to take a selfie. Global intelligence company, Mintel, revealed that the face and neck care segment generated the largest number of new product launches (20%) which was aimed for teens aged 13-17 of any beauty and personal care sector.

APJ 101

Profile for APAN - Aesthetics Practitioners Advisory Network

APJ Vol 38 2018  

Aesthetics Practitioners Journal Volume 38 Spring 2018 - The official publication of the Aesthetics Practitioners Advisory Network (APAN)

APJ Vol 38 2018  

Aesthetics Practitioners Journal Volume 38 Spring 2018 - The official publication of the Aesthetics Practitioners Advisory Network (APAN)

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