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Germaine de Capuccini even has their own professional skin diagnostic machine that allows the therapist to carry out a thorough skin evaluation, measuring parameters such as hydration, health of the stratum corneum, sebum and melanin activity and elasticity of the skin. This allows the therapist to quickly review the skin’s progress and make the necessary adjustments to their treatment protocols. It also allows them to present to the client the progress that is happening. Engaging the client in such a way helps them gain trust in your services and motivates them to stay committed to the program.
3. When you observe successful salons and spas what characteristics and strategies are they implementing that ensure they do not become victims of the current economic crisis?
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I asked our “Therapist of the Year” that question only a few weeks ago. I would like to share with you what Julie, from Diamond Clinic on Unley – Adelaide said, as she is a living example of how you can ensure you survive no matter what is happening to the economy:
1. Don’t sell products – sell their benefits and the results for the client.
2. Prescribe – You are a professional, you have studied to allow you to make the right choices. Don't be afraid of recommending products. You need to give a complete solution to your client’s problems, and homecare is 70% of that solution.
3. Listen 80% and talk 20%. This shows genuine interest and care. Be highly knowledgeable and confident in your products. Share with them any studies, statistics or testimonials you have on the products or treatments you are recommending. Clients want to know what to expect. Be truthful and honest about the realistic expectations of your treatments.
4. Ask about their main concern and treat that first. Win their trust and respect as a priority, then they will not hesitate to follow your recommendations.
5. Educate, educate and educate yourself. Knowledge is power and the key to business success!
4. How long have you been involved with Germaine de Capuccini and what do you believe are the unique benefits of the company and its products? We started with our first client in Australia in April 2006 and have had strong growth since then. We chose Germaine de Capuccini as we were very impressed with their core corporate values, including providing professional support and a strong commitment to best manufacturing practices, the environment and corporate ethics and social responsibility.
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For a salon owner, the corporate strength and commitment of Germaine de Capuccini is backed up with practical business support, including excellent promotional materials, such as a regular gift with purchase, meaningful training materials and an unwavering support for the therapist, including strict policies preventing direct Internet sales of the product. As the local distributor for Germaine de Capuccini, we provide the necessary business tools, training and distribution networks to support our professional clients. We pride ourselves on taking a personal interest in each client and supporting them in all aspects of running their businesses.
We are very proud to be the Australian Distributor for Germaine de Capuccini products because not only do our business philosophies align with theirs, but the product lines deliver exceptional results in all aspects of skin and body therapy. We believe that Germaine de Capuccini provides a truly unique product solution because of this combination of product performance, corporate ethics and support for the professional.
5. Are there any new product developments that Germaine de Capuccini has recently launched and where do they fit in terms of consumer demand? Germaine de Capuccini has a very well resourced Research and Development Department at the company headquarters located in Alcoy, Spain. Germaine de Capuccini constantly revises existing products and release, new products, not only to keep up with consumer demand, but also to take advantage of the latest improvements in ingredients and biomedical technologies.
One of our latest releases is an advanced anti-ageing cream called
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Timexpert Rides X.Cell that is based on plant stem cells, peptides and an ingredient called Pro-Collagestine Fill. This cream fights ageing at every level. Medical research has discovered that stem cells in the adult body – which become less effective at their task of repair as we age, restored to action with the right biochemical formulations. It was information similar to this that led Germaine de Capuccini to develop the use of a
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APJ 71
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