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WINTER 016

VOL 006


PUT ON YOUR BOOTS

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SURF HIGHWAY #4

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COUPLE CORNERS

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MEET YOUR MAKER

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WAITING

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VOL 006

With issue six of What The Fuck now in your hands this must mean it’s mid January. How has your winter been so far? We created this magazine to share some insight into what’s happening at JRH Agency. This year we’ve been making the most of the snow that’s fallen. Getting up for those fresh pressed corduroy laps and taking the time to get off the chair lift and wander around. In the case of our Hemlock Valley trip we wander around quite a bit. Our friend, Shred Jesus shines some light on a topic us snowboarders know so well. That’s the topic of waiting. As he says “You have to wait for summer to be over, wait for the resort to open, wait for your friend to tie his boots, wait for ski patrol to open the chair…” and so on. You will find some interviews, artwork, maps and stories in the pages to follow. Go ahead, keep reading. Thanks for picking us up. - WTF

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photo: CC rider: JB


Waiting... Words: ShredJesus Photos: Jamie Sherratt

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“The shredding I’ve done so far this year is by far the most satisfying of my life.” -Shred Jesus

In the fall of this year I was really sick of waiting. Waiting for snowboarding to stop progressing so I could catch up a little, waiting for snowboarding to stop complaining about the state of the industry, waiting for snowboarding to invent something exciting (I'm looking at you Mike Olson)... But mostly, I was tired of waiting for it to snow. 2015 was the lamest snow season since I moved to the west coast in 1993. Sure, we'd had bum seasons before but 2015 was ridiculously bad. And unless you had a travel budget to go to Japan, shit sucked everywhere. But waiting is natural in snowboarding. You have to wait for summer to be over, wait for the resort to open, wait for your friend to tie

his boots, wait for ski patrol to open the chair, wait for the park to open, wait for your other friends at the top of the chair, wait for it to snow again, wait for it to clear up so you can see, wait for it to cool down so it stops raining, and right now as I write this I'm waiting for my knee to feel better. Waiting is as much a part of snowboarding as pow turns, park laps, and apres pitchers. But there’s a secret to waiting graciously. And I remembered it this year. I have to admit that even though I've always been an eternal optimist, last year put the fear in me that I couldn't take it for granted that it would snow (maybe not ever again). And I spent the summer secretly dreading another snow-less win-


“..There’s a secret to waiting graciously.” - Shred Jesus

“Waiting is natural in snowboarding. You have to wait for summer to be over, wait for the resort to open, wait for...”

ter. By the end of the summer the news wasn't good. The weather forecasters pointed at a “giant blob” of warm cloud in the middle of the pacific ocean that would basically ruin winter again. Snowboard shops closed their doors due to lack of sales. And so I conceded, warm rainy winters were the new norm and I would have to learn to live with it. Then BAM! We got hit with a winter storm that opened all the resorts in the pacific northwest all at once. Instagram lit up with pictures of pow turns. Then another storm BAM! Runs filled in and I started to explore the forests of the side-country, every turn and face shot that much better because I had actually given in to

the idea that this may not happen ever again. I marvelled at the places I had come to see as boring just a couple seasons before. Hit cliffs I'd taken for granted. And truly enjoyed the ordinary runs of my home mountains. The secret is simply this: always remember that waiting for something makes it that much better when it happens. If you wait properly, you'll be better prepared, more present, and honestly you will enjoy the experience more. The shredding I've done so far this year is by far the most satisfying of my life. Listen to Shred Jesus at blubrry.com/fnradsnowboarding


photo: Severin Samulski


WISH I SAW HER IN THE PARKING LOT ANNA WEARS THE MADISON JACKET IN PROMEGRANATE, LESCHI PANT IN BLACK/CANVAS METALIC WASHOUT, HERA BOOT IN ROSEGOLD.

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photo: Severin Samulski

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photo: Severin Samulski


REALLY? SHE’S REALLY WITH HIM...

photo: Severin Samulski

TRAV WEARS THE HAWTHORNE & SKETCHY TANK JACKET, CENTRAL BIB IN WHISPER WHITE, FUSE BOOT, UNI BEANIE, INDEX THERMAL HENLEY.


MEET YOUR MAKER

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MATT TURNER BEAVERWAX INTERVIEW 01.06.2016

It’s one thing to take your work home with you, it’s another to have a full on factory in your kitchen. That is the case for Matt Turner and his home grown business, BeaverWax. Since starting off in Oakville, Ontario, in a local candle factory, Matt has developed an environmentally concious pouring processes, without compromising performance.

WTF: Without sounding rude, you’ve sort of got a Willy Wonka and his chocolate factory vibe in here... because it smells delicious. Except there are no midgets. Just stuffed beavers. MT: Haha yeah, it’s a factory in here! WTF: No kidding, but smells great! Between cooking and pouring you’ve got a lot on the go. Has it ever gotten out of hand? MT: A while ago I was pouring and cooking dinner and I forgot I left

the pouring pot on the burner and the wax started to splatter... which sucks cause it burns and gets everywhere. I took the splattering pour can outside and let it cool but it was raining, so now it sounds like gun shots. (water mixing with hot wax) That did not help the situation. I think my neighbours think I’m up to something sketchy. WTF: I’d probably think I had a weird neighbour if there were always different smells wafting around. What are all the boxes you’ve got laying around here?


“MATT HAND POURS HIS WAX WITH PASSION AT HOME IN KITSILANO. MATT’S HOUSE SMELLS DAM GOOD... MOST OF THE TIME” - J.H. MT: They’re all different ingredients for the wax or packaging. Since I hand pour every order here, I’ve got to keep it all close by. WTF: You’ve got things well organized in here. What’s in the large tupperwear?

dering “Why does this guy have the softest hands.” I tell them I play with wax all day. They have a confused looks but then it seems to make sense to them. WTF: You do have soft hands. You could probably consider hand modelling on the side you know?

MT: Recently i’ve transferred all my box packaging into large tupperware and things I don’t want damaged. Being in an old house, you never know when a leak or flood can happen.

MT: It’s an option...haha.

WTF: Clever! Everytime I’ve waxed my snowboard, my hands always feel super soft and smooth after. Whats the usual condition of a wax pourers hands? MT: My hands are always soft. Some people ask me what I do when they notice how soft my hands are. It’s like they are won-

WTF: Do you think you’ll ever run out of space in here? MT: It’s crossed my mind. I’ve considered sharing warehouse space with someone likeminded but at the same time, it’s a great feeling having it all here. I work with small batches of wax, which helps ensure that each bar of wax stays consistent. As you can see, I’ve got a formula that works for me in this space.I’ve got a formula that works for me in this space.


Our chariot. A 1960s Torpedo tobogan.

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A Couple Corners It was December 21st, the winter solstice. Aka the shortest day of the fuckin’ year. Our pal Sev had told us about this cabin out at Hemlock Valley. “Oh you know, it’s a couple corners and about a 45 minute hike. It’s a smooth track up.” Well it took up a couple of “couple corners” to realize that Sev was no longer in front of us. After all, frequent stops to rearrange our luggage on the 1960 Torpedo had slowed us down. Anna checked to make sure there were tracks to follow, which there were. But they were getting faint fast with the disappearing daylight...


A Couple Corners... Another creek came across our path. This time Jay’s foot got in the soup. There was a conversation about which tree would be best to sleep under. And how we’re going to keep warm. We were feeling pretty dismal at this moment. Anna was ahead a bit, checking things out. It’s good have someone good on skis with you. She was the fastest in the bunch. Suddenly she yells back “I can smelt smoke!” Up the hill we climb, pull and push the Torpedo and there is our guide. Throwing up in the cabin. With blood. It was gross. At least he made a fire. All it took was a cheerleader, two sherpas, a mule and a guide is get us there. “You’re not in the creek til your in the creek.” - Travis, our Powder Mule.

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PUT YOUR BOOTS ON

Drawn by Severin Samulski Professional Hand Model, Andrew Palmquist


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SURF SHOPS

These are just a few of the reasons why there are some awesome shops on the island that will help you turn from the unprepared kook that you are, to water ready on a budget, and slightly less embarrassing in minutes. So if your feeling like a break on the legs from boarding is needed, or your waiting for the next storm to dust your local mountain, grab some friends and head to the island for a hit of your internal reset button. While your there, go see our friends at these established local businesses to insure your time in the area is spent well equipped, and grinning from ear to ear.

With the Tofino and Ucluelet area being one of the most beautiful costal places in British Colombia, plus the added bonus of Canadian being surf destinations, it makes for a especially busy tourism season during summer months. Every time I go back, the steady influx of people they can pack onto a small peninsula memorises me. That being said, surfing is a year round enjoyment, and the actual fact is that the waves get better into the fall and winter months. With the winters being how they have been as of late, I don’t see much of a downward trend with the increasing popularity of surfing any time soon. But hey, surfing in Canada can be a commitment. Reality is that most people don’t live in a surfing community, and unfortunately, waking up five minutes from the beach for a mornings surf before work, doesn’t quite fit in to the daily grind. A 2 hour ferry ride, plus another few hours of an attention requiring, windy, curvy, twisty, turvy drive is usually what it takes before you find yourself in the water. Not only that, but the financial commitment to purchase all of the gear needed is just not that feasible for the average Joe, going on one or two trips to the island a year, just to put their gear on for a photo for the gram, and a 20 minute white wash splash about.

Words: Erik / Map: Jean / Photo: Brendan

SURF HIGHWAY #4

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SURFING IN CANADA CAN BE A COMMITMENT. REALITY IS THAT MOST PEOPLE DON’T LIVE IN A SURFING COMMUNITY, AND UNFORTUNATELY, WAKING UP FIVE MINUTES FROM THE BEACH FOR A MORNINGS SURF BEFORE WORK, DOESN’T QUITE FIT IN TO THE DAILY GRIND.


CUT THIS OUT, USE IT AS A FILTER FOR YOU JOINTS OR BRING IT INTO RELIC SURF SHOP, PACIFIC SURF SCHOOL OR LIVE TO SURF AND GET A TWO FER ONE BOARD RENTAL! expires soon.

Live To Surf 1184 Pacific Rim Hwy, Tofino, BC The original Tofino Surf Shop since 84’. An all encompassing core shop with full retail, rental, and lesson programs. Wanna have fun? Wanna get in shape? Wanna feel good? Then head into Live to Surf, and learn to surf in Tofino with the Original Tofino Surf Shop. FUN GUARANTEED!

Pacific Surf School 430 Campbell St, Tofino, BC V0R 2Z0 Locally owned and operated since 1998, Pacific Surf Co. offers year-round products and services for whatever your desired surf/SUP experience may be. Rent some gear, take a lesson, join a camp, or hire a surf guide to get better aquatinted with our west coast waters in Tofino from their experienced staff.

Relic Surf Shop and Surf School 1998 Peninsula Rd, Ucluelet, BC, V0R 3A0 Relic is Ucluelet's family owned/operated, forward thinking Surf Shop and Surf School, committed to giving the best service on the west coast. Designed to meet the needs of both local surfers and those visiting the area through high quality service and products. Relic Surf Shop offers a huge selection of rental gear, as well as over 2000 sqft of retail space. Built with the environment in mind, Relic used salvaged shipping containers to form the greater part of the shop. Head in and check the buzz...


With Brendan Muehlenberg and Malcom Daily

I S L A N D E S S E N T I A L S I S L A N D E S S E N T I A L S

CUT THIS OUT, USE IT AS A FILTER FOR YOU JOINTS OR BRING IT INTO RELIC SURF SHOP, PACIFIC SURF SCHOOL OR LIVE TO SURF AND GET A TWO FER ONE BOARD RENTAL! expires soon.

1. A good attitude. 2. Rubber Boots/ Waterproof Gear. Guess what, we live in a rainforest. Your going to be cold and wet in the water, so stay warm and dry when your out. 3. Warm Clothes. Its winter. 4. Insulated Bottle/Thermos. Coffee, tea, homemade soup, etc. These taste nice before and after. 5. Dry Bag. Hiking to the goods? Keeps your gear, food, and dry suit dry (before), and keeps you dry from your wet suit (after). 6. Surfboard. Duh. 7. Cold Water Surf Wax. Snow tires for your boards, softer and more traction. 8. Wetsuit/Booties/Gloves. A good, hooded, 5/4 goes a long way. The weather and water temp combo can get aggressive. The warmer you are the longer you surf. 9. A Boat. Questionable. Maybe make a few local sponsored friends, give it a few years of practice, and your probably still going to be too much of a kook for your friends to bring you too those spots. But hey, chicks like boats. “...a cold, wet, wetsuit that they probably pissed in during one of yesterdays sessions and didn’t rinse out, tell them to stop being such a pussy...”


Editor-in-Chief

Jason Hilton Creative Director

Andrew Palmquist Sales Representative

Erik Gelling Contributors

Severin Samulski, Shred Jesus, Jamie Sherratt, Anna Nicol, Sam Hicks, Brendan Muehlenberg, Travis Franklin, Jean Lavigne.

CONTACT

#3- 1375 West 10th Ave Vancouver, BC Canada V6H 1J7 Office: 604 874 7763 www.jrhagency.com @jrhagency WTF Magzine is published twice a year by JRH Agency Ltd. Any contributions can be sent to the mailing address supplied. Suggestions, complaints, comments or ideas should be directed to andy.jrhagency@gmail.com. As far as copy editing goes, we generally just copy and paste what we recieve.


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WTF  

JRH Agency Magazine Winter 016

WTF  

JRH Agency Magazine Winter 016

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