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Content Züco 4+ | alpitecture | DanubeReal 2010 | Stuttgart State Academy of Art and Design | University of Stuttgart | ecowa | °fahrenheit | Rienth | Architectural Talk | Autodesk | GAM OPEN | CIS | Digital to Metal | BDIA | Review | Prospects | Summary | ap35 | Project map | ap35 online |

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ap35 is a brand strategy, brand representation and brand communication agency in the specialist field of architecture. Our main focus is on architects and on companies which pursue architectural activities. Our agency contents comprise marketing, consultancy, strategy, corporate design, communication design, public relations, new media, graphic design and events management. Our agency acts as a partner to internationally successful architects and companies.


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ap35 supports ZÜCO in striking out in a new direc

ERFAHR UNG AUS TRADITI ON es nicht immer als heute. Auch wenn ganz anderen Stellenwert sowie Sportartikel hatte damals noch einen Bett- und Lederwaren Pferdesättel, Polstermöbel, schon bald zu den größeren Firmen in selbständig machte. Handwerk Zünd, als er sich 1921 langfristig zu überleben. 27 Jahre alt war Karl davon noch der her, um als Kleinbetrieb zählte mit zehn Angestellten entwickelte sich und lokalen Märkte genug weiterführte – heute existiert richtigefertigt. Der Betrieb leicht war, gaben die Zünd seinen Betrieb & Co. Sie starteten im perfekt – mit Leidenschaft echsel: Während Vater Firma, die Karl Zünd wieder in wurden - handwerklich zu einem Generationenw und gründeten ihre eigene Zeiten der Entbehrung der Gründung kam es die Polstermöbelsparte investierten ihr Geld nach Rebstein. 30 Jahre nach in Hohenems die Söhne Karl und Ludwig auch die Privathaushalte Jahre später entstand stieg Züco eingeführt, zwei waren überwunden und Bettwarenbereich –, übernahmen des zweiten Weltkrieges 1957 wurde der Markenname brachten hohe Wachstumsraten, die Mitarbeiterzahl . gen Moment: Die Krisenjahre r. Das Unternehmen entwickelte sich prächtig. Jahre und funktionale Konferenzstühle zu können. Die 1960er auch komfortable Bettsofas Konsum- und Investitionsgüte um auch den österreichischen Markt bedienen später e Etablierung auf andere tte, Möbel für elegante Hotel-Lobbys, verf rößerungen und di eine zweite Fabrikationsstä eil nach oben zeigte, wurde aufgebaut: wohnliche brachten weitere Sortimentsverg Büromöbeln st tr auf 250. Ein zweites Standbein Bürodrehstuhl lag nahe. Die 1970er Jahre Wachstumskurve bei erwirtschaften als im z die Während Umsat ließ sich mehr Australien und Fernost. Der Schritt zum ergonomischen on nahe am Pensionsalt in Europa, USA, Kanada, war es soweit: Mit Bürostühlen Ludwig Zünd, beide sch n, internationalen Märkten Mitte der 1980er Jahre eller und Züco sich ab. 1988: Karl und bei den Polstermöbeln. Neuausrichtung zeichnete lachte sie mehr und mehr 4 verkauft und d als Büromöbelherst Bereich.Eine strategische Amriswil. Die Lista Holding aditionell angestammten teller Lista mit Sitz in wollte, wurde sie 199 an den Büromöbelhers rte nicht recht dazu passen er, verkauften ihre Firma Weil die Polstermöbelspa ideal. sich ergänzten als Bürostuhl-Produzent

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folgte die Rezession bis heute erhältlich. Es Büromöbel konsind diese Klassiker aber „Züco Polster Design“ vermehrt auf das KerngeschäftFamilienhand.Mit angestammten Markennamen Lista sich im Rahmen einer Reorganisation Player in eingestellt. Unter dem in Bayern - ein Global für ergonomiie Produktion kurz darauf zu schaffen machte. WährendHumanDesign Group mit Sitz bei Nürnberg Dauphin (Trendsetter die auch Lista und Züco Konferenz-, die deutsche Dauphin der frühen 90er Jahre, vielseitig nutzbare Möbelsysteme), Schweiz (hochwertige 1998 einen neuen Eigentümer: Design (intelligente Raumgliederungs- und die Designperle aus der Holding entwickeln zentrierte, erhielt Züco - Bosse und nicht zuletzt Züco, Integration in die Dauphin eigenständigen Marken Möbel für junge Bürowelten) steller Europas.Seit der vier im Markenauftritt und kann gezielt die von Halbfertigwaren Office (moderne, preisbewusste als einer der führenden Objektmöbelher Suisse mit heute vor allem beim Einkauf sche Sitzlösungen), Trend hat sich die Dauphin – gilt die Dauphin-Gruppe gruppeninternen Synergien aft Holding. Ab Januar 2007 Lounge- und Bürositzmöbel) kontinuierlich nach oben. Züco profitiert von Marken der Muttergesellsch Exportnetz der Dauphin len Dach werden die drei fortsetzen durch das offen. Zudem sich die Züco-Umsatzzah lossen. Unter diesem rung der Absatzmärkte kaum noch Wünsche zusammengesch Internationalisie Arbeiten AG und weltweiten Sitzen und seit 1998 Strategie einer Züco Dauphin HumanDesign rund um das Thema Enkel des Firmengründers Bürositzmöbel AG zur vertrieben. Somit bleiben können. Roland Zünd, dem Vertrieb der Züco Züco in der Schweiz hochwertigsten Schweizer gezielter bearbeiten zu sowie die Eigenmarke vergleichbar mit den wenig in allen Segmenten noch Topsegment, Jahren im Markt 80 als Handelsprodukte über in hie Marktposition Festigung der Struktur den schweizerischen sich an der Firmenphilosop wie zu ermöglicht diese neue ehrgeizige Ziele gesetzt: n und Übernahmen hat Hand gefertigt wird, genauso to what hat sich für die Zukunft strategischen Inhaberwechsel und fühlbaren Qualität vieles noch von Züco-Geschäftsführer, was very different sichtGeschichte mit mehreren der craftsmanship of Gründen wechselvollen status aus the einer ehmen, in der Uhren. Trotz horses, upholstered in 1921. Back then, schweizer Traditionsuntern long term. Saddles for in business on his own in firms to survive in the geändert: Züco ist eine was 27 when he set up was soon one of the largest Karl Zünd. Karl Zünd enough demand for small The firm developed and bedware the Zeiten des Firmengründers not always easy, the local markets provided (only craftsmanship. perfect his enterprise passion and were Senior continued to manage were manufactured with it is today. Even if times Zünd & Co. They started generations: Mr Zünd goods and sports articles their own company, Karl there was a change of furniture, bedware, leather investment goods division and established 30 years after it was founded, money in consumer and upholstered furniture Rebstein, with 10 employees. his sons Karl and Ludwig took over the were now investing their later by the construction while over, and private households the Züco brand name, followed two years division still exists today) of rose to 250. A second Second World War were saw the introduction the crisis years of the rates and the headcount office was magnificent. 1957 out at the right time: brought high growth chairs. Ergonomic revolving the The company‘s development market as well. The 1960s and functional conference after years of privation. to serve the Austrian markets in Europe, comfortable sofabeds facility at Hohenems until lobbies, followed by its position on more international of a second manufacturing for upholstered furniture the company established furniture for elegant hotel as flatter homely and range up: the flatter to built - both cornerstone was but it was becoming saw further items added Karl and Ludwig Zünd next step. The 1970s curve was rising sharply, was emerging. In 1988, as a chairs were the obvious office furniture, the growth strategic realignment manufacturer and Züco and the Far East. For range of products. A as an office furniture USA, Canada, Australia outstripped the traditional Amriswil. Lista Holding was discontinued shortly sales of office chairs manufacturer based in in 1994 and production early finally, in the mid-1980s, so well, so it was sold to Lista, an office furniture the recession in the - sold their company division could not fit in Design“. Then came furniture, while close to retirement age The upholstered furniture name of „Züco Polster were an ideal match. its core business of office with the traditional brand group now it could focus more on producer of office chairs are still available today global player.The Dauphin a reorganization so that these classic products in Bavaria - a family-owned afterwards. However, space structuring for concern. Lista underwent Lista and Züco cause Bosse Design (intelligent Group based at Nuremberg 1990s, which gave both Dauphin HumanDesign project very distinct images: price-conscious furniture for young office owner in 1998: the German specialized furniture, with four brands that (modern, into Züco acquired a new of Züco was integrated solutions), Trend Office leading manufacturers furniture).Ever since for ergonomic seating ranks as one of Europe‘s lounge and office seating Dauphin (the trendsetter purchasing semifinished regards systems), conference, as furniture especially (high-quality within the Group, systems and versatile in the design crown‘ the marketing division Züco, the Swiss ‚jewel Züco benefits from synergiesJanuary 2007, Dauphin Suisse merged with worlds) and of course of continuously upwards. as trading products in g its sales markets. As sales figures have moved company‘s three brands Dauphin Holding, its continue internationalizin working‘, and it will also used to market the parent a targeted strategy to This platform will be related to ‚sitting and products, and it can pursue create Züco Dauphin HumanDesign AG. set himself some virtually any requirement CEO since 1998, has AG to new structure can satisfy of the founder and Züco‘s of Züco Bürositzmöbel brand. As a result, the Swiss watches. Despite Roland Zünd, the grandson with the firm‘s own Züco to the highest-quality of the Swiss market. Switzerland, together of the market, comparable in over 80 years: Züco is a Swiss manufacdevelopment of all segments the upper top segment little founder. enable more targeted the firm‘s position in philosophy has changed Zünd, the company‘s future: to consolidate takeovers, the company‘s as in the days of Karl and just felt, owner as of ambitious goals for the well as several strategic changes quality that can be seen an eventful history with out by hand to ensure the work is still carried turer where much of

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TRAD Handarb Was Form undeit in Schweize uns antreibt . Die Kon alles bilde die Kompete r Qualität, zent das Produktd t das essentielnz aus Erfahrun Gespür für ration auf die gute g im Möb tradition esign. Die Schwle Fundame elde nt Basis des elles und zugl eizer Büromöbfür einen neue sign. Das eich zeitl n Weg 4+ Desi elma gnprozes oses Unte nufaktur Züco im ses dar. rnehmen , ein , stellt die manufac Wha feel for turing hand crafted, t drives us. experiencgood design Concentr Swiss-qu and ating on ality essential e in the field our expe products, factors of furn rtise gained when whic iture desig through our it office-fu comes to prod h enable us our n. to brea These are companyrniture manufacuct design. The prin k new grou all , form ciples the basis turer Züco, nd of the a trad for the Swiss 4+ desig itional and timeless n proc ess. le trava Notre mot aspect il artisanal de qual ivation. attrayant La expérienc ité suiss concentr et la fondeme e dans la conc compétence e, l’intuition ation sur eption conceptiont essentiel de meu acquise grâc pour un bles. e pour bureau n produit. une nouv Tout cela consà notre Züco, titue elle la man intemporesuisse, une ufacture voie dans le entr lle, repr 4+. la ésente eprise tradition de meu bles de la base du proc nelle, mais essus de auss conceptio i n

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ction: products win the red dot award for product design 2009. Cooperation with the Swiss furniture manufacturer Züco began 3 years ago with events in Munich and Cologne staged under the name of “Typically Swiss”. ap35 subsequently provided the company with advisory support and assisted Züco in its endeavours to tap into the architectural market and establish a brand position. Various architectural excursions to Vorarlberg | Graubünden enabled Züco to present itself to the participating architects via a series of factory visits and workshops and to engage in an exchange of views. This regular platform and the encouragement of ap35 gave rise to the idea of designing a range of chairs not yet seen on the market in this particular form. The intensification of the architectural reference was a further important factor. ap35 succeeded in getting four architects on board to take part in this project. Andreas Notter (tools off architecture), Wolfgang Ott (Ott Architects), Jan Papenhagen (Dorsch Group) and Angelika Mosig (Ausdruck durch Gestaltung) worked on the new product range in conjunction with Züco’s Managing Director and Chief Designer Roland Zünd. ap35 assumed a lead management role and chaired the discussions which took place – architects designing for architects. The products were launched with considerable success under the name “4+” at the 2008 Orgatec, where they were displayed at their own satellite stand. As well as the trade fair stand itself, ap35 also designed a dedicated product brochure, an Internet presence and a film documenting the development process and underlying idea of 4+. Since October, the chairs have been the object of various product placements including on the leading Sabine Christiansen TV talk programme, in film productions starring actors such as Senta Berger and in gala shows. Confirmation of the correctness of the decision to stimulate and support this design process arrived at the start of the year when the Lounge and Conference armchairs from the 4+ range won the 2009 red dot award for product design.


www.alpitecture.

alpitecture - the Alps, architecture and t A conference of 30 international archite 14 – 17 May 2009 in Bolzano | Meran

alpitecture on tour The success of the congress was carried forward as alpitecture joined participating architects and highly specialised companies and architects from South Tyrol to stage presentations in 3 cities: 28 October 2009 – Vienna 11 November 2009 – Zurich 25 November 2009 – Munich alpitecture Code 2-10 has been scheduled for 10- 13 June 2010 and will feature a range of new and interesting topics. Plenty of themes related to the Alps, architecture and technology still remain to be explored.


technology ects held between

lpitectur

.com

alpitecture is a unique platform for the communication of new ideas relating to the topics of the Alps, architecture and technology. Observing such themes from unusual angles gives rise to unusual ideas. Architects operating at an international level and interdisciplinary experts debate the status quo in research and society in terms of how this affects architecture in the Alps. South Tyrol is a richly diverse region and provides the ideal environment in which to reflect on the Alps as an extreme living environment, accord consideration to architecture as the designed environment and devote thoughts to sustainable technologies. alpitecture is an idea which stems from ap35. The event is initiated by the EOS – Export Organisation of South Tyrol – and is funded by the South Tyrolean companies themselves. 30 architects from well-known companies operating on the international stage attended the conference, which took place between 14 – 17 May 2009 and afforded them an opportunity to experience the South Tyrolean Alps from a variety of perspectives. Participants enjoyed an informative journey based on a series of presentations on culture, trade and industry, town and country planning, regional development and architecture delivered by high-profile speakers from the region. An excursion provided the architects with a multi-facetted picture of the region of South Tyrol. Five workshops on architectural and technological themes relating to the topography of South Tyrol gave participants an opportunity to make use of what they had seen and experienced. The results of the workshops reveal important thematic areas with regard to the adoption of a conscious and future oriented approach to designing the architecture of the region. The official part of the event took place at the Town Theatre in Meran as Stefan Behnisch of Behnisch architects gave a presentation on “Architecture characterised by content – planning within the context of the environment”. An audience of 130 visitors followed his remarks with interest and devoted equal attention to the subsequent podium discussion featuring architectural engineer and Hon. FAIA Stefan Behnisch, Professor of Architecture Ruth Berktold, Doctor of Architecture Lukas Abram, the architectural engineers Wolfgang Ritsch and Jan Papenhagen and Dr. Markus Walder. The results of the five workshops also informed the discussions.


Vienna, 28 October 2009 Prof. Ruth Berktold, yes architecture, Munich and Graz, reported on alpitecture, and architect Georg Klotzner of Höller & Klotzner Architects, Meran, gave a presentation on “Building places – a situation report”.

Zurich, 11 November 2009 Architectural engineer Christian Simons of Schneider + Schumacher Architects, Frankfurt, reported on alpitecture, and architect Lukas Abram, Abram & Schnabl Architects, Bolzano, delivered a lecture on “Architecture in South Tyrol – between two cultural circles”.


Munich, 25 November 2009 Architectural engineer and Project Director Eckehart Loidolt of Baumschlager & Eberle, Vienna, reported on alpitecture, and architect Walter Angonese, Caldaro, gave a presentation on “Continuing construction”.

The partners of alpitecture, Frener & Reifer Metallbau, Höller KG, Erlacher Interior Design and Lanz Metall, also accompanied the tour to Vienna, Zurich and Munich. alpitecture on tour also received supplementary support from Finstral, Rubner Türen, Key Object and Rossin.

lpitectur

alpitecture on tour | Vienna, Zurich, Munich

South Tyrol – more than fruit, wine and bacon. The construction culture of the region visits Vienna, Zurich and Munich in alpitecture on tour – the platform for the Alps, architecture and technology.

“alpitecture” went on tour accompanied by over 400 architects who had registered for the event in Zurich and Munich. Including Vienna, this meant that just under 500 registrations were received in total. Interest in architecture in the mountains continues unabated and is by no means restricted to the capital cities of countries with the largest Alpine land areas. Such interest is bound to define new yardsticks over the course of the next few years, and this is an area in which alpitecture is seeking to make a contribution. The long-term aim is to establish alpitecture as a fixed date in the diary for architects operating at an international level. Anyone unable to attend the alpitecture on tour dates certainly missed out on a number of treats, such as the culinary delights of South Tyrol and, in particular, the fine wines to be found in the region. Notwithstanding this, the essential evening events were the lectures given by the South Tyrolean architects and by the architects who had participated in the Bolzano and Meran workshops in 2009.


fairXperts GmbH | Hauptstraße 7 | D- 72639 Neuffen

Herr Max Mustermann Firma xy Musterstraße 12 12345 Musterstadt

Ulm, 01.0

Einladung zur 1. Fachbeiratssitzung – Danube Real 2010 Immobilienfachmesse, Danube Real 2010 in Ulm

Sehr geehrter Herr Mustermann

Freilebende Gummibärchen gibt es nicht. Man kauft sie in Packungen an der Kin Dieser Kauf ist der Beginn einer fast erotischen und sehr ambivalenten Beziehung bärchen-Mensch. Zuerst genießt man. Dieser Genuß umfaßt alle Sinne. Man wüh Gummibärchen, man fühlt sie. Gummibärchen haben eine Konsistenz wie weichge Radiergummi. Die Tastempndung geht auch ins Sexuelle. Das bedeutet nicht un daß das Verhältnis zum Gummibärchen ein geschlechtliches wäre, denn prinzipiell si geschlechtsneutral. Nun sind Gummibärchen weder wabbelig noch zäh; sie stehe an der Grenze. Auch das macht sie spannend. Gummibärchen sind auf eine aufreize weich. Und da sie weich sind, kann man sie auch ziehen. Ich mache das sehr gerne. im dunklen Kino und ziehe meine Gummibärchen in die Länge, ganz ganz langsam. sie nicht kaputtmachen, und dann siegt doch die Neugier, wieviel Zug so ein Bärchen (Vorstellbar sind u.a. Gummibärchen-Expander für Kinder und Genesende). Forsch und gleichzeitig das Böse im Menschen erreichen den Climax, wenn sich die Mitte zerrten Bärchens von Millionen Mikrorissen weiß färbt und gleich darauf das zwe Stück auf die Finger zurückschnappt. Man hat ein Gefühl der Macht über das hilos Gummibärchen. Und wie man damit umgeht: Mensch erkenne dich selbst! Jetzt is daß Gummibärchen ja nicht gleich Gummibärchen ist. Ich bevorzuge das klassisch mibärchen, künstlich gefärbt und aromatisiert. Mag sein, daß es eine Sentimenta Jedenfalls halte ich nichts von neuartigen Alternativ-Gummibärchen ohne Farbstoff ( mit viel Vitamin C«), und auch unter den konventionellen tummeln sich schwarze Sch schwarzen Lakritz-Bärchen. Wenn ich mit Xao im Kino bin, red ich ihm so lange ein, die besten sind, bis er sie alle ißt. Sie schmecken scheußlich und


International trade fair for commercial real estate Internationale Fachmesse für Gewerbeimmobilien International trade fair for real estates www.danubereal.com

01.2010

nokasse. g Gummihlt in den ekochter nbedingt, ind diese en genau ende Art Ich sitze Man will aushält. herdrang e des geeigeteilte se, nette st es so, he Gumalität ist. (»Mütter, hafe: die daß das

Veranstalter Organizer FairXperts GmbH Die MesseXperten The fairXperts Hauptstraße 7 D- 72639 Neuffen Telefon +49(0)7025-8434-0 Telefax +49(0)7025-8434-20 info@fairXperts.com www.fairXperts.com Geschäftsführung Management Hartmut Herdin Bankverbindung Bank details KSK Göppingen BLZ 610 500 00 Konto 15 344 005 IBAN: DE 18 6105 0000 0015 3440 05 BIC: (SWIFT) GOPSDE6G Handelsregister Trade register AG Stuttgart HRB 225858 Ust.-ID Nr./ VAT No. DE 217042394Q

Danube Real, the first international trade fair for commercial real estate in the Danube Region, will take place in 2010. The fair will offer a joint real estate and architectural platform for all ten countries through which the Danube flows. The idea and underlying concept for the event, which will take place in the Danube city of Ulm set at the very heart of the real estate markets in Germany, Austria, Slovakia, Hungary, Croatia, Serbia, Rumania, Bulgaria, Moldavia and the Ukraine and focus on the main thematic area of “Building on water” stem from ap35. Further objectives of the commitment are to raise cross-border awareness of sustainable architectural concepts and engage in transnational debate on experiences gained from town and country planning, architecture and the real estate sector. Cooperation agreements between investors, architects and cities will be developed on the basis of sustainable ideas and will be implemented by means of constructive dialogue. The 4th European Conference of Danube Cities and Regions took place in Budapest on 11 June. The election of the Council of the Danube Cities and Regions provided an opportunity to present the DANUBE REAL 2010 – the international trade fair for commercial real estate – to be held in Ulm. The trade fair met with a positive response from all representatives present.


Jour Fix

Stuttgart State Academy of Art and Design

Chair of Digital Design, Prof. Tobias Wallisser The initiative launched by ap35 and the support provided by Steelcase during the winter semester of 2008/09 reactivated the Jour Fixe series of events at the Stuttgart State Academy of Art and Design and produced a resounding success. Renowned guests, including Prof. Mark Burry, Melbourne; Prof. Volker Staab, Berlin; J. Mayer H., Berlin; Prof. Patrick Schumacher, London were invited to present papers on the main theme of “Parametric dynamics”. For the summer semester of 2009, Professor Tobias Wallisser was able to engage the services of such lecturers as Roger Riewe, Graz; Danile Bosia, London; Chris Bangle, Munich; Julien De Smedt, Copenhagen. Architecture is an expression of a society’s cultural development. The society in which we live today is characterised by a diverse range of life and work models permeating and exerting an influence on the private and public sphere. Parametric architecture is seeking to meet the challenge of these new requirements. New design techniques are developing the thickness, form, alignment etc. of buildings by altering individual parameters in order to achieve an integrative effect on the construction properties as a whole. This gives rise to a type of architecture featuring new forms of spatial penetration. ap35 has been devoting extensive endeavours to this thematic area for some considerable time. Some customers who have displayed a particular interest have been stimulated into working in conjunction with architects to realise individual projects in the parametric field. ap35 is pursuing the particular objective of working for industry within this innovative sector in both an advisory and agency capacity.


Inaugural lecture by the Institute for Com


The Institute for Computational Design (ICD) under the professorship of Achim Menges has been established at the Faculty of Architecture and Planning at the University of Stuttgart in order to conduct teaching and research in this thematic area. In his inaugural lecture on 9 July 2009, Professor Menges presented the fields in which this teaching and research will be undertaken. Students, lecturers, staff and all those with an interest in computational design were invited to attend the event. Since the beginning of the year, Professor Achim Menges, who had previously spent seven years teaching and researching at the renowned Architectural Association School of Architecture in London, has been addressing the possibility of embedding the diverse requirements and complex interrelations of materials, form, structure and environment unique to the field of architecture into generative computer-based processes. New procedures, such as parametric, algorithmic or evolutionary design approaches are being deployed. ap35 is acting in a supporting function and has been commissioned with press relations, communication and the search for appropriate partners. ap35 has imparted know-how and provided contacts, the areas of expertise in which the company has made a name for itself is known in the architectural branch.

University of Stuttgart

y Achim Menges at mputational Design


Steinle Wassertechnik AG

A completely new brand structure complete with attendant communication measures has been designed for Steinle Wassertechnik AG, a leading innovator in the manufacture of high-performance water treatment systems. Every aspect of the brand has been adapted to the company‘s new market presence. This includes a new name – ECOWA – a new logo, brochure and website. The main focuses of the corporate brochure are the presentation of the brand, the establishment of the new brand values, the presentation of target-group specific application processes and the presentation of Steinle Wassertechnik AG itself. The corporate brochure formed the basis for the structuring of the new Internet site.

Steinle Wassertechnik AG · Fischerstraße 13 · D-79395 Neuenburg

Steinle Wassertechnik AG Fischerstraße 13 D-79395 Neuenburg Tel: 07631/93607-0 Fax: 07631/93607-33 www.ecowa.de info@ecowa.de

Herr Sowieso Steinle Wassertechnik AG Fischerstraße 13 D-79395 Neuenburg

Tel: 07631/93607-0 Fax: 07631/93607-33 sowieso.irgendwas@ecowa.de www.ecowa.de

Vorstand: Bernhard Illenberger Vorsitzender des Aufsichtsrates: Sonja Quandt-Wolf Sparkasse Freiburg-Nördlicher Breisgau BLZ: 68050101 Kto-Nr.: 12807394 Swift-BIC: FRSPDE66 IBAN: DE78680501010012807394 SteuerNr. 12179/84620 USt.Id.Nr. DE815032428 AG Müllheim · HRB 703024


Customer magazine 째fahrenheit

Transport company tkv* Thermo King S체d established its customer magazine 째fahrenheit in 2005, since which time ap35 has been responsible for corporate publishing design. After six issues and special editions, May this year saw the publication appear in a new layout. The magazine has grown along with the company, which now operates three branches in Ulm, Munich and Nuremberg, to become a newspaper and covers both current issues affecting the company as well as developments within the transport and logistics industry. Alongside the corporate newspaper and the design of further strategic marketing measures for tkv* Thermo King S체d, ap35 also stages a bi-annual motivational weekend for the entire staff of the company. Colleagues from Ulm, Munich and Nuremberg come together to spend two days on sports based motivational and stamina activities. These take place on land, in the water or in the air and are a surprise for all participants each time the motivational weekend is staged!


Brand identity Image

“Spatial diversity” is the overarching motto which the company RIENTH uses to describe its light wall construction system. The basic structure consists of steel posts which can be combined with all conventional outer materials such as plaster board, wood, glass and many more besides. The light wall construction system features the narrowest profiles available on the market and provides flexibility in terms of surface design and room size dimensioning. The system offers diverse deployment opportunities and delivers a convincing architectural picture. RIENTH, an owner-managed company, celebrated its centenary in 2009. The light wall construction division has been repositioned within the range of services provided by the company, and the image of the product, which features compelling characteristics, has been completely revised as RIETH establishes a new brand. The brand identity has been designed by ap35 and comprises a logo, a sub-claim, business stationery and a brochure – entitled “Spatial diversity” – which presents the product. The variations, perfection of form and value of the product are clearly emphasised by the visual language used. The new brand identity is complemented by a new homepage.

Vielfalt im Raum Systemleichtbauwände

Vielfalt im Raum RIENTH GmbH & Co. KG · Postfach 107 · 71349 Winnenden

Vielfalt im Raum

Systemwand Ganzglas

Systemleichtbauwand RIWA »» Gips mit Oberlicht »» Gipskarton mit Glaselementen »» Systemwand Ganzglas »» Brandschutz »» Ofce Systemglaswand »» Sonderkonstruktionen

Vielfalt im Raum

Unternehmen

Systemleichtbauwände | Variationen | Formvollendung | Wertigkeit

Referenzen Kontakt

Variationen Formvollendung Wertigkeit

Thomas Rienth Dipl.-Ing. (FH) Geschäftsführer Managing Director

Impressum RIENTH GmbH & Co. KG Wiesenstraße 27-33 D- 71364 Winnenden Tel +49(0)7195.187-130 Fax +49(0)7195.187-145 Mobil +49(0)171.36 19 447 Mail t.rienth@rienth.de Web www.rienth.de

RIENTH GmbH & Co. KG Postfach 107 71349 Winnenden

Systemleichtbauwände Variationen Formvollendung Wertigkeit

Vielfalt im Raum

Hausanschrift: Wiesenstraße 27-33 D- 71364 Winnenden Telefon +49(0)7195 187-0 Telefax +49(0)7195 187-200 e-mail: info@rienth.de homepage: www.rienth.de Kontoverbindungen: Kreissparkasse Winnenden BLZ 602 500 10; Kto. 7001428 IBAN: DE59 6025 0010 0007 0014 28 SWIFT-BIC: SOLADES1WBN Volksbank Rems eG BLZ 602 901 10; Kto. 917001 IBAN: DE07 6029 0110 0000 9170 01 SWIFT-BIC: GENODES1VWN BW Bank Stuttgart BLZ: 600 501 01, Kto. 2 684912 IBAN: DE92 6005 0101 0002 6849 12 SWIFT-BIC: SOLADEST RIENTH GmbH & Co. KG, HRA 261696 RIENTH Verwaltungs GmbH, HRB 260728. AG Stuttgart Steuer-Nr.: 90 488/32615 USt-IdNr. DE 147 223 252 Geschäftsführer: Dipl.-Ing. (FH) Thomas Rienth


ARCHITEKTU

ARCHITEKTUR MIT BODE


The “Architectural talk” series of events was launched on 4 June 2009 in the new Showroom at Heinrich Schmid Studios in Munich under the motto of “Wellgrounded architecture”. The concept and underlying idea for the event and graphical implementation all stem from ap35. At the beginning of each event, participants were given a particular treat in the form of an opportunity to become involved in the creation of a work of art themselves. At the opening event, for example, they threw, splattered and squirted paint and used “paint bombs”. During the first meeting, Pascal Müller of the company Müller Sigrist Architects, Zurich, presented projects and works. This was followed by a presentation by the Esslingen-based company Kiesel, which displayed a new development of ceramic-look non-grouted floor surfaces. After the presentations, there was an invitation to take part in a discussion on quality and sustainability in harmony with aesthetics and design chaired by freelance journalist Jochen Paul. ap35 prepared and supported the evening event, which was accompanied by a communicative and artistic contribution from Heinrich Schmid. The “Architectural discussions” series of events provides an opportunity for architects from the Munich area to address and exchange views on a range of topics.

Architectural Tal

Architectural Talk

URGESPRÄCH The topic for the second architectural talk, which will take place in Munich on 30 July 2009, will be “Simple intelligence”. Marieke Kums from SANAA, Tokyo, will present projects and works from her company. In his capacity as Managing Director of the company prosystems, Hardy Kleiner will give a presentation on systems management. Further discussions will be staged on 17 September and 19 November. All these events will be managed and designed by ap35 on the basis of its original concept and will take place in conjunction with the partners.

ENHAFTUNG


Speakers 2009: M端ller Sigrist Architekten, Z端rich; Pascal M端ller; Sanaa/Kazuyo Sejima + Ryue Nishizawa, Tokyo; Marieke Kums; Zaha Hadid Architects; Cornelius Schlotthauer, Behnisch Architekten, Stuttgart; David Cook;


The topic for the second architectural talk, which took place in Munich on 30 July 2009, was “Simple intelligence”. Marieke Kums from SANAA, Tokyo, presented projects and works from her company. In his capacity as Managing Director of the company prosystems, Hardy Kleiner gave a presentation on systems management. On 17 September 2009, Cornelius Schlotthauer of Zaha Hadid Architects delivered a lecture entitled “Programmed structures”. Zaha Hadid is a Pritzker Prize winner and the most successful woman in the history of architecture thus far. She has redefined form and design and used computer-aided design as a vehicle for perfecting both aspects. Zaha Hadid’s company is one of the first to design buildings according to parametric rules. On the evening of the third architectural discussion, Cornelius Schlotthauer gave the very first detailed presentation of current projects being undertaken by the Hamburg-based company. The “Architectural talk” series of events is being staged by Heinrich Schmid Studios, a venue which represents a spatial realignment for Zaha Hadid. The evening also saw a presentation by Heiko Schühle of some of the highlights of the innovative projects which have taken place in such countries as Libya, Nigeria and Germany. The topic for the last architectural talk for 2009, which took place 19 November, was “Spatial realignment”. David Cook, a partner at Behnisch Architects, Stuttgart, presented some of the company’s projects from the point of view of sustainability and the environment. The company accords particular consideration to these topics with regard to the inter-relationship between the topographical, climate, geopolitical and cultural situation at the location. Stone is one of the oldest building materials, and we believe that we are familiar with its properties. Ströhmann Steinkult combines classical stonemasonry expertise and sculpting know-how with highly innovative technology. Uwe Ströhmann presented the company, which has set itself the immovable objective of the highest levels of quality and craft trade skill.

Architectural Tal

Architectural Talk


The fourth Autodesk BIM Conference will be taking place in Berlin on 22 September 2009 under the motto of “Experience the change in the construction industry live and help shape it”. Decisive use of the day will be made to present and deepen knowledge of and of the application of Autodesk’s “building information modelling” and accompanying software solutions. The highlight of the day‘s events will be the prize ceremony for the annual BIM Awards. Alongside workshops, participants from the architecture, design and construction sectors will also have the opportunity to experience informative presentations given by well-known speakers. ap35 has succeeded in obtaining the services of Patrik Schumacher, a partner in Zaha Hadid Architects, who will deliver the keynote address on the topic of parametric architecture. The BIM Conference will be followed by the Autodesk “DesignSlam”, the first time this event has taken place in Germany. During the course of the evening, five architects and designers – “The New Digitals” – will use Autodesk software to solve two tasks set them within a time limit of 2 x 20 minutes. The participants will be: Hartmut Flothmann – Claim, Berlin; Martin Schroth – Studio Martin Schroth, Rothenburg o. d. Tauber; Florian Brillet – brillet architecture design, Paris, and Alistair Lillystone and William Lopez Campo – HOK Architects, London. A jury chaired by um Phil Bernstein, Vice President for Building Industry Strategy & Relations at Autodesk, will evaluate the work and announce the winner. ap35 is responsible for the preparation, organisation and implementation of the BIM Conference.


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4. Februar 2010

The sixth Open German Ski and Snowboarding Championships for Architects and Interior Designers, the GERMAN ARCHITECTS MASTERS (GAM Open) took place in the Kleinwalser Valley in Austria from 4–7 February 2010. Around 145 participants from Germany, Austria, Switzerland and Italy arrived in Hirschegg last weekend to participate in the event. This year saw a break in the unbroken record of sunshine which has accompanied the GAM Open series since 2004. Races began under cloudy skies and snowfall on the on the International Ski Federation (FIS) certified Olympic course in the Ifen ski region. The ladies were the first to take to their snowboards and skis to launch themselves down the challenging 300 metre course. Ramona Schröder (Mattes Sekiguchi Architects, Heilbronn) emerged as the victor of the four-strong ladies’ snowboarding event, whereas the women’s skiing competition was won by Daniela Küspert (Egg and Dart Design Corporation, Munich). The men then took to the slopes. The men’s snowboarding event was won by Michael Mackenrodt (Archiscape, Berlin). Fantastic times were also achieved by the male skiers, Jannis Merz (Merz Objektbau, Aalen) emerging victorious. The Alpstein Team from Immenstadt achieved very good placings in all four disciplines to take victory in the company championship by just under four seconds. Second and third places went to the “Assoziierten aus der Tiefe des Raumes” from Munich and Merz Objektbau from Aalen respectively. The GAM Open was preceded for the second time by the Hotel Architecture Congress “5 Star Deluxe”. International speakers gave presentations on unique hotel concepts which have become established as successful products within the hotel industry via a creative process taking place between architects, contractors and investors. The main focus of the congress was on the dialogue between architects and contractors. Speakers were: the engineers Veronika Kammerer and Achim Kammerer from studio lot in Munich; the engineer Alexander Rieck from the Fraunhofer Institute for Industrial Engineering (IAO) in Stuttgart; Dr. Harald Pechlaner, Professor of Tourism at the catholic University of Eichstätt-Ingolstadt; the Hamburgbased art journalists Nicole Büsing & Heiko Klaas; Corinna Kretschmar-Joehnk & Peter Joehnk of JOI Design in Hamburg; Architect RIBA Martin Murphy from Murphy and Partners in Hamburg; Professor Carlo Baumschlager from Baumschlager & Eberle Architects in Lochau.


CIS – Styrian architectural exports

International commitment | The situation of architects in Styria. The first stage of this project involved a situational analysis/branch screening process conducted in Styria by the architect Martin Brischnik in order to achieve clarity in respect of appropriate target markets, potential customers, product positioning and opportunities for success. Three think tanks in which Styrian architects took part were also held at CIS (Creative Industries Styria) as a further way of generating knowledge. The result of discussions has shown that all participating companies are interested in projects abroad. The problems are a lack of assistance for companies to position themselves on the international market, the language risks and the absence of information on situations regarding country-specific construction law. The development of appropriate marketing and acquisition activities by ap35 has produced a clearly structured catalogue of measures to serve as a monitoring and planning tool for the brand launch. All projects and campaigns defined have been carefully coordinated and provided with a clear time and budgetary framework.


ap35 Digital to Metal Cooperation with universities

This workshop took place in conjunction with Professor Tobias Wallisser from the Stuttgart State Academy of Art and Design, Professor Achim Menges from the Institute for Computational Design/University of Stuttgart and Professor Werner Sobek from the Institute for Lightweight Structures and Conceptual Design/University of Stuttgart. The event was staged at the premises of Frener & Reifer in Brixen, represented by Michael Reifer and Michael J. Purzer. The impetus and idea behind the project were both initiated by ap35/Ulm together with Frener & Reifer. In digital architecture, it is becoming increasingly important for companies to familiarise themselves with the latest methods/technologies as well as with the specialists working in this area. “Knowing what really counts…..” 20 students from the University of Stuttgart and the Stuttgart State Academy of Art and Design worked in four groups on a range of tasks assignments which had emerged from preceding work at the University and from the ongoing design studios at the Academy. The aim was to impart an understanding of different research approaches based on computer-aided processes from design concept to production. Using the workshop facilities in Brixen enables the participants to deal with metalworking production techniques and use the exchange of ideas with Frener & Reifer as a vehicle for developing parts of their projects into prototypes. The workshop was supported by student project staff from the University and the Academy. Experts from the field of digital production processes were also invited. The following support staff took part: • Stuttgart State Academy of Art and Design (ABK Stuttgart), Digital Design Class: Professor Tobias Wallisser, AM Martin Schroth M.A. (AAD) LB Marc Hoppermann • ICD (Institute for Computational Design), University of Stuttgart Professor Achim Menges, AM Moritz Fleischmann • I LEK (the Institute for Lightweight Structures and Conceptual Design) University of Stuttgart: AM Stefan Neuhäuser, M. Fleischmann, MArch. (AA) • AA FAB, London: Alan Dempsey • Design to Production: Arnold Walz, Ania Appolinarska


The inimita

German Association of Interior Designers


“Hidden treasures” able premises of ap35

A fitting way of describing our premises. Every space has its history, and ours is no exception.

“We can consider ourselves fortunate that our offices feature on the cover page of the 2009/2010 Handbook of the German Association of Interior Designers”. Further pleasure comes in the form of an award:

„the Office Application Award 2009: Best Innovative Concept“. In 2008, ap35 moved into a production hall previously used for the manufacture of lorries. To be precise, all that remained of this former industrial facility was a room 8 metres in height. “When we saw this space stripped down to its shelves, an image came into my head. Something airy, uncomplicated and creative that simply had to fly. This was exactly how our new offices had to be!“ (Pfetschi) We worked in conjunction with Andreas Notter from “tools off ” in Munich to develop the open space into a cockpit with a staircase and light and moveable bridge. The bridge leads to the “Think tower”, which combines a number of functions. A glass-walled project room is situated at the top. Under this is an archive only accessible via a motorised flap as is the sanitation area on the ground floor. The cockpit/work station level is accessed via the mobile staircase which can be raised with a rope pull – the inspiration here comes from fire escapes in the USA. This enables events and exhibitions to be staged on the ground floor, something we have already done, without affecting the actual office premises themselves. All of this has allowed us to achieve an ideal communication structure for our team. At first glance, the premises are somewhat out of the ordinary. We would be said to have redefined the office and created the “reset office”. Anyone interested in seeing more is welcome to visit us in Ulm.


piece by piece to the perfect picture WERKSCHAU

querkraft architekten Wien

EINLADUNG 19. Juni 2008 | 19h | DAZ Deutsches Architekturzentrum | Berlin

Willkommen

Sehr geehrte Damen

01 02 03 05 06 07 08 09 10 11 12 13 14 16

und Herren,

Selbst auch den Schatten. die Sonne und genießt immer Dirigentin des die Moderne liebt Louis Kahn ist die Sonne und ender Transparenz bei Le Corbusier oder n Schattens. Mit zunehm ich die ihr untergeordnete verschwand schließl tonischer Massivität n in den Verruf Reduktion architek itig geriet der Schatte Gleichze äßig ns. öffnen und gleichm Kultur des Schatte Negativen. «Das Haus e des Gebäud den des Abseitigen und entstan so nun das Ziel. Und kühle der mit ihnen die ausleuchten», hieß wie bei Richard Meier, art zum Licht feiert. Lichts: hell und klar als präzisen Gegenp ns ungen, Schatte des Empfind Inszenierung nur positive Lichts weckt nicht AusgeDiese Überfülle des ein unaufhörliches en bedeutete dies nur denn für den Mensch s. Aber Ruhe schenkt Chance des Rückzug welches setztsein ohne jede gen um das Licht, so wuchs das Unbeha der Schatten! Und nicht erhellt. nur hell macht, aber HAU der die neue WERKSC wird Als turtag ert. Parallel zum Architek Vorarlberg präsenti | Untertrifaller aus Architekten Dietrich anschließenden sind Sie herzlich zum m eingeladen. weiterer Höhepunkt hendem Rahmenprogram Gala Dinner und ansprec

Inhalt Inhalt Willkommen Programm ott architekten Jan Störmer Partner dóttir + Oei Lederer + Ragnars ten Stefan Forster Architek Architektur für Peter Haimerl Studio er architekten dv deffner voitländ x architekten Marg und Partner Gerkan, von gmp Architekten Architekten Dietrich | Untertrifaller hau Eröffnung der Werksc | Impressum Information | Kontakt

Wir wünschen Ihnen Welt von roma.

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WILLKOMMEN

ROMA is a medium-sized company based in Burgau/Bavaria on the southern axis between Stuttgart and Munich. It manufactures roller shutters, gates and sun protection systems and has grown to become market leader in Germany for front-mounted roller shutters. The company was seeking an agency able to display the marketing and sales opportunities which would enable Roma to enter into cooperation with architects. The main stimulation for the cooperation with ap35 came from the Augsburg-based Ott Architects, which had been commissioned with the reconstruction of the Roma Forum. ap35 produced a design concept idea placing the main focus on this new building as a communication platform and also came up with the idea for the Roma Architecture Conference. The first Roma Architecture Conference formed the framework for the official opening of the Roma Forum. The informative event attracted around 200 participants and was a considerable success. The Architecture Conferences are also proving extremely popular this year.

Roma Rollladens


InterfaceFlor

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InterfaceFLOR was founded by Ray Anderson in 1973 as a manufacturer and distributor of modular floor systems and has now developed into world market leader in the production of carpet system flooring and innovative renovation and cable management flooring systems whilst also providing consistent service and practising environmental protection in a sustainable manner. ap35 was able to use its brand implementation concept for the German architectural sector as a vehicle for getting InterfaceFLOR on board as a customer. We were commissioned by the German branch in Krefeld to undertake the following measures within the scope of a holistic concept: - training and schooling staff in communication with architects; - creating an image brochure for architects as a target group; - staging a student competition for a mobile showroom; - producing an image film on the architectural expertise of InterfaceFLOR; - undertaking a road show through the main architectural metropolises of Germany; - designing appropriate invitation mailings for the road show.

systeme GmbH

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Seid jeher sorgt schmuck und der Teppich für Behagli chkeit. Als Wandals Gebetst eppich schätze Kulturkreise. oder BodenDer älteste n Teppich entstan ihn die unterschiedlich Südsibirien. en d um 500 vor Christus in Knapp zweihun dert Jahre später Abendland. landet der erste Dort werden Orientteppich seit dem 16. Kreationen im Jahrhundert gefertigt. Mit eigene persisch inspirie Die Faszina tion am Teppich rten oder floralentextile maximales ist geblieben. Mustern. Wohlgefühl. Noch heute steht er für

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The range of services provided by ap35 is extremely diverse and offers holistic marketing for architectural companies large and small. The aim of our agency is to stay one step ahead of the future. New ideas will be implemented in projects and provide guarantees for further market successes.

ap35 will be staging an architectural journey to South Tyrol in September 2010 which could fittingly be accorded the title “cross-border perspectives�. Architecture is the result of the culture of a society influenced by the topography of the region concerned. Exemplary construction works and the knowledge of how such projects are realised expand our own creative resources. ap35 The very thought of sun, water and wind is enough to relax us and leave us contemplating our holidays. Precisely the right environment to enjoy a chat with colleagues or seek the challenge of a sporting competition. ap35 will be joining architects and industrial partners to take to the waters of Lake Constance for the 2010 LCC Open 2010. The regatta yachts will be waiting in May. ap35 As we all know, education is very much at a premium nowadays. ap35 is making a contribution in this area by working on two book projects dealing with the subject of architecture. To those who say there are too many architecture books on the market we suggest that the new and fresh approach which ap35 will be bringing will come as a pleasant surprise.


German Youth Hostel Organisation Obsolete infrastructure and the lack of a target group required a repositioning on the market in order to remain competitive. ap35 has been invited by the Bavarian Youth Hostel Association to come up with a new way of presenting and defining youth hostels. Frener & Reifer Ideas are generated from discourse which takes place between specialists from different disciplines. In September 2010, the renowned company FRENER & REIFER will be holding a workshop for invited participants on the topic of “Facade of the Future”. The event will also be accompanied by an exhibition opening and a field trip. alpitecture 2010 alpitecture 2009 created a platform for the communication of new ideas relating to the topics of the Alps, architecture and technology. 2010 will provide architects with a further opportunity to consider the topic of building in the Alps in detail by looking at the example of South Tyrol. The focus of the workshops will be on a specific task assignment forming an object of debate beyond the North Italian Alps. ap35 has designed the platform and is responsible for content, organisation and implementation. Höller KG Customers are familiar with the products of a company, especially when the products in question are supplied by one of Italy’s leading interior design companies. ap35 is providing Höller KG with consultancy services for the design concept of a new brand and for the associated new products and communication measures. HfG – Hochschule für Gestaltung Ulm How can a myth be brought back to life? During its period of existence from 1953 to 1968, HfG Ulm became a byword for design. The company’s former premises have now reopened under the name of “HfG Ulm Centre for Design”. ap35 has been commissioned to come up with a concept for possible uses and events. The initial task, however, will be to embrace the tradition of the inheritance taken on in communicating the new brand.


22 April 2010 First Architectural talk 2010 Heinrich Schmid Studios - Showroom, M체nchen Registration required. (www.architekturgespr채che.de)

10 July 2010 2nd Architectural talk 2010 Heinrich Schmid Studios - Showroom, M체nchen Registration required. (www.architekturgespr채che.d

New partner: 35-year old Carolin Mikulla, who has been with the company in Ulm for 5 years, will become a partner and official signatory and will co-manage the company in conjunction with Andreas Pfetsch.


20 May 2010 First Architectural talk in Zurich Registration required. (www.architekturgespräche.de) 10 -13 June 2010 alpitecture code 2-10 South Tyrol 16 September 2010 Third Architectural talk 2010 Heinrich Schmid Studios - Showroom, München Registration required. (www.architekturgespräche.de) 24 – 26 September 2010 Workshop: Façade of the future workshop, opening exhibition and field trip FRENER & REIFER Metallbau, Bressanone, Italy

ummar

de)

07.-09. Mai 2010 LCC-Open in Langenargen | Lake Constance

25 -26 September 2010, Architectural field trip South Tyrol 14 October 2010 2nd Architectural talk in Zurich Registration required. (www.architekturgespräche.de) 25 November 2010 4th Architectural talk 2010 Heinrich Schmid Studios - Showroom, München Registration required. (www.architekturgespräche.de) 28.08.2010 Fieldsoccer Hamburg

18.09.2010 Fieldsoccer Stuttgart oder Köln


Why are we your partner in the field of architectural marketing?

ap35 GmbH Architecture Management & Relations ting is a brand strategy, brand representation and bran cation agency in the specialist field of architecture. Our agency contents comprise: • Marketing consultancy and strategy • Corporate architecture • Public relations • New media • Events management

Our customers are internationally successful architects and local authorities involved in the construction an te sector to whom we provide consultancy services a The close cooperation we enjoy with schools of archit international architectural companies and with indu us to remain at the cutting edge of knowledge at all tim

Prozessablauf durch ap35 Kunde Anforderungen Kunde:

Aufgaben und Rolle ap35

Wie lösen wir unsere Markenwahrnehmung? Welche Maßnahmen brauchen wir zur Kundenbindung? Wie werden wir authentisch? Wie kann eine Leitidee aussehen?

Kunde

Markenentwicklung

Corporate Guideline CI, CD, CC

Anforderungen abstimmen priorisieren

Konzeption Gestaltung

Maßnahmen

Budget Planung Wirtschaftlichkeit

• ap35 „alles aus einer Hand“ • Unternehmensverständnis, Verknüpfung aller Bereiche des Auftretens nach außen und innen.


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s, companies nd real estaand support. tecture, with ustry enables mes.

Projekt Management Steuerung

Umsetzung Koordination

In order to draw up an architectural marketing and a concept for a package of measures, we propose that cooperation with ap35 should involve the following stages. Taking stock | As-is analysis • Current situation as regards dealing with the architects as a target group • Analysis of approach to be adopted in cooperation with the architects • Responsibility for architecture work, nature of the processes • How competitors react to the architects • Cooperation successes General conditions in architecture work • Training status of staff as regards dealing with the architects • Preceding projects within the scope of cooperation with the architects • Planning and future cooperation projects • Expectations and preferences of the company Workshop on architecture marketing • Preparation and implementation of a workshop to clarify the following themes. • Strategy of the company in cooperation with architects • Product strategy in cooperation • Definition of targets in the form of steps or phases • Internal ideas and expectations (sales and company management) • Investigations carried out and results in architecture work • Marketing and communications strategy Preparation of an architecture marketing concept/concept for a package of measures • Preparation of a detailed concept by developing the workshop results • Explanation of the concept idea and the synergies it delivers • Drawing up of a catalogue of measures with specific tasks and targets • Representation of organisation and processing in architecture work • Preparation of a cost summary for architecture marketing


Chicago, Atlanta, Miami, Zurich, St. Gallen, Geneva, St. Moritz, Davos, Graz, Vienna, gart, Cologne, Hamburg, Dusseldorf, Berlin, Frankfurt, Weimar, Ulm, Oberstdorf, Milan, Trieste, Friuli, London, Amsterdam, Rotterdam, The Hague, Utrecht, Brussel Abu Dhabi


Project ma

, Linz, Bregenz, Kleinwalsertal, Munich, StuttMoscow, Paris, Barcelona, Mallorca, Venice, ls, Antwerp, Prague, Brunn, Budapest, Dubai,


Media presence of ap35

Around 16,000 readers have followed the entries on the ap35 Blog since October 2009. This represents an average of 3,500 readers per month. The ap35 web portals have received average visits of 10,000. www.ap35.de www.gam-open.com www.alpitecture.com www.architekturgespr채che.de


www.ap35.de

ap date 1.10  

ap-date iis the corporate magazine of ap35.