A R I Z O N A L A N D S C A P E C O N T R AC TO R S ’ A S S O C I AT I O N
Pruning Palms to Ensure Health and Vigor Growing Starts With Knowing COVER PHOTO: CARETAKER LANDSCAPE AND TREE MAINTENANCE, INC.
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TABLE OF CONTENTS
ARIZONA LANDSCAPE C O N T R A C T O R S ’ A S S O C I AT I O N
President’s Message............................................................. 4 Calendar of Events............................................................... 4 ALCA Sponsors.................................................................... 4 New Members..................................................................... 5 CEO’s Message................................................................... 6 ACLP Schedule.................................................................... 7 2020 ALCAs Excellence Awards - Caretaker Landscape and Tree Management.......................................................... 8 2020 ALCAs Excellence Awards - Pacific Coast Land and Stone LLC..................................................................... 9 2020 ALCAs Excellence Awards - Back to Nature Landcare.... 10 2020 ALCAs Excellence Awards - HMI Commercial Landscape... 10 2020 Excellence in Landscaping Award Sponsors................. 11 ALCA Member Profile: Southwest Sod.................................. 12 ALCA Member Profile: Rain Bird.......................................... 13 ALCA Member Profile: Mountain States Wholesale Nursery.... 14 Growing Starts with Knowing.............................................. 15 Pruning Palms to Ensure Health and Vigor............................. 16 Keeping License Personnel Up-To-Date.................................. 17 Irrigation Tech 1 Workshop................................................. 18 Annuals & Perennials.......................................................... 18 Planting & Tree Staking....................................................... 18 OSHA 10 Training............................................................. 18 Member Update: James Carr, BrightView Landscape Services..... 21 ALCA Board of Trustees............................................................ 21 Resource Guide................................................................. 22 2021 BOARD OF DIRECTORS
Immediate Past President
Marty Monroy Cutting Edge Curbing Sand & Rock – a SiteOne Landscape Supply Company President Elect
Clayton Graham Sundance Landscape & Maintenance Vice President
Nickie Velten DTR Landscape Development, LLC
Secretary Kim Kleski
Kleski & Associates
Now part of the Site One team, Cutting Edge Curbing Sand & Rock Is your one stop shop for all your landscape needs. We are a hauling company with a fully stocked retail yard and a proud distributor for Belgard, Southwest Sod, Evergreen Turf, Phoenix Paver, and AZ Best Block. We carry over fifty colors of landscape rock, river products, soil mixes, rip rap and boulders. Our knowledgeable sales staff will insure that your order is accurate and our experienced drivers will get your materials to you on time. Our certified scale ensures that you are receiving the correct amount of material ordered. Call or come by today. Monday-Friday 6A-5P Saturday 7A -3P 7540 N 67th Ave, Bldg. A Glendale, AZ 85301 Office 602-353-1020 Fax 602-353-1027
CEMENT PRODUCTS BLOCK TOP SOIL RIP RAP ABC CURBING PAVERS MULCH / SOD MIX IRRIGATION RIVER ROCK WEED BARRIER FLAGSTONE SOD & TURF BAGGED GOODS WINTER SEED BEACH PEBBLES HAULING
Aussie Out. quarter page ad
STABILIZED INFILL 11/26/19
Chief Executive Officer
Dwight Faires Creative Environments
Advertising Association Outsource Services, Inc. (916) 961-9999 www.aosinc.biz
Printing Diversified Print Solutions
Arizona Landscape Contractors’ Association 5425 E Bell Road, Suite 105 Scottsdale, Arizona 85254 Phone: 602-626-7091 www.ALCA.org
Hill & Usher Insurance & Surety
The ALCA Influence is the official publication of the Arizona Landscape Contractors’ Association. ALCA and The ALCA Influence assume no responsibility for the statements or opinions appearing in articles under an author’s name. The services of an attorney or accountant should be sought in legal and tax matters. For editorial information, contact the Arizona Landscape Contractors’ Association, 5425 E. Bell Road, Suite 105, Scottsdale, Arizona 85254; telephone, (602) 626-7091; facsimile, (602) 626-7590; e-mail, judy@ALCA.org.
No Worries Mate!
Australian Native Plant Growers Extensive Eucalyptus Plantation Paul D. Chambers, C.H.
Specializing in: ♦ Eucalyptus papuana ‘aparrerinja’ ♦ Eremophila – emu bushes ♦ Callistemon varieties ♦ Acacia species ♦ Casaurina “cousin it” ♦ Melaleucas
To schedule delivery or walkabout: Dani, Horticultural Sales Specialist
760-803-8288 May/June 2021
THE ALCA INFLUENCE
hope everyone is healthy and staying busy. With the ongoing COVID-19 virus, the elections behind us finally, and our kids needing more of your attention because you have now taken on the role of “teacher” as well as mom or dad, the challenges upon us all are daunting and stressful. The good news though, your glass is still half full! How can this be you say? Attitude. We all have to find a way to find a balance in our daily lives to maintain a positive attitude. If not for ourselves, for those around us! Not only for those in our homes but at work as well. People feed off of one another. Negativity breeds negativity. Positive up beat attitudes breeds less stress and more productivity. My owner at Creative Environments Dan Waters has a habit of greeting you with a fist bump and the words “Happy Monday” or whatever day it is. He sets a tone every day that is positive regardless of what problems or challenges we are all facing at that moment. People can sense your attitude, this includes customers. With the ringing in of the New Year, we all try to start the year off fresh and form new habits. I do hope you are all still on point with your New Year’s Resolutions! Developing a more positive attitude will not only make you feel better but it will spread, and people will sense this. A positive attitude is also a great way to show confidence. And confidence is a great way to bread success in all facets of our lives. I think it goes without saying that if you are successful, you should be less stressed. Less stress means you can focus on the more important things in life, like family, spirituality, or just being that awesome teacher for your kids. Right now our market is growing by leap and bounds. New home starts, remodels, multifamily housing, commercial buildings, and for those of you just doing maintenance, all of this new landscaping needs to be maintained. New opportunities are presenting themselves every single day. Take a positive approach to everything you do and success will be bountiful. I can speak from experience! Since taking on my new position, I have experienced
growth professionally, personally, and for that I am blessed. The last week of February and the first week of March, I too had to battle the COVID-19 Virus. I stayed positive and did what the doctors and CDC asked. After 14 days I was back to work, and after about 28 days, I was back to 110%. Dwight Faires I strongly believe that attitude will make or 2021 ALCA President break you. So make the most of your lives and work on staying positive. Trust me, it is infectious! ALCA today is in very good hands with your new board in place who I introduced you to in the last magazine publication, and Judy and our staff at the steering wheel. Despite the challenges we had to endure last year, as an organization we were able to adjust, adapted, and overcome what could have been financial disaster. The leadership of Judy and the board though were able to ensure financially, ALCA is stronger than ever, and we were able to continue to provide much need training and education to help our membership which is one of our primary goals. Further, we were able to keep you all informed of CDC and State mandates to get us through this pandemic. Attitude got us where we are today and it will help us all come together again soon (Face to Face). I cannot wait to see you all soon, shake hands, hug and get back to participate in normal activities. Just a quick note: WE ARE HAVING AN AWARDS PROGRAM THIS YEAR where we can all gather and do what we do best! Celebrate our efforts, reward our employees, laugh, smile and toast to new upcoming successes. Stay Positive, Be Positive, Attitude! Best Wishes, Dwight Faires, ALCA President
Special Thank You to our ALCA Sponsors PLATINUM SPONSORS All Season Wholesale Growers
Hill & Usher Insurance & Surety
Horizon Distributors, Inc
Hunter Industries / FX Luminaire
Civano Growers Cutting Edge Curbing Sand & Rock – a SiteOne Landscape Supply Company
Kalamazoo Materials LeBaron and Carroll, LLC
Evergreen Turf, Inc
Mountain States Wholesale Nursery
Ewing Irrigation & Landscape Supply
GOLD SPONSOR RDO Equipment Co
THE ALCA INFLUENCE
Rain Bird Corporation SiteOne Landscape Supply Southwest Sod, Inc Sunrise Nursery, LLC The Synthetic Grass Store/ Arizona Turf Masters The Toro Company / Irritrol / Unique Lighting Systems West Coast Turf
2021 Calendar of Events MAY 6 11 13 18 20 22 27
ALCA Golf Tournament Pre-Cert Applicator Training ACLP Irrigation Tech I – Online ALCA Board of Directors Meeting ACLP Tree & Shrub Pruning – Online ACLP Tree & Shrub Pruning – Online ACLP Planting & Tree Staking – Online
JUNE 10 12 17 18
ACLP Pesticides & Calibration – Online ACLP Pesticides & Calibration – Online ACLP Annuals & Perennials – Online SLM – Online
JULY 15 17 20 22
ACLP Safety & Tools – Online ACLP Safety & Tools – Online ALCA Board of Directors Meeting ACLP Turf Care & Installation – Online
NEW MEMBERS Ast-Martin, Shari
firstname.lastname@example.org (323) 810-1857 Affiliate
Bill Fleming Landscapes LLC
Bill Fleming 2605 N Mesa Dr, Mesa, AZ 85201 (480) 356-2963 | email@example.com Custom design and build firm doing primarily residential installation. Contractor Class 3
Cactus Zak LLC
Zakaria Aossey 630 N Maple St, Chandler, AZ 85226 (480) 694-7752 | firstname.lastname@example.org Owner operated irrigation installation and repair business. Contractor Class 1
Management Support Services, Inc.
Steve Fields PO Box 12286, Glendale, AZ 85318 (602) 978-2090 | email@example.com www.mssinaz.com Our company has been providing HOA management since 1974 and work closely with landscapers, arborists, designers, etc. Associate Class 1
Shane McCandless 1150 N Meadows Dr, Chandler, AZ 85224 (602) 339-1379 | firstname.lastname@example.org Trinity Landscaping will focus on Landscape Design- Build- Manage services. Contractor Class 1
Salt River Irrigation
Andrew Walker PO Box 1582, Glendale, AZ 85311 (623) 937-2070 | email@example.com Salt River Irrigation provides maintenance, repair, and install services for flood irrigation infrastructure in the Metro Phoenix Area. Contractor Class 3
Complete Landscape Resources
Desert Crest, LLC
Jacinto Inzunza 704 W Eagle Feather Rd, Phoenix, AZ 85085 (623) 780-8900 | firstname.lastname@example.org www.desertcrestllc.com We pride ourselves on being the very best in construction quality, attention to detail, creativity, job site efficiency, timeliness, cleanliness, professionalism, budgeting and customer service. Contractor Class 4
Denise Kroll 7117 W Foothill Dr, Glendale, AZ 85310 (602) 600-0818 | email@example.com www.clr-llc.com Complete Landscape Resources is a full-service commercial landscape company. We provide monthly landscape maintenance, tree pruning, weed control, and landscape enhancement services to the Phoenix Commercial Real Estate Market. Founded by husband-and-wife team, Aaron and Denise Kroll, whom combined have over 20 years of landscape management experience. Contractor Class 2
Mountain States Wholesale Nursery offers over 400 taxa including desert adapted trees, shrubs, ornamental grasses, accent and flowering perennials, groundcovers and vines. We specialize in providing landscape plants that fuse natural beauty with water efficiency. It is our goal to provide quality plant material that integrates the spirit of landscape design, while reflecting the beauty of the natural desert.
Mountain States Wholesale Nursery 13803 W Northern Ave., Glendale, AZ 85307
We invite our wholesale customers to visit our nursery, explore the variety of plants collected from the deserts of the world and the innovative introductions produced at our growing grounds in Glendale, AZ.
THE ALCA INFLUENCE
58 Years and Growing
ow that we are well into the 2021 year, I would like to recognize and thank each renewing and new ALCA member for remaining connected to a reliable network of over 400 landscape and affiliated companies. Of these 400, 70% of the membership are contractors, municipalities, and landscape designers and architects. One of the goals of the ALCA Board and the mission of the association has been to encourage Arizona licensed landscape contractors to become a part of ALCA and elevate the professionalism of the Green Industry. This is accomplished in a number of ways. With an active legislation year and a record 1802 bills introduced, ALCA continues to monitor potential rules and laws that affect your business and take action with the help of lobbyists DeMenna Public Affairs and Goodman Schwartz Public Affairs. With nearly 100 volunteers each year, ALCA continues to provide workshops and trainings to cover a wide variety of topics. There are opportunities to earn certifications in an effort to increase productivity, build the skills that help you improve your job performance, move forward in your career, and make you even more valuable to your business, employer and clients. It is amazing to see how many contractors are willing to volunteer their time and expertise to educate other members. Whether it is how to best install a tree, prune a shrub or troubleshoot irrigation, our fellow contractors are elevating the knowledge and abilities of their fellow colleagues in the field. There are other educational opportunities to learn more about the business or human resources side of your operations so that you are even better equipped to navigate your business. Included in the 100 volunteers are the Board of Directors, the Board of Trustees and committee members who are focused and dedicated to looking after the needs and interests of the members. Like most, they have
become experts in Zoom meetings as we discuss and navigate through the issues, concerns and the successes of the association. This dedication to the industry is why ALCA remains one of the oldest and strongest trade organizations around. In the next issue, I look forward to discussing the value of the Associate Members and why we Judy Gausman should say thank you by doing business with them. ALCA CEO Here’s to 58 years and growing! Judy Gausman, CEO
Professional, Personalized, and Experienced Guidance in the Sale and Acquisition of Arizona Businesses
MACOR ASSOCIATES, INC. 602-989-9960 firstname.lastname@example.org www.macorassociates.com
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THE ALCA INFLUENCE
Online InteracƟve Workshops COST: $60/ALCA Member $120 Non Member REGISTER: www.ALCA.org/Calendar IrrigaƟon Tech I — IA = 4 CEUs
Common irriga�on components Basic hydraulics Precipita�on rates Irriga�on controller programming Valve troubleshoo�ng Drip irriga�on and smart controllers Pipe repairs & adjus�ng sprinklers Troubleshoo�ng valves, controllers and sprinklers
May 13 7:30 AM—12:30 PM
Tree & Shrub Pruning — ISA = 3.5 CEUs
Provide basic plant biology as it pertains to pruning, decay, disease and wound closure Discuss the safe use of basic pruning equipment Describe the ve basic tree pruning types: crown cleaning, thinning, raising, reduc�on and restora�on Describe & demonstrate shrub renova�on pruning Explain common pruning mistakes and how to avoid them
DATES TO CHOOSE FROM:
May 20 or 22
7:30 AM—11:30 AM
PlanƟng & Tree Staking — ISA = 3.75 CEUs
Tree and shrub selec�on: right plant ‐ right place How to inspect nursery stock for root and structure Steps to plan�ng a tree: AZ811, soil percola�on tes�ng, plan�ng hole, amendments, tree well, irriga�on, and surface mulch Tree plan�ng and staking demonstra�on Eﬀects of staking on plants
May 27 7:30 AM—12:30 PM
PesƟcides and CalibraƟon — ISA = 3.5 CEUs & PMD = 4 CEUs
Gather health, safety & pes�cide use informa�on from product labels How to mix, load and apply pes�cides so that the product is applied correctly and evenly Reduce the risk of contamina�on to us, other people, animals and the environment by applying pes�cides responsibly Prevent, recognize & respond to pes�cide‐related emergencies Properly calibrate pes�cide applica�on equipment
DATES TO CHOOSE FROM:
June 10 or 12 7:30 AM—11:30 AM
Annuals & Perennials
Discuss selec�on and transporta�on of annuals Demonstrate bed prepara�on for annuals or herbaceous perennials: soil prepara�on, calcula�ng amendments or mulch Iden�fy the blooming season for common annuals and herbaceous perennials Demonstrate proper plan�ng and irriga�on techniques Discuss ower bed maintenance including irriga�on, fer�liza�on, pruning, deadheading and mulching
June 17 7:30 AM—12:30 PM
What is the ACLP cerƟcaƟon process? Anyone may a�end the workshops to increase their knowledge and skills at any �me during the year. To become ACLP cer�ed, each student must a�end all 10 workshops and pass the exams. Students will be declared an AZ Cer�ed Landscape Professional when he/she receives a minimum score of 70% on each of the exams. Students will have two addi�onal opportuni�es to pass the exam at $25 per retake. QuesƟons: Contact the ALCA oﬃce at (602) 626‐7091 or email Heather@ALCA.org.
Arizona Landscape Contractors Associa�on • 5425 E Bell Rd, #105 Sco�sdale, AZ 85254 (602) 626‐7091 • www.ALCA.org
ALCA LANDSCAPING AWARDS
2020 Excellence in Landscaping Awards
Caretaker Landscape and Tree Management
Freedom Financial 1 & 2 – Tempe, AZ Commercial Maintenance $30,001 - $50,000 Award of Distinction
HAMSTRA Dairy Farm (Watterson) – Gilbert, AZ Commercial Installation Over $1 Million Judges Award
Arden Park Master Association – Chandler, AZ Commercial Maintenance $75,001 - $100,000 Judges Award
THE ALCA INFLUENCE
Sienna Hills – Phoenix, AZ Commercial Maintenance $200,001 - $250,000 Award of Distinction
Cadence Master Association – Mesa, AZ Commercial Maintenance $350,001 - $500,000 Judges Award
Vistancia – Peoria, AZ Commercial Maintenance $500,001 - $1,000,000 Judges Award
Hudson East – Scottsdale, AZ Commercial Installation $50,001 - $100,000 Judges Award
ALCA LANDSCAPING AWARDS
2020 Excellence in Landscaping Awards Pacific Coast Land and Stone LLC
Dockter Residence – Gilbert, AZ Residential Installation $200,000 - $250,000 Award of Excellence
Marquardt Residence – Gilbert, AZ Residential Installation Under $25,000 Award of Distinction
Metzler Residence – Scottsdale, AZ Residential Installation $50,000 - $70,000 Judges Award
THE ALCA INFLUENCE
ALCA LANDSCAPING AWARDS
2020 Excellence in Landscaping Awards Back to Nature Landcare
PMD Certification Exam Preparatory Courses Conducted Weekly
Ornamental & Turf Right of Way Aquatic Core Exam
Get Knowledge! Arizona Cardinals Stadium/State Farm Stadium – Glendale, AZ Commercial Maintenance $50,000 - $75,000 Judges Award
602-452-2900 Or Check Schedule And Register Online
2020 Excellence in Landscaping Awards HMI Commercial Landscape
ARIZONA WHOLESALE GROWERS “Growing Forward” since 1982
Now with nearly 150 acres of premier growing facilities we are providing the Valley with the widest selection of shrubs, trees, ornamentals, small and specimen size Agaves, Aloes, cacti and succulents. We know that for you, Time is Money, so we are focused on improving your purchasing experience; with an expanded pre-pulled order area, increased delivery capacity, and enhanced ‘Plant Locator’ services to find the plants you need even if we don’t have them in stock.
Maricopa County Facilities – Phoenix, AZ Commercial Maintenance Under $20,000 Award of Distinction
TWO CONVENIENT LOCATIONS: 1634 W Park View Ln. Phoenix, AZ 85085 (623) 581-3100
THE ALCA INFLUENCE
4204 E. Lone Mountain Rd. Cave Creek, AZ 85331 (480) 488-1968
2020 Excellence in Landscaping Award Sponsors All Season Wholesale Growers
We are a full-service, wholesale nursery that specializes in providing high quality trees, shrubs, ground covers and vines. 6623 S 32nd St #4, Phoenix, AZ 85042 (602) 276-0230 | www.allseasongrowers.com
Association Outsource Services
We provide ALCA and other associations with outstanding publications and in many cases a non-dues revenue source, while enabling advertisers to reach influential players in the industry. (916) 961-9999 | www.aosinc.biz
Belgard is a brand within the Oldcastle APG Portfolio. Since 1995, we have transformed thousands of residential and commercial properties across North America. (602) 352-3845 | www.belgard.com
Diversified Print Solutions, Inc
We deliver creative marketing solutions, and help your brand and business grow. For the past 15 years of printing the ALCA Influence Magazine and Directory, our excellent service will ensure the task of managing your printed materials is greatly simplified. (520) 393-3551 | www.diversifiedprintsolutions.com
We have become the major sod provider not just for homeowners, and landscapers, but for Arizona’s demanding golf courses and sports facilities. 480-456-1199 | www.evergreenturf.com
Hill & Usher
ALCA LANDSCAPING AWARDS Page 1
Quality, Uniform, Desert Adapted Trees
SIMPLY THE BEST Prosopis Hybrid ‘AZT’ Thornless Mesquite Cercidium praecox ‘AZT’ Sonoran Palo Verde Olneya tesota ‘AZT’ Desert Ironwood Cercidium Hybrid ‘AZT’ Thornless Hybrid Palo Verde Chilopsis linearis ‘AZT Bi-Color’ Desert Willow Chilopsis linearis ‘AZT Desert Amethyst’ Desert Willow Cercidium Hybrid ‘DM’ Desert Museum Hybrid Palo Verde* *AZT propagates the ‘Desert Museum’ with the guidance and permission of the Arizona-Sonora Desert Museum
Specimen Trees for Desert Landscapes
ARID ZONE TREES
phone (480) 987-9094 fax (480) 987-9092 e-mail: e-mail:email@example.com firstname.lastname@example.org
We are the premier insurance program for the Green industry providing exclusive coverage designed for landscape contracting, tree trimming, nurseries, and maintenance firms. (602) 956-4220 | www.trimrisk.com
Lang & Klain, PC
Contractors and construction suppliers need experienced, responsive Phoenix construction attorneys who understand Arizona’s construction industry and the specific issues for major construction trades. (480) 947-1911 | www.lang-klain.com
Latitude Retirement/Northpointe Financial, LLC
We serve and express our flexibility in crafting retirement plan solutions that meet your unique needs. (602) 833-8620 | latituderetire.com With a passion for wealth management to grow and protect clients’ assets, we offer unbiased, fee-based asset management. (623) 215-7118 | www.npfin.net
Monroy Construction, Inc
We’ve built our livelihoods on providing hardscapes for residential and commercial projects. No job is too small or too big for our knowledgeable and experienced crews. (623) 388-7500 | www.monroyconstruction.com
Mountain States Wholesale Nursery
We are a wholesale nursery specializing in water efficient plants. You can find our plants at the retail nurseries or wholesale outlets. (623) 247-8509 | www.mswn.com
THE ALCA INFLUENCE
ALCA MEMBER PROFILE SOUTHWEST SOD
hich turfgrass do I like best? Well, that is like asking me my favorite type of tractor. All of our hybrid Bermuda grasses are top notch, which is why we have carried each variety for years. As farmers, we are not into fads or shiny, new trends. Our products are incredible, and these varieties have stood the test of time, much like our company, having operated in the Arizona desert for more than 30 years. As I look out at our beautiful green fields, I cannot help but think of a recent project, where a customer needs a variety that looks good, is easy to maintain, and can withstand high traffic and dogs. For this application, Midiron was the variety recommended, and the product has worked very well for our customer. We have recommended Midiron for years as a great option for homeowners, schools, commercial job sites, or areas where soil quality may not be ideal. With the proper care, Midiron can really enhance your client’s property. It also works like magic with dog urine! Other customers like to have the best yard on the block, with the deepest green color and a soft blade structure. In these situations, Tifway is our go-to variety. While Tifway does require more attention than our other varieties, the end result can be very impressive. You may have seen Tifway on the golf courses as this variety is often used on the fairways. Others have used Tifway as a variety for ballparks because of its good looks. But we sure enjoy watching Tifway grow and thrive in our Southern Arizona fields.
Sometimes Tifway gets all the attention, but Tifgreen should not be overlooked. This variety is one of our greatest hits. Put another way, it is one of our original varieties, and we sure are proud of the many contributions this turfgrass has made throughout our State. Golfers are happier because of Tifgreen and homeowners love this variety too. Like Midiron, this variety is tough and able to withstand the wear and tear of being a popular platform for kids, pets, and golfers alike. But, Tifgreen also has a nice, fine blade and is a shade greener, and a deeper green than Midiron. Midiron and Tifway need to be mowed once a week to an inch in height. Tifgreen enjoys being mowed two or three times a week. If the grass is allowed to grow for longer periods of time the mower will scalp the turf. This makes the sod susceptible to disease. The sharpness of the mower blades makes a big difference in the health of the plant stock. A well fertilized yard strengthens the plant as well as protects your lawn from drought, disease and weeds. In the spring and summer season when daylight increases, we suggest an application of something similar to 21-0-0 on a monthly basis. Nitrogen is the primary ingredient because the blades
THE ALCA INFLUENCE
absorb a substantial amount of sunlight that helps your lawn maintain its deep green color. In the fall, overseeded sod prefers 16-20-0. It is a nitrogen and phosphorus blend. The shorter daylight hours mean the sod needs a nutrient source (phosphorus) to recharge its chlorophyll reserves. We recommend an application every 4 to 6 weeks. If you have raised these varieties as long as we have, you would have a hard time picking favorites too. These turfgrasses have enhanced curb appeal of our customers’ yards, and of course the safety and security this soft, natural platform has provided to many growing families and students alike. Call us if you have a question regarding our turf. Our varieties love the sunshine and do not like to be hidden beneath a tree. As you know, we enjoy watching the grass grow, so you don’t have to! For more information, please call us anytime at (602) 271-4266 or visit our website at southwestsod.com.
ALCA MEMBER PROFILE RAIN BIRD
Rain Bird The Intelligent Use of Water™
ver the past eight decades, Rain Bird has strived to deliver products to the market that use water in the most efficient ways possible. Founded in 1933 during the agricultural boom in California, Rain Bird Corporation began with the invention of the original Horizontal Action Impact Drive Sprinkler. The product revolutionized the irrigation industry. Since the beginning, Rain Bird has produced and offered the industry’s broadest range of irrigation products. Decades before the term “water restrictions” became a common term, Rain Bird recognized the need to wisely use and conserve our most precious resource. Rain Bird’s commitment to The Intelligent Use of Water™ continues to influence all aspects of Rain Bird’s business philosophy and resonates through constant innovation and development of water-conserving products that include irrigation sprinklers, drip components, pumps and timer/controllers. Today, Rain Bird offers over 4,000 water-saving irrigation products that can be found in farms, golf courses, sports arenas, commercial developments and homes in more than 130 countries around the world.
on the market. Two models are available, the LX-IVM which supports up to 60 stations and the LX-IVM Pro which supports up to 240 stations. Up to four Two-Wire paths can be connected, plus flow sensing and advanced flow management tools that set new industry standards for state-of-the art water management.
A Legacy Continued
Rain Bird’s ESP-LX-IVM Series 2-Wire controllers are designed for the largest and most demanding sites, such as housing or condominium complexes, schools, sports fields, parks and public spaces, or large industrial and commercial sites.
In recent years, Rain Bird has introduced dozens of new products with more on the way. Some products are an additional component that increases the efficiency of an existing product. Others are an improved new version of an existing product. And others are an entirely new product in itself. In 2020 Rain Bird has continued to break new ground in the landscape irrigation industry with the release of the new ESP-LX-IVM (Integrated Valve Module) and IQ™4 Central Control Platform.
Easy to Use
ESP-LX-IVM features an extra-large backlit LCD display and soft key text labels for button functions that change depending on the programming step.
Introducing the Future of Central Control
For years Rain Bird’s IQ Platform has offered professionals some of the industries most powerful tools to remotely manage irrigation systems. Rain Bird is proud to announce that IQ has evolved and progressed along side our commercial controller line-up. Now, with IQ4 take control of your irrigation business and reputation through full remote access of irrigation systems for healthier landscape from any device capable of web browsing. IQ4 is equipped with a modern new user interface for simple set-up with streamlined navigation and programming, and automatic weather-based adjustments. As well, it allows real-time access to diagnose and solve problems. The IQ4 Platform offers state-of-the-art monitoring, programming and control features in an easy to learn user interface and provides advanced water management features saving money and time.
Modern User Interface
IQ4’s modern user interface is web-based and is optimized for any device including tablets and offers full control with smart phones.
Introducing Rain Bird’s new ESP-LX-IVM Two-Wire System
The improved navigation system allows easy set-up and programming due to the new capability of group editing.
The new ESP-LX-IVM has many powerful and flexible features, starting Tiered User Access Tiered access allows tighter control of the field along with the ability to with the revolutionary new Integrated Valve Module (IVM). This “smart solenoid” stays in constant communication with the controller, providing perform remote operations on ESP-LX Controllers. To learn more about Rain Bird Control Solutions, visit efficient irrigation and advanced diagnostics. The new IVM now integrates www.rainbird.com/professionals/TakeControl. Or contact Daniel Porter at the station-decoder and solenoid as one component reducing the needed wire dporter@ rainbird.com. splices by half, improving installation costs and system reliability. A simpleto-use interface and advanced diagnostics make LX-IVM the best controller May/June 2021
THE ALCA INFLUENCE
ALCA MEMBER PROFILE
MOUNTAIN STATES WHOLESALE NURSERY
Mountain States Wholesale Nursery
s a premier grower and wholesale supplier of desert-adapted plants for more than 50 years, we extend our gratitude to all who continue to encourage and support us. Like so many of you, the past year strengthened our resolve to not just try to maintain operations, but to improve and grow our services, and do so in an even safer manner. This will be an ever-evolving process, but we are committed to the challenge. Here are just some of the improvements we made: social distancing and mask wearing, expanded customer service and will-call departments; additional administrative and production staff; and remodeled offices with new workstations, to provide more separation for both staff and customers. Quite fortunately, we sold record numbers of plants last year, so we are working hard to fill hundreds of acres of production and growing fields at our Glendale and Cochise locations. We continue to deliver throughout Arizona, as well as the entire southwest region, from California to Texas. While the vast majority of our deliveries are done using our own trucks and drivers, we also contract additional resources as needed. On the plant side, we are continuing with our efforts to introduce new plants every year. We have two new plants from our extensive breeding program to offer this year, and many more coming down the road. Hesperaloe campanulata ‘MSWNNuevo Leon’ P.P.#32069 Lionheart® is a tough, Bouteloua gracilis ‘Blond Ambition’ P.P. 22048 Hesperaloe X ‘MSWNIvory Swan’ Nite Lights®
mid-sized accent, with a long-lasting flower display. Hesperaloe X ‘MSWNIvory Swan’ Nite Lights® is a vigorous, hardy plant, with masses of creamy white flower spikes through the spring and fall. We are always working to select improved varieties of plants in the landscape, and find new selections that are heat and drought tested. More info is always available on our website at www.mswn.com. Once Covid restrictions are lifted, we will once again cordially invite our customers to visit our nursery, and view our large inventory of landscape plants, collected from deserts around the world. Chilopsis linearis ‘MSWNLopur’ P.P. 28902 Desert Diva® Hesperaloe campanulata ‘MSWNNuevo Leon’ P.P. 32069 Lionheart®
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Growing Starts with Knowing Drastically improve business growth by simply measuring these two things. Article provided by Jason Bouwman, ALCA member and President of Compass Creative, a brand marketing agency that helps landscaping and homebuilding professionals grow their businesses. You may contact Jason at email@example.com.
andscape Professionals are hardworking folks. You have a love for nature, you can build almost anything and you have a keen eye for great design. It’s a powerful combination of skills and passions that has led many of you to start your own landscape businesses. Starting your own business is a daunting challenge few actually take. By becoming a member of ALCA and setting time aside to learn about your business, you’ve indicated you are someone who has what it takes to succeed. In addition to courage and a willingness to learn; to succeed in growing a business you’ve got to know your numbers! And not just the typical numbers your accountant gives you at the end of the month (gross revenue, overhead expenses, cost of goods etc…) Any strategy for growing a business starts with measuring these two things: leads and conversions.
If you treasure it, measure it.
Many business owners don’t understand marketing jargon. But almost everyone knows what a “tire kicker” is. All agree that tire kickers cost you money. Most business owners wish they were doing a better job marketing. So, get rid of tire kickers and learn where you can spend your marketing dollars most effectively by first measuring leads and conversions. We’re excited about the possibilities that will open up for your business when you make measurement of your leads and conversions a habit. Learn what’s working and what’s not working. Then spend your marketing dollars smartly and with greater confidence. P.S. Want to take your game up a notch? Record where your leads are coming from too. This will tell you which marketing tactics are most effective and delivering the most qualified leads. 1. Leads P.P.S. Next time we’re going to let you in on a little-known secret about Leads are simply any incoming inquiries about your business. Leads come your customer… Learning this simple secret about your customer will in the form of phone calls, emails, Facebook messages or even conversations revolutionize your marketing… it may even change your life! at weekend BBQs. Measuring leads tells you how many people have shown interest in your products or services. Not every lead turns into a sale though, so you’ll also want to measure conversions.
Conversions are the number of leads that turn into paying projects or contracts (sales). Your rate of conversion will tell you how clearly you’re communicating. It will also tell you if you’re reaching the right people with your message and if your sales team is doing a good job of closing deals. These two basic metrics — leads and conversions — are extremely important. They help you understand your clients and give you keen insights on how to improve your marketing strategy. For example: If you discover that you have a strong conversion rate (a high number of sales compared to leads), a strategy for growth may be to simply reach more people with the same message or offer. A weaker conversion rate might indicate that your message is confusing, unattractive, or not reaching the right people. Strategies for growth here would include clarifying your message, improving your image or getting your sales team to some training. Without knowing your lead count and conversion rate, any money you spend on marketing and advertising will be put at risk. You’ll be left groping in the dark rather than developing an effective strategy to build demand for your brand. Here’s a simple plan for measuring leads and conversions. 1. Make measurement of leads a priority for anyone who answers a company phone or email. 2. Task your sales team with tracking and recording the sales they close (conversions) as they’ll be the most familiar with this information. 3. To start off, record leads and conversions in a simple spreadsheet that is accessible to everyone. You can use an Excel spreadsheet and save it on a company server, or use Google Sheets for improved collaboration and accessibility. 4. Save some space on your calendar every month to analyze the results.
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Pruning Palms to Ensure Health and Vigor Article Provided by Cindy Odgers
erhaps the most important question to ask when talking about palm pruning is what should a healthy, properly pruned palm look like? It should have a Phoenix roebelenii has nutrient deficiency. Look at Mexican fan palm, California fan palms and Canary Island green full-rounded head (not shaped discoloration of older fronds. date palms on U. of A. Campus like a feather duster or pencil point) with green fronds (as leaves of palms are called) from the base of the trunk that may harbor ver- Nutrient deficient fronds usually remain in their right down to the bottom of the canopy. Palms min (unwanted critters such as rats, scorpions, normal position within the canopy. There is no biological reason to remove live should not look like carrots after pruning. Cor- snakes, etc.!). What should be pruned from a palm? Removal green fronds and there is no scientific research rect pruning is a key component to maintaining of completely dead fronds and flower and fruit supporting the notion that removing green fronds palm health. Palms differ from trees in several very impor- stalks is never a problem. There is no scientific evi- reduces future pruning requirements. Removal of tant ways and should never be called trees. They dence that removal of living fruit or flower stalks green fronds puts undue stress on the plants. The are arborescent monocots or grasslike plants, causes any harm to palms and studies have shown pineapple shape crafted at the base of Canary having one seed leaf; they do not produce bark that removal of such stalks results in increased leaf Island date palms is not necessary for the good or wood and do not heal from an injury as do production rates due to diversion of carbohydrates health of the palm and may prove detrimental. THE ANSI (American National Standards plants with woody tissues. The growing point, or from flower stalk production. However, half-dead heart of the palm, is the terminal bud. This is the or discolored fronds that remain on a palm for Institute) pruning standards for palms state that only point from which the palm can grow. If the months may be a symptom of a nutrient deficiency. no fronds with tips above the horizontal plane terminal bud is damaged or removed, the palm Nitrogen, potassium, magnesium, and iron are should be removed. Think of a clock face. Never cannot replace old leaves with new ones and will among the nutrient deficiencies that have been remove fronds between the 9:00 and 3:00 posiobserved on palms in Arizona. If suspected, nutri- tions. In Broward County, Florida, doing so is a eventually die. Why should a palm be pruned? There are ent deficiencies should be promptly addressed. civil offense and can result in a fine! When should palms be pruned? Looking to four reasons for pruning palms: 1) improve Removal of nutrient deficient fronds may worsen appearance, 2) reduce risk to people or property the deficiencies (as the plant may be diverting the reasons for pruning palms, dead fronds can by falling fronds, particularly should the fronds the limited nutrient source from old fronds to be removed any time for aesthetic reasons and to fall from tall plants, 3) remove flower and fruit the new ones in the terminal bud) and accelerate mitigate risk. Many scheduled commercial prunclusters, especially in public landscapes where the rate of decline leading to death of the palm. ing practices center around removal of not only falling flower and fruit debris can be messy as Dead fronds on healthy specimens typically drop dead fronds but flowering and fruiting stalks, well as hazardous and 4) remove leaves or sprouts down and hang against the trunk when they die. prior to the setting of the fruit. In the Phoenix area, date palms (Phoenix sp.) flower in late spring (usually April and May) and fan palms (Washingtonia sp.) late spring/early summer (May and June) so pruning activities should be scheduled towards the end of the reproductive cycle. If pruning is completed prior to the end of the cycle, additional flower stalks may be produced. Palms flower and fruit once per year. If you are not certain as to when to prune regarding the reproductive cycle, observation and record keeping will be the guide, regardless of species. Flower stalks still remaining on California fan palms. Could be removed. Overall shape is desired shape of both the Canary Island date palms (feather palms in photo) and the California fan palms. Really show the beauty of palms.
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Fan palms at U. of A. appropriately pruned. Beautiful!
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Keeping License Personnel Up-To-Date
hange happens. It’s a natural part of operating a business. With that change however, comes responsibility. It is the license holder’s responsibility to update Arizona Registrar of Contractors (AZ ROC) of all changes including changes related to qualifying party, company ownership and contact information associated with the license. It is clear that having the correct contact information on file is critical for AZ ROC to be able to notify licensees of any issues. What is not as obvious to many licensees is that it is equally important to notify AZ ROC of any changes related to personnel named on the license. Failing to update AZ ROC about personnel changes can have serious consequences, including the Qualifying Party.
by mail. You may need to fill out multiple forms to report different types of personnel changes.
Updating Information with Arizona Corporation Commission
not update ACC. Changes need to be reported to both AZ ROC and ACC separately, and all changes in ownership or personnel should be reported to ACC first.
It is important to understand that while perGive us a call during normal business hours at sonnel information must also be updated with (877) 692-9762 or email Licensing@roc.az.gov Arizona Corporation Commission, ACC does not update AZ ROC of changes and AZ ROC does
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Personnel listed as active on a license when a contract was signed are responsible for and can be held accountable for any work performed by the licensee, complaints or Recovery Fund claims associated with that license during the period they were listed as active and in the two years following the work.
Another reason to update personnel information is to prevent unnecessary delays in processing other license requests such as renewals, new applications or bond updates. Any changes or requests regarding a license must be made by a listed authorized representative. If that person no longer works for the company or if a different person has assumed that role, that information must be updated before other requests can be approved.
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By Arizona law, when a Qualifying Party for a license ceases to be connected with a license for any reason, both the licensee and the Qualifying Party must give written notice to AZ ROC within fifteen (15) days after such disassociation. If a Qualifying Party is a partner, corporate officer, or member of the business entity, an amended Articles of Incorporation, Amended LLC Agreement or Amended Partnership Agreement reflecting the change must also be submitted. The effective date of the disassociation is the date the disassociation is received by Registrar of Contractors. The licensee has sixty (60) days from the date of the disassociation to have another qualified person placed on the license. If the licensee fails to have another person qualified within sixty (60) days, the license will be automatically suspended until another qualified person is placed on the license.
How to Update Information:
Most forms are available to fill out online. Other forms are available to submit via docusign or you can print forms off our website and submit
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Irrigation Tech 1 Workshop
LCA hosted the ACLP Irrigation Tech l Workshop with a full Zoom house of 76 students. They received a foundational knowledge of irrigation systems and visual demonstrations on how to repair pipe, adjust sprinklers and troubleshoot valves. They also learned how to operate a multi-meter, and viewed a detailed presentation on programming controllers. This course is one of the ten sections required to receive the ACLP certification but is also the pre-requisite Dough Donahue Tony Acosta Mike Wagner to attend the ALCA Certified Irrigation Techni- James Carr cian (ACIT) course held in April and November. It takes a big crew to teach irrigation and we thank the dedicated instructors: James Carr with BrightView Landscape Services, Doug Donahue with Ewing Irrigation, Tony Acosta with Agave Environmental Contracting and Mike Wagner with SiteOne Landscape Supply.
Annuals & Perennials
ric Clark with Civano Nursery, Shannon Scott with AAA Landscape and Dr. Ursula Schuch with the University of Arizona were instructors for the ACLP Annuals & Perennials online workshops held in March. Students learned how to choose the right color plants for the right season, and how to prep, plant and maintain color beds and flowering perennials to add value to their company’s services and create more colorful and beautiful landscapes for their clients.
Planting & Tree Staking
ver 100 students participated in the February ACLP P l a n t i n g a n d Tr e e Staking online workshops. Instructors Rick Robinson (Stillwater Rick Robinson Landscape Management) and Shannon Scott (AAA Landscape) explained best practices for selecting and planting trees and shrubs and how to properly stake a tree. Students viewed a tree planting and staking demo and were provided with the steps they need to follow to give trees and shrubs the best chance to survive and thrive in our challenging climate.
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OSHA 10 Training
LCA hosted a 2-day, 10-hour OSHA 10 course in March presented by Seth Thompson and Miranda Fernandez with LeBaron Carroll. The online workshop provided students with valuable safety information on recognizing and avoiding potential hazards in the workplace and understanding required safety reporting. Fall prevention, tool safety, materials handling, and PPE were also covered. Students who attended all 10 hours earned their OSHA 10 Completion Cards.
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James Carr, BrightView 2021 Board of Trustees Landscape Services, is and CEO The ALCA Board of Trustees is committed to maintaining the properous promoted to Southwest growth and representation of ALCA members. The Board’s primary are to look beyond the day-to-day operations and create Regional Irrigation Manager responsibilities long range goals for the association. The Trustees consists of past and
present Board leaders whose hard work, dedication and vision have been ames Carr joined BrightView in 2019 during instrumental in the success that ALCA has achieved today. the Desert Classic Landscape Acquisition as an Account Manager for the Gilbert Branch. During his time as an Account Manager, he built a strong relationship with the Islands Master Community implementing solid water management principles as well as strong client services built upon reliability, trust, communication, and follow through. He assisted in reducing their water usage from 90 million gallons, to 60 million gallons annually and upgraded their entire drip irrigation system and controllers to “Smart Timers” for the 50-acre community. In addition, he has led the Gilbert Branch in achieving the Gilbert Water Wise designation for multiple President President Elect Secretary sites. Robin Franklin Rod Pappas Glenn Fahringer Sun Country Xeriscapes Earth Care “For All Prior to BrightView, James spent many years as a high performing irrigaLandscape, Inc Unlimited Inc That’s Green” Inc tion technician where he managed small and large scale irrigation systems through operational efficiencies. With his dedication to growth and learning, he took advantage of many opportunities for training and certifications and is Backflow Certified, ISA Certified Arborist, PMD Certified Applicator and Certified Landscape Irrigation Auditor (CLIA). James also has a passion for teaching the next generation of Green Industry workers, as well as clients. He has been instrumental in the development of the ALCA Certified Irrigation Tech curriculum as well as volunteered his time and talents to instruct the ALCA irrigation courses. With his extensive experience and irrigation knowledge, James will provide the Southwest Region of BrightView Landscapes (Arizona, Nevada, New Mexico, Southern California) hands-on irrigation technical support to Barb Stropko Bill Krause Michael Rockwell their teams, customer liaison for their large irrigation projects and on-going New Desert Gallery, Inc Terra Designs Inc Azul-Verde Design consultation to ensure everyone perform at their best. Group Inc During his free time, James enjoys spending time with his family, (wife Laura and children, Brooklyn 7 and Dayton 15) running, hiking, traveling to new destinations and pursuing personal development. He couples his passion for his career with a passion for family, and enjoying life.
30th Annual Desert Horticulture Conference May 21, 2021 Live online
Presentations available until June 20, 2021
Bob Underwood AAA Landscape
Ed Macias Service Direct Landscape, LLC
Judy Gausman CEO
Sponsors Welcome https://cals.arizona.edu/deserthort
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RESOURCE GUIDE/AD INDEX BUSINESS BROKER
Macor Associates, Inc. (602) 989-9960 macorassociates.com Please see our ad on page.....................6
Cutting Edge Curbing Sand & Rock-A SiteOne Landscape Supply Company (602) 353-1020 cuttingedgecurbing.com Please see our ad on page.....................3
IRRIGATION PRODUCTS & SYSTEMS
Horizon (800) PVCTURF (782-8873) horizononline.com Please see our ad on page.....................2 Hunter Industries (760) 744-5240 hunterindustries.com Please see our ad on page.....................6 LANDSCAPE CERTIFICATION TRAINING/ TESTING
Metro Institute (602) 452-2900 metroinstitute.com Please see our ad on page...................10 LANDSCAPE EQUIPMENT
A to Z Equipment Rentals & Sales (480) 539-8700 a-zequipment.com Please see our ad on page...................17 Stotz Equipment 623-936-7131 stotzequipment.com Please see our ad on page...................19 Vemeer Southwest (480) 285-2108 vermeersouthwest.com Please see our ad on page...................20
Material Delivery, Inc. dba MDI Rock (602) 569-8722 mdirock.com Please see our ad on page...................20 Pioneer Landscape Centers (480) 739-6505 pioneerco.com Please see our ad on page...................23 LIGHTING
Brilliance LED, LLC (800) 867-2108 brillianceled.com Please see our ad on page...................18 NURSERIES
All Season Wholesale Growers (602) 276-0230 allseasongrowers.com Please see our ad on page...................11 Arid Zone Trees (480) 987-9094 aridzonetrees.com Please see our ad on page...................11 Arizona Wholesale Growers (623) 581-3100 azwholesalegrowers.com Please see our ad on page...................10
Australian Outback Plantation (623) 780-8500 australianoutbackplants.com Please see our ad on page.....................3 Mountain States Wholesale Nursery (623) 247-8509 mswn.com Please see our ad on page.....................5 SOD/TURF
Evergreen Turf, Inc. (480) 456-1199 evergreenturf.com Please see our ad on page..... Back Cover Southwest Sod (602) 271-4266 southwestsod.com Please see our ad on page...................12 West Coast Turf (888) 893-8873 westcoastturf.com Please see our ad on page...................19 SUPPLYING LANDSCAPE PROFESSIONALS
Wilbur Ellis (480) 921-8500 wilburellis.com Please see our ad on page...................22 TREE MOVERS
AZ Big Tree Movers (602) 541-7762 Please see our ad on page...................15
Western Tree Company (602) 243-6125 westerntree.com Please see our ad on page...................22 AD INDEX
A to Z Equipment Rentals & Sales........17 All Season Wholesale Growers............11 Arid Zone Trees...................................11 Arizona Wholesale Growers.................10 Australian Outback Plantation................3 AZ Big Tree Movers.............................15 Brilliance LED, LLC..............................18 Cutting Edge Curbing Sand & Rock-A SiteOne Landscape Supply Company...................................3 Evergreen Turf, Inc................ Back Cover Horizon.................................................2 Hunter Industries...................................6 Macor Associates, Inc...........................6 Material Delivery, Inc. dba MDI Rock....20 Metro Institute.....................................10 Mountain States Wholesale Nursery......5 Pioneer Landscape Centers.................23 Southwest Sod....................................12 Stotz Equipment..................................19 Vemeer Southwest..............................20 West Coast Turf..................................19 Western Tree Company.......................22 Wilbur Ellis..........................................22
GROWING NATIVE DESERT TREES & ORNAMENTAL SHADE TREES
24” Box up to 48” Box Arizona Certified Nursery Certifiable to ship out-of-state Contract Growing for Large Projects SALES:
Hunter Hawkins 602.625.1566 firstname.lastname@example.org
Mo Ibarra 602.763.8004 email@example.com
Eric Johnson 602.738.8733 firstname.lastname@example.org
Office 602.243.6125 • Fax 602.243.3764 3401 E. Southern Ave. Phoenix, AZ 85040
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