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good food

should always be accompanied by a

good

company


N

imble Jack is a home grown, independent advertising and design agency based in

Covent Garden, London. We’ve worked in the food industry for over 20 years and this booklet is an amuse-bouche of work we’ve created to help our clients achieve their goals. And we’d like to help you achieve yours.


E

BLEX is one of our longest standing clients. They’re the organisation for beef and lamb levy

payers in England. They exist to help the beef and sheep meat supply chain become more efficient and more profitable. Since 1993, we’ve designed and produced recipe leaflets, booklets, posters for independent butchers and all kinds of promotional materials including this booklet on how to make more of mince.

Tough standards. Tender results.


Original photography for Mince Magic, a 16pp booklet promoting beef mince.


W

e’re always looking for new ways of presenting recipes for beef and lamb and

for this idea we ran an article in the farming press asking for recipes from farmer’s wives. The response was surprisingly good. (We thought they’d be far too busy.) The recipes were then assessed by the EBLEX home economist and the result was this 28 page booklet featuring original photography shot on location at the winning farms. (Our favourite recipe was for Bobity, a spicy lamb casserole dish that originates from South Africa.)


T

he Potato Council asked us to design a series of logos to help

shoppers choose the right potatoes for their recipes. Once accepted by the major retailers, they will appear on bags of potatoes in all supermarkets. We also created this ad campaign which appeared in a variety of food and women’s magazines last autumn. So now there’s no excuse for making tasteless chips and rubbish roast potatoes.

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Potatoes are one of the most versatile natural foods, which can be cooked in so many different ways. This can make it tricky to decide which variety to buy. Salad potatoes, such as Charlotte or Maris Peer, taste great prepared in their skins and can be boiled or steamed for a tasty healthy dish. They are firm to the bite and are quick and easy to prepare – the perfect fast food. Get great results at every meal with our colour-coded potato guide and recipes at

www.lovepotatoes.co.uk

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T

he French used to deny the very existence of British cheese but now even they have to

admit we make some fantastic ones. And they’re made all over the UK so what better way to represent that diversity than this poster? If only we had a nice bottle of wine to go with it.

Ads, posters, window displays and mailings in all major department stores.


R

ossodiserra is a small, authentic Italian restaurant and deli just up the road from our offices on

Monmouth Street in Covent Garden, London. All the food, wine and recipes they serve come from Le MarchĂŠ where owners Samuele and Igor were born and raised. They asked us to create a website for them that embodied their love of all things Le MarchĂŠ. Business improved so much that they have recently completed a major refurbishment to the kitchen to cope with the increased demand. SalutĂŠ.


A

nd while we’re on the subject, every year the Potato Council sponsors Chip Week.

A whole week of celebrations in support of the not-so-humble chip. The brief included designing posters, banners, voting cards and table talkers for chip shops and restaurants. And a brand new logo.

6000 - Chip Week Roundal


W

e call them The Incredibly Frothy Coffee Company. Because that’s what they are.

Aerolatte make the world-famous, award-winning, original steam-free milk frother that Nigella Lawson calls one of her favourite toys. But they don’t only make the frother and we’ve been helping them repackage their whole range of coffee products to give them more presence on shelves all around the world.


I

shga is nourishment of a different kind. The name is derived from the Gaelic word for water and

it’s a new range of skincare made from seaweed. Sustainably harvested by hand in the Hebrides where it grows in some of the cleanest waters in the world, the seaweed produces a 100% organic ingredient containing natural anti-oxidants with anti-ageing properties which help protect the skin. Oh, we do like to be beside the seaweed.


T

hat was a little taste of what Nimble Jack do. And we’d love to do the same for you.

Well actually, we’d love to do something different for you because no two clients are the same and neither are their needs. So if you’d like to chat about your ambitions over a bite to eat or a glass of your favourite tipple please give John or Rich a call on 020 7240 5757. Cheers.

John and Rich ca ught carefree momenin a rare t.

23 Monmouth Street Covent Garden London WC2H 9DD www.nimblejack.co.uk


23 Monmouth Street Covent Garden London WC2H 9DD www.nimblejack.co.uk


Nimblejack we love food