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Mobile Apps Vs Mobile Web - That ought to Your Business Choose?

Mobile Apps As more and more mobile smart phones can be purchased, the buzz around mobile phone applications gets ever louder. So, ever see should rush out and obtain a mobile app developed right? Not.

The low-down on mobile phone applications and mobile websites.

IOS Apps Let us get the definitions taken care of. Mobile apps are basically small applications that you just download and run on your feature phone or smartphone. An app will run locally on your handset and may or might not access services on the internet to update and refresh this article that's displayed. As opposed, a mobile website is basically a slimmed down sort of a normal website that's optimised for your smaller display area that's usual for feature phones and smartphones. Mobile websites are often accessed via a browser application on your own handset.

Which one can i choose for my business?

Well, first off, mobile apps are cool and due to the Apple iPhone and Operating system app stores, they are easier than ever to access and download. You will have to develop a different sort of your app for each major mobile operating-system though - about 4 to 5 of those at the moment.

However, a properly designed mobile website will be displayed on pretty much any mobile that has web access. You can't do as much together as you could with the app though, given that they rely on web technologies and do not have access to all the fancy built-in-features make fish an app running natively on your own handset will have - things the camera, GPS module, address book. You can a catch.


The most suitable choice will depend on your business. We can't give you the answer, but we could hopefully give you some advice before you go spending any one of that critical marketing budget. Overlook the hype, forget about the cool factor, and consider the following important points before you make your decision - Need. Audience. Budget.

Must i really need a mobile app or mobile website?

Prior to starting out, it's worth documenting your list of factors behind creating a mobile app or mobile website for your business. Think about what you look for to achieve and what you wish your product to do.

Have you been trying to create a potential new revenue stream? Are you looking for new ways to promote your business? Are you targeting other businesses or consumers? How must customers access your current products and services? Will your product display interactive content or should it be used as a static information portal? How frequently will you be updating content? Which content will you be displaying? Will be your product fun or unique? Could it always require internet connection?

We could go on and on but ultimately it isn't a question of whether you need a mobile app or mobile website. Rather, it's really down to what is best for your business and we can only give some guidelines.

Should you not already have a website or come in the middle of building one, ask your web developers to build it in a way that it will be optmised for mobile. It might require an extra outlay and can be less costly than starting from scratch.

If your existing website is relatively static but would want to enhance your online presence and have the benefits of mobile advertising, consider a mobile website. Guests coming from mobile ad clicks will get a good first impression of the business when they are assigned easily readable information formatted nicely because of their mobile phone.


If your product is for fun, is highly interactive, is supposed as a standalone advertising tool or revenue generator, was created to be used offline, or requires users to regularly access large video or media files it in all probability makes more sense to go around the mobile app route.

Who will be the audience for my mobile app or mobile website?

Once we talk about audience, we're referring to two very separate ideas - the prospective market for your business along with the overall set of people who can actually access mobile phone applications and mobile optimised websites.

To begin with, think about your existing customer base and how they currently connect to your business through your website, RSS feeds, Facebook pages, and LinkedIn profile. Since mobile phones will only become more and more prevalent, a mobile app or website will give you a good platform to construct on existing customer relationships and extend your reach to a population that's becoming increasingly mobile.

Should your main aim is usually to increase your profile and presence from the mobile space, it's a wise idea to start off by taking advantage of existing technologies. If people are using Facebook on their mobile and click on a link on your Fanpage for more information, its a good bet that unless your page loads in certain seconds and displays well, they will give up and go elsewhere pretty fast. Important thing - best to ensure any pages you url to from your social media sites load quickly, display relevant information, and search good on mobile.

The advantage of a mobile web site is it's large audience reach. A site that is properly optimised for mobile should display well around the majority of feature phones and smart phones that are web-enabled. However, if you move into the realm of apps, things be a whole lot different. Since apps are generally confined to smart phones, your audience is narrowed towards the phones or platform(s) the job is designed to run on and also the percentage of people actively using each platform.


Our main advice to you personally here is before going along the app route, think about the size of your own potential business audience to see how many of them are with all the 5 major cell phone operating systems: iOS (iPhone), Android, Blackberry OS, Symbian (Nokia), and Windows. Using this method, you will get a good sense of how many versions of your app you should potentially develop.

Simply how much should I budget for a mobile app or mobile website?

Answer: How long is a piece of string? There really isn' easy answer to this. It's going to come down to exactly what you want to achieve and what you would like your site or app so that you can do and ultimately whom you get to do it. It will be unfair to even give guide prices what we can say is that any prices you might be quoted should be grounded actually.

If your site is based on WordPress or some similar website cms, there may be free or low-cost plugins available to display the pages optimised for mobile. If your main website was built using recent technologies like xhtml and css, optimising it for mobile mustn't be that difficult or costly, assuming it has mostly static content. Whether it has more dynamic quite happy with lots of bells and whistles, you shouldn't be tempted to just replicate each page. Limit your internet site to the pages that may transfer well to smaller mobile screens.

Around the mobile app side, the expenses can range from hundreds to countless amounts, depending on the complexity from the app and the number of platforms it will be produced for. There are sites on the internet where you can create basic apps totally free but these will typically be limited to a predefined group of templates that allow minimal modifications. Some may also charge for hosting content which is something to watch out for.


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