
1 minute read
brand
by Anya Shah
Mission Statement
Logo
Advertisement
Visual Inspiration
Typography Rules
Color Palette
Brand Merch
At jackrabbit, we believe that everyone should have access to reliable, efficient, and affordable transportation that will not harm the environment. jackrabbit micro ebikes are designed to make commuting, running errands, and exploring the city an effortless and convenient experience.
Our commitment is to provide the most stylish, safe, and compact mode of urban transportation. With the jackrabbit micro ebike, our goal is to promote a more active lifestyle that is eco-friendly and accessible to all.
Hi there, fellow urban explorer!
Welcome to the world of micro electric bikes. We're here to make your daily commute, weekend errands, and spontaneous adventures more fun and effortless than ever before. With the jackrabbit, you’ll never have to worry about traffic, parking, or installing a bike rack. Our micro bike is light, stylish, nimble, and ready to take you where the action is. We get that you have little time to waste and ample desire to explore.
So hop on, and let’s hit the road!
carrot electric bolt




Montserrat Light
Montserrat Mideum
Montserrat SemiBold
Montserrat SemiBold Italic
Montserrat Bold adjust kerning to 20 montserrat bold
58 pt • tracking 0 montserrat medium
58pt • tracking 0 montserrat medium
21pt • tracking 0
Montserrat is a geometric sans-serif typeface with its own individual appearance — more informal, less extended and more idiosyncratic.
Montserrat is our brand’s typeface and it should be used whenever possible. Whenever including the jackrabbit name, montserrat bold and medium treatment must be used respectively, and must be lowercase in all copywritten content.