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4.4 MEASURING BENEFITS The benefits achieved through design can be measured using qualitative and quantitative metrics. The Design ROI study defined some sample metrics from which companies can choose the most suitable, based for example on the project or on their sector. Quantitative metrics were subdivided into financial and non-financial (e.g. ones based on time or numerical quantity) metrics. The sample metrics are shown in Table 10. Financial metrics were subdivided in relation to cash flow and intangible capital, as follows (adapted from Shrivastava et al., 1999):

• • • •

Greater cash flow Less costs Faster cash flow Accumulation of intangible capital

The qualitative and other quantitative metrics act as indirect metrics that can be linked to these four financial metrics. For example, increases in customer satisfaction lead to greater cash flows. The finished Design ROI tool will strive to link all design benefits to these four financial metrics.

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DESIGN ROI TOOL

Design ROI - Measurable Design  

The Design ROI project was a research project conducted between September 2011 and September 2012 with the aim of developing a model and a s...

Design ROI - Measurable Design  

The Design ROI project was a research project conducted between September 2011 and September 2012 with the aim of developing a model and a s...

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