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As awareness of the economic significance of the creative industry has increased, the connections between the creative industry and national competitiveness have begun to be recognised. Clear links have been found between investments in design and the competitiveness of nations, and the economies of countries that consciously use design do well in growth competitiveness comparisons. (Nyberg and Lindström, 2005) In Designium’s Global Design Watch 2010 study, Immonen et al. (2010) examined the effect of design on competition between national economies. The starting point for this was the World Economic Forum Growth Competition Index, comprising 32 variables. The index ranks countries according to their ability to increase per-capita GDP within the next 5–10-year period. One of the central elements of the index is a global survey of corporate executives, in which decision-makers evaluate the situation of their countries by answering various questions. The Global Design Watch 2010 study created a creative competitiveness ranking based on the Growth Competition Index, taking into account the following factors: • • • • • • • • •

Corporate investments in research and development (R&D) Nature of competitiveness Placement in the value chain Innovation ability Sophistication of production processes Extent of marketing Degree of customer orientation Level of branding Originality of product design

Table 2 gives a ranking of various countries according to the 2010 growth competition and creative competitiveness indices.

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THE INDUSTRY

Design ROI - Measurable Design  

The Design ROI project was a research project conducted between September 2011 and September 2012 with the aim of developing a model and a s...

Design ROI - Measurable Design  

The Design ROI project was a research project conducted between September 2011 and September 2012 with the aim of developing a model and a s...

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