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4.8

USE IN BUSINESS

The most likely users of the Design ROI tool are design agencies, as well as start-ups and small and medium-sized enterprises. For design agencies the tool offers an opportunity to communicate the benefits of design more clearly. For SMEs, which often lack a comprehensive understanding of the applications of design, the tool is an aid for recognising the possible benefits of design and their effects on the company’s financial performance. The aforementioned would be the two main user groups of the tool. Additionally, the tool would benefit government organisations that want to recommend the use of design services, such as business incubators, small business centres and associations for design promotion. Research institutions could also benefit from the information provided by the tool when seeking models for expressing the value of design processes. Based on our interviews, it seems that the Design ROI tool would not be easy to link to large corporations’ systems. Companies that already apply design and R&D tracking systems would not necessarily find the tool useful. Large corporations often have employees who specialise in design management, as well as knowledge of their opportunities for utilising design. One of the earnings models usable in commercialising the Design ROI tool would be developing the tool into a software program and licensing it to third parties in the business sector. The tool would probably assist many parties in increasing the effectiveness of design use, and its use may also reveal new potential uses, for example in the field of education. .

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DESIGN ROI TOOL

Design ROI - Measurable Design  

The Design ROI project was a research project conducted between September 2011 and September 2012 with the aim of developing a model and a s...

Design ROI - Measurable Design  

The Design ROI project was a research project conducted between September 2011 and September 2012 with the aim of developing a model and a s...

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