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Desarrollo de Ants Ideas Lab


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Logo Design / Applications k: 25

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M A R K E T I N G B S . A S

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C O M U N I C A C I Ă“ N

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A R G E N T I N A

Instigar

Desarrollo de Ants Ideas Lab


Logo Design / Horizontal Application Instigar

Shape Interospection We used agresive geometrical patterns to create that wild look and feel that every action sports brand need. No round rapes, just an edgy triangle that goes in crescendo from its birth. The shape can be applied on almost every surface and it will call people’s attention. Its not smooth, its bold-agressive. Its easy to the eye, its vertical. Minimalist and bold and at the same time. In action sports market, brands tend to overload designs with vectors, splatters and shapes just to be catchy. You dont need an overload of design patterns to create that illusion. Less is more.

Desarrollo de Ants Ideas Lab


Logo Design / Vertical Application Instigar

Typo Interospection We used Gotham Font. Gotham is easy to the eye. It can be applied everywhere. Its clear. Its Instigar.

BTW Its un the top 10 of the most effective typos of all time.

Desarrollo de Ants Ideas Lab


Logo Design / Font Family Instigar

Gotham

typography.com/

AaBbCc 0123 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 $%&@#(!?,.;:) Š Hoefler & Frere-Jones

light

light italic

book

book italic

bold

bold italic

Desarrollo de Ants Ideas Lab


Logo Design / Font Family Instigar Gotham

Gotham Thin

typography.com/

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 $%&@#(!?,.;:)

Gotham Light

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 $%&@#(!?,.;:)

Gotham Book

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 $%&@#(!?,.;:)

Gotham Bold

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 $%&@#(!?,.;:)

Gotham Black

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 $%&@#(!?,.;:)

AaBbCc 0123 .!?# abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 $%&@#(!?,.;:) abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 $%&@#(!?,.;:)

© Hoefler & Frere-Jones

Desarrollo de Ants Ideas Lab


Desarrollo de Ants Ideas Lab

Instigar Logo  

Instigar Logo Application Isotype Logotype NOT COLOR

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