Hotlines
Product News & Media Watch
Marmite Peanut Butter Unilever Unilever launched Marmite Peanut Butter after consumers posted “a huge number” of recipes on social media that combined the two spreads. It is available now in a 225g jar with an RSP of £2.50. The launch is supported by a PR/ social media campaign. As with the rest of the Marmite range, the product is rich in B vitamins, suitable for vegetarians and has no added sugar or palm oil.
Cawston Dry Cawston Press
Tango launches new sugar-free flavours Britvic has expanded its Tango range with the roll-out of two new sugar-free flavours. Tropical and Strawberry & Watermelon are available now in both plain and price-marked packs, the latter exclusive to the wholesale and convenience channels. They are joined by a reformulated Orange sugar-free variant. The brand has also received a packaging re-design and is set to benefit from a £2.2m marketing spend which will see it back on TV this summer for the first time in four years. The campaign also includes sampling, digital and in-store activity. The new flavours are available in 59p or 2 for £1 price-marked 330ml cans, and £1 or 2 for £1.70 pricemarked 500ml bottles. The following plain pack formats are also available:
Q Q Q Q Q
2-litre bottle, RSP £2.29 600ml bottle, RSP £1.39 500ml bottle, RSP £1.39 375ml bottle, RSP 99p 330ml can, RSP 67p
Trystan Farnworth, Commercial Director, Convenience and Impulse at Britvic, said the multi-buy PMPs would help retailers increase basket spend. Commenting on the redesign, he added: “The bold new look and feel of the packaging will also provide great stand out on shelf, appealing to younger shoppers, while keeping the fun heritage of the brand which our loyal fan base knows and loves.” For further information retailers should call 0345 7581781 or visit britvic.com.
This new range of sparkling drinks blends British sparkling spring water, Cawston’s pressed juice and natural extracts. Two variants are available now – Ginger & Lemon and Raspberry – in 250ml slimline cans with an RSP of £1.19, from specialist wholesalers including Cotswold Fayre. For more information visit cawstonpress.com or email info@cawstonpress.com.
Wagon Wheels Singles Burton’s Biscuit Company Aimed specifically at convenience, new individually-wrapped Wagon Wheels are available now at an RSP of 49p in cases of four countertop display units, comprising of 24 x 36.7g single wrapped Wagon Wheels per unit. For more information call 0330 6600 196 or visit burtonsbiscuits.com. One in five Wagon Wheels are already eaten as an out-of-home lunch accompaniment, highlighting the opportunity for the new ‘grab and go’ variant.
42
SLR | APRIL 2019
SLR April 2019.indd 42
Pepsi Max Raspberry Britvic Pepsi Max’s latest no-sugar variant is available in the following formats: Q 330ml can, RSP 67p Q 500ml bottle, RSP £1.39 Q 600ml bottle, RSP £1.39 Q 1.5 litre bottle, RSP £2.09 Q 2-litre bottle, RSP £2.29 The launch is backed by out-of-home and TV ads, sampling and in-store activity throughout 2019.
Convenience range Fruit Bowl Fruit Bowl’s first-ever convenience range comprises of five products: Q Strawberry / Raspberry / Blackcurrant Peelers, cases of 16 x 16g, RSP 59p Q Yogurt Coated Strawberry Flakes, 18 x 21g, RSP 49p Q Juicy Yogurt Raisins, 18 x 25g, RSP 49p To stock, email info@primelinesales. co.uk or visit fruit-bowl.com.
Cream Cheese Style Icing Dr. Oetker Vegan-friendly Dr. Oetker Cream Cheese Style Icing (cases of 6 x 400g, RSP 2.50) is available now. It can be used for spreading, filling or piping onto bakes and comes with a money-back guarantee that consumers will find it “smooth, velvety and delicious”. For more information on the Cake Icings range, call 0113 823 1400 or visit oetker.co.uk.
www.slrmag.co.uk
16/04/2019 10:09:34