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centre investment market, taking advantage of low-cost government finance to secure long-term income streams. The second session, chaired by Ellandi director Mark Robinson, will highlight examples of successful new business relationships between the public and private sectors. Visionary and strategic local authority leadership is key to the delivery of regeneration projects and the most successful examples are those with clearly defined plans for physical and community development ensuring strong place-making and investment. After the mid-morning break the conference will examine the rise of leisure in shopping centres. A quality food & beverage offer is now an essential part of the shopping centre mix, but why is the sector growing at such pace? And what’s pushing that change? Chaired by Ashley Blake, CEO of Otium Real Estate and one of the founders of the Leisure Property Forum, the session will attempt to identify the new leisure experiences capturing the customer’s imagination right now. And looking ahead it will draw on examples from around the world to examine how retail and leisure can work hand-in-hand to enhance the customer experience, SHOPPING CENTRE MARCH 2017

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increase dwell time and capture a greater share of consumer spend. The morning session will finish with a presentation on one of the most inspiring high street success stories of recent years. Husband and wife team Emma and Philip Bier gave up successful careers to bring the Danish lifestyle brand Tiger to the UK. They started with fairly modest aspirations, opening the first UK Tiger store in Basingstoke in 2005. But over the ensuing 11 years they developed a 44-store group with 600 staff. So what’s the secret of Tiger’s success? The brand is aligned with structural changes in the way people shop and the product mix and store design have caught the consumer mood by offering fun but affordable experiences. Co-founder Emma Bier will give a candid account of the entrepreneurial leadership and vision behind the brand. After the lunch break the spotlight will move to consumer trends, with leading consumer researcher Helene Mills of Pragma UK looking at the way shoppers are reacting to the world of omnichannel retail. Supported by a panel of experts she will ask what do consumers want from each channel and how can retailers and retailers adapt their offer to meet

key demographics and purchase missions. This theme of how technology is affecting consumer behaviour continues into the next session fronted by creative technology agency Engage Works. A series of case studies will highlight the best examples of technologies that put people at the heart of every experience. And looking to the future the panel will examine what the growing fusion of physical, digital, and biological technologies means for experiencemaking, service expectations, and communications of the future. The afternoon tea break will be followed by a session looking at health and wellbeing. There is now a well-established connection between environmental and economic performance and Richard Francis, founder of the Monomoy Company and director of sustainability at Gardiner & Theobald, will explore the relationship between sustainable building and store design, the health and wellbeing of staff and customers, and footfall and sales. A panel including Zoe Young, project manager in Marks & Spencer’s Plan A Team, will identify the factors that centre managers and operators need to be aware of in creating vibrant, engaging and accessible places. www.shopping-centre.co.uk

01/03/2017 09:04:45

Shopping Centre Magazine March 2017  
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