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ADVERTISING FEATURE

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ENHANCING THE CUSTOMER EXPERIENCE

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igital technology has enabled top to bottom rationalisation of the retailing industry from logistics to online selling, but the shopping centre retail experience has been largely untouched by this revolution – until now. Mall Communications’ innovative team has developed MallVision, an advanced end-to-end digital signage solution specifically for shopping centres providing interactive wayfinding, promotional messaging, website, mobile app, and many other benefits. Much more than an auto-updatable shopping directory, MallVision builds community serving as a nexus bringing together the diverse world that makes a shopping centre tick. Drawing on the latest technologies, this holistic approach delivers the holy trinity of effective customer engagement; relevant, accurate information for consumers; and tenants’ and advertisers’ need for brand presence. Tenant sales, in particular, receive a demonstrable lift from the unrivalled spectrum of customer-driving promotional activities the system makes possible. Usage data and full reports for tracking of footfall and traffic flow are also supported. By creating a platform that links owners, tenants and shoppers together, MallVision helps our community thrive and prosper.

Directory Unit

Wayfinding Software

In another UK-first, Mall Communications is now offering the MallVision system to shopping centres across the country in a leasing package over three years with affordable monthly payments, no up-front cost, and comprehensive support and service included. Each system is custom-designed and built to order. Mall Communications completed its first major MallVision installation at the prestigious Bentall Centre, Kingston-on-Thames, in Q3 last year with a further rollout at McArthur Glen York on track for completion by the end of March. Bentall Centre director Sam Eastwood said: “working in partnership with Mall Communications, we designed and implemented a combined digital wayfinding and advertising solution. This has both enhanced our customer’s experience in The Bentall Centre and created a healthy revenue stream. Our customers and retailers have welcomed the use of this innovative navigation system, which brings our online proposition into centre and most importantly directs our customers to their chosen stores.”

Support Package

Please contact us for more information at hello@mallcommunications.com

Come and meet us at the Shopping Centre Management Conference 2017 (SCMC 17) Stand No.28

www.mallcommunications.com • www.shoppingmall.technology www.shopping-centre.co.uk

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MARCH 2017 SHOPPING CENTRE

01/03/2017 09:04:19

Shopping Centre Magazine March 2017  
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