Introducing the Atacan Group Antonio Atacan relocated to Philadelphia from Chicago in 1997 to attend the Wharton Business School. In order to fund his education, he acquired his real estate license. Within 2 years the Philadelphia Realtor Association named him the #1 Selling Realtor in Philadelphia. In order to keep up with client demand as he became more successful, he started mentoring his own team, The Atacan Group. He soon became the #5 Realtor at Prudential North America and #2 at Fox Roach, selling nearly $100 million in homes annually. Feeling he accomplished as much as he could in his current “traditional brokerage” environment, he decided to franchise the 1st Keller Williams in Philadelphia. Keller Williams is different than any other brokerage because it’s prime focus is the training and development of its agents. It is the #1 growing brokerage in North America. Antonio currently resides with his wife and 2 children in the Society Hill section of Philadelphia. He can be reached at 215-917-1213 or firstname.lastname@example.org. Adam Atacan relocated from Florida to join The Atacan Group in 2001. He holds a Bachelor of Science Degree in Computer Science from Florida Atlantic University. Adam is also a principle in the development of Philadelphia’s most effective real estate web site, www.atacangroup.com. Adam currently resides in the Art Museum section of Center City, where he enjoys playing guitar and watching soccer. He is at 267-307-4931 or Adam@atacangroup.com.
Aaron Byles, joined the Atacan Group after transferring from Keller Williams in Bucks County, where he was a Realtor for several years. In addition to sales, he has significant marketing and finance experience in both the real estate and mortgage industries. Aaron attended Penn State University where he majored in Business Management. Aaron specializes in helping first time buyers moving to Center City in the surrounding neighborhoods. Aaron can be reached at 267-934-2585 or Aaron@atacangroup.com.
Terry Darami moved to Philadelphia from New York City in 1976. Prior to joining The Atacan Group due to the relentless of urging her friend and our Karoline, Terry had a successful career in cosmetology. Terry found our team and the industry so appealing, she encouraged her son David to join the group a couple of years later. Terry and her husband live in the Fitler Square area of Center City. Terry can be reached at 215-971-5994 or Terry@atacangroup.com.
David Darami was born in New York City, but was raised in Philly. David studied business administration at the University of Tampa. Following graduation, he relocated to Los Angeles where he worked as a Market Analyst for a real estate developer for 7 years. At the prompting of his family and friends to return to Philadelphia to be a part of the city’s real estate boom, he joined The Atacan Group in 2006. David resides in the Art Museum area with his 2 boxers. He is at 215-908-4112 or David@atacangroup.com. Karoline Kelsen relocated to Philadelphia from St. Louis where she had been selling real estate for several years. She immediately became quite successful in the Philadelphia market. In fact, her husband was actually one of her first clients! Karoline holds an MBA from Webster University in Germany. Karoline and her husband and son live in the Art Museum area. She can be reached at 267-496-9407 or Karoline@atacangroup.com.
Stephanie Slapin, wan born and raised in England. However, she first moved to New York City before landing in Philadelphia. She has a very diverse business background including owning an international import- export business. Stephanie joined the Atacan Group after being represented by a team member when she purchased her first condo several years ago. She currently resides with her fiancée and new baby in Queen Village. Steph can be reached at 215534-3279 or Stephanie@atacangroup.com.
Why Choose The Atacan Group? The Atacan Group has changed the way Philadelphians buy and sell real estate. Our buyers have full access to every Center City home for sale, are updated daily on new listings and have all the other details from attaining their mortgages to home inspections coordinated by our staff! Our sellers have their homes’ listed on the most effective and popular spots online, receive the most exposure locally and internationally from our brand-new award winning website, and have their homes marketed relentlessly until it is sold! All of our clients enjoy unprecedented services and communication with us 7 days a week! Our philosophy of “If it doesn’t benefit our clients, it doesn’t benefit us” shows in all of our services being 100% guaranteed! There are over 2000 Realtors in Philadelphia but only ONE New Generation of Realtors: The Atacan Group. Cutting edge technology, advanced services, and the uncompromising pursuit of the highest quality service in the real estate industry. The Atacan Group accomplishes this by navigating our clients through the entire process from identifying the home to helping them obtain a mortgage to recommending contractors after settlement. Clients receive representation by a team of professionals, expert market and neighborhood knowledge, regular new listing updates, full access to the most comprehensive website in Center City, expert negotiating skills, cutting edge technology, complete financial analysis and coordination of all closing details. The Atacan Group represents over twenty years of experience in the Center City residential market. Antonio Atacan was one of the first buyer representatives & has been a huge advocate of the Pennsylvania Real Estate Consumer Notice. Our website is the most all-inclusive in Center City Philadelphia. We continuously strive to surpass our clients’ expectations and to provide a level of personal and professional service unparalleled by any other realtor in the city.
When you list with our team, we get to work for you immediately. But what makes the Atacan Team special is the range of services we provide that prove time and time again to effectively serve the needs of our clients. The Personal Touch • Our multiple points of contact & exposure for your property, which are all regularly updated & monitored for up-to-the-minute feedback information, ensure that we’re always in the know, & you know everything we do! • Our agents and support staff work as a team, meaning the moment you list with us, there are over 10 specialists working for you around the clock • Each of our agents is a neighborhood specialist for specific areas of the city, allowing them to excel at promoting your property in context of your neighborhood’s strengths • We keep you constantly updated with the most current information on your property • At minimum, you receive showing activity and feedback reports on a weekly basis • In addition to open houses, formal reports and marketing strategies, we check the status of your property at least 3 times a week Online Innovations • Easy navigation with content that’s a step above the rest, including weekly updates of market trends and fluctuating price points, neighborhood news and points of interest and information on our agent specialists • Our website features a LiveChat function, enabling instant 24/7 contact with our team • Virtual tours allow an online walk-through of your property at the click of a button • Online instructions mean our agents can show off your property at any time with ease • In addition to our own top-rated website, our online strategy gives you unprecedented exposure: • We list on Craigslist.com, one of the most cutting-edge and frequently visited online classified sites out there. Our entire inventory is updated AT LEAST twice a week to ensure maximum exposure online. • Exclusive agreements with Yahoo and Google keeps www.atacangroup.com on top of the list • Listings are immediately listed on the MLS Trend website, searchable by all tri-state real estate agents Marketing Strategies • Our marketing plan combines innovative strategies, the newest technology and established advertising tactics to promote your property most effectively • Bi-weekly open houses allow continuous exposure for your property and allow us the chance to gather detailed feedback and update our marketing tactics accordingly • Our customized walking open house tours are a unique concept in cross-marketing, incorporating your property into the specific personality of the neighborhood to increase positive exposure to the local market • Our informative, full-color fact sheets include neighborhood information and maps to other local listings • Every new listing and successive open house is promoted constantly to the local neighborhood, with full-color postcards sent to carefully researched addresses in the area surrounding your property • On a weekly basis and each time your listing changes, Email blasts with detailed property and Open House information reach over 700+ agents and 1000’s of potential buyer clients • Fax blasts with detailed property and Open House information are sent to agency brokers • Weekly full-page advertisement in local newspaper and neighborhood newsletters • We provide you with the option, at any time, to make your listing stand out with a ½ or ¼ page display ad highlighting your property at our discounted ad rate
Step-by-Step Marketing Plan Your property will be marketed effectively in all the right places to attract all the right people with an eye for saving you time and energy. We use a combination of cutting-edge technology, an in-depth knack for marketing and advertising strategy and an intimate knowledge of the Philadelphia real estate market. To ensure that your property is marketed to an optimum level and receives high market value, the following services will be performed:
Day One • • • • •
Listing contract signed Submit listing into MLS system Survey property inside and out, take notes to capture most important details Enter showing information into E-Showings (Customized Appointment Center) based around your specific circumstances and personal needs Place lockbox and For Sale sign on property to facilitate ease of showings
Day Two • • • • • •
Upload property onto atacangroup.com, Craigslist and Keller Williams websites (1-2 business days as the information is linked directly from Trend) Take preliminary photo stills and film our special virtual tour Create Fact Sheet/Flyer based on personal observations and notes Email blast all potential buyer agents with details of property and surrounding area, open house information and detailed map of area surrounding property Email blast using our up-to-date client database, customized for your property & area from multiple sources such as website users and active contacts Direct Mail market listing postcards to potential buyers
Weekly/Bi-Weekly • • • • • •
Full-page print advertisement (Philadelphia Weekly, neighborhood newsletters) At seller’s expense, option to include 1/2 or 1/4 page ad highlighting your property using our Atacan group advertising discount Hold Open House for public (bi-weekly) Provide showing feedback (once a week) Provide Open House feedback (Mondays) Broker’s Open/Luncheon (week four)
Here’s what our Center City Clients have to say about The Atacan Group: “We originally listed our house with another agent, and after two months without an offer, we thought it would never sell. Then we hired The Atacan Group who committed their best efforts to selling our house, and he even told us to the dollar, what we could expect to get for the house. True to his promises, The Atacan Group worked vigilantly and professionally and sold the house two weeks later. They kept me updated on a daily basis. They represent so many buyers and brought dozens of them through our house, which resulted in a quick sale, exactly as he had predicted. My wife and I only wish we had hired The Atacan Group from the start. They offers so much more than any other real estate agent!” ~Timothy Woolford, Attorney “After years of lesser agents trying to sell my house in Northern Liberties, The Atacan Group clocked in, in a matter of weeks. They were great! I’d urge anyone trying to buy or sell to call them! When it is time to move, you’d be a knucklehead to try your luck with anyone else. In Center City, The Atacan Group is the only name you need to know!” ~Joe L'Erario Furniture to Go, Men in Tool belts, on The Learning Channel “As an investment banker, I understand the value of excellent customer service. The Atacan Group was outstanding. They were there when we needed him.” ~Donald Adams, Commercial Banking “I originally listed my home with another Realtor and had a horrifying experience. After I signed the contract, she basically disappeared. She was impossible to reach, I never had an open house, and when the contract was over, she told me it didn’t sell because it was priced too high! The Atacan Group listed and sold it in the same week. The Atacan Group and their staff were amazing. All of my questions were answered, all calls returned promptly, and I was constantly kept in the loop. I highly recommend the Atacan Group, and they are the only Realtors I will ever use! “ ~Rob Englehart, Investor “I liked The Atacan Group immediately because I felt they could relate to me and I did not feel pressured or anxious working with them. The Atacan Group made the whole process easy, and they made it obvious they care.” ~Dr. Marcella MacGuire, Psychologist “Being first time buyers, we were nervous and hesitant in making a decision on purchasing a home. The Atacan Group was very patient in answering our questions and in explaining the buying process to us, which helped to prepare us mentally for our investment. Through their use of technology, they were able to show us many properties in a short amount of time by emailing new listings to us daily. They were very aware of our needs and requirements in a home and worked hard to find the best match for us. Their professionalism, knowledge and easy manner made buying a new home fun without any of the stress. Working with The Atacan Group made things happen quickly and efficiently.” ~Peter & Lisa Tobia, Queen Village “The Atacan Group came highly recommended to me, so I gave them the listing that another Realtor had for 3 years. The Atacan Group sold it the first day. I am still shocked!” ~Stuart Davidson, Attorney “The Atacan Group aren’t pushy and are very cool. That’s why I bought my house from them.” ~Sugar Mom, Restaurateur “I looked for a house for almost a year first trying on my own by calling around and going to open houses. Then I worked with 3 other realtors, all who kept wasting my time by showing me homes that did not meet my requirements. I was completely frustrated with the real estate industry. I was just about to renew my lease when my friend told me about her realtor. She raved about how knowledgeable, responsive & organized he was and said even I would be impressed. I was very skeptical, but I called The Atacan Group anyway. In 2 weeks they found me exactly what I wanted! Then their staff handled all the details to settlement, but kept me in the loop through weekly e-mails. It was the best real estate experience I have ever had! I tell everyone about The Atacan Group, they are amazing!” ~ Jean-Claude Jacquot, Four Seasons
When Most Of Your Showings Will Occur The Prime marketing time occurs during the first few weeks. Make sure your home is priced right from the very beginning!
Showings Per Week
What Is Your Goal? Less Time
Above Market Value. Finding that single, unique buyer that will pay this price is possibleâ€Ś but not likely.
At Market Value. Our goal is to price your home in this marketing range where a good, fair price can be anticipated within a reasonable time. More Money
Below Market Value. You can expect more interest, from more buyers, more quicklyâ€“ and probably a faster sale but for less money.
Our Fact Sheets highlight your propertyâ€™s best features with highresolution, full color professional photographs, detailed info points of property highlights and contact information
Our Direct-Mail market listing postcards are targeted to potential buyers and agents in the area and include other nearby listings and specific neighborhood information.
Weekly Email Blasts are sent to over 900 Buyers Agents and thousands of potential Buyers to alert them of your Open House!
136 North 2nd Street, Unit 4C
Old City- $299,000 Contemporary 1 BR Condo in historic Malt House! Unlimited sunlight, exposed brick, wooden ceiling beams and custom fixtures throughout. Central Air, private laundry, full kitchen & private deck! Highly desirable Old City location with ample parking and walking distance to everywhere!
102-22 Church St, #402
Old City- $309,900 This Bi-level 1-BR condo features hardwood floors, exposed brick, brick fireplace & upgraded kitchen. All kitchen appliances & W/D are NEW! Also features customized recessed lighting & ceiling fans. Roof deck w/ spectacular view. Private gated area in basement for storage. Walking distance to Old City. Also minutes from all major highways!
216 Christian Street, A Queen Village - $669,900 One of a kind custom built home with 3 large bedrooms, 3 full baths and 2-car parking! Soaring ceilings, large family room, plus extra room. Bright and spacious kitchen has stainless steel, wood cabinets and granite counters. Custom upgrades include hardwood floors in the living room, kitchen, breakfast room and dining room. Living room also has gas fireplace. Full sized washer & dryer on 3rd floor. HUGE roof deck with spectacular views! 7 years left on 10-year tax abatement.
We use customized EMAIL BLASTS to keep over 900 Buyer Agents and thousands of Buyers from our client database in the know Every Single Time your listing changes for maximum consistent exposure!
PASSYUNK SQUARE LOFTS AT 617-19 REED STREET
Brand Brand--New Condos At Passyunk Square Lofts 6 Newly Renovated Luxury Units starting at only $275,000!
Virtual tours are shot and posted on our website within days of listing with us, offering visitors a first-hand look into your property from the comfort of their computer.
Exclusive agreements with Yahoo and Google keep atacangroup.com at the top of search engines to provide maximum exposure for your property!
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Published on Sep 4, 2009